Roland Park Place

What Roland Park Place does

Roland Park Place is a not-for-profit 501(c)(3) Continuing Care Retirement Community (CCRC), also referred to as a Life Plan Community, founded in 1984 and headquartered at 830 W. 40th Street in Baltimore, Maryland. It is Baltimore City's first and only accredited LifePlan Community, operating on an eight-acre campus with an eight-story Grand Expansion building completed in 2021 that added 58 new Independent Living residences alongside the original building, offering 33 different floor plan options. The community provides a full continuum of care including Independent Living, a Personal Assistance Program (PAL), Residential Care, Memory Care, Enhanced Assisted Living, and the Eleanor F. Daly Health Care Center with 24/7 skilled nursing and rehabilitation services.

The business model is built on entrance fees (ranging from $180,600 to $486,100 depending on contract type and refundability) and recurring monthly service fees ($3,532-$4,817 for Independent Living, $10,551 for Residential Care, $11,212 for Memory Care, plus $584/day for long-term care). Two contract types are offered: Type A Life Care with prepay-for-future-healthcare at discounted rates, and Type C Fee-for-Service with lower upfront costs and market-rate healthcare. As a 501(c)(3), the organization also receives revenue from charitable gifts and investment earnings, with three dedicated funds supporting residents, employees, and capital projects. Roland Park Place does not pursue third-party distribution; instead, it operates through a direct-to-consumer sales motion with on-site tours, a dedicated sales team, and digital tools including a MoneyGauge affordability calculator.

Healthcare service delivery is anchored by strategic partnerships with MedStar Health (on-campus primary care clinic) and Powerback Healthcare (full-spectrum physical, occupational, speech, and aquatic therapy), supplemented by cultural partnerships with Peabody Conservatory and the Maryland Institute College of Art (MICA). The community has maintained CARF-CCAC accreditation since 1990, a credential held by fewer than 10% of CCRCs nationally, and has been ranked #1 in Maryland by Newsweek/Statista for 2024, 2025, and 2026 consecutively. Planned geographic expansion with a new campus was announced on March 25, 2026, marking the organization's first multi-site growth strategy.

Name

Roland Park Place

Legal name

Roland Park Place, Inc.

Website

https://rolandparkplace.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Roland Park Place is a not-for-profit 501(c)(3) Continuing Care Retirement Community in Baltimore City offering a full continuum of care from Independent Living through skilled nursing for adults aged 60+, with 33 floor plan options and on-campus healthcare via MedStar and Powerback partnerships.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

General Assisted Living Facilities (HLADABAA), Standalone Memory Care Communities (Purpose-Built) (HLADACAA), Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Memory care services
• Independent living apartments

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Independent Living Fees: Entrance fees (accommodation fees) and monthly service fees for independent living residents. Two contract types offered: Type A Life Care (prepay for future healthcare at discounted rates) and Type C Fee-for-Service (lower upfront costs, market-rate healthcare). Entrance fees range from $180,600 to $486,100 depending on contract type and refundability options. Monthly fees range from $3,532 to $4,817.
2. Assisted Living and Memory Care: Residential Care apartments offered on a lease agreement with upfront fees equal to one month of Monthly Service Fees. Monthly fees: Residential Care $10,551, Memory Care Suites $11,212.
3. Health Care Center: Health care suites available for short-term rehabilitation or long-term care. Roland Park Place accepts Medicare and long-term care insurance. Private pay rate for long-term care is $584 daily.
4. Charitable Gifts and Donations: As a 501(c)(3) not-for-profit, Roland Park Place receives charitable gifts and bequests. Three sources of income: Resident fees, investment earnings, and charitable gifts. Donations support Resident Assistance Fund, Employee Scholarship Fund, Employee Hardship Fund, and Capital Projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Roland Park Place is a not-for-profit Life Plan Community (Continuing Care Retirement Community) operating on an 8-acre Baltimore City campus, offering a full continuum of care that includes Independent Living apartments (33 floor plan options), Personal Assistance Program (PAL), Residential Care, Memory Care, Enhanced Assisted Living, and the Eleanor F. Daly Health Care Center with skilled nursing and rehabilitation services. Residents pay an entrance/accommodation fee plus recurring monthly service fees, with two contract types (Type A Life Care and Type C Fee-for-Service) offering different tradeoffs between upfront cost and future healthcare pricing.

Product overview

Roland Park Place is a not-for-profit Life Plan Community (Continuing Care Retirement Community) offering a continuum of care from Independent Living through Memory Care and skilled nursing. The community provides 33 different floor plan options across its original campus and Grand Expansion, with comprehensive services including dining venues, fitness and wellness programs, transportation, and healthcare. Core products include Independent Living apartments, the Eleanor F. Daly Health Care Center, Physical Therapy (via Powerback partnership), the MedStar Health Center for Successful Aging, Personal Assistance Program (PAL), Assisted Living with Memory Care and Residential Care options. Supporting amenities include multiple dining venues, fitness/aquatics facilities, cultural programs, and transportation services. Financial planning tools like the MoneyGauge Affordability Calculator are offered as add-on resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free apartment living in Baltimore City with 33 different floor plan options, ranging from 1-bedroom to 2-bedroom apartments, with access to all community amenities and healthcare services. Targeted at active seniors 60+ seeking vibrant retirement community living.
• Health Care Center (Eleanor F. Daly Health Care Center) 24/7 nursing care, skilled nursing, rehabilitation services, and memory support within a household environment on the Roland Park Place campus. Long-term care private pay rate is $584 daily; Medicare and long-term care insurance are accepted.
• Physical Therapy Full spectrum physical therapy services provided in partnership with Powerback, including occupational, speech, physical, and aquatic therapy. Practitioners are available within the Health Care Center and for private calls to Independent Living residents.
• MedStar Health Center for Successful Aging (Ambulatory Care Center) Outpatient primary care services provided through partnership with MedStar Health, offering physician, nurse practitioner, and nursing care with visiting specialists available by appointment or walk-in. Open to all residents on campus.
• Personal Assistance Program (PAL) À la carte personal assistance services allowing residents to select customized support including transportation, housekeeping, laundry, medication management, and personal care assistance. Targeted at residents who need light support while remaining primarily independent.
• Assisted Living Residential assisted living services including Residential Care apartments, Memory Care suites, and Enhanced Assisted Living suites for residents needing support with activities of daily living. Monthly fees: Residential Care from $10,551; Memory Care Suites from $11,212.
• Memory Care & Enhanced Assisted Living Specialized dementia care and cognitive support services in the Isabelle Macgregor Memory Care Neighborhood and Enhanced Assisted Living areas, featuring AGE-u-cate trained staff. Monthly fee for Memory Care Suites starts at $11,212.
• Dining Program Multiple dining venues including The Landing (formal restaurant), Neighbors' Bistro (casual dining), The Coffee Shop (Open Seas Coffee), and No. 24 Pub, under direction of Executive Chef John Koursaros. Included with monthly service fees.
• Fitness and Aquatics Program Comprehensive fitness center with land-based and water exercise classes, heated therapy pool, dance studio, and wellness programming included in the monthly service fee.
• Programs and Events (Engagement) Over 200 annual trips, cultural outings, spiritual services, intellectual programs, psychosocial activities, and social clubs including theater visits, concerts, and overnight excursions.
• Transportation Services Sedan service for weekday medical appointments within 10 miles, scheduled grocery shopping trips, Lyft Concierge service, and fee-based personal transportation options.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MedStar HealthcoreStrategic or Co-development PartnerOutpatient primary care provided through MedStar Health Center for Successful Aging at Roland Park Place. The clinic serves all residents on an appointment or walk-in basis with experienced physician, nurse practitioner, and nurses as well as visiting specialists. Many residents opt to select RPP doctors for their primary care due to convenient location and ease of access.
• Powerback HealthcarecoreStrategic or Co-development PartnerPartnership with Powerback Healthcare for full spectrum of physical therapy services including occupational, speech, physical, and aquatic therapy. Practitioners available within Health Care Center and for private calls to Independent Living residents. Powerback has more than three decades of experience in healthcare services.
• Peabody Conservatory (Johns Hopkins University)minorStrategic or Co-development PartnerPeabody Musician-in-Residence Program at Roland Park Place. Peabody Conservatory students or alumni provide musical performances and enrichment activities for residents.
• Maryland Institute College of Art (MICA)minorStrategic or Co-development PartnerExclusive art lecture series partnership between Roland Park Place and MICA for residents. Provides educational and cultural enrichment through art-focused programming.
• LeadingAge MarylandminorStrategic or Co-development PartnerFounding member of LeadingAge Maryland, a community of more than 100 not-for-profit aging services organizations in Maryland. CEO Sam Guedouar elected to the board of LeadingAge Maryland.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Broadmead: Not-for-profit CCRC located in Cockeysville, MD, approximately 15 miles from Roland Park Place. Operates a similar full continuum-of-care model serving the Baltimore metro and competes directly for the same affluent 60+ demographic.
• Oak Crest Village by Erickson Senior Living: Large-scale CCRC in Parkville, MD operated by Erickson Senior Living, located within the Baltimore metro and serving a similar affluent senior market with a comparable continuing-care continuum.
• Blakehurst Continuing Care Retirement Community: Not-for-profit CCRC in Pikesville, MD operated by Springwell Senior Living. Competes directly with Roland Park Place for Baltimore-metro affluent seniors seeking a full care continuum.
• Asbury Communities: Maryland-headquartered not-for-profit CCRC operator with multiple continuing-care campuses across the Mid-Atlantic. Closely comparable in mission, not-for-profit structure, and operating model to Roland Park Place.
• Acts Retirement-Life Communities: One of the largest not-for-profit CCRC operators in the U.S., operating multiple Life Plan communities across the Mid-Atlantic and Southeast. Highly comparable structure (501(c)(3), full continuum of care, entrance-fee model) and scale.
• Presbyterian Senior Living: Not-for-profit faith-affiliated CCRC operator serving Pennsylvania and Mid-Atlantic markets. Highly comparable in mission, 501(c)(3) status, entrance-fee Life Plan model, and continuum-of-care offerings.

Broad incumbents

• Erickson Senior Living: For-profit CCRC operator managing 11+ large campuses across the U.S. including Oak Crest Village in Baltimore. Comparable Life Plan model but operates at meaningfully greater scale and as a for-profit.
• Sunrise Senior Living: National luxury senior living operator offering assisted living, memory care, and independent living across the U.S. Overlaps with Roland Park Place on assisted living and memory care but is primarily a for-profit, multi-state operator without the CCRC entrance-fee structure.
• Atria Senior Living: Large for-profit senior living operator with more than 200 communities across the U.S. and Canada. Comparable on assisted living and independent living offerings but does not operate under a true CCRC / Life Plan continuum model.

Regional players

• Lorien Health Systems: Maryland-based senior care operator with skilled nursing, assisted living, and rehabilitation across multiple Baltimore-area locations. Comparable in regional footprint and skilled nursing/assisted living services but does not offer the full CCRC entrance-fee model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roland-park-place
• Facebookfacebook.com/rolandparkplace

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roland Park Place