DriveNow GmbH & Co. KG

What DriveNow GmbH & Co. KG does

DriveNow GmbH & Co. KG operates as Free2move, a European car-sharing subsidiary wholly owned by Stellantis. The company runs an app-based, free-floating car-sharing service — customers locate, reserve, and unlock vehicles in seconds without visiting a rental office or fixed station; cars are picked up and dropped off anywhere within designated urban Home Areas. The fleet comprises 10,000+ vehicles drawn from Stellantis brands (Peugeot, Citroën, Fiat, Opel, DS Automobiles, Alfa Romeo, Jeep) deployed across 15–16 major European cities spanning Germany, France, and Italy, with historical extensions into Austria, the UK, Denmark, Sweden, and Belgium.

Underlying the product is a mobile platform (iOS/Android) handling identity verification (driver license upload), real-time vehicle location, remote locking, usage-based billing, and route navigation. Pricing is all-inclusive — fuel, public parking within the Home Area, insurance, and maintenance are bundled into the published rates, eliminating the typical add-on friction of traditional car rental. Customers can refuel voluntarily and receive a credit, providing a distributed rebalancing incentive.

Free2move operates two revenue engines: a consumer-side usage-based stack (minute rate from €0.17/min with 200 free km, hourly rate from €6.99/hr + €0.28/km, daily rate from €20.42/day + €0.19/km) and a subscription layer (Free2move Pass at €29.99/month with up to 50% off minute rates). Distribution is primarily product-led via app stores (4.8/5 on Apple App Store across 14,000+ reviews, 4.5 average on iOS/Android), supplemented by organic social (Facebook, LinkedIn, Instagram), a corporate blog, and dedicated B2B pages. A second commercial engine targets enterprise customers through employee mobility programs, Connect Fleet, Preventive Maintenance, Car-on-Demand, and corporate Car Rental — sold via direct sales motions on dedicated business pages. As a Stellantis subsidiary, Free2move benefits from parent-group vehicle supply, capital backing, and shared-services scale across European operations.

Name

DriveNow GmbH & Co. KG

Legal name

Free2move

Website

https://drive-now.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

DriveNow GmbH & Co. KG operates as Free2move, an app-based free-floating car-sharing service owned by Stellantis, serving over 4 million individual consumers and enterprise customers across 15+ European cities with 10,000+ vehicles on all-inclusive per-minute, hourly, and daily pricing.

Ownership category

akta.pro rank

Product category

Car Sharing Services

NAICS

Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Free-Floating Carsharing (One-Way) (TLAFAMAB)

akta.pro secondary industries

Corporate Free-Floating Car Sharing (TLABALAB), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Car sharing services
• Free-floating car sharing
• Mobility as a service
• Urban mobility solutions
• Vehicle rental platform

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Minute-rate car sharing: Pay-per-minute rental for short trips up to 2 hours, includes 200 free kilometers. Flexible billing based on actual usage duration.
2. Hourly-rate car sharing: Hourly rental with per-kilometer billing for day trips. Unlimited kilometers included. Rate: 6.99 €/hour + 0.28 €/km.
3. Daily-rate car sharing: Multi-day rental with per-kilometer billing. Rate: 20.42 €/day + 0.19 €/km.
4. Monthly subscription (Free2move Pass): Subscription model offering up to 50% off the minute rate. 29.99 €/month with flexible cancellation.
5. Business/car-sharing for business solutions: Enterprise-focused car-sharing solutions for businesses, including employee mobility programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DriveNow GmbH & Co. KG operates a free-floating car-sharing service (now consolidated under the Free2move brand) across 15+ European cities. Customers use a mobile app to find, reserve, and unlock vehicles parked anywhere within designated Home Areas, with all-inclusive pricing that bundles fuel, parking in Home Areas, and maintenance. The service is available to both individual consumers (minute, hourly, daily rates and a monthly Pass subscription) and business customers (employee mobility programs, Connect Fleet management, preventive maintenance).

Differentiator

Problem solved

Functional benefit

Brands

• Free2move Pass: Monthly subscription service offering up to 50% off the minute rate with flexible cancellation.

Products and services

• Free2move Car-Sharing (Free-Floating)
• Free2move Pass (Monthly Subscription)

Quantifiable outcome

• Save up to 50% off minute rate with monthly subscription
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Getaround: Peer-to-peer car-sharing platform operating across Europe and the US; comparable shared-mobility use case for consumers avoiding ownership, though asset-light vs. Free2move's owned fleet.
• Flinkster: Deutsche Bahn's car-sharing service offering station-based and free-floating vehicles across Germany; overlapping customer base with Free2move and similar urban-mobility use cases.
• Enterprise CarShare: Enterprise's car-sharing service operating across North American universities and cities; competes in the same self-serve, app-based car-sharing category with consumer and corporate customers.
• Zipcar: Leading round-trip/station-based car-sharing service in North America and UK; competing in the same car-sharing category with a self-serve app model and similar consumer/B2B segments.
• Turo: Largest peer-to-peer car-sharing marketplace globally; addresses the same 'access over ownership' consumer pain point as Free2move but via third-party supply rather than owned fleet.
• Miles: German free-floating car-sharing operator with a usage-based pricing model similar to Free2move; directly comparable on product, customer (urban individuals), and target metros.
• Sixt Share: Sixt's free-floating car-sharing service operating across German and European cities; competes head-to-head with Free2move on minute/hourly pricing, fleet mix, and urban Home Areas.

Emerging players

• Bolt Drive: Bolt's car-sharing product expanding across European cities; emerging direct competitor with the same free-floating, app-based consumer model and growing urban density.

Others

• Share Now (historical): Predecessor brand of Free2move formed from the BMW DriveNow / Daimler car2go merger; effectively the same operating entity before the Stellantis rebrand.

Broad incumbents

• Uber: Global ride-hailing incumbent with adjacent car-sharing and rental products (Uber Carshare via Getaround partnership); competing for the same urban mobility wallet and broader mobility-as-a-service budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Drive_Now
• YouTubeyoutube.com/@free2move
• Facebookfacebook.com/DriveNow
• LinkedInfr.linkedin.com/company/free2move
• Instagraminstagram.com/free2move/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DriveNow GmbH & Co. KG