What Bearded Kitten does

Bearded Kitten is a London-headquartered creative experience agency founded in 2007 that designs, produces, and executes experiential marketing campaigns, brand activations, conferences, public/cultural events, and employee engagement programs for enterprise clients. The company serves globally recognized brands across entertainment, e-commerce, fintech, food and beverage, energy drinks, B2B technology, beauty, banking, and media — with named engagements spanning Netflix, Amazon, Revolut, Intuit Mailchimp, Cadbury, Red Bull, Time Out, Giffgaff, Kerastase, Twitch, Chase, and Lynx.

The agency's core technology stack combines in-house creative fabrication through its wholly-owned subsidiary Bearded Kitten Studios, digital experience design, bespoke event applications and gamification systems, and a proprietary impact measurement tool called The Impactulator that merges spatial awareness with online media monitoring to produce campaign-level ROI analytics. The Troupe, an in-house talent agency, manages a roster of cultural voices, influencers, and artists used to program brand collaborations. Operations are run from offices in London (headquarters), Sydney (APAC regional hub), and Austin, Texas (North America), supporting multi-market campaign delivery.

The revenue model is professional services: Bearded Kitten earns fees from designing, producing, and executing experiential campaigns on a project-by-project basis, with pricing custom-quoted per engagement based on scope, scale, and complexity. Customer acquisition relies on direct enterprise sales, competitive pitches, referrals from major brand partners, and demand generation through portfolio case studies, industry awards, and social proof from marquee clients. In December 2025 the company was acquired by Havas and folded into Havas Play, providing access to a global communications group's network while preserving the Bearded Kitten brand.

Name

Bearded Kitten

Legal name

Bearded Kitten

Website

https://beardedkitten.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bearded Kitten is a London-based creative experience agency founded in 2007 that designs and delivers experiential marketing campaigns, brand activations, conferences, and cultural events for global enterprise brands across entertainment, tech, fintech, and consumer goods, with operations in the UK, Australia, and the US.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Corporate Events & Meetings (MICE) Agencies (MPAAAGAD), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

Keywords

• Experiential marketing services
• Brand activation agency
• Event management
• Creative fabrication
• Event production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experiential Marketing Campaign Services: Bearded Kitten generates revenue through designing, producing, and executing experiential marketing campaigns, brand activations, conferences, and events for enterprise clients. Projects range from single-day activations to multi-week global takeovers, with revenue derived from creative fees, production costs, talent management, and project management services. The company operates on a project-by-project basis with major brands including Amazon, Netflix, Cadbury, and Revolut.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Bearded Kitten designs, produces, and executes experiential marketing campaigns, brand activations, conferences, and events for global enterprise clients. The agency operates end-to-end capabilities including creative design, in-house fabrication, talent management, digital experience, and proprietary impact measurement. Projects range from single-day brand activations to multi-week global takeovers across multiple markets.

Product overview

Bearded Kitten is a global creative experience agency offering a unified portfolio of experiential marketing services rather than a software platform. The core offering centers on experiential marketing, event management, and public/cultural events, supplemented by integrated in-house capabilities including creative fabrication (Bearded Kitten Studios), talent booking (The TROUPE), digital experience, strategy & insights, creative & design, production & logistics, and proprietary impact measurement (The Impactulator). The agency operates across B2B, B2E, and consumer experiential segments with offices in London, Sydney, and Austin.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Design, creation, and delivery of immersive brand experiences including public events, cultural activations, brand launches, and pop-up experiences for enterprise brand clients.
• Conferences and Exhibitions Specialized services for conference and exhibition environments including keynote staging, breakout spaces, trade show booth design, and multi-zone event layouts.
• Employee Engagement B2E (Business to Employee) services focused on corporate offsites, team building events, internal celebrations, town halls, and internal communications activations.
• Public and Cultural Events Public-facing cultural events including festivals, community activations, brand takeovers, and large-scale public installations.
• Creative Fabrication (Bearded Kitten Studios) In-house fabrication capabilities through Bearded Kitten Studios, providing custom-built environments, props, installations, and scenic elements for events and brand activations.
• Talent Agency (The Troupe) In-house talent booking and management service handling thought leaders, content creators, influencers, artists, and entertainment programming for brand events.

Quantifiable outcome

• The Impactulator provides detailed ROI analysis combining physical event metrics with social media monitoring across every campaign
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HavascoreStrategic or Co-development Partner · 1 December 2025Bearded Kitten was acquired by Havas in December 2025 and folded into Havas Play. This acquisition provides Bearded Kitten with access to Havas's global network, resources, and client base while extending Havas's experiential capabilities. The acquisition was part of Havas's strategy to strengthen its Play division with experiential expertise.
• Intuit MailchimpcoreStrategic or Co-development PartnerBearded Kitten serves as Intuit Mailchimp's primary experiential agency partner, delivering their flagship conferences including FWD: London and FWD: Sydney, as well as Shoptalk Europe booth activations. The ongoing relationship spans multiple years and markets (UK, Australia, Europe), delivering high-profile marketing conferences that have become benchmark events in the B2B marketing space.
• IslaminorStrategic or Co-development PartnerBearded Kitten is a dedicated member of Isla, an organization committed to accelerating the event industry's transition to a sustainable future. This membership reflects the company's commitment to sustainability and environmental responsibility in event production.
• KIT Academy ProgrammeminorStrategic or Co-development PartnerInternal talent development program investing in young people from diverse backgrounds. The program has graduated hundreds of participants, many of whom have become full-time employees at Bearded Kitten.
• AmazoncoreStrategic or Co-development PartnerBearded Kitten has delivered multiple Amazon events including Amazon Upfront 2024 (engaging 400+ industry leaders), Amazon Ads TwitchCon lounges, and other brand activations. The relationship demonstrates Bearded Kitten's capability to handle large-scale tech industry events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amplify: London-headquartered independent creative agency specializing in brand experience, experiential marketing, and shareable campaigns for global brands. Most direct UK competitor to Bearded Kitten in scope, scale, and target client profile.
• MKG: New York-based creative experience agency producing brand activations, immersive events, and cultural moments for major brands. Similar mid-sized, award-driven positioning targeting enterprise experiential marketing clients.
• Hot Pickle: UK-based brand experience and cultural insight agency producing events and activations for major brands. Closest UK-headquartered independent peer in scale and creative approach.
• Imagination Group: Independent global brand experience agency headquartered in London, producing immersive brand environments, events, and activations. Comparable in geography, creative ethos, and enterprise client base to Bearded Kitten.
• Tinsel Experiential Design: UK-based experiential design and production agency creating immersive brand experiences, pop-ups, and live events. Comparable in service scope (fabrication, events, brand activations) and mid-market positioning.
• Cogs Agency: London-based creative agency specializing in brand experiences, live events, and content production for global consumer brands. Similar independent mid-sized UK agency with comparable brand activation and event capabilities.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency within IPG, offering experiential marketing, sponsorship, and live events for enterprise clients. Comparable end-to-end service suite but operates with the scale and cross-network leverage of a major holding company.
• Sparks: Global experiential marketing agency within Cheil Worldwide, delivering brand experiences, exhibits, and digital-physical activations. Direct overlap with Bearded Kitten's offering but with deeper holding-company distribution.
• George P. Johnson Experience Marketing: Large global experience marketing agency delivering events, exhibits, and conferences for enterprise technology and consumer brands. Overlapping capabilities but a significantly larger global footprint and holding-company backing.
• Momentum Worldwide: Global brand experience agency within IPG focused on experiential, shopper, and sponsorship marketing. Competes for the same enterprise brand activation budgets as Bearded Kitten, with a much broader global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user108387249
• LinkedInlinkedin.com/company/bearded-kitten
• Instagraminstagram.com/bearded_kitten/?hl=en
• Xx.com/beardedkittens

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bearded Kitten