Dise
- Company typePrivate
- Founded2003
- HeadquartersKarlstad, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Dise firmographics
Firmographics- Name
- Dise
- Legal name
- Dise International AB
- Website
- https://dise.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Dise industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Dise is headquartered
LocationHeadquarters
- HQ city
- Karlstad
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
Dise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Licensing: Predictable SaaS licensing model supporting scalable recurring revenue. One product, one transparent pricing model. No feature tiers. No revenue share structures. Designed for partner margin protection and long-term recurring revenue.
- Retail Media Enablement: AdConnect module enables retailers to monetize in-store screen networks through programmatic advertising and direct ad sales. Dise takes 0% cut of media revenue - all media revenue stays with retailer or partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single unified platform offering with no tiered feature differences |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels8 records
Dise product offering
Product offeringCore offering
Dise sells an enterprise SaaS In-Store Experience Management (IXM) platform that orchestrates digital signage, retail media, and enterprise data across retail stores. The platform is delivered as a cloud-hosted, API-first, hardware-agnostic product via the Dise One playout engine, CX Portal content management system, and Dise Player software, with add-on modules such as AdConnect for SSP-based retail media monetization and Dynamic Loops for rule-based scheduling.
Product overview
Dise is an In-Store Experience Management (IXM) platform company that offers a unified product portfolio centered on its core IXM platform. The portfolio consists of the Dise IXM Platform (the enterprise SaaS foundation), Dise One (playout engine for hardware-agnostic content delivery), CX Portal (cloud-based content management system), and Dise Player (software for digital signage hardware). Additional modules include AdConnect for retail media monetization through SSP integrations, Dynamic Loops for adaptive scheduling, Share of Voice for content distribution control, and Proof of Play Reporting for campaign analytics. The platform supports Interactive Retail, Endless Aisle, Dynamic Campaigns, and Data-driven Communication capabilities. Recent acquisitions include Scala (a heritage CMS brand from 1989). Dise operates on a 'partner-first, partner-only' model, exclusively delivering through certified digital in-store integrators with a 'one product, one price' approach.
Differentiator
Problem solved
Functional benefit
Brands
- Dise One: A powerful playout engine designed to simplify digital signage installations with a unified code base across all supported platforms.
- IXM Platform
- Dise AdConnect
- CX Portal
- Dynamic Loops
Products and services
- Dise IXM Platform Cloud-hosted, API-first, hardware-agnostic enterprise SaaS platform for In-Store Experience Management that powers scalable digital signage, retail media networks, and retailer-owned retail media ecosystems for large enterprise retailers and global brands.
- Dise One Powerful playout engine designed to simplify digital signage installations by using the same code base across all supported platforms, supporting Dise's 'one product, one price' approach and reducing energy consumption through SoC support.
- CX Portal Cloud-based content management system portal for managing displays, content, playlists, campaigns, and user access across digital in-store networks, with multi-factor authentication, reporting and status monitoring features.
- Dise Player Software application that runs on digital signage hardware players to display and manage content, supporting BrightSign Series 6, 64-bit Windows, and Chromium 144 across Windows and Linux platforms.
- Dise AdConnect Module within the Dise IXM Platform that enables retailers and partners to monetize in-store digital signage through integration with third-party Supply-Side Platforms (SSPs), supporting IAB standards for In-Store Retail Media and DOOH and offering dynamic ad insertion with proof-of-play reporting.
- Dynamic Loops Adaptive, rule-based scheduling and playout capability that replaces linear playlists, dynamically adjusting content based on share-of-voice per campaign, SSP-connected ad streams, filler content, and real-time conditions such as time, weather, and external triggers.
- Retail Media Networks Solution that transforms stores into controlled and measurable media environments through share-of-voice logic, proof-of-play reporting, and seamless SSP integration, enabling retailer-owned in-store media inventory and embedded monetization.
- Endless Aisle Solution extending the physical store beyond inventory by integrating eCommerce platforms into the in-store experience, allowing customers to browse, configure and order the full product assortment through large interactive displays with payment and fulfilment integration.
- Scala Legacy digital signage CMS software brand acquired by Vertiseit (Dise's parent) from Stratacache, bringing 30+ years of industry expertise, a global partner ecosystem and heritage digital signage software now being integrated into the Dise platform.
Quantifiable outcome
- Scalable recurring revenue for partners through predictable SaaS licensing
- +2 more outcomes
Companies that use Dise
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Dise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature12 records
Dise partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- BrightSigncoreStrategic partnership making Dise's IXM platform officially compatible with BrightSign's XT5 and XC5 digital signage players. Dise is a qualified partner in BrightSign's Bright Alliance program, ensuring seamless integration for U.S. system integrators. Dise Player V5.0 fully supports BrightSign Series 6 players.
- NexmospherecorePartnership connecting Nexmosphere's sensor technology (presence sensing, product pickup, motion detection, power control) with Dise's IXM platform. Enables responsive retail experiences where screens react to shopper behavior. Nexmosphere provides hardware layer; Dise provides platform for content management and triggering.
- Coffman MediacoreStrategic partnership with Jacksonville, FL-based digital signage integrator. Coffman Media delivers innovative digital signage solutions with 15 years of experience. Dise provides certified training at Coffman Media offices. Aligned missions to transform retail through seamless digital-physical touchpoints.
- OpenEye GlobalcoreU.S.-based partner implementing BrightSign-powered digital in-store solutions using Dise platform.
- First ImpressioncoreDutch partner successfully implementing BrightSign-powered digital in-store solutions using Dise platform.
- Scientific GamescoreStrategic collaboration partner in U.S. expansion, part of Dise's commitment to partner-first, partner-only model.
- La MacchiacoreStrategic collaboration partner in U.S. expansion, supporting partner network growth.
- Scala (Stratacache)coreScala, a CMS software firm, was acquired by Vertiseit (Dise's parent company) for approximately 24 million euros. Scala will be integrated into Dise, bringing heritage digital signage platform, global partner ecosystem, and 30+ years of industry expertise. The acquisition expands Dise's footprint and partner community. Scala will return to partner-first, partner-only strategy.
- SonycoreSony Android support as part of hardware-agnostic platform. Dise expanded platform support to Sony as part of multi-platform strategy.
- PhilipscorePhilips Android and Signage displays supported. RS232 communication with Philips screens now supported including power, source, and volume control.
- LGcoreLG displays supported as part of hardware-agnostic platform strategy.
- SamsungcoreSamsung Tizen support. Samsung devices integrated into Dise platform ecosystem.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Dise competitors and assessment
Company assessmentBroad incumbents
- Stratacache: Stratacache owned Scala until 2026 and operates the broadest portfolio of digital signage, retail media, and in-store experience technology globally. Directly comparable to Dise as a large-scale enterprise in-store platform vendor with broader hardware, content, and analytics offerings.
- Samsung Electronics (MagicInfo): Samsung bundles MagicInfo signage CMS with its Tizen displays as part of a wider hardware and solutions portfolio. Competes with Dise in retail signage, particularly where retailers prefer single-vendor hardware+software stacks.
- Sony Professional (Digital Signage): Sony supplies professional Android-based signage displays and bundled software solutions. An incumbent hardware-side competitor and partner of Dise in enterprise retail display deployments.
Direct peers
- YCD Multimedia: YCD offers enterprise digital signage and in-store media software (C-nario) focused on large retail and QSR deployments. Competes head-to-head with Dise on CMS, dynamic content, and retail media orchestration for global retailers.
- Four Winds Interactive (FWI): FWI is a U.S.-based enterprise digital signage and workplace experience platform serving large multi-site operators. Comparable to Dise in enterprise SaaS CMS, multi-site deployment, and integrations with enterprise data systems.
- Signagelive: Signagelive is a cloud-based digital signage CMS platform with broad hardware support and a partner/reseller model. Most directly competes with Dise on cloud-hosted, hardware-agnostic CMS for retail and enterprise.
- Broadsign: Broadsign provides a digital-out-of-home (DOOH) and in-store retail media CMS with programmatic advertising capabilities. Comparable to Dise's AdConnect and dynamic content scheduling for retailer-owned media networks.
Emerging players
- BrightSign: BrightSign is a core hardware partner of Dise but also operates BSN.cloud, a competing signage CMS. An adjacent player whose platform strategy increasingly overlaps Dise's, particularly for U.S. system integrators.
- Raydiant: Raydiant offers a modern in-store experience platform for retailers and restaurants with digital signage, analytics, and content management. Targets the same mid-market and enterprise retail segment as Dise with an app-first approach.
- Quividi: Quividi provides computer-vision audience and shopper analytics for in-store digital signage and retail media networks. An emerging player addressing the same in-store intelligence layer that complements Dise's proof-of-play and Dynamic Loops capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Dise social profiles
Digital presenceDise compliance and trust
Trust signalCompliance2 records
Dise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dise leadership team
Management profileNumber of profiles
Profiles6 records
Dise subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dise
What does Dise do?
Dise sells an enterprise SaaS In-Store Experience Management (IXM) platform that orchestrates digital signage, retail media, and enterprise data across retail stores. The platform is delivered as a cloud-hosted, API-first, hardware-agnostic product via the Dise One playout engine, CX Portal content management system, and Dise Player software, with add-on modules such as AdConnect for SSP-based retail media monetization and Dynamic Loops for rule-based scheduling.
Is Dise a public or private company?
Dise is a private company. It is classified as corporate owned and is currently operating.
When was Dise founded?
Dise was founded in 2003. It employs 11 to 50 people.
Where is Dise based?
Dise is headquartered in Karlstad, Sweden, in the Europe region.
How does Dise make money?
Two revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are retail Media Enablement.
Who are Dise's main competitors?
Broad incumbents on record are Stratacache, Samsung Electronics (MagicInfo) and Sony Professional (Digital Signage). Direct peers are YCD Multimedia, Four Winds Interactive (FWI), Signagelive and Broadsign. Emerging players are BrightSign, Raydiant and Quividi.
Does Dise have an API?
Yes. Dise offers a Status Service API for partner and enterprise integrations. The API provides short-lived path tokens and returns display/player information, status history, logs, and high-level health overview counts. It uses a two-step authentication model: GET /token requires a Portal integration key as a bearer token to return a short-lived access token, then all tokenized endpoints use the :token in the URL path. The API accepts Dise UIDs for IDs and supports comma-separated strings (GET) or arrays (POST) for filters. Documentation is available at https://support.dise.com/apidocs Developer documentation is at support.dise.com/apidocs.
What industry is Dise in?
Dise's product category is Digital Signage Software. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 5132 and its SIC code is 7372.