Store Friendly
- Company typePrivate
- Founded2002
- HeadquartersTsuen Wan, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingServices
Store Friendly firmographics
Firmographics- Name
- Store Friendly
- Legal name
- Storefriendly Self Storage Group Ltd (儲存易迷你倉集團有限公司)
- Website
- https://www.store-friendly.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Store Friendly industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF), Residential Full-Service Storage (HSAKAHAA), Commercial Full-Service Storage (HSAKAHAB)
Keywords
Where Store Friendly is headquartered
LocationHeadquarters
- HQ city
- Tsuen Wan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices13 records
Markets served
Store Friendly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Self-Storage Unit Rental: Monthly rental of storage units in various sizes (8 sq ft to 100+ sq ft). Revenue is recurring and subscription-based, billed monthly with discounts for pre-payment. One-month minimum terms with no long-term commitment required. Rental agreements automatically renew unless 14-day advance notice is given.
- Moving and Logistics Services: Storefriendly Movers provides end-to-end moving services including packing, transportation, port/airport delivery, home/office relocation, and waste disposal. Revenue is one-time/transaction-based per service, complementing the core storage rental.
- Specialty Storage Services: Premium services including wine storage (with temperature 11-17°C and humidity below 70%), smart safety deposit boxes (large-format vault for handbags, luxury items, property deeds), and Storefriendly Hobbies (oversized storage for large items). These command higher price points than standard units.
- Deposit and Administrative Fees: Security deposits collected at signing (equivalent to two months' rent), plus administrative fees for late payments (HK$500 per incident). Deposits are refunded within 60 working days of contract termination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small storage units (8-16 sq ft) — suitable for individual storage needs |
| Subscription | Monthly | Medium storage units (20-50 sq ft) — suitable for small households or business files |
| Subscription | Monthly | Large storage units (40-100+ sq ft) — suitable for furniture, business inventory, large collections |
| Subscription | Monthly | Wine storage — premium climate-controlled storage for wine collections |
| Subscription | Monthly | Smart safety deposit boxes — high-security vault for valuables |
| Subscription | Pay-as-you-go | Storefriendly On Demand — pickup and delivery service |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels10 records
Store Friendly product offering
Product offeringCore offering
Store Friendly operates a tech-enabled self-storage platform offering monthly rental of secure storage units (8 to 100+ sq ft) across 130+ branches in Hong Kong, Macau, Taiwan, and Singapore. The company provides specialized storage solutions including wine storage with climate control, smart safety deposit boxes for valuables, robotic storage (Storefriendly Go), on-demand doorstep pickup service, and professional moving and logistics services through its subsidiary Storefriendly Movers.
Product overview
Store Friendly operates as a comprehensive self-storage platform offering multiple service tiers: core self-storage units in various sizes with 24/7 smart access; robotic storage (Storefriendly Go) using autonomous robots for unit delivery; specialized wine storage with precise climate control; AI-powered smart safe deposit boxes for high-value items; on-demand pickup service (On Demand) for convenient collection; and professional moving services (Movers). The company also offers Storefriendly Hobbies for large item storage and Storefriendly MAX for oversized items. The portfolio spans traditional and technology-enhanced storage solutions across Hong Kong, Macau, Taiwan, and Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- Storefriendly Movers: In-house moving and logistics service subsidiary providing one-stop moving and storage solutions
- Storefriendly Go
- Storefriendly Hobbies
- Storefriendly On Demand
- Storefriendly Centre
- Storefriendly Tower
- Storefriendly Fully Automated Security Cabinet
- Storefriendly MAX
Products and services
- Self-Storage (Mini Storage)
Quantifiable outcome
- Over 40,000 households served across Asia
- +2 more outcomes
Companies that use Store Friendly
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Store Friendly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Store Friendly partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- World Wildlife Fund (WWF) Hong KongminorStore Friendly participated in WWF's Earth Hour 2026 initiative, demonstrating its commitment to ESG and environmental sustainability as part of its corporate social responsibility program.
- Hong Kong Green Building Council (HKGBC)minorStore Friendly received the HKGBC Green Building Rating 'Excellent Classification' (綠建環評卓越評級), recognizing the company's ESG leadership in green building operations for its Storefriendly Tower properties.
- International Self Storage Association (ISSA)coreStore Friendly has been a member of the International Self Storage Association and Self Storage Association Asia since 2006. The company represents the Asia region and contributes industry insights on self-storage operations to representatives from various countries annually.
- Self Storage Association Asia (SSAA)coreStore Friendly is a key member of the Self Storage Association Asia, participating in annual industry events and representing Asian market perspectives in global self-storage standards discussions. The company has received multiple SSAA awards recognizing its leadership in the industry.
Scale indicators9 records
Recent moves14 records
Expansion highlights5 records
Store Friendly competitors and assessment
Company assessmentDirect peers
- Cube Self Storage: Hong Kong-based self-storage operator with multiple branches across Hong Kong Island, Kowloon and the New Territories. Directly competes with Store Friendly in the same residential and SME storage segments in Hong Kong, with comparable unit sizes and month-to-month rental terms.
- iStore Self Storage: Hong Kong self-storage brand offering climate-controlled units to residential and SME customers. Competes head-to-head with Store Friendly in Hong Kong, with overlapping unit size ranges, 24/7 access, and similar pricing models.
- Spacebox Self Storage: Self-storage operator with presence in both Hong Kong and Singapore, directly overlapping two of Store Friendly's four markets. Targets residential customers and SMEs with a comparable range of storage unit sizes and subscription-based pricing.
- Lock+Store: Self-storage brand backed by Mapletree (a Temasek-linked real estate group) with branches in Singapore and presence in Hong Kong. Competes with Store Friendly across both Singapore and Hong Kong, offering storage units and business storage services.
Broad incumbents
- Public Storage: Largest self-storage REIT in the United States with thousands of facilities across North America and Europe. A broad incumbent reference point for unit economics, technology deployment, and multi-site operations, though operating in different geographies than Store Friendly.
- Extra Space Storage: Major US self-storage REIT with an international footprint that includes ownership of Shurgard Self Storage, which operates in Singapore. A global benchmark for self-storage at scale and a relevant competitive reference for Store Friendly's Singapore operations.
- Shurgard Self Storage: European self-storage operator (majority-owned by Extra Space Storage) with a direct presence in Singapore competing with Store Friendly's Singapore flagship 'Storefriendly Centre' locations. Operates similar climate-controlled, technology-enabled storage facilities.
- Iron Mountain: Global records management, data center and storage services company serving enterprise and institutional customers. Comparable as a large-scale, asset-heavy storage operator serving B2B customers across multiple geographies, although focused on records and digital rather than physical self-storage.
- Simply Self Storage: US self-storage operator with a multi-state network of facilities. While geographically separate, comparable to Store Friendly as a multi-site operator offering standardized unit sizes, climate control, and online booking.
Emerging players
- The Store: Smaller Hong Kong self-storage brand offering comparable unit rental services to residential and SME customers. Represents an emerging/niche competitor in the Hong Kong market where Store Friendly is the No. 1 brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Store Friendly social profiles
Digital presenceStore Friendly compliance and trust
Trust signalCompliance4 records
Store Friendly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Store Friendly leadership team
Management profileNumber of profiles
Profiles1 record
Store Friendly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Store Friendly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Store Friendly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Store Friendly
What does Store Friendly do?
Store Friendly operates a tech-enabled self-storage platform offering monthly rental of secure storage units (8 to 100+ sq ft) across 130+ branches in Hong Kong, Macau, Taiwan, and Singapore. The company provides specialized storage solutions including wine storage with climate control, smart safety deposit boxes for valuables, robotic storage (Storefriendly Go), on-demand doorstep pickup service, and professional moving and logistics services through its subsidiary Storefriendly Movers.
Is Store Friendly a public or private company?
Store Friendly is a private company. It is classified as private equity controlled and is currently operating.
When was Store Friendly founded?
Store Friendly was founded in 2002. It employs 11 to 50 people.
Where is Store Friendly based?
Store Friendly is headquartered in Tsuen Wan, Hong Kong SAR China, in the Asia region.
How does Store Friendly make money?
Four revenue lines are on record. Self-Storage Unit Rental is the primary driver. The others are moving and Logistics Services, specialty Storage Services and deposit and Administrative Fees.
Who are Store Friendly's main competitors?
Direct peers on record are Cube Self Storage, iStore Self Storage, Spacebox Self Storage and Lock+Store. Broad incumbents are Public Storage, Extra Space Storage, Shurgard Self Storage, Iron Mountain and Simply Self Storage. The Store is listed as an emerging player.
Does Store Friendly have an API?
No public API is recorded for Store Friendly.
What industry is Store Friendly in?
Store Friendly's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 531130 and its SIC code is 4220.