TrueIT
Advanced Business Methods (ABM) is an integrated office technology partner in the upper Midwest offering managed IT services, print solutions, cloud and AI-driven tools, and office essentials to business clients across nine locations under an employee-ownership structure.
- Company typePrivate
- Founded2012
- HeadquartersWest Fargo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TrueIT does
Advanced Business Methods (ABM) is an integrated office technology partner headquartered in West Fargo, North Dakota, operating across nine locations in the upper Midwest with 100+ employee owners and 50+ years of operating history. The company's portfolio spans four pillars: (1) IT Solutions — managed IT services, cybersecurity, physical security, and networking delivered with 24/7 support; (2) Print Services — office printers and multifunction printers (MFPs), production print, workflow automation, and wide-format systems; (3) Cloud + AI — cloud technologies and AI-driven productivity solutions (presented as "Cloud Solutions + AI" with a free AI assessment lead magnet); and (4) Office Solutions — collaborative tools, document destruction, office supplies, and office furniture. The unified value proposition is a one-stop vendor for fragmented technology and workplace needs, replacing multiple point vendors with a single partner relationship.
The business model combines recurring managed-services revenue with hardware sales (printers, copiers, MFPs, furniture, supplies) and a growing subscription/recurring layer from cloud and AI services. Go-to-market is enterprise field sales, supported by account-based account portals (einfo.abmnow.com, payments.ceojuice.com, Predictive Insight) and lead magnets such as the free AI Assessment. Customer targeting is horizontal across "Business Clients" needing IT, print, cybersecurity, document management, and office essentials, with no public vertical specialization. Marketing is content-led via the ABM blog, organic social (LinkedIn, Facebook, X, Instagram, YouTube), and industry earned media, most notably being named to the CRN MSP 500 list for 2026 in the Managed Security 100 category.
A data inconsistency should be noted for downstream users: the firmographic record identifies the subject as "TrueIT" (founded 2012, 11–50 employees, trueit.com), while the substantive source material, including contact emails pointing to [email protected], the abmnow.com domain, the 100+ employee-owner count, the 50+ years of history, and the West Fargo address, describes Advanced Business Methods (ABM). The analysis below is grounded in the detailed ABM source material because it is the dominant, primary-source content in the input.
TrueIT firmographics
Firmographics- Name
- TrueIT
- Legal name
- Advanced Business Methods
- Website
- https://trueit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advanced Business Methods (ABM) is an integrated office technology partner in the upper Midwest offering managed IT services, print solutions, cloud and AI-driven tools, and office essentials to business clients across nine locations under an employee-ownership structure.
- Ownership category
- akta.pro rank
TrueIT industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Helpdesk & End-User Support Services (BPAEABAB)
- akta.pro secondary industries
- Backup, Disaster Recovery & Business Continuity (BCDR) Services (BPAEABAH), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where TrueIT is headquartered
LocationHeadquarters
- HQ city
- West Fargo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TrueIT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed IT Services: Ongoing managed IT services including security, networking, and support delivered on a recurring basis to keep business operations running smoothly.
- Print & Office Equipment Sales: Sale and supply of office printers, copiers, MFPs, production print systems, wide format systems, and related workflow solutions.
- Office Solutions: Workplace essentials including document destruction, office furniture, and office supplies.
- Cloud Solutions & AI: Cloud technologies and AI-driven innovation services bundled with managed services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
TrueIT product offering
Product offeringCore offering
TrueIT is an IT services company based in West Fargo, North Dakota, that provides computer and IT support for organizations, acting as a liaison between non-technical executives and technical staff. The company delivers managed IT support, helpdesk services, and consulting to keep business technology environments running reliably.
Product overview
Advanced Business Methods (ABM) operates as an integrated office technology partner offering a unified portfolio of IT and office solutions. The core offering centers on Managed IT Services (including Cyber Security, Physical Security, and Networking) combined with Print Services (Office Printers & MFPs, Production Print, Workflow Solutions, and Wide Format Systems), Cloud Solutions + AI, and workplace essentials (Collaborative Solutions, Document Destruction, Office Supplies, and Office Furniture). The portfolio is organized around four main pillars: IT Solutions (managed services, cybersecurity, physical security, networking), Print Services (from office printing to production workflows), Cloud + AI (cloud technologies and AI-driven productivity solutions), and Office Solutions (collaborative tools, document services, and physical supplies).
Differentiator
Problem solved
Functional benefit
Products and services
- Computer and IT Support Outsourced computer and IT support for businesses, acting as a liaison between non-technical executives and technical staff to handle day-to-day technology operations, troubleshooting, and user support.
Quantifiable outcome
- Named to CRN MSP 500 List 2026 — recognized as a leading managed security service provider.
Companies that use TrueIT
Customer profileSegments1 record
Ideal customer profiles1 record
TrueIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
TrueIT partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
TrueIT competitors and assessment
Company assessmentDirect peers
- Dataprise: US managed IT services and cybersecurity provider focused on mid-market clients. Comparable business model — recurring managed services across helpdesk, networking, and security — though operating at larger scale.
- Marco Technologies: Upper Midwest-based managed IT, print, and cloud services provider serving SMB and mid-market clients. Comparable to TrueIT in combining managed IT with print/document workflows and in targeting regional business customers in the same geography.
- Impact Networking: Midwest-headquartered managed IT and business technology provider bundling managed services, print, document management, and workflow automation. Direct overlap with TrueIT's combined IT-plus-office-solutions positioning.
- Integris: Regional managed IT services provider serving SMB and mid-market clients with managed support, cybersecurity, and cloud services. Closely mirrors TrueIT's customer profile and service mix.
Broad incumbents
- CDW: Major IT solutions and services reseller with managed services, security, and cloud capabilities targeting mid-market and enterprise. Sets the upper-bound competitive reference for a managed-IT business of TrueIT's profile.
- Ricoh USA: National office technology and IT services provider with managed IT, workflow, and print offerings. Provides a benchmark for the enterprise-scale version of TrueIT's bundled office technology model.
- SHI International: Large IT solutions provider offering managed services, security, cloud, and workplace support to mid-market and enterprise. Represents a scaled competitive benchmark and potential partner/competitor on larger managed services deals.
- Konica Minolta Business Solutions U.S.A. Large office technology vendor combining managed IT, document management, and print services. Competes with TrueIT on the print-plus-IT bundling model but at significantly larger scale and broader geographic reach.
- Advanced Business Methods (ABM): West Fargo-based office-technology partner with 50+ years operating across 9 Midwest locations and 100+ employee owners. Overlaps with TrueIT on managed IT, security, networking, cloud, and print services, and shares contact infrastructure with TrueIT, suggesting a closely linked — likely parent or operating-partner — relationship.
Emerging players
- eSentire: Managed detection and response (MDR) and cybersecurity services provider. Relevant as a security-led counterpart to TrueIT's managed security positioning and its CRN Managed Security 100 visibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TrueIT social profiles
Digital presenceTrueIT compliance and trust
Trust signalCompliance1 record
TrueIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueIT leadership team
Management profileNumber of profiles
Profiles2 records
TrueIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueIT
What does TrueIT do?
TrueIT is an IT services company based in West Fargo, North Dakota, that provides computer and IT support for organizations, acting as a liaison between non-technical executives and technical staff. The company delivers managed IT support, helpdesk services, and consulting to keep business technology environments running reliably.
Is TrueIT a public or private company?
TrueIT is a private company. It is classified as unknown and is currently operating.
When was TrueIT founded?
TrueIT was founded in 2012. It employs 11 to 50 people.
Where is TrueIT based?
TrueIT is headquartered in West Fargo, United States, in the North America region.
How does TrueIT make money?
Four revenue lines are on record. Managed IT Services are the primary driver. The others are print & Office Equipment Sales, office Solutions and cloud Solutions & AI.
Who are TrueIT's main competitors?
Direct peers on record are Dataprise, Marco Technologies, Impact Networking and Integris. Broad incumbents are CDW, Ricoh USA, SHI International, Konica Minolta Business Solutions U.S.A. and Advanced Business Methods (ABM). eSentire is listed as an emerging player.
Does TrueIT have an API?
No public API is recorded for TrueIT.
What industry is TrueIT in?
TrueIT's product category is Managed IT Services. Its primary akta.pro industry code is BPAEABAB, Helpdesk & End-User Support Services, with a secondary code of BPAEABAH, Backup, Disaster Recovery & Business Continuity (BCDR) Services. Its NAICS code is 54151 and its SIC code is 7370.