Creation
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Creation firmographics
Firmographics- Name
- Creation
- Website
- https://www.creation-group.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Creation industry classification
Industry- Product category
- Creative and Event Production Services
- NAICS
- Performing Arts Companies (7111)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)
- akta.pro secondary industries
- Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN), Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where Creation is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Creation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Creation product offering
Product offeringCore offering
Creation is a creative agency and technical production supplier that delivers production support to brands, fashion shows, and events. The company provides creative direction and on-site technical execution for live brand activations and fashion presentations. Output is project-based production work rather than a packaged product offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Agency Services
- Technical Event Production Technical production services supplied to fashion shows, brand activations, and live events, covering on-the-ground technical execution of staged productions. Sold as a project-based production service to brand and event clients.
- Fashion Show Production Production support specifically directed at fashion shows, combining creative and technical production for runway and presentation events. Targeted at fashion houses and show producers.
Companies that use Creation
Customer profileIdeal customer profiles1 record
Creation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creation partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Creation competitors and assessment
Company assessmentDirect peers
- Sparks: Sparks is a global experiential marketing agency producing brand experiences, pop-ups, and live events — directly overlapping with Creation's brand and event production scope.
- Villa Eugenie: Villa Eugénie is a Paris-based event and fashion-show production agency serving luxury and fashion brands; comparable to Creation in combining creative direction with on-the-ground production for high-end brand events.
- Bureau Betak: Bureau Betak is a Paris-based specialist producer of fashion shows and luxury brand presentations — the closest direct comparable to Creation's creative agency plus technical production offering for fashion shows and events.
- Amplify: Amplify is a London-based experiential agency producing brand activations and immersive events, directly comparable on geography, size band, and creative-plus-production service mix.
- MKG: MKG is a New York-based creative experiential agency producing brand activations and live experiences for major consumer and lifestyle brands, comparable in scope and creative-plus-execution model.
- Done Events: Done Events is a London-based full-service event production agency serving brand and corporate clients, comparable to Creation on B2B event production in the UK market.
Broad incumbents
- George P. Johnson: George P. Johnson is a long-established global experience marketing agency producing brand experiences, activations, and events for enterprise clients — a broader incumbent in Creation's category.
- Momentum Worldwide: Momentum Worldwide is a global experiential marketing agency within IPG that delivers brand activations, pop-ups, and live events at scale — a broader incumbent competing for the same high-end brand activation spend.
- Jack Morton Worldwide: Jack Morton is a large global brand experience agency offering live, digital, and hybrid event production for global brands — a broader incumbent competing for the same brand experiential budgets as Creation.
- Octagon: Octagon is a global experiential and sports marketing agency producing brand activations and live events, comparable to Creation at the broader experiential-marketing-services level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Creation social profiles
Digital presenceCreation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creation leadership team
Management profileNumber of profiles
Creation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creation
What does Creation do?
Creation is a creative agency and technical production supplier that delivers production support to brands, fashion shows, and events. The company provides creative direction and on-site technical execution for live brand activations and fashion presentations. Output is project-based production work rather than a packaged product offering.
When was Creation founded?
Creation was founded in 2003. It employs 11 to 50 people.
Where is Creation based?
Creation is headquartered in London, United Kingdom, in the Europe region.
Who are Creation's main competitors?
Direct peers on record are Sparks, Villa Eugenie, Bureau Betak, Amplify, MKG and Done Events. Broad incumbents are George P. Johnson, Momentum Worldwide, Jack Morton Worldwide and Octagon.
Does Creation have an API?
No public API is recorded for Creation.
What industry is Creation in?
Creation's product category is Creative and Event Production Services. Its primary akta.pro industry code is BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations), with a secondary code of MPAAAHAN, Creator Events & Experiences (Trips, Houses, Retreats). Its NAICS code is 7111 and its SIC code is 7812.