Reactive Health
Reactive Health is the largest private outpatient rehabilitation practice on Prince Edward Island, operating 8 multi-disciplinary clinic locations with 45+ providers serving 25,000+ patients annually across physiotherapy, chiropractic, massage, and specialty rehabilitation services.
- Company typePrivate
- Founded2009
- HeadquartersStratford, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Reactive Health does
Reactive Health Inc. is a privately held, multi-disciplinary outpatient rehabilitation clinic network headquartered in Stratford, Prince Edward Island, Canada. The company operates 8 physical clinic locations across the province — Charlottetown (two sites including UPEI campus), Stratford, West Royalty, Cornwall, Summerside, Montague, and Morell — and following its August 2024 merger with Physio East Ltd., has become the largest private outpatient rehabilitation practice on PEI and one of the recognized emerging healthcare providers in Atlantic Canada. Service offerings span physiotherapy, chiropractic care, occupational therapy, registered massage therapy, manual osteopathy, acupuncture, kinesiology, and Graston therapeutics, complemented by specialty programs in pelvic health, vestibular rehabilitation, concussion management, motor vehicle and work injury rehabilitation, and occupational health and safety. The network employs 45+ healthcare providers and serves over 25,000 unique patients and clients annually. Wellness and group programming (Yoga, Pilates, GLA:D osteoarthritis program) is offered at the Wellness Studio in Stratford and Vibe Studio in Montague.
Reactive Health's go-to-market is direct-to-consumer: patients self-book through the JaneApp online scheduling platform or call individual clinics, with revenue generated from fee-for-service clinical visits, insurance-reimbursed treatments, and wellness class fees. Pricing is transparent for wellness classes ($17.25 drop-in or $86.25 six-week series at Montague) while clinical service pricing is set per consultation. Distribution is anchored by a strategic partnership with University of PEI Panther Sports Medicine, which provides a university-level sports rehabilitation referral channel and an institutional brand presence on the UPEI campus. The company is led by CEO Marc MacDonald and Director of Operations Alyssa Sutherland. Ownership is private, with no disclosed institutional investors, funding rounds, or parent entity.
Technology is operational rather than transformative: core scheduling runs on JaneApp, marketing uses Mailchimp newsletters and Google reviews, and the company publishes a content blog to drive top-of-funnel patient acquisition. The trademarked 'reactive health™' brand and a 2019 People's Choice Community Impact Award support local market positioning. No AI, proprietary software platforms, or technology-enabled product differentiation are evident — the business is fundamentally a scaled, multi-disciplinary clinical services operator leveraging physical footprint and human clinician expertise as its primary moat within a small provincial market.
Reactive Health firmographics
Firmographics- Name
- Reactive Health
- Legal name
- Reactive Health Inc.
- Website
- https://reactivehealth.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reactive Health is the largest private outpatient rehabilitation practice on Prince Edward Island, operating 8 multi-disciplinary clinic locations with 45+ providers serving 25,000+ patients annually across physiotherapy, chiropractic, massage, and specialty rehabilitation services.
- Ownership category
- akta.pro rank
Reactive Health industry classification
Industry- Product category
- Outpatient Rehabilitation Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
- akta.pro secondary industries
- Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Outpatient Physical Therapy (PT) Clinics (HLADAJAD)
Keywords
Where Reactive Health is headquartered
LocationHeadquarters
- HQ city
- Stratford
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
Reactive Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Clinical Healthcare Services: Revenue generated from patient consultations and treatments across multiple healthcare disciplines including physiotherapy, chiropractic care, occupational therapy, registered massage therapy, manual osteopathy, acupuncture care, kinesiology, and Graston therapeutics. Services are provided at 8 clinic locations across Prince Edward Island with direct patient billing or insurance coverage.
- Wellness Classes: Revenue generated from group wellness classes including Yin Restorative Yoga, Pilates, and GLA:D programs. Classes are offered as 6-week series or drop-in sessions at Vibe Studio in Montague and Wellness Studio in Stratford.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Drop-in class rate for individual sessions |
| Subscription | Multi-year contract | 6 Week Series discounted package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Reactive Health product offering
Product offeringCore offering
Reactive Health operates Prince Edward Island's largest private multi-disciplinary outpatient rehabilitation clinic network, delivering physiotherapy, chiropractic care, occupational therapy, registered massage therapy, manual osteopathy, acupuncture, kinesiology, and Graston therapeutics. The practice runs eight locations across PEI and treats more than 25,000 patients per year, offering specialty programs such as pelvic health, vestibular, concussion, GLA:D osteoarthritis, motor vehicle and work injury rehabilitation, and yoga/pilates classes.
Product overview
Reactive Health is a multi-disciplinary physiotherapy and rehabilitation clinic network operating as Prince Edward Island's largest private outpatient rehabilitation practice. The company offers a comprehensive range of core clinical services including physiotherapy, chiropractic care, occupational therapy, registered massage therapy, manual osteopathy, acupuncture care, and kinesiology/Graston therapeutics. The portfolio includes specialty services such as pelvic health physiotherapy, vestibular rehabilitation, concussion management, and motor vehicle/work injury rehabilitation. Wellness offerings encompass yoga, Pilates, and the GLA:D evidence-based program for osteoarthritis. Following the 2024 merger with Physio East, the network expanded to 8 locations serving over 25,000 patients through 45+ healthcare providers. Patients can book appointments online through the Jane App booking platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Physiotherapy
Companies that use Reactive Health
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Reactive Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reactive Health partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Physio EastcoreReactive Health Inc. and the two practice locations of Physio East Ltd. have merged to form Prince Edward Island's largest private outpatient rehabilitation practice. The combined entity serves more than 25,000 patients through 45+ healthcare providers at 8 locations. Marc MacDonald, CEO of Reactive Health, assumed the same role with Physio East as part of the joint partnership.
- University of PEI (UPEI) Panther Sports MedicinecoreReactive Health is partnered with UPEI Panther Sports Medicine, focusing on Sports Rehabilitation and Prevention. The partnership aims to help athletes reach their potential by playing pain-free or return to play after injury as quickly as possible.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Reactive Health competitors and assessment
Company assessmentDirect peers
- Athlete Care: Canadian sports medicine and physiotherapy clinic network specializing in sports injury treatment, rehabilitation, and performance. Directly comparable to Reactive Health's Panther Sports Medicine partnership given shared focus on athletes and sports-injury rehabilitation.
- Lifemark Health Group: Canada's largest outpatient physiotherapy and rehabilitation services network with hundreds of clinics across the country. Directly comparable to Reactive Health as a multi-disciplinary rehab provider serving similar patients with physiotherapy, occupational therapy, massage therapy, and related clinical services, but at materially greater national scale.
- CBI Health: Major Canadian rehabilitation services provider operating physiotherapy, occupational therapy, and clinical services clinics across multiple provinces. Directly comparable to Reactive Health's multi-disciplinary clinic model and patient base, with the addition of home health and specialty programs.
- Myodetox: Canadian multi-disciplinary rehabilitation and wellness clinic chain offering physiotherapy, chiropractic, massage therapy, and recovery services. Directly comparable to Reactive Health in combining multiple clinical disciplines under a single consumer brand, though focused on urban markets rather than provincial coverage.
- Cornerstone Physiotherapy: Canadian multi-disciplinary physiotherapy clinic network offering physiotherapy, massage therapy, chiropractic, and sports injury rehabilitation. Comparable to Reactive Health as a multi-disciplinary rehab brand with multiple locations, though operating primarily in Ontario.
Broad incumbents
- WELL Health Technologies: Canadian digital health company that owns and operates a portfolio of healthcare clinics and allied health services. Comparable to Reactive Health at the operating-clinic level, though WELL operates far more broadly across telehealth, EMR, and physician services rather than specializing in outpatient rehab.
Emerging players
- Therapia: Online physiotherapy marketplace and growing clinic network with digital-first booking and multi-disciplinary services. Comparable to Reactive Health in the multi-disciplinary rehab offering and DTC booking motion, but differentiated by a stronger telehealth/digital layer and primary focus on Ontario.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reactive Health social profiles
Digital presenceReactive Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reactive Health leadership team
Management profileNumber of profiles
Profiles3 records
Reactive Health subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reactive Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reactive Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reactive Health
What does Reactive Health do?
Reactive Health operates Prince Edward Island's largest private multi-disciplinary outpatient rehabilitation clinic network, delivering physiotherapy, chiropractic care, occupational therapy, registered massage therapy, manual osteopathy, acupuncture, kinesiology, and Graston therapeutics. The practice runs eight locations across PEI and treats more than 25,000 patients per year, offering specialty programs such as pelvic health, vestibular, concussion, GLA:D osteoarthritis, motor vehicle and work injury rehabilitation, and yoga/pilates classes.
Is Reactive Health a public or private company?
Reactive Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reactive Health founded?
Reactive Health was founded in 2009. It employs 51 to 100 people.
Where is Reactive Health based?
Reactive Health is headquartered in Stratford, Canada, in the North America region.
How does Reactive Health make money?
Two revenue lines are on record. Clinical Healthcare Services are the primary driver. The others are wellness Classes.
Who are Reactive Health's main competitors?
Direct peers on record are Athlete Care, Lifemark Health Group, CBI Health, Myodetox and Cornerstone Physiotherapy. WELL Health Technologies is listed as a broad incumbent. Therapia is listed as an emerging player.
Does Reactive Health have an API?
No public API is recorded for Reactive Health.
What industry is Reactive Health in?
Reactive Health's product category is Outpatient Rehabilitation Services. Its primary akta.pro industry code is HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers, with a secondary code of HLADAJAG, Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP). Its NAICS code is 62134 and its SIC code is 8093.