Elixir Technologies
Full-service Indian digital agency and vertical-specific software vendor founded in 1994, serving SMBs across hospitality, restaurants, retail, and finance with proprietary management software, web design, and digital marketing services.
- Company typePrivate
- Founded1994
- HeadquartersUdaipur, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Elixir Technologies does
Elixir Technologies Pvt. Ltd. is a Udaipur, India-based private digital services agency and software vendor founded in 1994 by Saurabh Khanna. The company operates two interlocking business lines: (1) a portfolio of vertical-specific operational software products — including Hotel Management Software (HMS) for 1000+ hoteliers, Restaurant POS/eWaiter for 500+ restaurants, Online Food Order Management Software, Digital QR Menu with AI/voice features, Finance Management for two-wheeler lending, GST Billing & Inventory Management (IBMS), Crusher Management, Mobile Shop Management, Vegetable POS, Transport Management, and Travel Portal Management — most of which integrate with Tally ERP 9 for accounting; and (2) a full-service digital agency offering custom web design and development (WordPress, Shopify, HTML5), SEO, PPC and social media advertising through Google AdWords Certified Partner status, social media marketing, mobile app development, brand strategy, and web hosting/domain reselling via GoDaddy and Enom partnerships.
The company serves SMB and mid-market clients primarily across India, with international presence in the United States (via channel partner webWAH! LLC in Rochester and Buffalo, NY) and Thailand. Its revenue model is mixed: project-based fees for custom software and website development, monthly retainers for digital marketing, and recurring subscriptions for web hosting and SaaS products. Pricing is predominantly quote-based with public starting prices for select offerings (e.g., Online Food Order Software from Rs. 10,000, e-commerce websites from Rs. 30,000).
The go-to-market is sales-led, combining direct engagement through website inquiries, phone sales, and inbound SEO/content marketing, supplemented by reseller and channel partnerships. Elixir holds ISO certification, Google Cloud Partnership, and Google AdWords Certified Partner status, and serves over 5000 hosting customers, 2000+ designed websites, 1000+ software clients, and 200+ documented digital marketing success stories. The company is founder-operated, bootstrapped, and has no disclosed institutional funding or parent entity.
Elixir Technologies firmographics
Firmographics- Name
- Elixir Technologies
- Legal name
- Elixir Technologies Pvt. Ltd.
- Website
- https://elixirinfo.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Full-service Indian digital agency and vertical-specific software vendor founded in 1994, serving SMBs across hospitality, restaurants, retail, and finance with proprietary management software, web design, and digital marketing services.
- Ownership category
- akta.pro rank
Where Elixir Technologies is headquartered
LocationHeadquarters
- HQ city
- Udaipur
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Elixir Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Solutions: Custom software development including Hotel Management Software, Restaurant POS, Online Food Ordering, Finance Management, Transport Management, and vertical-specific solutions. Revenue generated through project-based development fees and software licensing.
- Web Design and Development: Custom website design and development services including responsive design, e-commerce websites, and WordPress/Shopify development. Project-based pricing starting from Rs. 30,000 for feature-rich custom websites.
- Web Hosting and Domain Services: Web hosting services (cloud, shared, VPS, reseller) and domain registration serving 5000+ satisfied customers. Recurring revenue model with annual/monthly subscription plans.
- Digital Marketing Services: SEO, PPC/Google Ads, Social Media Marketing, Content Marketing, and Email Marketing services. Retainer-based model with customized digital marketing packages for business growth.
- Mobile App Development: iOS and Android mobile application development services for businesses. Project-based pricing with customization based on complexity and features.
- Brand Strategy and Design: Brand identity, logo design, brand guidelines, copywriting, and corporate identity services. Project-based engagement for brand development and rebranding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic Website Design |
| One time/ perpetual license | Pay-as-you-go | E-commerce Website Development |
| One time/ perpetual license | Pay-as-you-go | Online Food Order Management Software |
| Subscription | Monthly | Digital Marketing Retainers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Elixir Technologies product offering
Product offeringCore offering
Elixir Technologies develops and sells proprietary vertical-specific business management software (Hotel Management Software, Restaurant POS, eWaiter Cloud POS, Online Food Ordering, Digital QR Menu, Travel Portal, Finance Management, GST Billing & Inventory, Crusher, Mobile Shop, Vegetable POS, Store and Transport Management Systems) and provides digital agency services including custom web design and development, mobile app development, SEO/digital marketing retainers, brand strategy, and web hosting with domain registration. The company sells packaged software licenses to end-user businesses (hotels, restaurants, retailers, transport operators) and delivers project-based digital services globally from offices in India, USA, and Thailand.
Product overview
Elixir Technologies offers a diverse portfolio of software products and digital services. The software portfolio centers on vertical-specific management systems including Hotel Management Software (HMS) for hospitality operations, Restaurant Management Software and eWaiter POS system for food & beverage businesses, Online Food Order Management Software with AI/voice capabilities, Digital QR Menu, Travel Portal Management Software, Finance Management System for two-wheeler lending, GST Billing & Inventory Management (IBMS), Crusher Management, Mobile Shop Management, Vegetable POS, Store Management, and Transport Management Systems. These products are complemented by a full suite of digital services including Web Hosting & Domains, Mobile App Development, Digital Marketing (SEO, PPC, social media), Web Design and Development, and Brand Strategy and Design. The company positions itself as a one-stop digital solutions provider with global operations spanning India, Thailand, and the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Management Software (HMS)
Quantifiable outcome
- 85.1% increase in organic traffic for Chunda Palace hotel
- +6 more outcomes
Companies that use Elixir Technologies
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles5 records
Elixir Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Elixir Technologies partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Google CloudcoreStrategic cloud partnership with Google Cloud providing infrastructure and cloud-based solutions for client projects and internal operations.
- GooglecoreGoogle AdWords Certified Partner status enabling specialized paid advertising services. The partnership provides access to Google Ads platform expertise and advertising solutions.
- GoDaddycoreDomain registration and web hosting reseller partnership. Elixir offers GoDaddy domains and hosting services to clients as part of comprehensive web solutions.
- EnomminorDomain name registration services partnership providing domain solutions for client websites.
- WooCommercecoreE-commerce platform integration for online store development. Elixir builds WooCommerce-powered online stores for retail and product-based businesses.
- ShopifycoreShopify e-commerce platform integration for building and managing online stores. Elixir develops Shopify-based e-commerce solutions for clients.
- RazorpaycorePayment gateway integration for online transactions. Razorpay enables secure payment processing for e-commerce, online ordering, and digital services.
- webWAH! LLCcoreUSA-based channel partner operating offices in Rochester and Buffalo, NY. Manages North American client relationships and services under the Elixir Technologies umbrella.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Elixir Technologies competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and CRO for SMB and mid-market clients. Directly comparable to Elixir on service mix, target segment, and sales-led GTM.
- IndiaNIC Infotech: Indian IT services and custom software development firm providing web, mobile, and digital marketing solutions to global clients. Comparable in offerings (custom software, web, mobile app, SEO) and SMB-mid-market focus.
- Petpooja: India's leading restaurant POS and management platform, serving tens of thousands of restaurants with billing, KOT, inventory, and online ordering. Directly competes with Elixir's Restaurant Management Software and eWaiter POS.
- Hotelogix: Cloud-based hotel management software serving independent hotels and chains across multiple countries with PMS, booking engine, and channel manager. Direct product competitor to Elixir's Hotel Management Software (HMS).
- Posist: Enterprise restaurant technology platform for the Indian and global F&B industry, offering POS, online ordering, and table management. Direct competitor to Elixir's eWaiter and Restaurant Management Software.
- Thrive Internet Marketing Agency: US-based full-service digital marketing agency offering SEO, web design, PPC, and social media marketing. Direct peer in marketing services, GTM, and customer profile (SMB to mid-market).
- Hidden Brains Infotech: Indian software development and IT services company providing custom web, mobile, and enterprise solutions. Comparable on service portfolio and SMB-mid-market customer base.
- eZee Technosys: Provider of hotel management software (eZee Absolute), booking engine, and channel manager for hotels worldwide. Direct competitor to Elixir's HMS, including global distribution Elixir lacks.
- E2M Solutions: India-focused digital marketing agency offering SEO, PPC, and web development services to SMBs and hospitality clients. Directly comparable on service mix and vertical positioning in the Indian tier-2/3 market.
Broad incumbents
- Cybage Software: Larger established Indian IT services and product engineering company with a global delivery model. Broader incumbent overlap with Elixir's software development, digital services, and custom application work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Elixir Technologies social profiles
Digital presenceElixir Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elixir Technologies leadership team
Management profileNumber of profiles
Profiles1 record
Elixir Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elixir Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elixir Technologies
What does Elixir Technologies do?
Elixir Technologies develops and sells proprietary vertical-specific business management software (Hotel Management Software, Restaurant POS, eWaiter Cloud POS, Online Food Ordering, Digital QR Menu, Travel Portal, Finance Management, GST Billing & Inventory, Crusher, Mobile Shop, Vegetable POS, Store and Transport Management Systems) and provides digital agency services including custom web design and development, mobile app development, SEO/digital marketing retainers, brand strategy, and web hosting with domain registration. The company sells packaged software licenses to end-user businesses (hotels, restaurants, retailers, transport operators) and delivers project-based digital services globally from offices in India, USA, and Thailand.
Is Elixir Technologies a public or private company?
Elixir Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elixir Technologies founded?
Elixir Technologies was founded in 1994. It employs 101 to 250 people.
Where is Elixir Technologies based?
Elixir Technologies is headquartered in Udaipur, India, in the Asia region.
How does Elixir Technologies make money?
Six revenue lines are on record. Software Solutions are the primary driver. The others are web Design and Development, web Hosting and Domain Services, digital Marketing Services, mobile App Development and brand Strategy and Design.
Who are Elixir Technologies's main competitors?
Direct peers on record are WebFX, IndiaNIC Infotech, Petpooja, Hotelogix, Posist, Thrive Internet Marketing Agency, Hidden Brains Infotech, eZee Technosys and E2M Solutions. Cybage Software is listed as a broad incumbent.
Does Elixir Technologies have an API?
No public API is recorded for Elixir Technologies.