Medterra
Medterra is a privately held, Irvine-based CBD and cannabinoid wellness company founded in 2017 that sells hemp-derived gummies, tinctures, capsules, topicals, and pet products across Isolate, Broad Spectrum, and Full Spectrum formats via DTC e-commerce, subscription, and wholesale to consumers in all 50 US states.
- Company typePrivate
- Founded2017
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Medterra does
Medterra (legal entity Medterra CBD LLC) is a privately held hemp-derived cannabinoid wellness company founded in 2017 and headquartered in Irvine, California. The company develops and sells a portfolio of CBD and CBD+THC products organized around three spectrum types — CBD Isolate (99%+ pure, THC-free), Broad Spectrum CBD+ (THC-free with minor cannabinoids), and Full Spectrum (with THC within the 2018 Farm Bill <0.3% threshold) — delivered across gummies, tinctures/oils, capsules, topicals, and a dedicated pet line. Core use-case categories include sleep, mood, relief, relaxation, focus, and pet wellness. Notable formulations incorporate clinically studied ingredients such as TruCBN, L-theanine, melatonin, saffron, and CBG, with all products subject to ISO-accredited third-party laboratory testing and batch-specific Certificates of Analysis accessible via QR code on packaging. Medterra holds US Hemp Authority certification and is vegan, gluten-free, and non-GMO verified.
The company's business model is anchored in direct-to-consumer e-commerce through medterracbd.com, with products shipped across all 50 US states at price points ranging from $22 to $110. A Subscribe & Save subscription tier offers customers 25% off recurring orders with free shipping on a 4-, 6-, or 8-week cadence, generating recurring revenue. Distribution is augmented by a B2B wholesale registration program for retailers and dispensaries, a dedicated mobile app for iOS and Android offering app-exclusive discounts, and integrations including Rivo (loyalty/VIP tiers), Rebuy (recommendations), Okendo (verified reviews, 25,000+ with a 4.9 average), and Affirm (buy-now-pay-later). Endorsements from a 'Medterra Wellness Experts' network — including anesthesiologist Dr. Tiffany Moon, family-medicine physician Dr. Medina Culver, and sports massage therapist Joe Yoon — are used for credibility and top-of-funnel trust-building.
Customer segments span health-conscious adults seeking natural wellness alternatives (the primary segment), pet owners seeking THC-free options for companion animals, and THC-averse consumers requiring drug-test compliance. Leadership comprises co-founders Jay Hartenbach (Chairman & CIO), Chaz Owens, and John Larsen (President), alongside CEO & International Managing Director Gregory Reeder. The company operates as a founder/management-owned private entity with no disclosed institutional funding, no parent company, and no public revenue filings; a 2025 non-binding Letter of Intent from Splash Beverage Group for a potential business combination expired without execution on May 4, 2026, leaving Medterra operating independently.
Medterra firmographics
Firmographics- Name
- Medterra
- Legal name
- Medterra CBD LLC
- Website
- https://medterracbd.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Medterra is a privately held, Irvine-based CBD and cannabinoid wellness company founded in 2017 that sells hemp-derived gummies, tinctures, capsules, topicals, and pet products across Isolate, Broad Spectrum, and Full Spectrum formats via DTC e-commerce, subscription, and wholesale to consumers in all 50 US states.
- Ownership category
- akta.pro rank
Medterra industry classification
Industry- Product category
- CBD and Hemp-Derived Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Drugs and Druggists' Sundries Merchant Wholesalers (4242)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF)
Keywords
Where Medterra is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Medterra business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue stream through medterracbd.com website sales. Products sold at varying price points ($22-$110 range) with one-time purchase or subscription options. Subscription model (Subscribe & Save) offers 25% discount with free shipping, creating recurring revenue from auto-ship orders.
- Wholesale Distribution: B2B wholesale program for retailers and dispensaries interested in carrying Medterra CBD products. Revenue from bulk orders to retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Daily Relief CBD Isolate Oil - Subscription |
| Subscription | Monthly | Sound Asleep THC Gummies - High Potency |
| Subscription | Monthly | Deep Sleep CBD + THC Gummies |
| Subscription | Monthly | Daily Delight 5mg THC Gummies |
| Subscription | Monthly | Pain Relief Cream |
| Subscription | Monthly | Max Relief CBD + THC Gummies |
| Subscription | Monthly | Pet CBD Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Medterra product offering
Product offeringCore offering
Medterra develops and sells hemp-derived CBD and THC wellness products organized across three spectrum types: CBD Isolate (99%+ pure, THC-free), Broad Spectrum CBD+ (THC-free with minor cannabinoids), and Full Spectrum CBD+THC. The product portfolio spans gummies, tinctures/oils, capsules, topical creams, and pet products, sold primarily direct-to-consumer through medterracbd.com with subscription and one-time purchase options, plus a B2B wholesale channel.
Product overview
Medterra is a CBD and THC wellness company offering a diverse portfolio of hemp-derived products organized across three CBD spectrums: Full Spectrum (CBD + THC), Broad Spectrum CBD+ (THC-free), and CBD Isolate. The product lineup spans multiple delivery formats including gummies, tinctures/oils, capsules, and topicals, plus a dedicated pet line. Core gummy products include sleep aids (Sound Asleep, Deep Sleep, Sleep Tight), mood enhancers (Daily Delight, Mood Boost, Unwind), and relief formulations (Max Relief, Calm), while the tincture range features Daily Relief oils in various potencies and full-spectrum options. The company also offers bundles for combined benefits and provides subscription options with 25% off for recurring orders.
Differentiator
Problem solved
Functional benefit
Brands
- Medterra Wellness Experts: A team of healthcare professionals including anesthesiologists and family medicine doctors who endorse and recommend Medterra's CBD products.
Products and services
- Sleep Tight CBD Gummies
- Sound Asleep THC Gummies
- Deep Sleep CBD + THC Gummies
- Good Night Capsules
- Daily Delight 5mg THC Gummies
- Extra Delight 10mg THC Gummies
- Mood Boost THC Gummies
- Unwind THC Gummies
- Calm CBD Gummies
- Focus CBD Gummies
- Max Relief CBD + THC Gummies
- Daily Relief CBD Isolate Oil
- Max Relief CBD + THC Oil
- Enhanced Relief Broad Spectrum CBD Oil
- Max Relief + Relax CBD + THC Oil
- Daily Relief CBD Isolate Capsules
- Pain Relief Cream
- Rapid Recovery Cooling Cream
- Daily Relief Pet CBD Tincture
- Pet CBD Calming Chews
- Pet CBD Joint Support Chews
- Medterra Wholesale Program
- Subscribe & Save Auto-Ship Program
Quantifiable outcome
- 92% of customers would recommend Deep Sleep CBD + THC Gummies
- +2 more outcomes
Companies that use Medterra
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Medterra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Medterra partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Splash Beverage GroupminorSplash Beverage Group pursued a potential business combination with Medterra CBD, LLC as part of its strategy to strengthen its balance sheet and pivot toward the CBD/cannabinoid wellness sector. A non-binding Letter of Intent was announced but expired on May 4, 2026 without execution of a definitive agreement. Strategic transaction discussions are ongoing.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Medterra competitors and assessment
Company assessmentDirect peers
- Joy Organics: Joy Organics is a family-founded CBD brand selling broad-spectrum and isolate tinctures, gummies, topicals, and pet products through DTC. Comparable to Medterra on premium positioning, broad-spectrum emphasis, and THC-free product options.
- Verma Farms: Verma Farms is a DTC CBD wellness brand selling gummies, tinctures, capsules, topicals, and pet products. Comparable to Medterra on premium positioning, multi-format product mix, and DTC subscription-led revenue model.
- cbdMD: cbdMD is a publicly-traded CBD brand offering tinctures, gummies, capsules, topicals, and pet products through DTC e-commerce and wholesale. Comparable to Medterra on multi-format CBD portfolio, subscription model, and broad retail/wholesale distribution.
- Cornbread Hemp: Cornbread Hemp is a Kentucky-based CBD brand selling full-spectrum gummies, oils, topicals, and pet products through DTC. Comparable to Medterra on full-spectrum CBD emphasis, federally legal positioning, and wellness-led branding.
- CBDistillery: CBDistillery is a vertically integrated CBD brand selling isolate, broad-spectrum, and full-spectrum tinctures, gummies, capsules, topicals, and pet products. Directly comparable to Medterra on multi-spectrum portfolio, broad format coverage, and DTC + wholesale distribution.
- CV Sciences (PlusCBD): CV Sciences sells PlusCBD Oil and related CBD wellness products (tinctures, capsules, topicals, gummies) through retail, wholesale, and DTC. Comparable to Medterra on botanical-derived CBD product mix and emphasis on third-party testing and regulatory compliance.
- Elixinol: Elixinol is a global hemp-derived CBD brand selling tinctures, capsules, topicals, and sleep/mood SKUs through DTC and wholesale. Comparable to Medterra on full-spectrum CBD emphasis and wellness-positioned sleep and mood product extensions.
- Green Roads: Green Roads is a pharmacist-founded CBD brand offering tinctures, gummies, topicals, capsules, and pet products via DTC and wholesale. Comparable to Medterra on pharmacist/healthcare-professional positioning, multi-spectrum product line, and broad retail distribution.
- Charlotte's Web: Charlotte's Web is one of the most established CBD wellness brands in the US, selling tinctures, gummies, capsules, and topicals through DTC e-commerce, wholesale, and major retail. Directly comparable to Medterra on product format, spectrum coverage (isolate, broad spectrum, full spectrum), and DTC-led GTM.
- Lazarus Naturals: Lazarus Naturals is a vertically integrated CBD brand selling tinctures, capsules, topicals, and pet products directly to consumers and through wholesale. Directly comparable to Medterra on full-spectrum CBD emphasis, value pricing, and DTC + wholesale hybrid distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Medterra social profiles
Digital presenceMedterra compliance and trust
Trust signalCompliance2 records
Medterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medterra leadership team
Management profileNumber of profiles
Profiles4 records
Medterra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medterra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medterra
What does Medterra do?
Medterra develops and sells hemp-derived CBD and THC wellness products organized across three spectrum types: CBD Isolate (99%+ pure, THC-free), Broad Spectrum CBD+ (THC-free with minor cannabinoids), and Full Spectrum CBD+THC. The product portfolio spans gummies, tinctures/oils, capsules, topical creams, and pet products, sold primarily direct-to-consumer through medterracbd.com with subscription and one-time purchase options, plus a B2B wholesale channel.
Is Medterra a public or private company?
Medterra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medterra founded?
Medterra was founded in 2017. It employs 51 to 100 people.
Where is Medterra based?
Medterra is headquartered in Irvine, United States, in the North America region.
How does Medterra make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale Distribution.
Who are Medterra's main competitors?
Direct peers on record are Joy Organics, Verma Farms, cbdMD, Cornbread Hemp, CBDistillery, CV Sciences (PlusCBD), Elixinol, Green Roads, Charlotte's Web and Lazarus Naturals.
Does Medterra have an API?
No public API is recorded for Medterra.
What industry is Medterra in?
Medterra's product category is CBD and Hemp-Derived Wellness Products. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 456191 and its SIC code is 5912.