Beslist
Beslist.nl is the largest online price comparison platform in the Netherlands, aggregating 80+ million products from thousands of webshops for Dutch consumers, with sister sites in Belgium and Germany.
- Company typePrivate
- Founded2005
- HeadquartersArnhem, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Beslist does
Beslist.nl B.V. is the largest online price comparison platform in the Netherlands, founded in 2005 and headquartered in Arnhem. The platform aggregates more than 80 million products from thousands of Dutch webshops, enabling consumers to compare prices, products, and reviews across categories including electronics, clothing, home goods, sports equipment, and more than 25 other vertical categories. The product targets two sides of a horizontal marketplace: Dutch consumers compare prices for free on the consumer-facing site, while webshops pay to list products and gain exposure to the platform's large audience. Sister sites beslist.be (Belgium) and shopcaddy.de (Germany) extend the model into adjacent markets.
The core technology is a web-based price comparison engine augmented by cookie-based affiliate tracking that attributes conversions to displayed advertisements, plus web beacons, JavaScript instrumentation, and integration with Google Tag Manager for analytics and tagging. The platform has evolved beyond pure click-through referrals into transaction facilitation through the Winkelwagen (shopping cart) service, which routes orders and payments via third-party PSPs without requiring the consumer to leave Beslist. The Mijn Beslist personal account provides stored credentials, order history, and newsletter preferences. The marketing and analytics stack is heavily outsourced to Google (Ads, Adsense, Search Ads 360, Analytics Audiences), Microsoft Bing, Meta Pixel, Criteo, Hotjar, and DataDome for bot management.
Beslist's revenue model is multi-stream. Affiliate/referral commissions are earned when a user clicks an ad on Beslist and subsequently converts at a partner webshop, tracked via first- and third-party affiliate cookies. The platform also earns advertising revenue from display and search ads placed through Google and Bing, and collects webshop partnership fees from merchants listing products on the comparison platform. The company is privately held, GDPR/AVG compliant, and Thuiswinkel certified. Leadership comprises CEO Kees Verpalen, CIO Henk Munter, and CFO Jurjen Visscher. No revenue, funding events, M&A activity, or institutional investors are disclosed in the source data.
Beslist firmographics
Firmographics- Name
- Beslist
- Legal name
- beslist.nl B.V.
- Website
- https://beslist.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Beslist.nl is the largest online price comparison platform in the Netherlands, aggregating 80+ million products from thousands of webshops for Dutch consumers, with sister sites in Belgium and Germany.
- Ownership category
- akta.pro rank
Beslist industry classification
Industry- Product category
- Price Comparison Platform
- NAICS
- Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Beslist is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Beslist business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate/Referral Commission: The platform earns revenue through affiliate cookies that track conversions. When users click ads and make purchases, the advertiser pays a referral commission to Beslist. This is tracked through affiliate cookies that record whether a conversion occurred following an ad display.
- Marketing Partner Advertising: Revenue from marketing partners including Google (Adsense, Search Ads 360, Analytics Audiences) and Microsoft Bing for displaying targeted advertisements on the platform based on user browsing behavior and preferences.
- Webshop Partnership Fees: Fees from webshops that partner with Beslist to list their products on the comparison platform, enabling them to reach a large consumer audience in the Netherlands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer price comparison service (free) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Beslist product offering
Product offeringCore offering
Beslist.nl operates the largest online price comparison platform in the Netherlands, aggregating more than 80 million products from thousands of partner webshops so Dutch consumers can search, compare, and buy across retailers in one place. The platform offers a winkelwagen (shopping cart) service and a Mijn Beslist personal account that let users place and pay for orders across multiple webshops without repeatedly re-entering data. Revenue is generated through affiliate referral commissions on resulting purchases, advertising from marketing partners such as Google and Microsoft Bing, and partnership fees from participating webshops.
Product overview
Beslist.nl is the largest price comparison site in the Netherlands, operating as a platform that aggregates more than 80 million products from thousands of webshops. The core offering consists of the price comparison platform where consumers can compare prices and find the best deals, complemented by the Beslist.nl Winkelwagen (shopping cart) service that enables direct ordering and payment. The platform also supports a 'Mijn Beslist' personal account for managing orders and preferences, while offering a separate partner platform for webshops to join and list their products. The company has been operating for over 20 years and also serves Belgian (.be) and German (.de) markets through localized versions.
Differentiator
Problem solved
Functional benefit
Products and services
- Beslist.nl Price Comparison Platform A free, web-based price comparison platform that aggregates more than 80 million products from thousands of Dutch webshops, enabling Dutch consumers to search, browse, and compare products and prices across multiple retailers in a single interface.
- Beslist.nl Winkelwagen (Shopping Cart) A shopping cart feature that lets users place orders across multiple partner webshops and pay directly through the Beslist platform, avoiding the need to complete checkout separately on each webshop.
- Mijn Beslist Account A personal account feature that enables users to place orders at partner webshops, complete payment, view order history, and manage newsletter preferences without repeatedly re-entering personal data.
- Webshop Partner Platform An onboarding platform for webshops to list their products on the Beslist comparison site, manage orders, and process payments through Beslist's partner infrastructure.
Companies that use Beslist
Customer profileSegments2 records
Ideal customer profiles2 records
Beslist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Beslist partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- GooglecoreGoogle serves as a primary marketing partner, providing Google Ads, Google Adsense, Search Ads 360, and Google Analytics Audiences services. These tools enable Beslist to run targeted advertising campaigns, measure audience behavior, and optimize marketing performance. The partnership also includes Google Analytics for visitor statistics and Google Tag Manager for functional website tooling.
- Microsoft BingminorMicrosoft Bing is a marketing partner providing search advertising and tracking capabilities to Beslist. This partnership allows Beslist to extend its reach through Bing's search network and track advertising effectiveness.
- Meta (Facebook)minorMeta provides the MetaPixel tracking technology used by Beslist to track visitors, build lookalike audiences for targeted advertising, and retarget visitors likely to convert based on their online behavior.
- Webshops (thousands)coreThousands of webshops partner with Beslist to list their products on the comparison platform. These partners provide products across all categories including electronics, clothing, home goods, sports equipment, and more. The partnership enables webshops to reach Beslist's large consumer audience in the Netherlands.
- ThuiswinkelcoreBeslist is a Thuiswinkel certified business partner, displaying the Thuiswinkel quality mark which provides consumers assurance of reliable and trustworthy online shopping. This certification is important for consumer confidence in the Dutch e-commerce market.
- beslist.beminorBelgian sister site extending Beslist's services to Belgium
- shopcaddy.deminorGerman sister site extending services to Germany
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Beslist competitors and assessment
Company assessmentDirect peers
- Vergelijk.nl: One of the largest Dutch price comparison sites, covering similar product categories (electronics, insurance, energy, travel). Directly competes with Beslist for Dutch consumer comparison traffic and webshop affiliate partnerships.
- Kieskeurig.nl: Dutch price comparison and product review platform owned by DPG Media. Overlaps with Beslist on consumer electronics, household goods, and shopping comparisons, and competes for the same webshop partner integrations.
- Tweakers: Dutch technology-focused price comparison and review community. Closely comparable in business model (price comparison + affiliate revenue) within the consumer electronics vertical, which is one of Beslist's largest categories.
- Idealo: Europe's largest price comparison platform, headquartered in Germany. Directly comparable given Beslist's shopcaddy.de extension and overlapping affiliate-led business model across multiple product categories.
- PriceRunner: Nordic- and EU-focused price comparison platform owned by Klarna. Competes with Beslist on the same affiliate-based comparison model and serves overlapping small-merchant audiences in Northern Europe.
- Kelkoo Group: European price comparison and shopping platform operating across multiple countries. Directly comparable in B2C comparison shopping and merchant affiliate monetization, and competes for cross-border expansion opportunities.
- Twenga: European price comparison and shopping platform with similar affiliate-driven monetization. Comparable on merchant integrations and multi-vertical product catalog structure.
Broad incumbents
- Bol.com: Largest online marketplace in the Netherlands and Belgium. Indirectly competitive because it absorbs comparison-shopping intent through built-in filters, reviews, and fulfilment, reducing the funnel that feeds Beslist's click-outs.
- Google Shopping: Google's product search and price-comparison surface integrated into Search. A structural competitor because it satisfies product and price queries directly in SERPs, reducing organic traffic to independent comparison sites like Beslist.
Emerging players
- Ceneje.si / regional European comparison sites: Smaller regional price comparison sites across Europe with similar affiliate/merchant catalog models. Comparable as emerging competitors in adjacent geographies that could overlap with Beslist's cross-border expansion plans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Beslist social profiles
Digital presenceBeslist compliance and trust
Trust signalCompliance2 records
Beslist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beslist leadership team
Management profileNumber of profiles
Profiles3 records
Beslist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beslist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beslist
What does Beslist do?
Beslist.nl operates the largest online price comparison platform in the Netherlands, aggregating more than 80 million products from thousands of partner webshops so Dutch consumers can search, compare, and buy across retailers in one place. The platform offers a winkelwagen (shopping cart) service and a Mijn Beslist personal account that let users place and pay for orders across multiple webshops without repeatedly re-entering data. Revenue is generated through affiliate referral commissions on resulting purchases, advertising from marketing partners such as Google and Microsoft Bing, and partnership fees from participating webshops.
Is Beslist a public or private company?
Beslist is a private company. It is classified as unknown and is currently operating.
When was Beslist founded?
Beslist was founded in 2005. It employs 51 to 100 people.
Where is Beslist based?
Beslist is headquartered in Arnhem, Netherlands, in the Europe region.
How does Beslist make money?
Three revenue lines are on record. Affiliate/Referral Commission is the primary driver. The others are marketing Partner Advertising and webshop Partnership Fees.
Who are Beslist's main competitors?
Direct peers on record are Vergelijk.nl, Kieskeurig.nl, Tweakers, Idealo, PriceRunner, Kelkoo Group and Twenga. Broad incumbents are Bol.com and Google Shopping. Ceneje.si / regional European comparison sites is listed as an emerging player.
Does Beslist have an API?
No public API is recorded for Beslist.
What industry is Beslist in?
Beslist's product category is Price Comparison Platform. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 519290.