The Berman Group
The Berman Group is a privately held, full-service corporate communications agency founded in 2005, providing integrated public relations, branding, events, and creative services to enterprise clients in real estate, hospitality, finance, and luxury/lifestyle from offices in New York, Boston, Palm Beach, and Washington, D.C.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Berman Group does
The Berman Group, Inc. is a privately held, full-service corporate communications agency founded in 2005 and headquartered at 380 Lexington Avenue in New York, with additional offices in Boston (regional headquarters at 6 Liberty Square), Palm Beach, and Washington, D.C. The firm employs 11-50 people and delivers an integrated suite of services spanning public relations (media relations, executive counsel, crisis communications), branding (creative strategy and visual identity), events (conferences, workshops, property tours, golf outings, virtual programs), and creative projects (campaign development, copywriting, digital strategy, digital design, film/renderings, photography, social media campaigns, and web development), as well as C-suite advisory services around leadership transitions, reputational management, and transaction communications.
The firm's core customer base consists of enterprise clients in the built environment and adjacent verticals — commercial and residential real estate developers and operators (CBRE, Brookfield, Related Group, The Durst Organization, Empire State Building Observatory, 111 West 57th Street, Mandarin Oriental, Simon Property Group, Westfield/URW, Waterton), luxury hospitality (Four Seasons, St. Regis), architecture and engineering firms (MdeAS Architects, Thornton Tomasetti), and trade associations (Corenet New England Chapter with 500+ corporate members; Real Estate Lenders Association). It serves Fortune 500 companies, trade associations, government agencies, and nonprofits primarily through direct, custom-priced retainer engagements delivered by dedicated account teams.
The business operates as a founder-led professional services firm under Sarah Berman (Founder & President), with senior leadership including Chief of Staff Philip V. Ramirez, Managing Director of Public Relations Eric Nizgretsky, Managing Director-Boston Karyn Houde, and Creative Directors Paul Dunn and Ashley Baker. Revenue is generated through custom, quote-based enterprise engagements rather than disclosed pricing or self-serve products. The Berman Family (associated with the firm's principals) separately led a $28 million oversubscribed Series A investment in the Unrivaled women's basketball league in December 2024, reflecting personal/family capital deployment external to the agency itself. The firm holds no disclosed outside investment, has no subsidiaries, and shows no M&A, restructuring, or IPO signals in the source data.
The Berman Group firmographics
Firmographics- Name
- The Berman Group
- Legal name
- Berman Group
- Website
- https://bermangrp.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Berman Group is a privately held, full-service corporate communications agency founded in 2005, providing integrated public relations, branding, events, and creative services to enterprise clients in real estate, hospitality, finance, and luxury/lifestyle from offices in New York, Boston, Palm Beach, and Washington, D.C.
- Ownership category
- akta.pro rank
The Berman Group industry classification
Industry- Product category
- Corporate Communications Services
- NAICS
- Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Public Affairs, Government Relations & Lobbying (BPAFADAB)
- akta.pro secondary industry
- Sales & Catering / Group & Event Management (THALACAM)
Keywords
Where The Berman Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Berman Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services: Full-service agency providing strategic communications, public relations, creative strategy, brand creation, event production, and comprehensive campaign management services to premium brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Berman Group product offering
Product offeringCore offering
The Berman Group is a full-service corporate communications agency that delivers integrated public relations, branding, event production, and creative campaign services to enterprise clients. Engagements span strategic communications, media relations, creative strategy, visual and verbal identity creation, campaign development and management, and event production for premier brands in real estate, finance, luxury, lifestyle, and hospitality.
Product overview
The Berman Group is a globally recognized, full-service marketing and communications agency offering a unified suite of integrated services. The core portfolio consists of Public Relations (media relations, executive counsel, crisis communications), Branding (creative strategy and visual identity), Events (production and management of conferences, special events, and virtual programs), and Creative Projects (campaign development, copywriting, digital strategy, design, photography, and web development). These services are delivered holistically, with the agency integrating all aspects of communication to ensure every initiative resonates deeply. The company primarily serves premier brands in real estate, finance, luxury, lifestyle, and hospitality sectors. Founded in 2005, the agency operates from offices in New York, Boston, Florida, and Washington, D.C.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations
Companies that use The Berman Group
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
The Berman Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Berman Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
The Berman Group competitors and assessment
Company assessmentBroad incumbents
- Edelman: World's largest independent PR firm with a dedicated real estate practice. A broader incumbent that competes for the same enterprise real estate clients as The Berman Group while offering global scale, paid media, and specialty practices.
- Weber Shandwick: Global PR and communications agency within IPG with property and consumer practices. A broad incumbent frequently shortlisted alongside boutique firms for real estate and hospitality clients at the enterprise level.
Direct peers
- Sloane & Company: NYC-based financial and corporate communications firm with deep real estate and REIT client roster. Direct competitor for the same kind of property developer, REIT, and institutional real estate clients as The Berman Group.
- Prosek Partners: Independent, mid-sized PR firm specializing in financial services, real estate, and professional services communications. Highly comparable to The Berman Group given the shared real estate vertical focus and similar boutique positioning serving enterprise clients.
- 5W Public Relations: Mid-sized independent PR agency with real estate, consumer, and corporate communications practices. Similar size profile to The Berman Group and competes for similar enterprise property and lifestyle clients.
- M Booth: Independent creative PR and communications agency serving lifestyle, hospitality, real estate, and consumer brands. Direct competitor for hospitality and luxury lifestyle clients (e.g., Four Seasons, St. Regis, Mandarin Oriental-adjacent brands).
- Joele Frank, Wilkinson Brimmer Katcher: Boutique strategic communications firm specializing in real estate, financial services, and REIT transactions. Competes head-to-head with The Berman Group for real estate developer and REIT communications mandates, including M&A and crisis work.
- Ruder Finn: Long-established independent PR firm with strong real estate, property, and corporate practices. Comparable in size, heritage, and full-service agency model to The Berman Group.
- Coyne PR: Full-service independent PR firm with strong real estate, travel, hospitality, and consumer practices. Comparable in size, scope, and client mix to The Berman Group, especially for hospitality and property clients.
- Finsbury Glover Hering: Strategic communications and advisory firm with deep real estate and financial services practices following the Finsbury/Glover/Hering merger. Competes with The Berman Group on transaction and corporate communications for real estate clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Berman Group social profiles
Digital presenceThe Berman Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Berman Group leadership team
Management profileNumber of profiles
Profiles8 records
The Berman Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Berman Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Berman Group
What does The Berman Group do?
The Berman Group is a full-service corporate communications agency that delivers integrated public relations, branding, event production, and creative campaign services to enterprise clients. Engagements span strategic communications, media relations, creative strategy, visual and verbal identity creation, campaign development and management, and event production for premier brands in real estate, finance, luxury, lifestyle, and hospitality.
Is The Berman Group a public or private company?
The Berman Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Berman Group founded?
The Berman Group was founded in 2005. It employs 11 to 50 people.
Where is The Berman Group based?
The Berman Group is headquartered in New York, United States, in the North America region.
How does The Berman Group make money?
One revenue line is on record: professional Services.
Who are The Berman Group's main competitors?
Broad incumbents on record are Edelman and Weber Shandwick. Direct peers are Sloane & Company, Prosek Partners, 5W Public Relations, M Booth, Joele Frank, Wilkinson Brimmer Katcher, Ruder Finn, Coyne PR and Finsbury Glover Hering.
Does The Berman Group have an API?
No public API is recorded for The Berman Group.
What industry is The Berman Group in?
The Berman Group's product category is Corporate Communications Services. Its primary akta.pro industry code is BPAFADAB, Public Affairs, Government Relations & Lobbying, with a secondary code of THALACAM, Sales & Catering / Group & Event Management. Its NAICS code is 54182 and its SIC code is 7311.