Klarity

What Klarity does

Klarity, operated by UK-incorporated Managed Self Ltd and headquartered in Bournemouth/London, is a digital health platform that delivers AI-powered health risk assessments and preventative health solutions to enterprise customers across the UK, EU, India, and US. Its core product suite centers on a proprietary Health Risk Assessment (HRA) methodology that processes lifestyle, demographic, clinical, and wearable data to generate mortality, chronic disease, and cancer risk predictions, delivered through the Klarity mobile app (iOS and Android) and supporting the Klarity Health Library. The platform is built on 813 million datapoints drawn from 500,000+ clinically profiled individuals spanning over 7.9 million years of longitudinal patient data, with 100% ICD-coded clinician-validated outcomes, and combines predictive models owned outright by the company with generative AI capabilities for personalized health plans and an AI Health Coach.

Klarity's customer base is segmented across four verticals: life insurance providers and reinsurers (its primary segment), employers and corporate wellness programmes, healthcare and pharmaceutical organizations, and employee benefits consultants and brokers. Named enterprise end-customers and clinical partners include TUI Group, The Mole Clinic, Scan.com, Bloodsandbeyond, The Doctors Laboratory, and Map My Mole. Strategic validation and co-development relationships with Munich Re (reinsurance validation) and WTW (co-developed wearable-data underwriting model, announced 2025-08-29) anchor the platform's credibility with incumbent insurers and brokers.

The company operates a B2B enterprise SaaS / subscription licensing model with quote-based, negotiated pricing; specific contract terms, pricing tiers, and revenue figures are not publicly disclosed. The platform is registered as a Class I Software as a Medical Device under UK MDR 2002 and EU MDR 2017/745, and holds UKCA, CE, ISO 27001, ISO 13485, HIPAA, GDPR, and UKAS accreditations. Go-to-market is sales-led and content-supported, combining direct enterprise engagement with a content marketing approach across the Klarity Health Library, organic social, email newsletters, virtual events, and earned media.

Name

Klarity

Legal name

Managed Self Ltd

Website

https://klarity.health

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Klarity is a UK-based digital health platform that provides AI-powered health risk assessments, mortality and chronic disease predictions, and preventative health solutions to life insurers, employers, healthcare organisations, and benefits consultants across the UK, EU, India, and US.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS / Subscription Licensing: B2B subscription-based model providing AI health risk assessment and screening analytics to enterprise customers including life insurers, employers, healthcare organisations, and benefits consultants. Likely involves annual or multi-year contracts with volume-based or tiered pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Klarity provides an AI-powered preventative health platform that delivers health risk assessments, mortality and morbidity predictive models, chronic disease and cancer risk analytics, health screening with clinical signposting, and personalised lifestyle recommendations. The platform is sold primarily to life insurers, reinsurers, employers, healthcare organisations, and employee benefits consultants via enterprise subscriptions, with consumer-facing delivery through the Klarity iOS/Android app.

Product overview

Klarity is a digital health platform providing AI-powered preventative health solutions through a unified platform architecture. The core offering consists of the Klarity App, which delivers mortality risk predictions for insurance underwriting, AI-powered predictive analytics for cancer and chronic disease, health screening assessments, and integrated health insights. The platform uses a proprietary Health Risk Assessment (HRA) methodology combined with generative AI to build personalised health plans. Supporting the core platform is the Klarity Health Library, an evidence-based health information resource. Klarity's data assets include 813 million datapoints, 500K+ clinically profiled individuals, and over 7.9 million years of patient data, all validated through ICD-coded clinician-validated outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortality Risk Predictions AI-powered predictive models for life insurance underwriting that use wearable data and advanced analytics to generate mortality risk assessments, enabling precise and inclusive underwriting for life insurers.
• AI Powered Predictive Analytics
• Klarity App
• Klarity Health Library

Quantifiable outcome

• 813 million datapoints underpinning AI predictions
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Munich RecoreStrategic or Co-development PartnerKlarity partners with Munich Re, one of the world's leading reinsurers, to validate and expand its AI health risk assessment offerings. Munich Re collaborates with Klarity to explore and validate AI-driven underwriting models, bringing industry expertise and validation credibility to Klarity's platform.
• WTWcoreStrategic or Co-development PartnerWTW (formerly Willis Towers Watson), a global advisory, broking, and solutions company, partnered with Klarity to co-develop a new AI-powered underwriting model incorporating wearable device data. This partnership enables insurers to leverage real-time fitness and health data from wearable devices in the underwriting process, representing a significant innovation in life insurance risk assessment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dacadoo: Dacadoo provides a digital health score and AI-driven risk prediction platform used by life and health insurers for underwriting, wellness, and engagement. It is a direct competitor to Klarity in the AI health risk assessment for insurance market.
• Vitality Group: Vitality partners with global life insurers (e.g., John Hancock, Generali) to integrate wearable and biometric data into underwriting and wellness programmes. Highly comparable to Klarity's wearable-powered underwriting offering.

Broad incumbents

• Verisk: Verisk is a major data analytics provider to insurance carriers with extensive underwriting analytics and life insurance risk solutions. It competes broadly with Klarity in the insurer risk-assessment space as an established incumbent.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions provides health and insurance analytics, including life insurance underwriting intelligence and predictive risk scoring. A broad incumbent serving the same enterprise buyer (life insurers) as Klarity.
• Swiss Re: Swiss Re is a leading global reinsurer with its own digital health and AI mortality analytics capabilities. It is a broad incumbent in the same end market (insurance risk assessment) as Klarity.
• Bupa: Bupa is a global health insurer and provider with AI-driven health risk assessment and digital wellness offerings. Comparable to Klarity's employer and healthcare segments via its health and care services platform.

Emerging players

• Munich Re: Munich Re is both a Klarity partner and a leading global reinsurer investing in AI-driven mortality and morbidity modelling. As a reinsurer with internal analytics capabilities, it is a comparable ecosystem player and potential competitor.
• WTW (Willis Towers Watson): WTW is a global advisory and risk-management firm co-developing Klarity's wearable underwriting model. As a benefits/underwriting advisor, WTW develops and integrates similar analytics for life insurers and employers.
• WellDoc: WellDoc is an AI-driven digital health platform providing predictive analytics and clinical decision support for chronic disease management. Overlaps with Klarity's chronic disease and clinical decision support use cases.
• Kaia Health: Kaia Health provides AI-driven digital therapeutics and health risk insights for chronic conditions, employer wellness, and payer populations. An emerging player with partial overlap in predictive health analytics and employer/insurer distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/weareklarity
• Facebookfacebook.com/Myklarityhealth-106067608534756
• LinkedInlinkedin.com/company/getklaritynow
• Instagraminstagram.com/weareklarity

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klarity