365FarmNet

What 365FarmNet does

365FarmNet is a Berlin-based farm management software company founded in 2013 that provides digital tools for agricultural operations, including crop and field planning, automated documentation from machine data, mixed-brand fleet management, precision farming applications, and consumption and sustainability reporting. The platform is built on cloud-based modular architecture with native ISOXML and ISOBUS integration for machine data exchange, Data Connect interfaces to CNH and John Deere for cross-OEM fleet visibility, and mobile applications (iOS/Android) for in-field documentation. The product portfolio includes the Geocenter precision farming toolbox, Auftragsmanagement order processing module, route/reference line planning, machine sharing capabilities, and compliance support for the German FAKT agri-environmental program.

On June 1, 2024, the entity was reorganized from 365FarmNet KGaA & Group KG into CLAAS 365FarmNet GmbH, becoming a wholly owned subsidiary of CLAAS KGaA mbH, the German agricultural machinery manufacturer. In October 2024, the farm management applications were migrated into the new CLAAS connect platform — a central machine and farm management offering now available in more than 30 countries via CLAAS's global dealer network. The standalone 365FarmNet platform is being discontinued on November 30, 2026, with existing customers receiving one year of free access to CLAAS connect via a dealer-managed switchover process.

The company monetizes through tiered operating licenses (Farm, Fleet, and Field connect) sold via CLAAS dealers on an annual subscription basis, while Machine Management functionality is offered free of charge with any CLAAS machine as a freemium on-ramp. The team in Berlin comprises over 100 employees. No independent funding history exists; the entity is fully owned by CLAAS. Primary customer segment is mid-market agricultural farms across Europe, with localized editions for Germany, Poland, France, and Switzerland (the latter via the barto platform). A partnership with UNIFORM-Agri (March 2023) extended functionality into dairy and livestock herd management.

Name

365FarmNet

Legal name

365FarmNet GmbH

Website

https://365farmnet.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

365FarmNet is a Berlin-based farm management software subsidiary of CLAAS, providing digital tools for field planning, automated documentation, mixed-brand fleet management, and precision farming to European agricultural farms via the CLAAS dealer network.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Farm Management Services (115116)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

akta.pro secondary industry

Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK)

Keywords

• Farm management software
• Precision agriculture platform
• Agricultural documentation
• Mixed fleet management
• Agricultural machinery integration

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Operating License (Farm Management): Farm Management functions in CLAAS connect require the purchase of an operating license. Operating licenses (Farm, Fleet, Field connect) are available with varying functional scope. Customers purchase through CLAAS dealers via a configurator. Basic license is free for 365FarmNet customers for one year upon switchover.
2. Machine Management (Free Tier): Machine Management functions are available free of charge with any CLAAS machine, serving as a customer acquisition and retention mechanism for the broader CLAAS ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

365FarmNet develops and sells cloud-based farm management software for digitizing agricultural operations, including crop planning, field documentation, mixed machinery fleet management, precision farming applications, and sustainability/consumption reporting. Its successor platform CLAAS connect bundles Machine Management (free with any CLAAS machine), Farm Management (paid operating license), and precision farming modules, distributed exclusively through the CLAAS dealer network across more than 30 countries. The standalone 365FarmNet product is being discontinued on 30 November 2026 as customers are migrated to CLAAS connect.

Product overview

365FarmNet is a farm management software platform that has been offered as a standalone product since 2013 and is now fully transitioning to CLAAS connect. The portfolio consists of two main layers: the 365FarmNet platform (now in maintenance/discontinuation mode, shut down scheduled 30 November 2026) and its successor CLAAS connect (launched October 2024). CLAAS connect is the central machine and farm management platform from CLAAS, available in over 30 countries, covering three core modules — Machine Management (free with CLAAS machines), Farm Management (operating license required), and Fleet Management. The platform integrates machine data via ISOXML and Data Connect (CNH, John Deere), offers mobile apps (Farm Management App, Häckselqualitäts-App), and precision farming tools including Geocenter for mapping and application maps, Fahrspurverwaltung for route planning, and Auftragsmanagement for task documentation. New registrations for 365FarmNet are no longer possible; all customers are being migrated to CLAAS connect with one free year of access.

Differentiator

Problem solved

Functional benefit

Products and services

• 365FarmNet Farm management software platform that enables digital management of agricultural operations, including field and crop planning, automated documentation from machine data, fleet management for mixed machinery fleets, and precision farming applications. Scheduled for discontinuation on 30 November 2026 as customers migrate to CLAAS connect.
• CLAAS connect Central machine and farm management platform from CLAAS serving as the successor to 365FarmNet. Available in more than 30 countries worldwide, covering operations management, fleet management, and precision farming through Machine Management (free with any CLAAS machine) and Farm Management (paid operating license) modules.
• CLAAS connect Farm Management App Mobile application providing farm management functions for CLAAS connect, including work progress display for CLAAS harvesting machines, task management with CEMIS 1200, map markers synchronization, PDF documentation sharing via email, and machine order processing.
• Häckselqualitäts-App (Chopping Quality App) Mobile application for JAGUAR forage harvesters that calculates corn silage grain conditioning as a CSPS value to evaluate chop quality directly in the field.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature8 records

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Granular (Corteva): Farm management and agronomy SaaS from Corteva, providing field planning, financial benchmarking and operational analytics to large-acreage farms. Directly comparable solution set for enterprise farms that 365FarmNet and CLAAS connect target.
• CNH AFS Connect: Farm and fleet management portal from CNH Industrial. Competes in mixed-fleet farm management, data integration, and dealer-distributed software, overlapping with CLAAS connect on Case IH and New Holland operations in Europe.
• John Deere Operations Center: OEM-integrated farm management platform bundled with Deere equipment, offering field planning, machine data, agronomic insights and documentation. Direct competitor to CLAAS connect; notable as 365FarmNet integrates with Deere via Data Connect rather than competing with the OEM stack.
• xFarm Technologies: European farm management SaaS offering field operations, agronomic modules and sustainability reporting with deep presence in Italy, Iberia and Switzerland. Direct European competitor in the same farm management software category served by CLAAS connect.
• Farmers Edge: Independent digital agriculture platform providing farm data, variable rate prescriptions and sustainability analytics. Overlaps with CLAAS connect on mixed-fleet farm management and CO2/sustainability reporting.
• Bayer Climate FieldView: Leading independent farm management and precision agronomy platform from Bayer. Competes head-to-head with 365FarmNet in field planning, automated documentation, yield mapping and mixed-fleet data, and shares the same SaaS subscription model across European and global farms.
• AGCO / Fuse Smart Farming: OEM-backed precision farming and farm management platform from AGCO, providing mixed-fleet connectivity and agronomic decisioning. Competes with CLAAS connect for the same European row-crop and mixed-fleet customer.
• Trimble Ag Software (formerly Trimble Ag): Mature farm management information system serving advisors and mixed-fleet growers with field records, precision agronomy, and compliance. Comparable to CLAAS connect in workflow coverage and multi-brand orientation.

Emerging players

• OneSoil: Free precision agriculture platform providing satellite-based field monitoring, variable rate seeding and yield prediction. Adjacent challenger that overlaps with CLAAS connect on precision farming tooling, particularly in European markets.
• Taranis: AI-driven crop intelligence and scouting platform that layers satellite and drone imagery onto farm records. Partial overlap with CLAAS connect's Geocenter and application-map capabilities rather than full FMIS competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/365farmnet
• Instagraminstagram.com/365farmnet
• YouTubeyoutube.com/channel/365FarmNet
• Xx.com/365farmnet
• LinkedInlinkedin.com/company/365farmnet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 365FarmNet