Bogey Boys

What Bogey Boys does

Bogey Boys is a privately held, direct-to-consumer golf apparel brand founded by Ben Haggerty, known professionally as the Grammy-winning recording artist Macklemore. The company's origin traces to a November 2018 golf outing in Kauai, Hawaii, after which the founder played daily for two years before launching the brand to merge his passion for golf with his creative background. The brand is positioned as a lifestyle golf apparel line combining streetwear aesthetics with traditional on-course performance wear, targeting both dedicated golfers and fashion-conscious consumers drawn to the founder's celebrity profile.

The company operates exclusively through its Shopify-powered e-commerce storefront at bogeyboys.com, with no disclosed wholesale, retail, or marketplace distribution channels. The platform supports international shipping to over 200 countries and territories, with currency displayed in USD across all markets. The product strategy is content-driven, supporting top-of-funnel acquisition through a published 'Brand Story' narrative and a visual 'Lookbook' of lifestyle photography. The technology stack is undifferentiated, relying on standard Shopify infrastructure with no proprietary features, and no AI/ML capabilities are disclosed in the source material.

Bogey Boys is operated as an independent e-commerce brand with 1-10 employees, no disclosed external investors, no parent company, and no funding rounds on record. The company is headquartered in Rogers, United States, and is privately held without a public listing. Revenue is generated exclusively through direct product sales of branded golf apparel and accessories, with no subscription tier, licensing, or recurring revenue model identified. While the brand has a documented competitive advantage in celebrity-driven brand recognition, no quantitative traction indicators (revenue, GMV, customer counts, or unit volumes) are publicly disclosed.

Name

Bogey Boys

Legal name

Bogey Boys

Website

https://bogeyboys.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bogey Boys is a privately held direct-to-consumer golf apparel brand founded by rapper Macklemore, operating a Shopify-powered e-commerce storefront that sells streetwear-inspired golf clothing and accessories globally to golf enthusiasts and fashion-conscious consumers.

Ownership category

akta.pro rank

Product category

Golf Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf apparel
• Golf clothing
• Golf accessories
• Streetwear golf
• Lifestyle golf wear

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer online sales of golf apparel and accessories. Customers purchase through the company's Shopify e-commerce storefront with prices displayed at checkout including taxes and shipping calculations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bogey Boys is a direct-to-consumer golf apparel brand that designs, markets, and sells golf-themed clothing and accessories through its own Shopify-powered e-commerce website. The brand fuses streetwear-inspired aesthetics with traditional golf attire, offering apparel for on-course performance and off-course lifestyle wear to golf players and fashion-conscious consumers globally.

Product overview

Bogey Boys is a single-brand golf apparel e-commerce business founded by rapper Macklemore. The company operates a Shopify-based direct-to-consumer online store selling golf-themed clothing and accessories. As a unified brand rather than a platform architecture, the company offers its core product line through its bogeyboys.com e-commerce website with no additional modules, sub-products, or distinct product tiers mentioned in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Bogey Boys Golf Apparel and Accessories The Bogey Boys product line offers golf-themed clothing and accessories combining on-course performance functionality with streetwear-inspired aesthetics. Designed for both dedicated golfers seeking stylish apparel and fashion-conscious consumers attracted by the Macklemore-founded brand's cultural cachet, the line is sold globally through the bogeyboys.com Shopify storefront with international shipping.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Eastside Golf: Eastside Golf is a golf lifestyle apparel brand co-founded by Olajuwon Ajanaku and Earl Cooper, blending streetwear aesthetics with traditional golf apparel. Like Bogey Boys, it sells primarily through DTC, targets fashion-conscious golfers, and pairs apparel with cultural-brand storytelling.
• Greyson Clothiers: Greyson Clothiers is a premium golf and lifestyle apparel brand selling men's and women's clothing across courses, travel, and casual wear. It is comparable to Bogey Boys in product mix (golf-forward lifestyle apparel) and DTC distribution strategy.
• Malbon Golf: Malbon Golf is a celebrity-influenced golf lifestyle apparel and accessories brand built around founder Stephen Malbon. It is the closest direct peer to Bogey Boys, sharing the streetwear-meets-golf positioning, DTC-led model, and lifestyle/cultural-brand marketing approach.
• Holderness & Bourne: Holderness & Bourne is a premium golf apparel brand focused on classic-meets-modern performance clothing sold through DTC and select pro shops. It is comparable to Bogey Boys in golf-apparel focus and DTC-led distribution, though with a more traditional design aesthetic.

Broad incumbents

• Travis Mathew: Travis Mathew is an established men's golf and lifestyle apparel brand sold through DTC, pro shops, and country clubs. It is a broader incumbent comparable to Bogey Boys in target customer and golf-lifestyle positioning, but operates at significantly greater scale and assortment.
• Peter Millar: Peter Millar is a premium apparel brand with a significant golf and country-club presence, sold through DTC, department stores, and golf retailers. It is a broader incumbent that competes with Bogey Boys for the same premium, style-conscious golfer customer.
• Adidas Golf: Adidas Golf is a major global golf apparel and footwear brand competing across performance and lifestyle segments. It is a broad incumbent comparable to Bogey Boys in target category, though it operates at significantly greater scale and breadth.
• Nike Golf: Nike Golf is a major golf apparel and footwear line from Nike serving performance and lifestyle segments globally. It is a broad incumbent that defines the competitive landscape Bogey Boys operates in, with vastly greater scale, athlete endorsements, and distribution.
• Under Armour Golf: Under Armour Golf is the golf division of Under Armour, offering performance and lifestyle apparel and footwear. It competes with Bogey Boys in the apparel category and represents a larger, well-capitalized incumbent player.

Emerging players

• Links & Kings: Links & Kings is a golf lifestyle brand focused on premium accessories, headwear, and apparel inspired by classic golf culture. It is an emerging player with partial overlap to Bogey Boys — particularly in lifestyle accessories — but a more heritage-oriented positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bogey-boys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bogey Boys