Steeldeck Rentals
Steeldeck Rentals is a UK private company that designs, supplies and installs temporary modular staging and tiered seating for live events. Founded in 1996 and operating from London and Manchester depots, it serves festivals, theatres, broadcasters, brand activations, esports, education and museums across the UK and Europe.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Steeldeck Rentals does
Steeldeck Rentals Ltd is a UK-based private company, founded in 1996 and headquartered in London with a second depot in Manchester, that designs, supplies and installs temporary modular staging and seating for the live events industry. Its three core products — Steeldeck (a heavy-duty steel platform system with an independently Arup-verified 7.5kN/m² load capacity), LiteDeck (a lighter-weight compatible aluminum alternative at 5kN/m²), and fully bespoke tiered, flat-floor, curved and amphitheatre seating — are rented rather than sold, and the company offers both dry hire (customer self-collection) and full-service hire (design, delivery, build and breakdown). Customers span music festivals (Glastonbury, BST Hyde Park, Parklife, Kendal Calling), theatres and performing arts venues (National Theatre, Old Vic, Sadler's Wells, Royal Lyceum Edinburgh), broadcasters (BBC, ITV), fashion and brand activations (H&M, Macallan, White Claw, Johnnie Walker), esports (Ubisoft BLAST R6 Major), automotive launches (CUPRA, Red Bull), education and museums.
The business operates a sales-led B2B model in which customers engage directly with project managers in London or Manchester, receive bespoke quotations, and either collect equipment or commission full installation services. Pricing is not publicly disclosed and is structured per hire with optional account facilities for recurring customers. Revenue is generated from two streams: rental of modular equipment and professional services for complex custom design and installation. The asset base — described by the company as one of the largest modular staging inventories in the UK — is reusable across events, which underpins both the unit economics and the company's stated sustainability positioning, including a documented carpet-recycling initiative with partner MJ's Event Services (2,180 sqm recycled in 2023).
The company has no disclosed external funding, no parent company, and an 11-50 headcount footprint. Operations are concentrated in the UK with a stated willingness to quote for European projects. Strategic agency partnerships with Creation Group, Creation Live, INCA Productions and Kennedy provide recurring pipeline into brand activation and live event work, while recent deployments (Glastonbury 2024, BLAST R6 Major Manchester 2024, H&M AW2024) demonstrate continued capacity to deliver at the upper end of the UK live events market.
Steeldeck Rentals firmographics
Firmographics- Name
- Steeldeck Rentals
- Legal name
- Steeldeck Rentals Ltd
- Website
- https://steeldeck.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Steeldeck Rentals is a UK private company that designs, supplies and installs temporary modular staging and tiered seating for live events. Founded in 1996 and operating from London and Manchester depots, it serves festivals, theatres, broadcasters, brand activations, esports, education and museums across the UK and Europe.
- Ownership category
- akta.pro rank
Steeldeck Rentals industry classification
Industry- Product category
- Event Staging & Seating Rental Services
- NAICS
- General Rental Centers (5323)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Staging & Rigging Services (MPAGAKAA)
- akta.pro secondary industry
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)
Keywords
Where Steeldeck Rentals is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Steeldeck Rentals business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Temporary Staging and Seating Hire: Core revenue from hiring out modular Steeldeck platforms, LiteDeck systems, and seating equipment. Services include dry hire (customer self-rent equipment) and full-service hire with design, delivery, installation, and breakdown. Pricing based on hire duration, equipment quantity, and service complexity.
- Custom Design and Installation Services: Bespoke design and installation services for complex staging and seating solutions. Project managers collaborate with clients from concept through installation, providing technical expertise, structural engineering support, and on-site crew.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Steeldeck Rentals product offering
Product offeringCore offering
Steeldeck Rentals designs, builds and installs bespoke temporary modular staging and seating for events across the UK and Europe. Offerings are delivered via three in-house product platforms (Steeldeck, LiteDeck, and bespoke Seating) supplied either as dry hire to self-collecting customers or as full-service projects managed by in-house project managers and build crews serving festivals, theatres, broadcasting, fashion, education, sports and corporate clients.
Product overview
Steeldeck Rentals offers a modular staging and seating rental platform consisting of three core products: Steeldeck (the original heavy-duty steel platform with 7.5kN/m² load capacity), LiteDeck (a lightweight alternative supporting 5kN/m²), and bespoke Seating solutions. The products work together as a modular system - LiteDeck is compatible with Steeldeck and can be joined to create various configurations. All products are available for hire and can be customized with finishes such as carpet, vinyl, casement skirting, stair nosing, and bespoke key clamp handrails. The company designs, builds and installs temporary staging and seating solutions across the UK and Europe for events including festivals, theatres, conferences, exhibitions, schools, sports, fashion, broadcasting, and music.
Differentiator
Problem solved
Functional benefit
Brands
- Steeldeck: The original modular staging product with 7.5kN/m² load capacity, independently verified by structural engineers including Arup.
- LiteDeck
Products and services
- Steeldeck The original modular steel staging platform with 7.5kN/m² load capacity independently verified by structural engineers at Arup. Decks come in increments of 1' (305mm) from 2'x1' to 8'x4' and are built from carefully selected grades of steel for use by festival organisers, theatre companies, broadcasters and event producers.
- LiteDeck Lightweight, versatile aluminum staging system built on the same design principles as the original Steeldeck, supporting 5kN/m² and topped with birch plywood. Suitable for most events including DJ risers, photoshoots, corporate events, conferences and theatres; can be joined with Steeldeck to create a variety of shapes.
- Bespoke Seating Bespoke temporary seating hire across the UK and Europe built entirely custom in three dimensions: tier height, seating depth and row length. Configurations include tiered, flat floor, curved, bleacher and curved amphitheatre-style seating, using upholstered tip-up seats for indoor venues and plastic tip-up seats for outdoor use.
- Full-Service Stage Hire & Installation Complete design, delivery, installation and breakdown service for staging projects using Steeldeck, LiteDeck and bespoke seating. Provided by experienced project managers and build crew for complex staging solutions for festivals, theatres, broadcasting, fashion shows and corporate events across the UK and Europe.
Quantifiable outcome
- 700 litres water capacity river system engineered for Cirque du Soleil performance
- +2 more outcomes
Companies that use Steeldeck Rentals
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles6 records
Steeldeck Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Steeldeck Rentals partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Creation GroupcoreFull-service production company specializing in brand activations for prominent clients including White Claw, Bacardi, ASOS, and Red Bull. Long-standing collaboration on large-scale festivals and brand activation initiatives with focus on design-led innovation.
- d&b solutionsminorTechnical production supplier that approached Steeldeck for CUPRA Raval car launch event staging solution at Projekts MCR Skatepark.
- KennedycoreEvent consultants executing large-scale productions for global brands. Collaborated on H&M Autumn/Winter 2024 Collection fashion show at Copper Box Arena, designing 30 custom staircases and coordinating multiple suppliers.
- DSAminorSupplier that expertly clad staircases and finished handrail elements for the Copper Box Arena H&M fashion show project.
- Event EngineeringminorSupplier providing specialized cladding and finishing work for the Copper Box Arena H&M fashion show installation.
- MJ's Event ServicescoreCarpet specialists committed to reducing waste and recycling minimum 95% of materials supplied. Collaborated on sustainable carpet recycling initiative - in 2023 helped recycle 2,180 sqm of carpets. Preferred supplier for event carpet solutions.
- TESTBEDminorPerformance venue in Leeds hosting boundary-pushing productions. Steeldeck provided flexible seating solution for The Empire Strips Back touring burlesque production.
- Cardiff Theatrical Services (CTS)minorSpecialized theatrical services provider in Cardiff that supplied carpentry and Dibond cladding expertise for BBC Cymru Wales General Election stage build.
- INCA ProductionscoreStrategic creative agency with offices in London and New York connecting brands and audiences through live digital experiences. Clients include Netflix, Meta, Moet and Chandon, Apple, and Sky. Collaboration on EA Sports FC 24 launch and other projects.
- Creation LivecoreCreative production agency for Johnnie Walker brand activations across multiple UK festivals (Brockwell Park, Wireless Festival, Wilderness Festival).
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Steeldeck Rentals competitors and assessment
Company assessmentDirect peers
- Stage One: UK-based staging and scenic specialist serving major live events, theatre, and brand experiences. Direct competitor in the UK modular staging hire market with similar full-service design and install capabilities and an overlapping premium customer base.
- LS-Live: Huddersfield-based event staging and production company providing stages, structures, and technical services to UK and international festivals, concerts, and corporate events. Direct peer in modular staging hire and full-service event production.
- John Henry Group: UK event production services group offering staging, set construction, and event infrastructure to theatre, broadcast, and live events. Direct competitor for staging and seating rental work in the UK.
- Star Events (Arena Group): UK-based staging and temporary structures provider operating as part of Arena Events Group, serving festivals, concerts, and major outdoor live events. Direct competitor in the UK modular staging hire market for large-scale events.
- TAIT: Global staging, scenic, and automation specialist for live events, theatre, and brand experiences. Comparable in custom staging design and large-scale event execution, with direct overlap on premium projects like Cirque du Soleil and flagship brand activations.
- Prolyte Group: Netherlands-based manufacturer and supplier of trussing, staging, and structural systems for the entertainment industry. Comparable as a supplier of modular staging components and systems across UK and European live events.
Broad incumbents
- Production Resource Group (PRG): World's largest provider of entertainment and event production services, offering staging, lighting, sound, and video as integrated solutions. Competes as a broad incumbent for many of the same end-customers and event types as Steeldeck.
- GL events: French-headquartered global events infrastructure group providing staging, temporary structures, seating, and equipment hire for trade shows, conferences, and live events. Overlaps with Steeldeck in staging and seating rental across European live events.
- NEP Group: Global broadcast and live events services company with a UK presence. Overlaps with Steeldeck in broadcast and televised event staging work for clients such as BBC, ITV, and Ubisoft.
Others
- Aggreko: UK-headquartered global temporary power and cooling rental company. Adjacent rather than direct — comparable in event-rental business model, depot network, and asset-heavy operations, but not in staging/seating itself; useful as a UK equipment-rental scale benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Steeldeck Rentals social profiles
Digital presenceSteeldeck Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steeldeck Rentals leadership team
Management profileNumber of profiles
Profiles1 record
Steeldeck Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steeldeck Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steeldeck Rentals
What does Steeldeck Rentals do?
Steeldeck Rentals designs, builds and installs bespoke temporary modular staging and seating for events across the UK and Europe. Offerings are delivered via three in-house product platforms (Steeldeck, LiteDeck, and bespoke Seating) supplied either as dry hire to self-collecting customers or as full-service projects managed by in-house project managers and build crews serving festivals, theatres, broadcasting, fashion, education, sports and corporate clients.
Is Steeldeck Rentals a public or private company?
Steeldeck Rentals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steeldeck Rentals founded?
Steeldeck Rentals was founded in 1996. It employs 11 to 50 people.
Where is Steeldeck Rentals based?
Steeldeck Rentals is headquartered in London, United Kingdom, in the Europe region.
How does Steeldeck Rentals make money?
Two revenue lines are on record. Temporary Staging and Seating Hire is the primary driver. The others are custom Design and Installation Services.
Who are Steeldeck Rentals's main competitors?
Direct peers on record are Stage One, LS-Live, John Henry Group, Star Events (Arena Group), TAIT and Prolyte Group. Broad incumbents are Production Resource Group (PRG), GL events and NEP Group. Aggreko is listed as an others.
Does Steeldeck Rentals have an API?
No public API is recorded for Steeldeck Rentals.
What industry is Steeldeck Rentals in?
Steeldeck Rentals's product category is Event Staging & Seating Rental Services. Its primary akta.pro industry code is MPAGAKAA, Staging & Rigging Services, with a secondary code of HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge). Its NAICS code is 5323 and its SIC code is 7350.