What Ruby Hospitality does

Ruby Hospitality is a privately held, owner-operated hospitality group founded in 2008 and headquartered at 909 W. 1st Ave. in downtown Spokane, WA. The company operates an integrated portfolio of eight hotels (Ruby River Hotel, Madison Inn, Montvale Hotel, Steam Plant Hotel, Hotel Ruby Spokane, Ruby Suites, Hotel Ruby Sandpoint, and Days Inn Coeur d'Alene), nine restaurants and bars (Steam Plant Restaurant & Brew Pub, Rosie's Restaurant, Gilded Unicorn, Griffin Tavern, Osprey Restaurant & Bar, Sapphire Lounge, Caruso's Sandwiches & Artisan Pizza, and Farmhouse Kitchen + Bar), and four event venues (the historic Bing Crosby Theater, Montvale Event Center, Steam Plant Restaurant + Events, and Ruby River Events + Catering). Properties are concentrated in Spokane with a secondary North Idaho footprint in Ponderay/Sandpoint and Coeur d'Alene. The president and owner is Jerry Dicker, who also controls GVD Hospitality Management Services Inc., the umbrella entity that acquired the Steam Plant building from Avista Corp. in May 2021.

Revenue is generated transactionally across three streams: nightly and extended-stay hotel accommodations (Ruby Suites targets 30+ day stays), food and beverage across dine-in, pickup, delivery, and private dining, and event venue rentals paired with on-site catering. The company leverages franchise affiliations with Choice Hotels/Ascend Collection (Steam Plant Hotel) and Wyndham (Days Inn Coeur d'Alene) for hotel distribution, while restaurant reservations run through OpenTable and event ticketing through Eventbrite. Go-to-market is direct-to-consumer: walk-ins, individual property websites, phone reservations, and a recurring events calendar that includes Dinner & a Show packages with the Myrtle Woldson Performing Arts Center, holiday packages with the Spokane Symphony, the Saturate concert series at Montvale Event Center, the Osprey summer concert series, and seasonal brunches and galas at the Bing Crosby Theater.

There is no proprietary technology platform; the operating stack is composed of industry-standard hospitality and marketing tools (OpenTable, Eventbrite, Toast Tab, Uber Eats, ActiveCampaign, Revinate, Google Analytics). Customer segments are consumer-facing and fragmented across leisure travelers, families, business travelers, medical visitors (Madison Inn is positioned in the hospital district), and performing arts patrons. The underlying differentiators are the irreplaceable historic real estate (circa 1910 Bing Crosby Theater, 1909 Odd Fellows Building, 1899 Montvale Hotel) and the cross-property bundling that allows dining and tickets to be sold alongside lodging within a single destination brand.

Name

Ruby Hospitality

Legal name

Ruby Hospitality

Website

https://rubyhospitality.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruby Hospitality is a privately held Spokane-based owner-operator that runs eight hotels, nine restaurants, and four event venues — including the historic Bing Crosby Theater — across Washington and North Idaho, generating revenue from rooms, food and beverage, and venue rentals.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Boutique hotel operations
• Restaurant hospitality services
• Event venue management
• Historic property hospitality
• Catering and banquets

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodations: Room nightly rentals across seven hotel properties (Ruby River Hotel, Madison Inn, Montvale Hotel, Steam Plant Hotel, Hotel Ruby Spokane, Ruby Suites, Hotel Ruby Sandpoint, Days Inn Coeur d'Alene). Includes extended-stay offerings at Ruby Suites (30+ day stays). Revenue generated through direct bookings, OTA channels, and franchise/brand affiliations (Ascend Collection/Choice Hotels, Wyndham).
2. Restaurant & Dining: Food and beverage revenue from nine restaurants and lounges (Steam Plant Restaurant & Brew Pub, Griffi n Tavern, Rosie's Restaurant, Sapphire Lounge, Gilded Unicorn, Caruso's Sandwiches, Osprey Restaurant & Bar, Farmhouse Kitchen). Covers dine-in, pickup, delivery, and private dining/catering.
3. Event Venues & Catering: Rental of event spaces (Bing Crosby Theater 750+ seats, Montvale Event Center theater/ballroom, Steam Plant historic rooms, Ruby River Hotel flexible event spaces) along with on-site catering. Revenue from venue rentals, event tickets sold through Eventbrite, and catering services.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Ruby Hospitality operates a vertically integrated portfolio of hotels, restaurants, and event venues in the Spokane, WA and North Idaho region. The company runs eight hotel properties (including boutique, extended-stay, and franchise-flagged hotels), nine restaurants/lounges, and four event venues anchored by the historic Bing Crosby Theater. It packages rooms, dining, and entertainment into integrated experiences such as Dinner & a Show and romance packages.

Product overview

Ruby Hospitality is a hospitality management company operating a portfolio of hotels, restaurants, event venues, and entertainment venues primarily in Spokane, Washington, and North Idaho. The company manages multiple distinct hotel properties (Ruby River Hotel, Montvale Hotel, Madison Inn, Steam Plant Hotel, Hotel Ruby, Ruby Suites, Hotel Ruby Sandpoint, and Days Inn Coeur d'Alene), diverse dining establishments (Steam Plant Restaurant & Brew Pub, Rosie's Restaurant, Gilded Unicorn, Griffin Tavern, Osprey Restaurant & Bar, Sapphire Lounge, Caruso's Sandwiches & Artisan Pizza, Farmhouse Kitchen + Bar), event venues (Bing Crosby Theater, Montvale Event Center, Steam Plant Restaurant + Events, Ruby River Events + Catering), and support services including gift cards and newsletter subscriptions. The company positions itself as a provider of exceptional service curating distinct spaces that blend local artistry with rich history, delivering unforgettable experiences at value pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Ruby River Hotel Boutique urban resort hotel in downtown Spokane situated on eight acres along the Spokane River, featuring two outdoor pools, hot tub, playground, and on-site river trails for leisure and business travelers.
• Montvale Hotel Restored historic boutique hotel in Spokane's Entertainment District with original art, rich colors, and antique wood, offering a luxurious yet home-like atmosphere for travelers.
• Madison Inn Premier hotel in Spokane's hospital district offering a tranquil retreat with modern amenities and strategic location for medical visitors, families, and leisure travelers.
• Steam Plant Hotel Spokane (Ascend Collection by Choice Hotels) Downtown Spokane hotel branded as part of the Ascend Collection by Choice Hotels, located in the Entertainment District near I-90, shopping, museums, dining, parks, and outdoor activities.
• Hotel Ruby Spokane Downtown Spokane hotel in the Entertainment & Theater District, steps from Riverfront Park, Spokane Falls, Bing Crosby Theater, Fox Theater, and Knitting Factory Concert House.
• Ruby Suites Extended-stay hotel property specializing in stays of 30+ days, fully furnished with state-of-the-art amenities, located across from Gonzaga University in Spokane's University District.
• Hotel Ruby Sandpoint Idaho hotel near Schweitzer Mountain with indoor pool, hot tubs, ski waxing room, fitness room, and sunning patio, within driving distance of Sandpoint and Lake Pend Oreille.
• Days Inn by Ruby Hospitality (Coeur d'Alene) Pet-friendly hotel in Coeur d'Alene, ID operated under the Wyndham Hotels franchise, offering reliable, comfortable lodging with easy access to Lake Coeur d'Alene and outdoor adventures.
• Steam Plant Restaurant & Brew Pub Restaurant and brew pub in a historically renovated steam plant building in downtown Spokane, featuring wood-burning oven cooking and seasonal menu with thoughtfully selected ingredients; dine-in, pickup, and delivery via Uber Eats.
• Rosie's Restaurant Downtown Spokane breakfast restaurant serving hearty meals including fluffy pancakes, savory omelets, and breakfast burritos with Thomas Hammer Coffee for dine-in or grab-and-go.
• Gilded Unicorn Classic American restaurant in downtown Spokane inspired by 1950s and 1960s cuisine, featuring award-winning chef creations using the finest local ingredients.
• Griffin Tavern Kitchen + Taphouse Modern tavern in downtown Spokane's entertainment district across from Martin Woldson Theater at the Fox, featuring British pub fare, local favorites, Eastern Washington's first self-pour beer wall, and a secret-door private dining space.
• Osprey Restaurant & Bar New American cuisine restaurant at Ruby River Hotel with regional wines, riverside patio featuring an outdoor stage, four fire pits, and walk-up trail access along the Spokane River.
• Sapphire Lounge Cocktail lounge at Hotel Ruby Spokane featuring northwest breweries, boutique wineries, and local artists, with quick bites and late-night outings.
• Caruso's Sandwiches & Artisan Pizza Quick-service restaurant in Spokane offering premium sandwiches and artisan pizza made from scratch with hand-sliced produce and fresh-baked bread and crust daily.
• Farmhouse Kitchen + Bar Southern cuisine restaurant in Ponderay, ID blended with North Idaho flavors, using seasonal local ingredients with BBQ and grilled items, created by award-winning chefs.
• Bing Crosby Theater Historic 750+ seat theater in Spokane's Entertainment District with state-of-the-art production equipment, hosting world-class performances, films, weddings, corporate presentations, and special events.
• Montvale Event Center Event venue in Spokane's historic Odd Fellows Building (1909), featuring a theater, ballroom, stained glass windows, mahogany accents, and on-site catering for weddings, corporate events, and private parties.
• Steam Plant Restaurant + Events Event venue at the Steam Plant in downtown Spokane with historically distinct indoor and outdoor spaces for small and large parties, with on-site catering.
• Ruby River Events + Catering Catering and event services at Ruby River Hotel with three flexible event spaces, poolside cabanas, and access to walking trails and riverfront space along the Spokane River.
• Madison Inn Romantic Dine & Stay Package Seasonal romance package at Madison Inn including an overnight room, a $50 Steam Plant dining credit, complimentary champagne at the hotel, and daily hot breakfast from 6am-9am.
• Ruby River Hotel Romance on the River Package Seasonal romance package at Ruby River Hotel including an overnight room, champagne or wine with two glasses delivered to the room, half dozen chocolate strawberries, and a $50 Osprey Restaurant dining credit.
• Dinner & a Show with Osprey Integrated dinner-and-performance package combining a pre-show dinner at Osprey Restaurant & Bar with a ticket to a Myrtle Woldson Performing Arts Center performance, booked via OpenTable.
• Midnight on the River New Year's Eve Event 21+ New Year's Eve event at Ruby River Hotel featuring live music, dancing, themed drinks, silent auction, photo booth, and late-night appetizers for VIP ticket holders, sold via Eventbrite.
• Mother's Day Brunch on the River Annual Mother's Day brunch buffet at Ruby River Hotel featuring drink specials, a photo area, and a gift for mom, with tiered Eventbrite pricing for adults, children, and toddlers.
• Easter Brunch on the River Easter brunch buffet at Ruby River Hotel with egg hunt, meet-and-greet with the Easter Bunny, and golden eggs, priced at $74.76 per person via Eventbrite.
• Saturate Concert Series at Montvale Event Center Monthly concert series at Montvale Event Center fusing local Spokane and Coeur d'Alene music with performance arts, with General and VIP tickets (VIP includes early admission, meet & greet, and complimentary drink/appetizer).
• Ruby Hospitality Gift Cards Digital gift cards redeemable across Ruby Hospitality's portfolio of hotels, restaurants, and event venues, purchased via the dedicated webgiftcardsales.com platform.

Quantifiable outcome

• Ruby Hospitality serves customers at value pricing with great service and exciting cuisine, as self-described on the employment page.
• +3 more outcomes

Named customers5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Ascend Collection / Choice HotelscoreChannel Partner/ Reseller/ DistributorSteam Plant Hotel Spokane is branded as an Ascend Collection Hotel, part of Choice Hotels. This franchise relationship distributes the property through Choice Hotels' booking platform, loyalty program (One Key), and national marketing. Ruby Hospitality operates the property while benefiting from the brand's distribution network.
• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorDays Inn by Ruby Hospitality in Coeur d'Alene, ID operates under a Wyndham Hotels franchise. The property is distributed through wyndhamhotels.com and Wyndham's booking infrastructure, rewards program, and OTA connections.
• Myrtle Woldson Performing Arts CentercoreStrategic or Co-development PartnerOsprey Restaurant & Bar partners with the Myrtle Woldson Performing Arts Center for the 'Dinner & a Show' package series. Guests enjoy pre-show dinner at Osprey before attending performances at the Center. This partnership drives restaurant covers on performance nights and provides a unique guest experience combining dining with world-class performing arts.
• Friends of The BingcoreStrategic or Co-development PartnerFriends of The Bing is the nonprofit organization that supports and maintains the Bing Crosby Theater. Ruby Hospitality and Friends of The Bing collaborate on community events, programming, and theater operations. Nickie White, Executive Director of Friends of The Bing, was featured alongside Ruby Hospitality leadership on the Community Positive TV show.
• OpenTablecoreTechnology or IntegrationRuby Hospitality's dining venues use OpenTable for restaurant reservations and Dinner & a Show package bookings. Integration allows guests to book dining reservations and show experiences seamlessly through the OpenTable platform, driving conversions for both restaurant and ticketed events.
• Spokane SymphonycoreStrategic or Co-development PartnerRuby Hospitality's Griffin Tavern partners with the Spokane Symphony for 'Dinner + a Show' packages during the holiday season. Diners enjoy pre- or post-show meals at Griffin Tavern before/after Spokane Symphony performances at The Fox Theater. Packages include Nutcracker Ballet and Pops 3: Home for the Holidays events.
• State Left Theater, Spokane Children's Theater, Inland Classic Theater, The Blue Door TheaterminorStrategic or Co-development PartnerFour regional theater companies collaborated with Ruby Hospitality's Montvale Event Center for the 'Glitz, Glam and All That Jazz' NYE Interactive Theater and Soireé on December 31, 2025. The event was a one-time collaboration to support Spokane's live theater scene.
• Emerge CDAminorStrategic or Co-development PartnerEmerge CDA co-presents the 'Saturate' concert series at Montvale Event Center with Ruby Hospitality. The series fuses local Spokane and Coeur d'Alene music with performance arts. This partnership positions the Montvale Event Center as a multi-genre entertainment venue.
• Bark, a Rescue PubminorGTM or Marketing PartnerBark, a Rescue Pub is a dog-friendly restaurant in Spokane partnered with the Spokane Humane Society for on-site dog adoptions. Referenced in Ruby Hospitality's dog-friendly guide as a local partner business, demonstrating community integration and cross-promotion of pet-friendly amenities.
• GVD Hospitality Management Services Inc.coreOthersJerry Dicker, President of Ruby Hospitality, is the owner of GVD Hospitality Management Services Inc. GVD is the parent/umbrella company covering Ruby Hospitality properties including Hotel Ruby, Hotel Ruby 2, Montvale Hotel, Montvale Events Center, and Steam Plant Restaurant. GVD acquired the Steam Plant building from Avista Corp. in May 2021.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sage Hospitality Group: Operates boutique hotels, distinctive restaurants, and event spaces (e.g., McCoy Tatlock, Magnolia Hotel). Closely matches Ruby Hospitality's combination of lifestyle hotels, culinary venues, and experiential programming.
• Schulte Hospitality Group: Private, third-generation hospitality management and investment company operating hotels, restaurants, and event venues across the US. Directly comparable vertically-integrated model and regional portfolio growth strategy.
• Hersha Hospitality Management: Operates lifestyle and boutique hotels under soft brands (Soft Collection by Hersha, Unbound by Hyatt). Comparable owner/operator model with portfolio mix of boutique assets plus F&B outlets.
• Greenwood Hospitality Group: Third-party operator of independent and soft-branded lifestyle/boutique hotels with integrated F&B and event programming. Closely matches boutique hotel + restaurant + events portfolio structure.
• Meyer Jabara Hotels: Operates independent boutique and lifestyle hotels often paired with on-site restaurants, event spaces, and partnership with Choice Hotels' Ascend Collection. Strong comparability on vertically integrated mid-market urban portfolio.

Broad incumbents

• Pyramid Hotel Group: Boston-based operator managing branded and independent full-service/boutique hotels with substantial F&B and catering operations. Comparable mid-scale asset-management profile.
• Crescent Hotels & Resorts: Hotel management firm operating lifestyle, boutique, and full-service properties including event and conference venues. Comparable asset-light operating model.
• Aimbridge Hospitality: Largest US third-party hotel management company operating franchised and independent full-service and lifestyle properties across chains. Comparable breadth of F&B-adjacent operations and Choice/Wyndham-like franchise partnerships.

Regional players

• McMenamins: Family-owned Pacific Northwest hospitality company operating historic hotels, breweries, restaurants, music venues, and theaters in Oregon and Washington. Most comparable regional cultural-hospitality operator with similar historic-property and entertainment-driven model.
• Columbia Hospitality: PNW-based hospitality operator managing hotels, restaurants, event venues, and destination properties in Washington, Oregon, and Hawaii. Directly comparable Pacific Northwest presence and integrated hotels+restaurants+venues model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ruby.hospitality
• LinkedInlinkedin.com/company/rubyhospitality
• Instagraminstagram.com/ruby.hospitality
• Xx.com/rubyhospitality

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruby Hospitality