Storehouse

What Storehouse does

Storehouse is a privately held, Dallas-based direct-to-consumer e-commerce retailer operating through the storehouse.com storefront on a WordPress/WooCommerce-style platform. The catalog is limited to six stocked SKUs spanning modern home furniture and decor — a Black Leather Sofa ($10,000), Modern Bedroom Set ($12,500, originally $15,000), Dining Room Table ($2,500, originally $4,000), Patio Dining Furniture Set ($9,000, originally $12,000), Country Style Bed — Headboard & Frame, and Modern Black Light Fixtures ($500). Per firmographics the company was founded in 1969 and operates with an 11–50 headcount, although the website and product imagery date to 2017–2018, suggesting a digital relaunch or a data inconsistency.

Revenue is generated through one-time product sales at fixed list prices, supplemented by a 20% off promotional campaign and ongoing discount code activity. The company offers free worldwide shipping on all orders and targets residential homeowners as its primary segment, with a secondary commercial-projects use case for businesses furnishing professional settings. Marketing runs primarily through the company-owned storefront and product-tag-driven organic social discovery, with promotional email/newsletter activity as a mid-funnel lever.

The operating profile is narrow: no disclosed management team, no funding events, no partnerships, no proprietary technology beyond the standard e-commerce stack, and multiple flagship products flagged as 'Sold out' or 'Out of stock' at the time of crawl. The product photography is sourced from pexels.com stock imagery rather than bespoke shoots. The company is described as a non-profit in firmographics, but the live commercial storefront contradicts that classification. Data integrity, replenishment cadence, and the gap between claimed founding year and digital footprint are the most material open questions for an investor.

Name

Storehouse

Legal name

Storehouse

Website

https://storehouse.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Storehouse is a Dallas-based direct-to-consumer e-commerce retailer selling a small catalog of modern home furniture and decor — including sofas, bedroom sets, dining tables, patio sets, and lighting — to residential homeowners and commercial customers worldwide via its online storefront.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture Retailers (449110), Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home & Furniture-Focused Catalog Department Store Retailers (CRAGAIAB)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Modern home furniture
• Home decor accessories
• Outdoor furniture sets
• Bedroom furniture sets
• Lighting fixtures

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Furniture and Home Decor Sales: One-time product sales of modern home furniture and decor items. Products are sold at fixed prices with occasional promotional discounts. Free worldwide shipping offered on all products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Storehouse is a direct-to-consumer e-commerce retailer that sells modern home furniture and home decor items through its online storefront at storehouse.com. Its product line spans indoor and outdoor furniture (sofas, dining tables, bedroom sets, patio sets) and decorative items such as light fixtures, with worldwide shipping offered on all orders.

Product overview

Storehouse is an e-commerce platform offering a curated selection of modern home furniture and decor. The product portfolio includes six distinct products: Dining Room Table (kitchen/dining furniture priced at $2,500), Black Leather Sofa (living room seating at $10,000), Modern Bedroom Set (complete bedroom solution with bed frame, desk, chair, and shelving at $12,500), Country Style Bed – Headboard & Frame (bedroom furniture), Modern Black Light Fixtures (decorative lighting at $500), and Patio Dining Furniture Set (outdoor furniture at $9,000). The company serves both commercial projects and residential decor needs, with offerings ranging from furniture items to home decor accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Room Table A dining room table designed as the perfect addition to a kitchen, SKU 001, currently priced at $2,500 (originally $4,000). Sold as a standalone furniture piece for residential dining spaces.
• Black Leather Sofa A full-size black leather sofa suited for modern-themed living rooms, SKU 003, priced at $10,000. Sold as a standalone seating product for residential interiors.
• Modern Bedroom Set A complete modern bedroom set including bed frame, desk, chair, and wall shelving, SKU 004, priced at $12,500 (originally $15,000). Sold as a bundled furniture package for residential bedrooms.
• Country Style Bed – Headboard & Frame A country style bed with headboard and frame (mattress not included) intended to complete a bedroom. Sold as a standalone bedroom furniture piece.
• Modern Black Light Fixtures Modern black light fixtures suitable for any room of a modern home, SKU 005, priced at $500. Sold as a decorative home lighting product.
• Patio Dining Furniture Set An outdoor patio dining furniture set designed for parties, gatherings, or outdoor dining, SKU 002, priced at $9,000 (originally $12,000). Sold as a bundled outdoor furniture package.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Article: Article is a DTC modern furniture retailer selling mid-to-premium sofas, dining sets, bedroom furniture, and decor direct to consumers online — the closest comparable in positioning, price band, and channel to Storehouse.
• Joybird: Joybird is a DTC modern furniture brand selling customizable couches, chairs, dining tables, and bedroom sets at premium-mid prices directly online — directly comparable to Storehouse on assortment, target customer, and channel.
• Burrow: Burrow is a DTC modern furniture brand specializing in modular sofas, sectionals, and home pieces sold online at the same premium-mid price tier — directly analogous brand and channel to Storehouse.
• Floyd: Floyd is a DTC modern furniture brand selling directly-shipped bed frames, sofas, tables, and shelving with a direct-to-consumer e-commerce model — a near-direct comparable to Storehouse in mission, channel, and design language.
• Apt2B: Apt2B is a DTC modern furniture retailer offering curated living room, dining, and bedroom sets online at accessible premium prices — overlapping with Storehouse on assortment, price band, and online-only model.
• Castlery: Castlery is a DTC modern furniture brand selling designer-inspired sofas, dining tables, beds, and decor directly to consumers online — closely comparable to Storehouse in aesthetic, channel, and customer.

Broad incumbents

• West Elm: West Elm is a national modern furniture and home decor retailer (owned by Williams-Sonoma) selling premium sofas, bedroom sets, dining, lighting, and decor via DTC e-commerce plus showrooms — same aesthetic positioning as Storehouse but at vastly greater scale.
• CB2: CB2 is Crate & Barrel's modern-design sister banner selling contemporary furniture, lighting, and decor DTC and through showrooms — competing in the same modern-home aesthetic space as Storehouse with much broader assortment.
• Wayfair: Wayfair is the dominant pure-play online furniture and home goods retailer carrying hundreds of thousands of SKUs across all price points; Storehouse competes for the same online furniture shopper within a much narrower catalog.
• Crate & Barrel: Crate & Barrel is a national modern housewares and furniture retailer selling DTC plus showrooms with a much broader catalog in the same modern-design category as Storehouse.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storehouse