Bikesure
Bikesure is an Australian specialist insurance provider offering standalone bicycle insurance, tailored home contents cover for cyclists, and business packages for bicycle retailers, distributing policies underwritten by Chubb directly to Australian consumers since 2009.
- Company typePrivate
- Founded2009
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Bikesure firmographics
Firmographics- Name
- Bikesure
- Legal name
- BMS Risk Solutions Pty Ltd
- Website
- https://bikesure.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bikesure is an Australian specialist insurance provider offering standalone bicycle insurance, tailored home contents cover for cyclists, and business packages for bicycle retailers, distributing policies underwritten by Chubb directly to Australian consumers since 2009.
- Ownership category
- akta.pro rank
Where Bikesure is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bikesure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Bicycle Insurance Premiums: Bikesure generates revenue through insurance premiums charged to cyclists for coverage including accidental damage, theft, and comprehensive stand-alone bicycle insurance. They also offer home contents policies tailored for cyclists and business packages for bicycle retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Bikesure product offering
Product offeringCore offering
Bikesure is an Australian specialist bicycle insurance provider operating as a trading name of BMS Risk Solutions Pty Ltd. It sells standalone bicycle and e-bike insurance covering accidental damage, theft, and transport-related incidents, complemented by home contents policies tailored for cyclists and business packages for bicycle retailers. All policies are underwritten by Chubb.
Differentiator
Problem solved
Functional benefit
Products and services
- Standalone Bicycle Insurance Comprehensive standalone insurance coverage for bicycles and e-bikes, providing protection against accidental damage, theft, and transport-related incidents. Targeted at individual cyclists and e-bike owners across Australia. Underwritten by Chubb.
- Home Contents Policies for Cyclists Home contents insurance policies tailored specifically for cyclists, covering bicycles and cycling equipment within the home where standard home or renters policies exclude or underinsure high-value bikes.
- Business Packages for Bicycle Retailers Tailored insurance packages designed for modern bicycle retailers, covering business-specific risks and operational needs for retail bicycle businesses in Australia.
Companies that use Bikesure
Customer profileSegments3 records
Ideal customer profiles2 records
Bikesure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bikesure partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ChubbcoreChubb underwrites Bikesure's bicycle insurance products. Coverage is underwritten by Chubb, providing the financial backing and insurance capacity for Bikesure's specialist bicycle insurance policies. Products include PDS and TMD documentation under the Chubb-Bikesure arrangement.
Scale indicators2 records
Bikesure competitors and assessment
Company assessmentBroad incumbents
- AAMI: Major Australian direct-to-consumer general insurer (Suncorp group) offering home and contents policies that cover bicycles. Overlaps with Bikesure's individual cyclist segment via bundled home contents products.
- Chubb: Global insurance carrier that underwrites Bikesure's bicycle policies. Comparable as a product capability set, with Chubb acting simultaneously as Bikesure's underwriting partner and a broader market alternative for cycling insurance.
- Allianz Australia: Large Australian general insurance carrier providing home, contents, and personal effects cover. Represents a broad incumbent alternative to Bikesure's specialist bicycle policies.
- NRMA Insurance: Large Australian general insurance carrier offering home contents and personal property cover that can include bicycles. Competes with Bikesure's home contents policy for cyclists, though as part of a much broader portfolio.
Direct peers
- Velosure: UK-based specialist bicycle insurance provider offering standalone and cycle-specific policies. Closely comparable to Bikesure in product focus and specialty distribution model, though operating in the UK rather than Australia.
- Cycleplan: UK specialist cycling insurance product covering bicycles, e-bikes, and accessories with options for commuting and racing. Comparable to Bikesure's standalone, bicycle-centric policy design.
- Cycleguard: UK specialist bicycle insurance provider offering standalone cover for bikes and accessories. Directly comparable in terms of niche product focus and direct-to-consumer distribution.
- Pedal Sure: UK specialist cycling insurance brand covering theft, accidental damage, and personal accident for individual cyclists and e-bikes. Matches Bikesure's product design and target customer profile.
Emerging players
- Laka: UK-based cycling insurance cooperative using a peer-to-peer claims model for cyclists. Comparable end customer (UK cyclists) but a distinct, technology-led distribution model that competes for the same specialist insurance wallet.
Market position
Customer concentration
Bikesure social profiles
Digital presenceBikesure compliance and trust
Trust signalCompliance1 record
Bikesure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bikesure leadership team
Management profileNumber of profiles
Bikesure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bikesure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bikesure
What does Bikesure do?
Bikesure is an Australian specialist bicycle insurance provider operating as a trading name of BMS Risk Solutions Pty Ltd. It sells standalone bicycle and e-bike insurance covering accidental damage, theft, and transport-related incidents, complemented by home contents policies tailored for cyclists and business packages for bicycle retailers. All policies are underwritten by Chubb.
Is Bikesure a public or private company?
Bikesure is a private company. It is classified as unknown and is currently operating.
When was Bikesure founded?
Bikesure was founded in 2009. It employs 11 to 50 people.
Where is Bikesure based?
Bikesure is headquartered in Brisbane, Australia, in the Oceania region.
How does Bikesure make money?
One revenue line is on record: bicycle Insurance Premiums.
Who are Bikesure's main competitors?
Broad incumbents on record are AAMI, Chubb, Allianz Australia and NRMA Insurance. Direct peers are Velosure, Cycleplan, Cycleguard and Pedal Sure. Laka is listed as an emerging player.
Does Bikesure have an API?
No public API is recorded for Bikesure.