Longo Lexus

What Longo Lexus does

Longo Lexus is a privately held, single-location franchised Lexus automotive dealership established in 1992, operating from 3530 North Peck Road in El Monte, California, as part of the Penske Motor Group dealer network. The company self-identifies as the largest Lexus dealer in California and has received the manufacturer's Elite of Lexus award — a recognition for overall excellence in sales, service, guest experience, and satisfaction — every year since 1992. Its product portfolio spans the full Lexus lineup of sedans (IS, ES, LS), SUVs (UX, NX, RX, GX, TX, LX), performance vehicles (RC, LC), and electrified models including hybrids, plug-in hybrids, and the all-electric RZ. Beyond new vehicle sales, the dealership operates Certified Pre-Owned and multi-brand used vehicle sales, an F&I department providing financing, leasing, and credit solutions, a service and maintenance operation staffed by factory-trained technicians, a collision repair center, and a genuine OEM parts and accessories business accessible via parts.longolexus.com.

The business operates a multi-channel go-to-market model combining a traditional physical showroom and direct sales team with digital infrastructure including the Monogram online shopping platform and Longo Direct subsidiary for online vehicle purchasing. Revenue is generated across five principal streams: new vehicle sales (transaction pricing), CPO and used vehicle sales, F&I products (financing, lease, protection plans), service and maintenance (including LexusCare prepaid plans and Mobile Services), and parts/accessories. Differentiation rests on the Elite of Lexus brand credential, scale as California's largest Lexus dealer, complimentary pickup/delivery and mobile services, OEM-certified collision repair, and community engagement — notably a 2025 Covenant Award for fire relief mobilization. The dealership also operates wholly-owned subsidiaries including 626 Customs (vehicle customization and ceramic protection) and Longo Cares (community outreach). Longo Lexus serves individual retail luxury vehicle buyers and existing Lexus owners across the Southern California region, with no disclosed enterprise, fleet, or B2B customer accounts.

Name

Longo Lexus

Legal name

Longo Lexus

Website

https://longolexus.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Longo Lexus is a privately held franchised Lexus dealership in El Monte, CA — part of Penske Motor Group and self-described as the largest Lexus dealer in California — selling new, CPO, and used vehicles, financing, service, collision repair, and genuine OEM parts across Southern California.

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealership

NAICS

Used Car Dealers (441120), Passenger Car Leasing (532112), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Luxury vehicle sales
• Automotive dealership
• Vehicle maintenance services
• Auto financing leasing
• Collision repair services

Headquarters

HQ city

Ca Del Monte

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Lexus vehicles including sedans (IS, ES, LS), SUVs (UX, NX, RX, GX, TX, LX), performance vehicles (RC, LC), and electrified models (hybrid, plug-in hybrid, all-electric RZ). Revenue generated from vehicle transaction prices.
2. Certified Pre-Owned Vehicle Sales: Sale of Lexus CPO vehicles meeting strict standards (under 6 years old, fewer than 75,000 miles, passed multipoint inspection). Also sells used vehicles from other manufacturers.
3. Finance and Insurance Products: Provides financing solutions, lease programs, credit solutions, trade-in valuation, and vehicle protection plans. Revenue from financing arrangements and F&I product sales.
4. Service and Maintenance: Comprehensive maintenance services from routine oil changes and tire rotations to major repairs. Includes collision repair center, complimentary maintenance programs, and LexusCare prepaid maintenance plans.
5. Parts and Accessories Sales: Sale of genuine Lexus parts, accessories, batteries, brakes, wiper blades, and tires. Online parts ordering available through parts.longolexus.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Longo Lexus is a franchised Lexus automobile dealership that sells new, certified pre-owned, and used Lexus vehicles (sedans, SUVs, performance, and electrified models) and complementary brands. It provides in-house financing and leasing, F&I products, factory-trained maintenance and repair, a collision repair center, genuine OEM parts and accessories, customization services (626 Customs), and online shopping tools. The dealership operates from a single El Monte, CA location as part of the Penske Motor Group dealer network.

Product overview

Longo Lexus is a Lexus automotive dealership operating as part of the Penske Motor Group. The company offers a comprehensive portfolio centered on new and certified pre-owned Lexus vehicle sales, complemented by financing/leasing services, professional maintenance and collision repair, genuine parts, and digital shopping tools. The core product line includes the full Lexus model range (sedans, SUVs, performance vehicles, and electrified options), supported by CPO programs, service departments, and customization services like 626 Customs. The dealership functions as a traditional automotive retailer rather than a technology platform, with no software-as-a-product offering.

Differentiator

Problem solved

Functional benefit

Brands

• 626 Customs: Custom vehicle modification and accessories service offered at the dealership for personalized vehicle enhancements.

Products and services

• New Lexus Vehicle Sales Sale of new Lexus sedans (IS, ES, LS), SUVs (UX, NX, RX, GX, TX, LX), performance models (RC, LC), and electrified vehicles (hybrid, plug-in hybrid, and all-electric RZ) to individual consumers in Southern California.
• Certified Pre-Owned (CPO) Lexus Vehicles Sale of Lexus certified pre-owned vehicles that meet strict standards (under 6 years old, fewer than 75,000 miles, multipoint inspection passed), with vehicle history report, roadside assistance, complimentary maintenance, and a two-year unlimited mileage warranty.
• Used Vehicle Sales Sale of quality used vehicles including Lexus models and other brands such as Acura, Honda, Mazda, Mercedes, Subaru, and more, for budget-conscious consumers.
• Finance and Leasing Services In-house financing and leasing solutions including competitive interest rates, flexible lease programs with smaller down payments, trade-in valuation, and credit solutions for various credit situations, for individual vehicle buyers.
• Service and Maintenance Comprehensive maintenance and repair services including oil changes, tire rotations, brake service, transmission flush, and major repairs, performed by factory-trained technicians with advanced diagnostic equipment.
• Collision Repair Center Professional collision repair services that restore vehicle safety, performance, and appearance to factory standards using genuine Lexus parts and manufacturer-approved techniques.
• Genuine Lexus Parts and Accessories Retail sale of genuine Lexus OEM parts and accessories (batteries, brakes, wiper blades, tires, etc.) for vehicle repairs and maintenance, with online ordering available.
• LexusCare Prepaid Maintenance Plans Prepaid maintenance plans covering routine servicing to help vehicle owners manage and budget their maintenance costs over time.
• Mobile Services Mobile vehicle maintenance service performed at the customer's location at no extra charge, providing convenience without requiring a dealership visit.
• 626 Customs Customization Services In-house customization services including Modellista body kits and Lexus Top Coat Ceramic Diamond Protection (paint protection films and ceramic coating) for personalized vehicle enhancements.
• Lexus Insurance Services Vehicle insurance services for Lexus owners provided through the Toyota Insurance third-party platform.
• Online Vehicle Shopping (Monogram) Digital shopping platform that lets customers search inventory, value their trade, receive instant cash offers, schedule test drives, and complete portions of the purchase process online.

Quantifiable outcome

• Over 500 care packages delivered to first responders during January 2025 Southern California fires

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Galpin Motors: Large privately-held Southern California dealer group operating multiple luxury and volume franchises. Highly comparable to Longo in geography, customer base, and luxury-brand focus, and a peer that also benefits from scale and brand reputation in the SoCal market.
• Hendrick Automotive Group: Largest privately-held automotive dealer group in the U.S., operating luxury franchises including Lexus. Comparable to Longo as a private, multi-store operator with strong service operations and OEM franchise relationships.

Broad incumbents

• Penske Automotive Group: Public, large-cap automotive retailer operating luxury franchises worldwide. Related through the Penske family of companies and directly comparable in franchise mix, F&I product strategy, and luxury OEM relationships.
• AutoNation: Largest U.S. automotive retailer by revenue, operating new and used vehicle franchises nationwide. Comparable in franchise mix, F&I attach, and service-center operations, though far more geographically diversified.
• Sonic Automotive: Public dealer group with luxury franchises and the EchoPark used-vehicle banner. Comparable business model with new-car sales, F&I, and service; like Longo, competes for luxury buyers in major metro markets.
• Lithia Motors: Largest U.S. dealer group by store count, with growing luxury franchise exposure and a national digital retail platform (Driveway). Comparable in franchised-dealer operations and digital retailing investment.
• Group 1 Automotive: Public automotive retailer with significant luxury and import franchise exposure in the U.S. and U.K. Comparable in brand mix, finance penetration, and service-driven earnings model.
• Asbury Automotive Group: Public dealer group with a heavy luxury and import franchise concentration (including Lexus). Comparable in revenue mix, F&I attach, and Clicklane digital retailing platform.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with no-haggle pricing and captive finance. Tangentially comparable to Longo's used and CPO operations, and a meaningful competitor for value-seeking pre-owned buyers in the SoCal market.
• Carvana: Pure-play online used-vehicle retailer with home delivery and vending-machine pickup. Comparable to Longo as a competitor for used-car share in Southern California, but operates a fundamentally different, asset-light model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=2ZITQ4pwL1o&feature=youtu.be
• Xx.com/longolexus
• Facebookfacebook.com/longolexus
• LinkedInlinkedin.com/company/longo-lexus

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longo Lexus