BDNA
BDNA is a private IT asset intelligence and technology catalog company, founded in 2000 and headquartered in Mountain View, California, that delivers comprehensive, curated information about technology assets for enterprise IT and asset-management customers.
- Company typePrivate
- Founded2000
- HeadquartersMountain View, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What BDNA does
BDNA is a private enterprise software and data company founded in 2000 and headquartered in Mountain View, California, that positions itself as "the leader in delivering the most trusted and comprehensive information about technology assets." Functionally, BDNA builds and maintains a large, curated technology catalog spanning hardware and software products and the metadata needed to normalize enterprise IT inventory — data used to feed CMDBs, IT asset management (ITAM), lifecycle/EOL planning, and vulnerability risk processes.
The company raised approximately USD 44 million in aggregate disclosed capital across five private rounds between 2002 and 2011, drawing a mix of venture and strategic investors including Crescendo Ventures, Kaiser Permanente Ventures, Motorola Solutions Venture Capital, Newbury Ventures, Rising Tide (lead investor on the 2007 round), and Flagship Pioneering. Following its 2011 financing, the dataset does not contain any subsequent capital events. Headcount is reported in the 101-250 employee band. The only named executive in the source material is co-founder and CEO Constantin Delivanis.
Because the firmographic, product, pricing, customer, and channel modules in the supplied sources return no BDNA-specific detail, public statements and third-party sources were insufficient to populate product-level revenue mechanics, customer roster, or pricing model. As a result, BDNA's revenue model and go-to-market posture cannot be characterized from the supplied evidence.
BDNA firmographics
Firmographics- Name
- BDNA
- Website
- https://bdna.com
- Company type
- Private
- Founded year
- 2000
- Headcount range
- 101–250 employees
- Short description
- BDNA is a private IT asset intelligence and technology catalog company, founded in 2000 and headquartered in Mountain View, California, that delivers comprehensive, curated information about technology assets for enterprise IT and asset-management customers.
- Ownership category
- akta.pro rank
BDNA industry classification
Industry- Product category
- IT Asset Data Intelligence
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Catalog & Metadata Management (HDAEADAC)
- akta.pro secondary industries
- Data Lineage & Impact Analysis (HDAEADAF), Data Observability & Monitoring (HDAEADAI)
Keywords
Where BDNA is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Markets served
BDNA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
BDNA product offering
Product offeringCore offering
BDNA provides the most trusted and comprehensive information technology asset data, including a curated catalog of millions of hardware and software products with billions of normalized data points. Its data platform supports IT asset lifecycle management, CMDB data quality, end-of-life/end-of-support planning, and vulnerability risk reduction for enterprise IT organizations.
Product overview
No BDNA-specific product data available in source materials. The provided sources contain Flexera product information (Flexera Data Platform, Technopedia, Flexera One suite, Snow Atlas, IT Visibility, ITAM, Cloud License Management, SaaS Management, FinOps, AI Cost Management, Cloud Cost Optimization, Security, Application Readiness, Container Optimization, Virtual Machine Optimization, Data Cloud Optimization) which does not pertain to BDNA.
Differentiator
Problem solved
Functional benefit
Products and services
- Technopedia A large, curated technology catalog that supplies detailed product, vendor, EOL/EOS, and market intelligence on hardware and software to support enterprise IT asset management, vendor management, and architecture decisions.
- BDNA Data Platform (IT Asset Data Normalization)
Companies that use BDNA
Customer profileIdeal customer profiles1 record
BDNA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BDNA partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
BDNA competitors and assessment
Company assessmentBroad incumbents
- Flexera: Flexera's IT Visibility / Data Platform and Technopedia catalog are direct extensions of BDNA's IT asset data normalization business (Flexera acquired Snow Software, which had acquired BDNA). Flexera competes head-on with BDNA's core offering as part of a broader ITAM/FinOps suite.
- ServiceNow: ServiceNow's CMDB and IT Asset Management modules compete for the same IT asset data quality and normalization budget that BDNA historically addressed, with deep integrations into enterprise ITSM workflows.
- BMC Software: BMC's Helix ITSM and CMDB offerings compete for the IT asset data quality budget, often paired with BMC Discovery for normalized asset data similar to BDNA's value proposition.
- Ivanti: Ivanti's IT asset management and discovery capabilities compete in the same enterprise IT asset data space, often bundled into broader unified endpoint management and IT service management suites.
- ManageEngine (Zoho): ManageEngine offers IT asset management and CMDB modules as part of its broader enterprise IT management suite, competing for mid-market and enterprise asset intelligence spend.
Emerging players
- InvGate: InvGate offers an IT asset management module within its service management platform, representing an emerging bundled competitor in the asset data quality and normalization space.
Direct peers
- Asset Panda: Asset Panda provides IT and fixed asset tracking with cloud-based inventory capabilities, overlapping with BDNA's asset intelligence and normalization use cases for mid-market customers.
- Snow Software: Snow Software acquired BDNA in 2017 and integrated its technology catalog and normalization capabilities into the Snow Atlas platform. Snow is the closest historical direct peer as it was the corporate vehicle through which BDNA's IP was commercialized at scale.
- Lansweeper: Lansweeper provides IT asset discovery and inventory data that overlaps with BDNA's normalization and catalog capabilities, particularly for hardware/software asset intelligence use cases.
- Device42: Device42 offers an IT asset management and CMDB platform that includes auto-discovery and dependency mapping, directly competing with BDNA's asset data normalization value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
BDNA social profiles
Digital presenceBDNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BDNA leadership team
Management profileNumber of profiles
Profiles1 record
BDNA funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BDNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BDNA
What does BDNA do?
BDNA provides the most trusted and comprehensive information technology asset data, including a curated catalog of millions of hardware and software products with billions of normalized data points. Its data platform supports IT asset lifecycle management, CMDB data quality, end-of-life/end-of-support planning, and vulnerability risk reduction for enterprise IT organizations.
Is BDNA a public or private company?
BDNA is a private company. It is classified as venture growth investor backed.
When was BDNA founded?
BDNA was founded in 2000. It employs 101 to 250 people.
Where is BDNA based?
BDNA is headquartered in Mountain View, United States, in the North America region.
Who are BDNA's main competitors?
Broad incumbents on record are Flexera, ServiceNow, BMC Software, Ivanti and ManageEngine (Zoho). InvGate is listed as an emerging player. Direct peers are Asset Panda, Snow Software, Lansweeper and Device42.
Does BDNA have an API?
No public API is recorded for BDNA.
What industry is BDNA in?
BDNA's product category is IT Asset Data Intelligence. Its primary akta.pro industry code is HDAEADAC, Data Catalog & Metadata Management, with a secondary code of HDAEADAF, Data Lineage & Impact Analysis. Its NAICS code is 51821 and its SIC code is 7374.