AMIGO Spiel + Freizeit

Name

AMIGO Spiel + Freizeit

Legal name

AMIGO Spiel + Freizeit GmbH

Website

https://amigo-spiele.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Board and Card Game Publishing

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Family/Party Board Games Retail (CRALALAB)

akta.pro secondary industries

Collectible Card Games (CCGs/LCGs) Retail (CRALALAG), Collectibles & Trading Cards Distribution (CRAOAMAC)

Keywords

• Board game publishing
• Card game publishing
• Tabletop games
• Family card games
• Party games

Headquarters

HQ city

Dietzenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - Direct E-commerce: AMIGO operates their own online shop (amigo-spiele.de) selling board games and card games directly to consumers in Germany. They offer free shipping on orders above €30 and weight-based shipping fees (€2.55-€7.80) for orders below that threshold. Payment options include PayPal with various payment methods.
2. International Distribution Licensing: AMIGO licenses their games to international publishers who localize and distribute them in their respective countries. The company works with distributors and publishers in 53 countries including Gigamic (France/Belgium), 999 Games (Netherlands), Lautapelit (Nordics), and many others.
3. Pokémon Distribution (Germany/Austria): AMIGO is the official distributor of Pokémon products for Germany and Austria only.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

AMIGO Spiel + Freizeit GmbH publishes and distributes a portfolio of physical board and card games (including Halli Galli, Wizard, 6 nimmt!, Bohnanza, Saboteur, Speed Cups, LAMA, Zauberberg, and others), operates a direct-to-consumer online shop in Germany, and licenses its games to international publishers for distribution in 53 countries. The company also distributes licensed products such as Pokémon Trading Card Game, Spinmaster toys, and Doug & Melissa toys for the German/Austrian market.

Product overview

AMIGO Spiel + Freizeit GmbH is a German board and card game publisher founded in 1980, based in Dietzenbach. The company publishes a diverse portfolio of physical tabletop games with a strong focus on family card games and action games that are simple to learn and quick to play. Their core product lines include family games (Halli Galli, Wizard, LAMA, Zauberberg, Speed Cups), card games (6 nimmt!, Bohnanza, Saboteur, Lobo 77, Abluxxen, Unter Spannung), children's games, and party games. The company also distributes Pokémon Trading Card Games in Germany and Austria, and represents toys from Spinmaster and Doug & Melissa for the German market. AMIGO supports its product ecosystem with services including the AMIGO Spielebox rental program, the AMIGO Schulprojekt educational initiative, and organized tournament series (AMIGO Turnierserien) including Wizard World Championships. Annual events include the AMIGO Spielefest. The company distributes games internationally through partnerships in 53 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Halli Galli
• Wizard Strategic trick-taking card game for 3-5 players where players bet on the number of tricks they will win. Features unique mechanics with wizards and jesters.
• 6 nimmt! Award-winning strategic card game by Wolfgang Kramer where players avoid taking cards by not playing the sixth card in any row.
• Bohnanza Trading card game where players plant, grow, and harvest beans, featuring trading mechanics and cultivation strategy by Uwe Rosenberg.
• Saboteur Party card game where miners work together or against each other to find gold while saboteurs try to stop them.
• Speed Cups Fast-paced reaction game where players race to stack colored cups matching card patterns, featuring 5 stacking cups and a bell.
• LAMA Card game where players try to discard all cards to avoid collecting chips, with simple rules and push-your-luck mechanics.
• Zauberberg Children's game winner of Kinderspiel des Jahres 2022, featuring dice-rolling and matching mechanics for young players.
• Lobo 77 Number-based card game where players add card values to a running total, avoiding going over 77 or landing on repeated digits.
• Abluxxen Card game where players play sets of cards of the same rank, stealing others' card piles based on color combinations.
• Unter Spannung Fast-paced math card game where players add or subtract card values to the pile total, combining quick reactions with mental arithmetic.
• Schnapp, Land, Fluss! Speed letter game where players race to find words starting with a given letter in various categories.
• Schwarz Rot Gelb Rapid reaction card game where players match colors and words under time pressure, testing speed and attention.
• Fischfutter Card game featuring piranhas where players avoid collecting too many of the same fish type; includes a cooperative variant.
• Biberbande Memory and reveal game where beavers swap positions under cards, creating confusion and testing players' memory skills.
• Cabanga! Card shedding game where players call 'Cabanga!' to pass penalty cards to opponents with matching gaps in their play.
• Schnattergei Reaction card game by Halli Galli inventor Haim Shafir where players call colors based on card backs rather than fronts.
• Pokémon Trading Card Game (Distribution) Official distribution of Pokémon Trading Card Game products for the Germany and Austria markets.
• Spinmaster Toys (Distribution) Toy distribution partnership for the German market.
• Doug & Melissa Toys (Distribution) Toy distribution partnership for the German market.
• AMIGO Spielebox (Rental Service) Game rental service providing boxes of games for events, parties, and public gaming events.
• AMIGO Schulprojekt (School Project) Educational program bringing board games into schools for learning and development purposes, supporting cognitive, concentration and motor-skill development.
• AMIGO Turnierserien (Tournament Series) Organized competitive gaming events including Wizard World Championships, Halli Galli tournaments, and regional qualifying rounds.
• AMIGO Spielezeit (Game Lending Program) Program lending games to event organizers for conducting gaming events.
• AMIGO Spielefest (Annual Event) Annual flagship event held in Dietzenbach (Germany) featuring game tournaments, championships, new product showcases, and community activities.
• Wizard 30-Jahre-Edition Special 30th anniversary edition of the Wizard card game featuring premium components.
• Fantastique New product launch as part of AMIGO's summer 2026 new releases.
• Matter Matters New product launch as part of AMIGO's summer 2026 new releases.
• Greedy Goose New product launch as part of AMIGO's summer 2026 new releases.
• Koffer, Katze & Sombrero New product launch as part of AMIGO's summer 2026 new releases.
• Biddle New product launch featured as a Spring 2026 novelty release.
• Wizard Das Schwarze Auge Sonderedition Special edition Wizard product in collaboration with Das Schwarze Auge tabletop RPG.
• Würfelhelden Strategy card game released June 2022.
• AMIGO Spring Novelties 2025 Collection of new game releases introduced in Spring 2025.
• Halli Galli 30th Anniversary 30th anniversary promotion of Halli Galli with scratch card promotion.

Quantifiable outcome

• Zauberberg won Kinderspiel des Jahres 2022 (Children's Game of the Year 2022)

Named customers2 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GigamiccoreChannel Partner/ Reseller/ DistributorGigamic is the exclusive distributor for AMIGO games in France and Belgium.
• 999 GamescoreChannel Partner/ Reseller/ Distributor999 Games distributes AMIGO products in the Netherlands.
• LautapelitcoreChannel Partner/ Reseller/ DistributorLautapelit is the distributor for AMIGO games in Finland, Sweden, Norway, and Denmark.
• MindokcoreChannel Partner/ Reseller/ DistributorMindok distributes AMIGO games in Czech Republic and Slovakia.
• VR DistributioncoreChannel Partner/ Reseller/ DistributorVR Distribution is the AMIGO distributor for Australia, New Zealand, and United Kingdom.
• ALPS RESORTSminorChannel Partner/ Reseller/ DistributorPartnership where AMIGO supplies games for ALPS RESORTS accommodation units.
• Pokémon (Germany/Austria only)coreChannel Partner/ Reseller/ DistributorAMIGO is the official distributor of Pokémon products for Germany and Austria only.
• Spinmaster (Germany only)minorChannel Partner/ Reseller/ DistributorAMIGO distributes Spinmaster toys in Germany only.
• Doug & Melissa (Germany only)minorChannel Partner/ Reseller/ DistributorAMIGO distributes Doug & Melissa toys in Germany only.
• HasbrocoreChannel Partner/ Reseller/ DistributorHasbro distributes AMIGO games in the United States.
• Boardgame RoadminorStrategic or Co-development PartnerAs part of Boardgame Road initiative, AMIGO planted 2,000 trees in Ghana in 2023 for environmental sustainability.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ravensburger: Germany's largest board and puzzle publisher, with a deep family-games catalog and global distribution. Comparable to AMIGO as the most established German hobby games publisher, though significantly larger in scale and scope.
• Asmodee: Global hobby games publisher and distributor (now part of Embracer Group). Comparable to AMIGO as a publisher/distributor of family and strategy board games, and as a key channel partner through which AMIGO games reach several international markets.
• Hasbro Gaming: Global gaming giant and current US distributor for AMIGO titles. Comparable as both a major publisher of family games and as a critical commercial partner via which AMIGO reaches the US market.
• Mattel: Global toy and games company (Uno, Scrabble). Comparable to AMIGO in the family and party card game category where its brands compete for the same consumer occasions.

Direct peers

• Kosmos Verlag: Stuttgart-based German publisher of board games, science kits, and children's games. Directly comparable to AMIGO as a German mid-market publisher with award-winning family and children's titles (e.g., EXIT series) competing for similar retail and trade-fair shelf space.
• Pegasus Spiele: German publisher of family, strategy, and licensed board games (including many Stronghold Games titles). Directly comparable to AMIGO as a mid-sized German hobby publisher competing in the same retail channels and SPIEL Essen trade fair.
• Schmidt Spiele: Long-established German publisher of family and classic games (Knizia titles, Ligretto). Directly comparable to AMIGO in heritage, German market focus, and family-card-game portfolio.
• Queen Games: German publisher specialising in strategy and family board games with international distribution. Comparable to AMIGO in scale, German origin, and presence at international trade fairs.
• Gigamic: French/Belgian publisher and exclusive AMIGO distributor for France and Belgium. Comparable to AMIGO as a similarly sized European hobby games publisher with its own catalog and a distribution role for AMIGO titles.
• Hans im Glück: German publisher known for Carcassonne and other family/strategy games. Comparable to AMIGO as a German mid-market publisher competing in the same family and strategy card-game space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/AmigoSpiele
• Facebookfacebook.com/amigo.spiele
• Instagraminstagram.com/amigo.spiele
• TikToktiktok.com/@amigo.spiele
• Xx.com/AMIGOSpiele
• LinkedInlinkedin.com/company/amigo-spiel-freizeit-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMIGO Spiel + Freizeit