The Berman Group

What The Berman Group does

The Berman Group, Inc. is a privately held, full-service corporate communications agency founded in 2005 and headquartered at 380 Lexington Avenue in New York, with additional offices in Boston (regional headquarters at 6 Liberty Square), Palm Beach, and Washington, D.C. The firm employs 11-50 people and delivers an integrated suite of services spanning public relations (media relations, executive counsel, crisis communications), branding (creative strategy and visual identity), events (conferences, workshops, property tours, golf outings, virtual programs), and creative projects (campaign development, copywriting, digital strategy, digital design, film/renderings, photography, social media campaigns, and web development), as well as C-suite advisory services around leadership transitions, reputational management, and transaction communications.

The firm's core customer base consists of enterprise clients in the built environment and adjacent verticals — commercial and residential real estate developers and operators (CBRE, Brookfield, Related Group, The Durst Organization, Empire State Building Observatory, 111 West 57th Street, Mandarin Oriental, Simon Property Group, Westfield/URW, Waterton), luxury hospitality (Four Seasons, St. Regis), architecture and engineering firms (MdeAS Architects, Thornton Tomasetti), and trade associations (Corenet New England Chapter with 500+ corporate members; Real Estate Lenders Association). It serves Fortune 500 companies, trade associations, government agencies, and nonprofits primarily through direct, custom-priced retainer engagements delivered by dedicated account teams.

The business operates as a founder-led professional services firm under Sarah Berman (Founder & President), with senior leadership including Chief of Staff Philip V. Ramirez, Managing Director of Public Relations Eric Nizgretsky, Managing Director-Boston Karyn Houde, and Creative Directors Paul Dunn and Ashley Baker. Revenue is generated through custom, quote-based enterprise engagements rather than disclosed pricing or self-serve products. The Berman Family (associated with the firm's principals) separately led a $28 million oversubscribed Series A investment in the Unrivaled women's basketball league in December 2024, reflecting personal/family capital deployment external to the agency itself. The firm holds no disclosed outside investment, has no subsidiaries, and shows no M&A, restructuring, or IPO signals in the source data.

Name

The Berman Group

Legal name

Berman Group

Website

https://bermangrp.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Berman Group is a privately held, full-service corporate communications agency founded in 2005, providing integrated public relations, branding, events, and creative services to enterprise clients in real estate, hospitality, finance, and luxury/lifestyle from offices in New York, Boston, Palm Beach, and Washington, D.C.

Ownership category

akta.pro rank

Product category

Corporate Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industry

Sales & Catering / Group & Event Management (THALACAM)

Keywords

• Corporate communications
• Public relations services
• Brand strategy
• Event production
• Creative campaign management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Full-service agency providing strategic communications, public relations, creative strategy, brand creation, event production, and comprehensive campaign management services to premium brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Berman Group is a full-service corporate communications agency that delivers integrated public relations, branding, event production, and creative campaign services to enterprise clients. Engagements span strategic communications, media relations, creative strategy, visual and verbal identity creation, campaign development and management, and event production for premier brands in real estate, finance, luxury, lifestyle, and hospitality.

Product overview

The Berman Group is a globally recognized, full-service marketing and communications agency offering a unified suite of integrated services. The core portfolio consists of Public Relations (media relations, executive counsel, crisis communications), Branding (creative strategy and visual identity), Events (production and management of conferences, special events, and virtual programs), and Creative Projects (campaign development, copywriting, digital strategy, design, photography, and web development). These services are delivered holistically, with the agency integrating all aspects of communication to ensure every initiative resonates deeply. The company primarily serves premier brands in real estate, finance, luxury, lifestyle, and hospitality sectors. Founded in 2005, the agency operates from offices in New York, Boston, Florida, and Washington, D.C.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest independent PR firm with a dedicated real estate practice. A broader incumbent that competes for the same enterprise real estate clients as The Berman Group while offering global scale, paid media, and specialty practices.
• Weber Shandwick: Global PR and communications agency within IPG with property and consumer practices. A broad incumbent frequently shortlisted alongside boutique firms for real estate and hospitality clients at the enterprise level.

Direct peers

• Sloane & Company: NYC-based financial and corporate communications firm with deep real estate and REIT client roster. Direct competitor for the same kind of property developer, REIT, and institutional real estate clients as The Berman Group.
• Prosek Partners: Independent, mid-sized PR firm specializing in financial services, real estate, and professional services communications. Highly comparable to The Berman Group given the shared real estate vertical focus and similar boutique positioning serving enterprise clients.
• 5W Public Relations: Mid-sized independent PR agency with real estate, consumer, and corporate communications practices. Similar size profile to The Berman Group and competes for similar enterprise property and lifestyle clients.
• M Booth: Independent creative PR and communications agency serving lifestyle, hospitality, real estate, and consumer brands. Direct competitor for hospitality and luxury lifestyle clients (e.g., Four Seasons, St. Regis, Mandarin Oriental-adjacent brands).
• Joele Frank, Wilkinson Brimmer Katcher: Boutique strategic communications firm specializing in real estate, financial services, and REIT transactions. Competes head-to-head with The Berman Group for real estate developer and REIT communications mandates, including M&A and crisis work.
• Ruder Finn: Long-established independent PR firm with strong real estate, property, and corporate practices. Comparable in size, heritage, and full-service agency model to The Berman Group.
• Coyne PR: Full-service independent PR firm with strong real estate, travel, hospitality, and consumer practices. Comparable in size, scope, and client mix to The Berman Group, especially for hospitality and property clients.
• Finsbury Glover Hering: Strategic communications and advisory firm with deep real estate and financial services practices following the Finsbury/Glover/Hering merger. Competes with The Berman Group on transaction and corporate communications for real estate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-berman-group
• Instagraminstagram.com/thebermangrp
• Facebookfacebook.com/TheBermanGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Berman Group