Steele Industries
Steele Industries is a Bradenton, Florida-based retailer, distributor, and light manufacturer of night vision devices, thermal imaging systems, and tactical equipment serving U.S. military, law enforcement, government agencies, and tactical professionals via e-commerce, a retail storefront, and a dealer network.
- Company typePrivate
- Founded2019
- HeadquartersBradenton, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Steele Industries does
Steele Industries Inc. is a Bradenton, Florida-headquartered, ITAR-registered retailer, distributor, and light manufacturer of night vision devices, thermal imaging systems, and tactical equipment, operating under ISO 9001:2015 and ISO 14644-1 certifications (CAGE code 8DPM2). Founded in 2019 and led by President & CEO Dominick Steele, the company sells to U.S. military, federal/state/local law enforcement, government agencies, professional tactical operators, and individual consumers. Its distribution model combines an e-commerce storefront (steeleindustries.com), a walk-in retail store at 10510 Portal Crossing Unit 101, a "Become A Dealer" reseller channel, and direct enterprise sales via phone (800-674-7302) and email ([email protected]), with SweetPay consumer financing and a Trade-In & Upgrade program supporting high-AOV purchases from roughly $3,000 to over $50,000.
The product catalog spans night vision goggles, monoculars, and binoculars built on L3Harris, Elbit, and Photonis image intensifier tubes (white and green phosphor), offered both as branded finished goods and integrated into Steele's proprietary Nighthawk housing family — Nighthawk-MG (articulating), Nighthawk-FB (fixed bridge), Nighthawk-UL (ultra-light), and Nighthawk-Pano (panoramic) — plus the ruggedized PVS-14R monocular, all machined from 7075 aluminum. The thermal line is anchored by the Nocpix MATE Ultra clip-on (1280×1024 sensor, 15 mK NETD, integrated 1,300-yard laser rangefinder with ballistic calculator). Adjacent categories include Team Wendy and Ops-Core bump/ballistic helmets, Wilcox and Nocturn mounts, L3Harris/Steiner/B.E. Meyers aiming lasers, Ops-Core AMP and 3M Peltor ComTac V communication headsets, SureFire and Streamlight weapon lights, battery packs, mission recorders, lens accessories, vinyl wraps, and soft goods. International shipments are restricted for ITAR-controlled items while EAR99-classified non-ITAR products can ship abroad under proper export procedures.
Revenue is generated almost entirely through one-time hardware sales at unit pricing, with no subscription model; the only recurring-style revenue mechanism is third-party consumer financing through SweetPay. Geographic reach is single-country/domestic (United States) for the regulated core catalog, with select international eligibility for EAR99 items. The company is privately held with no disclosed institutional investors, parent company, subsidiaries, funding rounds, or M&A activity identified in the source data.
Steele Industries firmographics
Firmographics- Name
- Steele Industries
- Legal name
- Steele Industries Inc.
- Website
- https://steeleindustries.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Steele Industries is a Bradenton, Florida-based retailer, distributor, and light manufacturer of night vision devices, thermal imaging systems, and tactical equipment serving U.S. military, law enforcement, government agencies, and tactical professionals via e-commerce, a retail storefront, and a dealer network.
- Ownership category
- akta.pro rank
Where Steele Industries is headquartered
LocationHeadquarters
- HQ city
- Bradenton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Steele Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Inventory, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Night Vision Device Sales: One-time hardware sales of night vision goggles, monoculars, and binoculars with various tube options and housing configurations. Products include L3Harris PVS-31A, GPNVG panoramic systems, PVS-14R monoculars, and Steele's proprietary Nighthawk housing systems.
- Night Vision Accessories and Components: Sales of mounting systems, battery packs, lens accessories, mission recorders, vinyl wraps, soft goods, and replacement parts for night vision devices.
- Thermal Devices and Accessories: Sales of thermal imaging devices including clip-on systems (Nocpix MATE Ultra), thermal monoculars, and thermal accessories.
- Tactical Equipment: Sales of helmets (ballistic and bump), helmet accessories, lasers (aiming and IR illumination), lights (weapon lights, admin lights), radio and comms equipment, and signaling devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Night Vision Goggles - L3Harris PVS-31A |
| Unit Pricing | Pay-as-you-go | Night Vision Goggles - L3Harris GPNVG Panoramic |
| Unit Pricing | Pay-as-you-go | Night Vision Monocular - PVS-14R Elbit/L3Harris |
| Unit Pricing | Pay-as-you-go | Night Vision Binocular - L3Harris/Elbit |
| Unit Pricing | Pay-as-you-go | Binocular Housing Systems |
| Unit Pricing | Pay-as-you-go | Team Wendy Night Fighter Package (Complete Kit) |
| Unit Pricing | Pay-as-you-go | Steiner DBAL-D2 Aiming Laser |
| Unit Pricing | Pay-as-you-go | 3M Peltor ComTac V Headset |
| Other | Monthly | Financing through SweetPay |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Steele Industries product offering
Product offeringCore offering
Steele Industries designs, manufactures, and distributes night vision devices, thermal imaging systems, and tactical equipment. The company offers L3Harris, Elbit, and Photonis-branded night vision goggles, monoculars, and binoculars, along with proprietary Nighthawk series binocular housings machined from 7075 aluminum. It also distributes tactical helmets, communication headsets, aiming lasers, weapon lights, and night vision accessories to military, law enforcement, and tactical operators.
Product overview
Steele Industries is a tactical night vision equipment retailer and distributor offering a comprehensive portfolio of night vision devices, thermal imaging systems, tactical helmets, aiming lasers, communication equipment, and specialized accessories. The product lineup centers on night vision goggles, monoculars, and binoculars from L3Harris, Elbit, and Photonis with white and green phosphor image intensifier tubes, complemented by Steele's proprietary Nighthawk series housings (MG, FB, UL, Pano). The company also distributes thermal clip-ons (Nocpix MATE Ultra), tactical helmets (Team Wendy EXFIL, Ops-Core FAST), communications headsets (Ops-Core AMP, 3M Peltor ComTac V), aiming lasers (Steiner DBAL, B.E. Meyers MAWL, L3Harris PEQ-15), weapon lights (SureFire, Streamlight), and night vision accessories including battery packs, mounts, helmet accessories, and protective gear. The company operates under ISO 9001:2015 and ISO 14644-1 certifications and sells primarily to U.S. customers with ITAR compliance requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Night Vision Devices Night vision goggles, monoculars, and binoculars including L3Harris PVS-31A, GPNVG panoramic systems, PVS-14R monoculars, and BNVD series with white and green phosphor image intensifier tubes for tactical and law enforcement operations.
- Nighthawk Binocular Housing Series Steele Industries' proprietary binocular housings machined from 7075 aluminum, including Nighthawk-MG (articulating with manual gain control), Nighthawk-FB (fixed bridge), Nighthawk-UL (ultra-light), and Nighthawk-Pano (panoramic).
- PVS-14R Rugged Night Vision Monocular Ruggedized PVS-14 style monocular with enhanced durability for demanding tactical environments, available with Elbit or L3Harris tubes in white or green phosphor configurations.
- Team Wendy Night Fighter Packages Complete helmet-mounted night vision kits bundling Team Wendy helmet, mount (Wilcox G24 or Nocturn Alpha), J-arm, counterweight, retention harness, and marker light, available in monocular and binocular upgrade configurations.
- Thermal Imaging Devices Thermal imaging devices including Nocpix MATE Ultra thermal clip-on with integrated laser rangefinder and ballistic calculator, thermal monoculars, and thermal accessories from iRay USA, N-Vision Optics, and Armasight.
- Tactical Helmets Ballistic and bump helmets from Team Wendy (EXFIL series) and Ops-Core (FAST High Cut), configured for night vision mounting with integrated rails and retention systems.
- Communication Headsets Tactical communication headsets including Ops-Core AMP with 3D Hear-Through Technology and 3M Peltor ComTac V with environmental listening capability for hearing protection and team communications.
- Aiming Lasers Tactical aiming lasers including L3Harris AN/PEQ-15 ATPIAL (restricted to U.S. Government and LEO), Steiner DBAL-D2, B.E. Meyers MAWL series, and EOTech OGL for visible and IR target acquisition.
- Weapon Lights High-output weapon-mounted lights from SureFire (X300T, M340C Mini Scout Light Pro) and Streamlight (TLR-1 HL, TLR-7x) with various lumen outputs and tactical switching systems.
- Night Vision Mounts and Accessories Mounting solutions (Wilcox L4 G24, Nocturn Industries Alpha, Rugged J-Arm), battery packs (Battery Pack 2.0), mission recorders, lens accessories, vinyl wraps, soft goods, and replacement parts for night vision devices.
Quantifiable outcome
- In-stock availability for immediate deployment needs
- +2 more outcomes
Companies that use Steele Industries
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Steele Industries technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Steele Industries partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- L3Harris TechnologiescoreSteele Industries is an authorized reseller and distributor of L3Harris night vision products including PVS-31A goggles, GPNVG panoramic systems, BNVD variants, and L3Harris image intensifier tubes. Products are prominently featured as in-stock inventory with L3Harris factory device category.
- Nocturn IndustriescoreExclusive distributor for Nocturn Industries products including Alpha Mount, Katana-M and Manticore binocular housings, UANVB goggle systems, and related accessories. Nocturn products are offered as compatible options with Steele Industries night vision devices.
- Team WendycoreAuthorized reseller of Team Wendy helmet products including EXFIL LTP bump helmet, EXFIL ballistic helmets, EPIC Specialist ballistic helmet, CAM FIT retention system, and accessory rails.
- Wilcox IndustriescoreDistributor of Wilcox night vision mounts including L4 G24 mount, RAID-XE low power laser, and related mounting systems for tactical helmet applications.
- Photonis DefensecoreAuthorized distributor of Photonis Defense products including Vyper monocular, Vyper goggle, and Vyper Pro panoramic night vision systems using Photonis image intensifier tubes.
- Ops-Core (Gentex)coreReseller of Ops-Core tactical helmets including FAST High Cut Bump Helmet, AMP communication headsets, NFMI earplug kits, and rail mount accessories.
- 3M PeltorcoreDistributor of 3M Peltor tactical communication headsets including ComTac V Defender series with noise reduction rating of 23dB and environmental listening capabilities.
- SureFirecoreReseller of SureFire weapon lights including X300T, M340C Mini Scout Light Pro, and related illumination devices for tactical applications.
- iRay USA / NocpixcoreDistributor of iRay USA thermal imaging products including Nocpix MATE Ultra thermal clip-on systems with integrated laser rangefinder and ballistic calculator.
- SweetPayminorThird-party financing partner enabling monthly payment plans for customers purchasing night vision and tactical equipment through Steele Industries.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Steele Industries competitors and assessment
Company assessmentBroad incumbents
- L3Harris Technologies: L3Harris is the dominant U.S. prime for image intensifier tubes and factory night vision systems (PVS-31A, GPNVG, BNVD). It is a critical supplier to Steele and a de facto incumbent whose direct factory devices sit alongside Steele's own Nighthawk builds in the channel.
- Teledyne FLIR Defense: Teledyne FLIR is a major incumbent in thermal imaging cameras and surveillance systems serving military, LE, and industrial markets. It overlaps with Steele's thermal device business at the higher-performance end and shapes pricing and supply across the broader thermal category.
- Photonis Defense: Photonis is a major Western manufacturer of image intensifier tubes and night vision systems (Vyper, Vyper Pro). Steele distributes Photonis products, and Photonis competes indirectly through authorized factory devices and OEM relationships across the same end customers.
- Wilcox Industries: Wilcox is an established defense prime for night vision mounts (L4 G24), aiming lasers, and helmet integration hardware. Steele resells Wilcox mounts, while Wilcox competes broadly as a component supplier to many of the same integrators and end users.
Direct peers
- Night Vision Devices (NVD): NVD is a long-standing authorized distributor of Gen 3 night vision devices, thermal products, and weapon sights to military, law enforcement, and civilian buyers. Overlaps with Steele on tube brands, housings (PVS-14, PVS-31, binocular builds), and the government procurement angle.
- AGM Global Vision: AGM Global Vision manufactures and distributes night vision, thermal imaging, and laser devices across commercial, law enforcement, and military markets. It overlaps with Steele on thermal monoculars/clip-ons and night vision goggles, competing across price tiers and ITAR-controlled channels.
- Tactical Night Vision Company (TNVC): TNVC is one of the largest authorized U.S. night vision distributors, offering the same L3Harris, Elbit, and Photonis tubes, plus proprietary housings (DTNVS, TNV/PVS-14 kits) and tactical accessories. It competes head-to-head with Steele on in-stock premium devices, custom builds, and government/LEO sales channels.
- Goonin Gear: Goonin Gear is a U.S. tactical equipment retailer focused on night vision, helmets, weapon lights, and accessories for civilians and professionals. It competes directly with Steele on Team Wendy and Ops-Core helmets, mounts, lights, and curated bundle packages.
Emerging players
- Nocturn Industries: Nocturn Industries is a manufacturer of lightweight night vision housings (UANVB, Katana, Manticore) and the Alpha mount, of which Steele is an authorized distributor. The relationship is partly partnership and partly competitive as Nocturn expands direct sales of housings and accessories.
Regional players
- iRay USA: iRay USA distributes thermal imaging optics and clip-ons (the parent of Nocpix sold through Steele). It overlaps with Steele on thermal hardware distribution for hunting, LE, and defense markets and shares end-customers in the thermal clip-on category.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Steele Industries social profiles
Digital presenceSteele Industries compliance and trust
Trust signalCompliance4 records
Steele Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steele Industries leadership team
Management profileNumber of profiles
Profiles1 record
Steele Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steele Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steele Industries
What does Steele Industries do?
Steele Industries designs, manufactures, and distributes night vision devices, thermal imaging systems, and tactical equipment. The company offers L3Harris, Elbit, and Photonis-branded night vision goggles, monoculars, and binoculars, along with proprietary Nighthawk series binocular housings machined from 7075 aluminum. It also distributes tactical helmets, communication headsets, aiming lasers, weapon lights, and night vision accessories to military, law enforcement, and tactical operators.
Is Steele Industries a public or private company?
Steele Industries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steele Industries founded?
Steele Industries was founded in 2019. It employs 1 to 10 people.
Where is Steele Industries based?
Steele Industries is headquartered in Bradenton, United States, in the North America region.
How does Steele Industries make money?
Four revenue lines are on record. Night Vision Device Sales are the primary driver. The others are night Vision Accessories and Components, thermal Devices and Accessories and tactical Equipment.
Who are Steele Industries's main competitors?
Broad incumbents on record are L3Harris Technologies, Teledyne FLIR Defense, Photonis Defense and Wilcox Industries. Direct peers are Night Vision Devices (NVD), AGM Global Vision, Tactical Night Vision Company (TNVC) and Goonin Gear. Nocturn Industries is listed as an emerging player. iRay USA is listed as a regional player.
Does Steele Industries have an API?
No public API is recorded for Steele Industries.