What ALPS Resorts does

ALPS Resorts is an Austrian vacation rental and hospitality company founded in 2011 by Gerhard Brix. The company operates over 45 resorts across the Austrian Alps spanning five federal states (Kärnten, Salzburger Land, Steiermark, Tirol, Vorarlberg) plus Bavaria, offering four core accommodation categories: Ferienhäuser (holiday homes), Ferienwohnungen (apartments), Hotels (4-star to 4-star superior), and Glamping. The portfolio is positioned around premium Alpine locations with ski-in/ski-out access, private wellness amenities (pools, saunas, hot tubs), and an integrated guest service stack including the ALPS KITCHEN on-site restaurant brand, Super.Sommer.Card benefits, skipass pre-ordering, bread roll delivery (Brötchenservice), and travel insurance via Europäische Reiseversicherung.

The technology foundation is the Avantio vacation rental management platform, which powers property management, the booking engine at booking.alps-resorts.com, and channel management across the portfolio. The company operates three principal revenue streams: nightly vacation rental bookings under a transaction-fee model; vacation property sales to investors via the ALPS INVEST program (apartments from €350,000, chalets from €500,000) with mandatory rental management agreements; and on-site services and partner commissions spanning ALPS KITCHEN F&B, partner-driven activity discounts, and ancillary services. Distribution is primarily direct-to-consumer via the alps-resorts.com website, the dedicated booking platform, phone support, and non-binding inquiry forms, supplemented by third-party OTAs (Booking.com, Airbnb), B2B channels for corporate events, and the ALPS INVEST sales program.

ALPS Resorts is a privately held, founder-controlled company (legal entity: Alps Residence Holidayservice GmbH) that has grown entirely organically and self-financed from cashflow across its 14-year history. The company reached 1 million overnight stays in fiscal 2025 with approximately 15% year-over-year growth, was recognized by the Financial Times as one of Europe's Long-term Growth Champions in both 2025 and 2026, and is actively expanding its inventory through new property launches including Carpe Solem Kaprun (December 2025), Bergresort Berwanger Hof (partial opening July 2025), and the 300-bed Bergresort Pillersee (groundbreaking May 2026, opening planned for Winter 2026/27).

Name

ALPS Resorts

Legal name

Alps Residence Holidayservice GmbH

Website

https://alps-resorts.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

ALPS Resorts is an Austrian vacation rental and hospitality company operating 45+ resorts across the Austrian Alps, offering holiday homes, apartments, hotels, and glamping to leisure travelers, vacation property investors, and corporate event clients.

Ownership category

akta.pro rank

Product category

Alpine Vacation Rentals

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Ski & Mountain Full-Service Hotels (THAGAAAJ), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Alpine vacation rentals
• Holiday home management
• Mountain resort accommodations
• Ski resort lodging
• Vacation property investment

Headquarters

HQ city

Kitzbühel

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vacation Property Rentals: ALPS Resorts generates primary revenue through renting out vacation properties including holiday homes, apartments, hotels, and glamping accommodations. The rental model includes nightly rates with additional fees for services, cancellation insurance, and deposits. Properties feature amenities such as private pools, saunas, and are often located directly on ski slopes.
2. Vacation Property Sales: ALPS Resorts sells vacation properties to investors who then enter into rental management agreements. Properties range from apartments (starting at €350,000) to chalets (starting at €500,000). As a 'gewerblicher Vermieter' (commercial rental operator), investors receive VAT refund on purchase. ALPS Resorts manages the tourist rental and generates rental income for property owners.
3. On-site Services and Amenities: Additional revenue streams include on-site dining through ALPS KITCHEN restaurants, bread roll delivery service, skipass pre-ordering service, and partner commissions from local activity providers and sports rental shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

ALPS Resorts operates and professionally manages a portfolio of more than 45 vacation resorts across the Austrian Alps, renting out holiday homes, self-catering apartments, hotels (4-star to 4-star superior), and glamping accommodations (treehouses, luxury tents, mobile homes). The company also runs the ALPS Invest program, selling vacation properties to investors and managing their tourist rental, and operates on-site ALPS KITCHEN restaurants at multiple properties.

Product overview

ALPS Resorts operates a portfolio of 45+ vacation resorts across the Austrian Alps (Kärnten, Salzburger Land, Steiermark, Tirol, Vorarlberg), positioning itself as Austria's leading operator of holiday homes, apartments, hotels, and glamping accommodations. The core offering spans four accommodation types: Ferienhäuser (standalone chalets and houses, many with private pools or ski-in/ski-out locations), Ferienwohnungen (self-catering apartments with 1–3 bedrooms and kitchen facilities), Hotels (ranging from 4-star to 4-star superior, with suites featuring rooftop pools and full board), and Glamping (treehouses, luxury tents, and mobile homes). These are supplemented by value-added services: ALPS KITCHEN restaurants on-site at select properties, a Meetings & Events B2B offering for corporate retreats, ALPS Invest for vacation property investment and management, Super.Sommer.Card for free summer cable car and hiking access, Ski Pass pre-ordering for Schladming-Dachstein and Ski amadé regions, Brötchenservice bread roll delivery, and travel insurance via Europäische Reiseversicherung. The platform is built on Avantio vacation rental management technology with a guest-facing booking portal at booking.alps-resorts.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferienhäuser (Holiday Homes)

Quantifiable outcome

• 1 million overnight stays achieved in 2025, representing ~15% year-over-year growth
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Europäische Reiseversicherung (European Travel Insurance)coreGTM or Marketing PartnerPartnership with European Travel Insurance provides guests with cancellation and trip interruption insurance at special rates. Insurance can be conveniently added during booking process. Contact agency number: 512664.
• Erlebnis-Therme AmadèminorGTM or Marketing PartnerGuests receive up to 21% discount at Erlebnis-Therme Amadè in Altenmarkt im Pongau. Valid for guests at Tauernresidence Radstadt and Hideaway Dachstein West.
• Sport TritscherminorGTM or Marketing Partner10% discount on ski rental at Sport Tritscher in Schladming. Valid for guests at Bergresort Hauser Kaibling.
• Sport EmbacherminorGTM or Marketing Partner15% online discount on ski rental. Equipment delivered directly to resort and picked up after departure. Valid for guests at Saalbach Suites.
• INTERSPORT (Multiple Locations)coreGTM or Marketing Partner10% online discount on sports equipment rental across multiple INTERSPORT locations. Partnerships include: Alpenpark Turracher Höhe, Brixental Suites Hopfgarten, Feriendorf Murau, FerienPark Kreischberg, Kreischberg Chalets, Kreischberg Suites, Kreischberg Pool Villas, Turrach Lodges. Also: Tauernresidence Radstadt (free cancellation), INTERSPORT Pirchner (€15 voucher), INTERSPORT Kitzbühel (€20 voucher + 10% discount), INTERSPORT Pregenzer (up to 15% early booking discount).
• Bründl SportsminorGTM or Marketing Partner12% online discount on sports equipment rental at Bründl Sports. Valid for guests at Tauern Lodges Uttendorf and Zillertal Suites Fügen.
• Sport Hauser KaiblingminorGTM or Marketing Partner15% online discount on ski rental at Sport Hauser Kaibling at the valley station of Hauser Kaibling ski area.
• Sport 2000 RuetzminorGTM or Marketing Partner10% online discount on ski rental and 50% discount on ski depot for duration of rental at Sport 2000 Ruetz in Westendorf. Valid for guests at Chalet 149 Westendorf.
• HP SportsminorGTM or Marketing Partner13% discount on ski rental at HP Sports in Stubaital. Valid for guests at Bergeralm Chalets.
• Fleischerei KAILminorGTM or Marketing PartnerValue voucher for Fleischerei KAIL in Murau, ideal for grill evenings. Valid for guests at Almdorf Hohentauern.
• Aquarena Kötschach-MauthenminorGTM or Marketing PartnerFree entry to Aquarena with indoor/outdoor pool, children's area, and sauna landscape. Valid for guests at Chalets & Glamping Nassfeld.
• ALPS KITCHENcoreStrategic or Co-development PartnerALPS KITCHEN is the company's own restaurant brand present at multiple resorts including Fiss Suites, Berwanger Hof, and other locations. Offers on-site dining with Austrian and Italian cuisine, with breakfast included at select properties.
• Bergbahnen Pillersee (Pillersee Cable Cars)coreStrategic or Co-development PartnerStrategic partnership with Bergbahnen Pillersee for the development of Bergresort Pillersee, a new hotel project with 300 beds directly at the ski slope, supporting tourism development in the Pillerseetal region.
• SENAT DER WIRTSCHAFT (Senate of the Austrian Economy)minorOthersGerhard Brix, founder and CEO, was appointed to the Senate of the Austrian Economy, an independent economic organization uniting selected entrepreneurs addressing future economic questions.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Landal GreenParks: Dutch-managed holiday park operator with extensive European portfolio including Alpine locations. Comparable as multi-resort vacation home operator with similar accommodation types (chalets, bungalows) and family leisure target market.
• Pierre & Vacances: French vacation residence operator with managed apartment and chalet resorts across European mountain destinations. Directly comparable in business model (operator-managed vacation residences), target market (European leisure travelers), and product (self-catering Alpine resorts).
• Interhome: Swiss-headquartered vacation rental operator specializing in European holiday homes and apartments, including Alpine destinations. Closest direct peer: professionally managed multi-country European vacation home portfolio with similar accommodation mix.
• Novasol: Danish vacation rental operator (part of Wyndham Destinations) managing holiday homes across Europe including Alpine regions. Comparable as a professionally managed European vacation home portfolio with similar customer segment and booking model.
• Hometogo: European vacation rental comparison/marketplace (operates Holidu, Belvilla, etc.) aggregating holiday home listings. Comparable business focus on European holiday home booking and operator partnerships in mountain/sea regions.

Broad incumbents

• Booking.com: Global accommodation marketplace that distributes ALPS Resorts inventory alongside competing operators. Directly comparable as a vacation rental booking channel but operates at vastly larger scale as an aggregator rather than an operator.
• TUI Group: Europe's largest integrated tourism group operating hotels, cruise ships, and tour operators including Alpine destinations. Comparable on Alpine hospitality and European leisure travel customer base, but vastly broader portfolio across multiple tourism verticals.
• Airbnb: World's largest vacation rental marketplace; ALPS lists properties here while also competing against hosts for the same Alpine guest. Comparable on accommodation type (entire homes, chalets) and target customer (leisure travelers) but not on operating model (marketplace vs. operator).

Emerging players

• Leading Campings: European camping/glamping alliance operating upscale camping and glamping resorts across Europe, including Alpine sites. Comparable on glamping product line and premium outdoor accommodation positioning for leisure travelers.

Regional players

• Hapimag: Swiss vacation residence club with member-owned apartments in Alpine and other European destinations. Comparable in operating vacation residences in the Alps for leisure travelers, though differs in membership model vs. ALPS's open rental approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alps-residence-holidayservice-gmbh/?viewAsMember=true
• Instagraminstagram.com/alpsresorts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALPS Resorts