Up Spain
Up Spain (Chèque Déjeuner España S.A.U.) is a Madrid-based employee benefits and engagement platform, the Spanish subsidiary of France's Up Group, offering meal vouchers (Cheque Gourmet®), transport, childcare, flexible compensation, and wellness solutions to approximately 1 Million corporate clients across Spain.
- Company typePrivate
- Founded1964
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Up Spain does
Up Spain (legal entity Chèque Déjeuner España S.A.U.) is a Madrid-based provider of employee benefits and engagement solutions operating as the Spanish subsidiary of the French multinational Up Group, which was founded in 1964. The company offers an integrated portfolio of benefit cards and platforms including Cheque Gourmet® (meal vouchers), Up Transporte (transport benefit), Up Educainfantil (childcare), Up Retriplus (flexible compensation), and Up Bienestar (corporate wellness), plus add-on modules for incentive programs, communication plans, loyalty campaigns, and corporate events. Its underlying technology stack consists of digital web platforms, the UpONE mobile application for benefit card management, mobile payment capability via the acquired GourmetPay subsidiary (Camarero App S.L.), and affiliated establishment search tools supported by a network of restaurants and childcare centers across Spain.
The business model is primarily B2B enterprise subscription-based, with annual contracts priced on a quote basis tailored to company size, selected benefits, and employee count. Up Spain distributes through a direct enterprise sales force with dedicated account management, complemented by self-serve digital channels, HR industry association partnerships (AEDIPE, AEIP), and content marketing. Revenue derives from fees on issued benefit cards/vouchers, SaaS subscriptions for flexible compensation and engagement platforms, and professional services for events and incentive programs. The company serves a broad base reported at approximately 1 Million corporate clients and 23.2 Million individual beneficiaries, spanning SMB to enterprise, with named logos across banking, telecom, consumer goods, energy, HR services, logistics, and nonprofit sectors.
Up Spain holds multiple industry certifications (ISO, Ecovadis, UN Global Compact, IQNet, AENOR, PYME Innovadora, Empresa Solidaria) supporting its positioning as a compliant, sustainability-oriented partner. Its competitive position rests on the Cheque Gourmet® brand legacy, the scale of its affiliated establishment network, tax-advantaged regulatory positioning under Spanish IRPF/Impuesto de Sociedades rules, and stickiness of benefits infrastructure embedded in client HR and payroll workflows.
Up Spain firmographics
Firmographics- Name
- Up Spain
- Legal name
- Chèque Déjeuner España S.A.U.
- Website
- https://up-spain.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Up Spain (Chèque Déjeuner España S.A.U.) is a Madrid-based employee benefits and engagement platform, the Spanish subsidiary of France's Up Group, offering meal vouchers (Cheque Gourmet®), transport, childcare, flexible compensation, and wellness solutions to approximately 1 Million corporate clients across Spain.
- Ownership category
- akta.pro rank
Up Spain industry classification
Industry- Product category
- Employee Benefits Services
- NAICS
- Caterers (722320), Food Service Contractors (722310), Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Corporate Incentive, VIP & Hospitality Programs (HSACADAN)
- akta.pro secondary industries
- Corporate & Business Event Catering (THAHAKAA), Corporate Catering & Refreshment Services (HSACADAD)
Keywords
Where Up Spain is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Up Spain business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Employee Benefit Cards and Vouchers: Up Spain generates revenue through the issuance and management of employee benefit solutions including meal vouchers (Cheque Gourmet®), transport cards (Up Transporte), childcare vouchers (Up Educainfantil), flexible compensation platforms (Up Retriplus), and wellness programs (Up Bienestar). Companies pay for these benefit programs as part of their employee compensation packages.
- Incentive and Communication Programs: Design and execution of incentive programs for sales teams, employee communication strategies, and loyalty/promotional campaigns for corporate clients.
- Corporate Events and Experiences: Organization and management of corporate events, team building activities, and experiential marketing for businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom corporate benefit packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Up Spain product offering
Product offeringCore offering
Up Spain designs, issues, and manages corporate employee benefit programs for Spanish companies, providing meal vouchers (Cheque Gourmet®), transport cards (Up Transporte), childcare vouchers (Up Educainfantil), flexible compensation platforms (Up Retriplus), and corporate wellness programs (Up Bienestar). The company complements these with incentive programs, internal communication platforms, and corporate event services, delivering an integrated suite for talent attraction, retention, and motivation under one partner.
Product overview
Up Spain is an employee benefits and engagement platform that offers a comprehensive ecosystem of solutions under the Up brand. The core portfolio consists of five main employee benefit cards: Cheque Gourmet® (meal tickets), Up Transporte (transportation), Up Educainfantil (childcare), Up Retriplus (flexible compensation), and Up Bienestar (wellness). These are complemented by incentive programs, internal communication platforms (Up Comunicación Interna), sports programs (Up Sports), event management services, and promotion/loyalty solutions. The offering is designed as an integrated suite where companies can select individual benefits or combine them into a comprehensive employee compensation and engagement strategy.
Differentiator
Problem solved
Functional benefit
Brands
- Cheque Gourmet: Meal voucher/ticket restaurant card for employees, the company's flagship product.
- Up Transporte
- Up Educainfantil
- Up Retriplus
- Up Bienestar
- UpONE
- GourmetPay
Products and services
- Cheque Gourmet® A meal/ticket restaurant card enabling employees to pay for meals at affiliated restaurants across Spain, providing a tax-exempt social benefit for employers to offer as part of their compensation packages.
- Up Transporte A transport benefit card covering employee commuting costs between home and work, promoting sustainable mobility as a tax-advantaged employee benefit.
- Up Educainfantil A childcare voucher program for employees with children in early childhood education (0-3 years), facilitating work-life balance through access to affiliated childcare centers.
- Up Retriplus A flexible compensation platform allowing employees to allocate a portion of their salary to specific tax-advantaged benefits, optimizing their overall compensation package.
- Up Bienestar A corporate wellness benefit program promoting employee health and well-being culture within Spanish companies.
- Programas de Incentivos Custom-designed incentive programs for sales teams and channel partners aimed at improving business results, reinforcing team commitment, and creating community among sales channels.
- Planes de Comunicación Custom communication strategies and plans to boost employee participation, align teams with corporate objectives, and reinforce sense of belonging.
- Promoción y Fidelización Promotion and loyalty campaigns designed to attract and retain customers while reinforcing brand relationships for corporate clients.
- Eventos & Experiencias A corporate event planning service creating unique experiences designed to inspire, surprise, and connect teams for businesses.
- Up Comunicación Interna An internal communication platform integrating gamification systems and collaboration tools designed for enterprise employee engagement.
- Up Sports A sports platform for companies that integrates gamification systems to boost employee engagement through workplace sports activities.
Quantifiable outcome
- Employees can save up to 3 months of eating-out expenses annually with Cheque Gourmet®
- +2 more outcomes
Companies that use Up Spain
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
Up Spain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Up Spain partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Up Group (France)coreUp Spain is the Spanish subsidiary of the Up Group, a global company headquartered in France. The group operates in multiple countries, providing employee benefits and engagement solutions. Up Group provides strategic direction, brand identity, and international operational support to Up Spain.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Up Spain competitors and assessment
Company assessmentDirect peers
- Edenred: Global leader in employee benefits and payment solutions (Ticket Restaurant, Ticket Transporte, etc.). Direct competitor to Up Spain in the Spanish meal voucher and benefits market with overlapping product portfolio and similar B2B2C model.
- Sodexo (Benefits & Rewards) / Pluxee: Sodexo's former Benefits & Rewards unit, recently spun off as Pluxee, is a global direct competitor in employee meal, gift, and mobility benefits. Operates in Spain with similar Cheque Gourmet-style meal voucher offerings targeting the same HR and procurement buyers.
- Swile: French-headquartered digital employee benefits platform offering meal vouchers, mobility, and wellbeing benefits via a mobile-first experience. A direct competitor challenging traditional players like Up Spain with a digital-native product.
- Cobee: Spain-based employee benefits and flexible compensation platform serving Spanish SMB and mid-market HR teams. Direct competitor in the Spanish market with overlapping flexible compensation and meal benefit offerings.
- Coverflex: Portuguese-origin flexible compensation and benefits platform expanding into Spain. Competes with Up Retriplus and Up Spain's flexible compensation offerings for the same HR decision-maker.
Others
- Up Group (Groupe Up / Up Francia): French parent cooperative of Up Spain operating the same business model across multiple countries. Not a competitor but a directly comparable entity for understanding the broader business economics and product portfolio Up Spain operates within.
Regional players
- Berca (Berca / BFFC): Spain-based flexible compensation and employee benefits provider targeting Spanish corporates with similar Cheque Gourmet-style products. Comparable regional competitor focused exclusively on the Spanish market.
Emerging players
- Payflow: Spanish financial-wellness and earned-wage-access startup overlapping with Up Bienestar and flexible compensation themes. Emerging player addressing adjacent employee financial needs of the same Spanish HR buyer.
- Beeva (Santander benefits platform): Spain-based financial services entity offering benefits and flexible compensation solutions to corporate clients. Emerging player with banking-distribution advantage competing for the same HR accounts.
- Doctibee / B2me (flexible comp aggregators): Spanish flexible compensation and benefits aggregator platforms that connect employers with multiple benefit providers. Emerging competitors unbundling the integrated suite that Up Spain currently offers as a one-stop shop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Up Spain social profiles
Digital presenceUp Spain compliance and trust
Trust signalCompliance7 records
Up Spain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Up Spain leadership team
Management profileNumber of profiles
Up Spain subsidiaries and ownership
Company hierarchySubsidiaries1 record
Up Spain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Up Spain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Up Spain
What does Up Spain do?
Up Spain designs, issues, and manages corporate employee benefit programs for Spanish companies, providing meal vouchers (Cheque Gourmet®), transport cards (Up Transporte), childcare vouchers (Up Educainfantil), flexible compensation platforms (Up Retriplus), and corporate wellness programs (Up Bienestar). The company complements these with incentive programs, internal communication platforms, and corporate event services, delivering an integrated suite for talent attraction, retention, and motivation under one partner.
Is Up Spain a public or private company?
Up Spain is a private company. It is classified as corporate owned and is currently operating.
When was Up Spain founded?
Up Spain was founded in 1964. It employs 51 to 100 people.
Where is Up Spain based?
Up Spain is headquartered in Madrid, Spain, in the Europe region.
How does Up Spain make money?
Three revenue lines are on record. Employee Benefit Cards and Vouchers are the primary driver. The others are incentive and Communication Programs and corporate Events and Experiences.
Who are Up Spain's main competitors?
Direct peers on record are Edenred, Sodexo (Benefits & Rewards) / Pluxee, Swile, Cobee and Coverflex. Up Group (Groupe Up / Up Francia) is listed as an others. Berca (Berca / BFFC) is listed as a regional player. Emerging players are Payflow, Beeva (Santander benefits platform) and Doctibee / B2me (flexible comp aggregators).
Does Up Spain have an API?
No public API is recorded for Up Spain.
What industry is Up Spain in?
Up Spain's product category is Employee Benefits Services. Its primary akta.pro industry code is HSACADAN, Corporate Incentive, VIP & Hospitality Programs, with a secondary code of THAHAKAA, Corporate & Business Event Catering. Its NAICS code is 722320 and its SIC code is 7990.