Dise

Name

Dise

Legal name

Dise International AB

Website

https://dise.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Digital signage software
• In-store experience management
• Retail media platforms
• Enterprise SaaS signage
• Digital in-store CMS

Headquarters

HQ city

Karlstad

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Licensing: Predictable SaaS licensing model supporting scalable recurring revenue. One product, one transparent pricing model. No feature tiers. No revenue share structures. Designed for partner margin protection and long-term recurring revenue.
2. Retail Media Enablement: AdConnect module enables retailers to monetize in-store screen networks through programmatic advertising and direct ad sales. Dise takes 0% cut of media revenue - all media revenue stays with retailer or partner.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Dise sells an enterprise SaaS In-Store Experience Management (IXM) platform that orchestrates digital signage, retail media, and enterprise data across retail stores. The platform is delivered as a cloud-hosted, API-first, hardware-agnostic product via the Dise One playout engine, CX Portal content management system, and Dise Player software, with add-on modules such as AdConnect for SSP-based retail media monetization and Dynamic Loops for rule-based scheduling.

Product overview

Dise is an In-Store Experience Management (IXM) platform company that offers a unified product portfolio centered on its core IXM platform. The portfolio consists of the Dise IXM Platform (the enterprise SaaS foundation), Dise One (playout engine for hardware-agnostic content delivery), CX Portal (cloud-based content management system), and Dise Player (software for digital signage hardware). Additional modules include AdConnect for retail media monetization through SSP integrations, Dynamic Loops for adaptive scheduling, Share of Voice for content distribution control, and Proof of Play Reporting for campaign analytics. The platform supports Interactive Retail, Endless Aisle, Dynamic Campaigns, and Data-driven Communication capabilities. Recent acquisitions include Scala (a heritage CMS brand from 1989). Dise operates on a 'partner-first, partner-only' model, exclusively delivering through certified digital in-store integrators with a 'one product, one price' approach.

Differentiator

Problem solved

Functional benefit

Brands

• Dise One: A powerful playout engine designed to simplify digital signage installations with a unified code base across all supported platforms.
• IXM Platform
• Dise AdConnect
• CX Portal
• Dynamic Loops

Products and services

• Dise IXM Platform Cloud-hosted, API-first, hardware-agnostic enterprise SaaS platform for In-Store Experience Management that powers scalable digital signage, retail media networks, and retailer-owned retail media ecosystems for large enterprise retailers and global brands.
• Dise One Powerful playout engine designed to simplify digital signage installations by using the same code base across all supported platforms, supporting Dise's 'one product, one price' approach and reducing energy consumption through SoC support.
• CX Portal Cloud-based content management system portal for managing displays, content, playlists, campaigns, and user access across digital in-store networks, with multi-factor authentication, reporting and status monitoring features.
• Dise Player Software application that runs on digital signage hardware players to display and manage content, supporting BrightSign Series 6, 64-bit Windows, and Chromium 144 across Windows and Linux platforms.
• Dise AdConnect Module within the Dise IXM Platform that enables retailers and partners to monetize in-store digital signage through integration with third-party Supply-Side Platforms (SSPs), supporting IAB standards for In-Store Retail Media and DOOH and offering dynamic ad insertion with proof-of-play reporting.
• Dynamic Loops Adaptive, rule-based scheduling and playout capability that replaces linear playlists, dynamically adjusting content based on share-of-voice per campaign, SSP-connected ad streams, filler content, and real-time conditions such as time, weather, and external triggers.
• Retail Media Networks Solution that transforms stores into controlled and measurable media environments through share-of-voice logic, proof-of-play reporting, and seamless SSP integration, enabling retailer-owned in-store media inventory and embedded monetization.
• Endless Aisle Solution extending the physical store beyond inventory by integrating eCommerce platforms into the in-store experience, allowing customers to browse, configure and order the full product assortment through large interactive displays with payment and fulfilment integration.
• Scala Legacy digital signage CMS software brand acquired by Vertiseit (Dise's parent) from Stratacache, bringing 30+ years of industry expertise, a global partner ecosystem and heritage digital signage software now being integrated into the Dise platform.

Quantifiable outcome

• Scalable recurring revenue for partners through predictable SaaS licensing
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered core.

• BrightSigncoreTechnology or Integration · 1 January 2026Strategic partnership making Dise's IXM platform officially compatible with BrightSign's XT5 and XC5 digital signage players. Dise is a qualified partner in BrightSign's Bright Alliance program, ensuring seamless integration for U.S. system integrators. Dise Player V5.0 fully supports BrightSign Series 6 players.
• NexmospherecoreTechnology or IntegrationPartnership connecting Nexmosphere's sensor technology (presence sensing, product pickup, motion detection, power control) with Dise's IXM platform. Enables responsive retail experiences where screens react to shopper behavior. Nexmosphere provides hardware layer; Dise provides platform for content management and triggering.
• Coffman MediacoreImplementation/ SI/ Consulting PartnerStrategic partnership with Jacksonville, FL-based digital signage integrator. Coffman Media delivers innovative digital signage solutions with 15 years of experience. Dise provides certified training at Coffman Media offices. Aligned missions to transform retail through seamless digital-physical touchpoints.
• OpenEye GlobalcoreChannel Partner/ Reseller/ DistributorU.S.-based partner implementing BrightSign-powered digital in-store solutions using Dise platform.
• First ImpressioncoreChannel Partner/ Reseller/ DistributorDutch partner successfully implementing BrightSign-powered digital in-store solutions using Dise platform.
• Scientific GamescoreChannel Partner/ Reseller/ DistributorStrategic collaboration partner in U.S. expansion, part of Dise's commitment to partner-first, partner-only model.
• La MacchiacoreChannel Partner/ Reseller/ DistributorStrategic collaboration partner in U.S. expansion, supporting partner network growth.
• Scala (Stratacache)coreTechnology or IntegrationScala, a CMS software firm, was acquired by Vertiseit (Dise's parent company) for approximately 24 million euros. Scala will be integrated into Dise, bringing heritage digital signage platform, global partner ecosystem, and 30+ years of industry expertise. The acquisition expands Dise's footprint and partner community. Scala will return to partner-first, partner-only strategy.
• SonycoreTechnology or IntegrationSony Android support as part of hardware-agnostic platform. Dise expanded platform support to Sony as part of multi-platform strategy.
• PhilipscoreTechnology or IntegrationPhilips Android and Signage displays supported. RS232 communication with Philips screens now supported including power, source, and volume control.
• LGcoreTechnology or IntegrationLG displays supported as part of hardware-agnostic platform strategy.
• SamsungcoreTechnology or IntegrationSamsung Tizen support. Samsung devices integrated into Dise platform ecosystem.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Stratacache: Stratacache owned Scala until 2026 and operates the broadest portfolio of digital signage, retail media, and in-store experience technology globally. Directly comparable to Dise as a large-scale enterprise in-store platform vendor with broader hardware, content, and analytics offerings.
• Samsung Electronics (MagicInfo): Samsung bundles MagicInfo signage CMS with its Tizen displays as part of a wider hardware and solutions portfolio. Competes with Dise in retail signage, particularly where retailers prefer single-vendor hardware+software stacks.
• Sony Professional (Digital Signage): Sony supplies professional Android-based signage displays and bundled software solutions. An incumbent hardware-side competitor and partner of Dise in enterprise retail display deployments.

Direct peers

• YCD Multimedia: YCD offers enterprise digital signage and in-store media software (C-nario) focused on large retail and QSR deployments. Competes head-to-head with Dise on CMS, dynamic content, and retail media orchestration for global retailers.
• Four Winds Interactive (FWI): FWI is a U.S.-based enterprise digital signage and workplace experience platform serving large multi-site operators. Comparable to Dise in enterprise SaaS CMS, multi-site deployment, and integrations with enterprise data systems.
• Signagelive: Signagelive is a cloud-based digital signage CMS platform with broad hardware support and a partner/reseller model. Most directly competes with Dise on cloud-hosted, hardware-agnostic CMS for retail and enterprise.
• Broadsign: Broadsign provides a digital-out-of-home (DOOH) and in-store retail media CMS with programmatic advertising capabilities. Comparable to Dise's AdConnect and dynamic content scheduling for retailer-owned media networks.

Emerging players

• BrightSign: BrightSign is a core hardware partner of Dise but also operates BSN.cloud, a competing signage CMS. An adjacent player whose platform strategy increasingly overlaps Dise's, particularly for U.S. system integrators.
• Raydiant: Raydiant offers a modern in-store experience platform for retailers and restaurants with digital signage, analytics, and content management. Targets the same mid-market and enterprise retail segment as Dise with an app-first approach.
• Quividi: Quividi provides computer-vision audience and shopper analytics for in-store digital signage and retail media networks. An emerging player addressing the same in-store intelligence layer that complements Dise's proof-of-play and Dynamic Loops capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dise-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dise