ServiceMaster Recovery Management

What ServiceMaster Recovery Management does

ServiceMaster Recovery Management (SRM) is the commercial disaster restoration division of ServiceMaster Brands, operating as a PE-backed platform providing water, fire, and storm/CAT restoration services to enterprise and institutional clients across North America through a network of over 400 commercially certified franchise locations. Its core offering spans water extraction and drying, fire and smoke damage restoration, and catastrophic storm response — supported by technology-enabled pre-disaster planning, advanced weather notification, drone-assisted damage assessment, infrared moisture mapping, and a proprietary mobile app that delivers push weather alerts to enrolled Pre-Disaster Program clients. SRM targets ten primary verticals including healthcare, education, government, manufacturing, hospitality, retail, senior living, multi-family, religious, and office properties, with marquee engagements spanning the 9/11 Pentagon recovery, Hurricane Katrina hospital continuity, Super Storm Sandy, Hurricane Harvey, Hurricane Irma, and 20,000+ COVID-19 decontamination projects.

The company generates revenue through project-based professional services contracts priced per engagement based on damage scope, severity, and resource deployment, complemented by recurring Pre-Loss Agreements that lock in advance equipment staging and dedicated account management for multi-location enterprises. Distribution is franchise-driven with direct enterprise field sales layered on top, and no public pricing or rate cards exist. Operating geographies cover the United States and Canada, with corporate headquarters in Kansas City and regional offices in Atlanta, Milwaukee, Columbus, and Tacoma. The business model relies on rapid 24/7/365 response capability, large-loss project management expertise (managing individual losses up to $56M), and the reputational halo of the 65-year ServiceMaster brand, which is currently owned by private equity firm Altus Capital Partners following a 2020 take-private transaction.

Operationally, SRM is led by a deeply tenured restoration team including Kim Brooks (President of Franchising, owner since 1994), Jim Boccher (Chief Development Officer, ex-CEO of DSI Holdings), and multiple VP-level commercial sales and operations leaders. The company is actively executing a multi-year capacity build-out: approved providers expanded from 9 to 21 in July 2025, three new franchise locations opened in April 2026, and software-enabled service layers (mobile app, drone assessments, centralized reporting) are being layered onto the traditional labor-and-equipment business. Recent strategic posture suggests SRM is positioning as the technology-augmented national consolidator within a fragmented commercial restoration market.

Name

ServiceMaster Recovery Management

Legal name

ServiceMaster Recovery Management

Website

https://srmcat.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

ServiceMaster Recovery Management (SRM) is the commercial disaster restoration division of ServiceMaster Brands, providing water, fire, and storm restoration services to enterprise and institutional clients across North America through 400+ certified franchise locations and a Pre-Disaster Program with proactive weather monitoring.

Ownership category

akta.pro rank

Product category

Commercial Disaster Restoration Services

NAICS

Remediation and Other Waste Management Services (5629)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Disaster Recovery & Restoration General Contracting (IMAFAAAJ)

akta.pro secondary industry

Natural Disaster Preparedness & Recovery (Storm/Flood/Wildfire) (BPABANAI)

Keywords

• Commercial disaster restoration
• Water damage restoration
• Fire damage restoration
• Storm damage recovery
• Pre-disaster planning

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Commercial Disaster Restoration Services: Project and contract-based commercial disaster restoration services for large-scale losses and everyday damage situations. Services include water restoration, fire restoration, storm damage/CAT restoration, and ancillary services. Revenue is generated through service contracts with commercial property owners, facility managers, and institutions. Pricing varies based on project scope, damage extent, and equipment/resources deployed.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ServiceMaster Recovery Management provides commercial disaster restoration services — water, fire, and storm/CAT (catastrophe) restoration — to commercial property owners, facility managers, and institutions across North America through a 400+ location franchise and corporate network. Services are delivered 24/7/365 with optional Pre-Disaster Program planning, advanced weather notification, equipment staging, drone-assisted damage assessment, and centralized project management for losses ranging from everyday events to large losses up to $56 million.

Product overview

ServiceMaster Recovery Management (SRM) is a commercial disaster restoration platform offering a comprehensive suite of services for businesses across North America. The core offerings include Commercial Water & Flood Restoration, Commercial Fire Restoration, and Commercial Storm Damage & CAT Restoration, complemented by Ancillary Services. SRM provides technology-enabled programs including the SRM Mobile App for weather alerts and emergency coordination, the Pre-Disaster Program for proactive planning, and advanced assessment capabilities using drone technology and infrared moisture mapping. The platform also features Large Loss Job Reporting for complex projects and Equipment & Resource Staging for rapid deployment. SRM operates through a network of over 400 commercially certified locations, offering 24/7 response capability across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Water & Flood Restoration Water damage restoration services for commercial properties, including water extraction, structural drying, climate control, and mold mitigation to restore operations after flooding or water incidents.
• Commercial Fire Restoration Complete fire damage restoration for commercial facilities, including smoke damage restoration, odor removal, and structural cleaning to bring fire-damaged properties back online.
• Commercial Storm Damage & CAT Restoration Restoration services for properties impacted by hurricanes, tornadoes, severe weather, and catastrophic incidents across the United States, including emergency response, debris removal, and large-loss recovery.
• Ancillary Services Additional supporting restoration services that complement core disaster recovery operations, such as temporary power, environmental control, and specialized cleaning to support primary restoration work.
• Pre-Disaster Program Proactive disaster preparation program that tailors recovery solutions to each client's property needs, helping minimize risk, limit claim severity, and reduce business interruption through advanced weather alerts, equipment staging, and pre-loss planning.
• SRM Mobile App Smartphone application providing push weather notifications, news, tips, resources, and emergency contact functionality exclusively for SRM Partners as part of pre-loss planning and recovery programs.

Quantifiable outcome

• Managed large losses up to $56 million
• +6 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• DSI HoldingscoreStrategic or Co-development PartnerDSI Holdings was the largest owner and operator of ServiceMaster Restore franchises in the country, operating 19 locations across the United States. Jim Boccher served as CEO of DSI Holdings before becoming Chief Development Officer for ServiceMaster Restore. Under his leadership, DSI more than tripled in size.
• ServiceMaster ElitecoreChannel Partner/ Reseller/ DistributorServiceMaster Elite was selected as part of the SRM network expansion in 2025, which more than doubled the network size from 9 to 21 approved providers nationwide. ServiceMaster Elite is called on for major commercial restoration projects requiring specialized skills, equipment, and experience.
• ServiceMaster (Parent Company)coreStrategic or Co-development PartnerServiceMaster Recovery Management is backed by ServiceMaster, a nationally respected brand with over 65 years of experience. SRM is a ServiceMaster company providing commercial restoration services through a network of independently owned and operated franchises or corporate-owned branches.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BELFOR Property Restoration: BELFOR is the largest global commercial and residential disaster restoration company, providing water, fire, and storm damage recovery for enterprises. Directly competes with SRM across virtually all commercial restoration verticals and geographic markets.
• Cotton Global Disaster Solutions: Cotton is a large commercial-focused disaster restoration and decontamination provider with national response capability. Competes directly with SRM for large-loss enterprise and government accounts.
• First Onsite Property Restoration: First Onsite is a North American commercial and residential restoration services provider offering water, fire, and storm damage response. Direct competitor to SRM in the commercial enterprise restoration segment.
• Paul Davis Restoration: Paul Davis is a national franchise-based restoration and remediation provider serving residential, commercial, and institutional customers. Overlaps with SRM in commercial water, fire, and storm damage restoration markets.
• BMS Cat (BMS Group): BMS Cat is a national commercial restoration and disaster recovery provider specializing in large-loss fire, water, and storm restoration. Directly competes with SRM for enterprise commercial accounts and CAT response.
• Servpro Industries: Servpro operates one of the largest U.S. franchise networks for fire and water cleanup/restoration, including commercial accounts. Competes with SRM on geographic coverage, commercial response capability, and enterprise disaster restoration.

Emerging players

• Rainbow Restoration (Neighborly): Rainbow Restoration is a franchise restoration brand under Neighborly offering water, fire, and mold remediation. Competes with SRM in commercial restoration services with smaller commercial focus than SRM.
• All USA Restoration: All USA Restoration is a regional commercial restoration provider focused on large-loss projects in select U.S. markets. Partial overlap with SRM's commercial restoration offering in shared geographies.
• PuroClean: PuroClean is a franchise-based property damage restoration provider serving residential and commercial customers. Overlaps with SRM on commercial water and fire restoration, though with a heavier residential mix.

Broad incumbents

• Roto-Rooter (Water Restoration): Roto-Rooter is a large national plumbing and water damage restoration provider. While broader in scope, its commercial water restoration services overlap with SRM's water damage offerings in shared enterprise accounts.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/servicemaster-recovery-management
• Facebookfacebook.com/srmcatusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceMaster Recovery Management