Praxis S-10
Praxis S-10 is a privately held membership-based business coaching and training organization that serves residential HVAC contractors in North America, delivering the Maximum Yield Performance Technology learning platform, one-on-one strategic mentoring, and group buying power through individually-priced multi-year memberships.
- Company typePrivate
- Founded2016
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Praxis S-10 does
Praxis S-10 is a privately held membership-based business coaching and training organization serving residential HVAC contractors in North America. Founded in 2016 in Sarasota, Florida, by HVAC industry veterans Jim Abrams, Terry Nicholson, and Jimmy Hiller, the company targets contractors generating $2 million to $50 million in annual revenue and delivers its services through the Maximum Yield Performance Technology (MYPT) platform — a proprietary learning system combining 400+ lesson modules with virtual and live classroom instruction plus one-on-one strategic mentoring. The company monetizes through individually-priced multi-year membership subscriptions, with a complimentary Maximum Yield Strategic Mentoring Session serving as the primary customer acquisition touchpoint and an annual Ignite conference acting as a concentrated demand-generation event.
The product portfolio extends beyond business coaching into adjacent offerings: the TruTech Certification Program provides industry-recognized HVAC installation and start-up competency training; the Transition to Trades program, co-developed with U.S. Army Garrison Fort Campbell, has graduated 475+ military service members into HVAC, plumbing, and electrical trades; the Vendor Profit Partners channel delivers group buying power rebates on equipment, fuel, credit card processing, and uniforms; and the Total-Tech Development Center in Nashville provides a 10,000-square-foot hands-on training facility. The annual Ignite conference hosted 250+ contracting professionals at the Westin Resort Sarasota in 2019. The business operates with 11–50 employees across Sarasota headquarters, a Sarasota legal entity address, and the Nashville training facility.
The company is wholly owned and operated by its three co-founders with no disclosed external institutional investment. Revenue is generated exclusively through membership fees, with the specific investment level determined individually by a PRAXIS S-10 Mentoring Specialist based on member goals. Jimmy Hiller's separately-owned Hiller Plumbing, Heating, Cooling & Electrical — which grew from $2 million to over $100 million across 12 locations using the company's systems — functions as the operational proving ground for the methodology but is not consolidated into PRAXIS S-10's revenue.
Praxis S-10 firmographics
Firmographics- Name
- Praxis S-10
- Legal name
- Praxis S-10, LLC
- Website
- https://praxiss10.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Praxis S-10 is a privately held membership-based business coaching and training organization that serves residential HVAC contractors in North America, delivering the Maximum Yield Performance Technology learning platform, one-on-one strategic mentoring, and group buying power through individually-priced multi-year memberships.
- Ownership category
- akta.pro rank
Praxis S-10 industry classification
Industry- Product category
- Contractor Business Coaching & Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industries
- Certification & Credentialed Creator Programs (MPACALAI), Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)
Keywords
Where Praxis S-10 is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Praxis S-10 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Membership Fees: Praxis S-10 generates revenue through membership fees for contractors joining the Success College for Contractors. The investment to be a member is determined by individual goals and objectives, with a PRAXIS S-10 Mentoring Specialist determining the proper investment to maximize highest R.O.I. Upon submitting an application and subsequent approval, members gain access to the most powerful wealth creation knowledge resource in the HVAC industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Single membership tier with personalized investment |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Praxis S-10 product offering
Product offeringCore offering
Praxis S-10 operates as a membership-based Success College for residential HVAC contractors generating $2M to $50M in revenue, selling access to a proprietary cognitive learning and mentoring ecosystem. The core offering centers on the Maximum Yield Performance Technology (MYPT) cognitive learning system with over 400 specialized courses, one-on-one strategic mentoring, and a national group buying power program that pools member purchasing across North America. Additional paid offerings include the Transition to Trades military-veteran pipeline and the Total-Tech Development Center hands-on training facility in Nashville.
Product overview
PRAXIS S-10 is a Success College For Contractors providing a unified platform of business coaching, training, and consulting services for residential HVAC contractors. The core offering centers on the Maximum Yield Performance Technology (MYPT) cognitive learning system, supplemented by the Maximum Y.I.E.L.D. Performance Technology library of 400+ courses, one-on-one strategic mentoring, and group buying power benefits. Additional services include the Transition to Trades military-to-HVAC program, the Total-Tech hands-on training facility in Nashville, and the annual Ignite conference. The integrated ecosystem combines structured learning modules with personalized mentoring and practical business tools designed to help contractors scale from $2M to $50M+ in revenue.
Differentiator
Problem solved
Functional benefit
Brands
- Transition to Trades: A program developed by Hiller Plumbing, Heating, Cooling, and Electrical and the U.S. Army Garrison, Fort Campbell to train transitioning active duty military service members for careers as plumbers, electricians, and HVAC service technicians.
Products and services
- Maximum Yield Performance Technology (MYPT) A proprietary cognitive learning system developed specifically for the residential HVAC service industry, designed to help employees overcome unsatisfactory behaviors and replace them with productive ones through scientifically-proven approaches combining virtual/live classroom programs with personalized one-on-one mentoring.
- Maximum Y.I.E.L.D. Performance Technology Courses A library of over 400 specialized courses covering all aspects of residential HVAC business operations including owner, management, technician, sales, and support roles, with content added monthly and available via online, in-person, and one-on-one delivery methods.
- One-On-One Strategic Mentoring Personalized business-building mentoring sessions with dedicated PRAXIS S-10 team members, providing guidance on HVAC business knowledge, innovative business models, and executive leadership development.
- Group Buying Power Program A collective purchasing program that pools purchases from contractors across North America to provide members with lower prices, unbeatable rebates, and exclusive elite services on business supplies and equipment.
- Transition to Trades A program developed in partnership with Hiller PHCE and U.S. Army Garrison, Fort Campbell, to train transitioning active duty military service members for civilian careers as plumbers, electricians, and HVAC service technicians, with over 475 graduates to date.
- Total-Tech Development Center America's premier technical skills learning and development facility located in Nashville, TN, featuring a 10,000 square foot training center with state-of-the-art equipment for hands-on HVAC, Plumbing, and Electrical training.
- Ignite Annual Conference Annual contracting conference hosted in Sarasota, FL, bringing together hundreds of contracting professionals for learning opportunities covering management, recruiting, employee training, company culture, and marketing strategies.
Quantifiable outcome
- Companies can grow from $2 Million to over $100 Million using the principles
- +4 more outcomes
Companies that use Praxis S-10
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles1 record
Praxis S-10 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Praxis S-10 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- U.S. Army Garrison, Fort CampbellcorePartnership to develop Transition to Trades program that trains active duty military service members for civilian careers as plumbers, electricians, and HVAC service technicians. Since inception, the program has graduated 475+ members with 430 now employed full-time in the industry. The program has expanded to include placement opportunities with 150+ contractors across the United States.
- Hiller Plumbing, Heating, Cooling & ElectricalcoreCo-founded by Jimmy Hiller, the largest independently owned residential home services company in America. The company serves as the 'proving grounds' for PRAXIS S-10's business systems and strategies. Jimmy Hiller grew his company from $2 Million to over $100 Million using the principles now taught by PRAXIS S-10.
- iHeartMedia (Darren Dixon, Cameron Brown V.P. of Digital Marketing)minorPresented at Ignite 2019 conference sharing revolutionary digital marketing and advertising opportunities for companies of all sizes. Part of the speaker roster at the annual contractor conference.
- Keni ThomasminorMilitary veteran, country music singer, and leadership training expert who presented at Ignite 2019 conference, sharing insights on leadership and excellence.
- Vendor Profit PartnerscoreVendor partners provide profit sharing to members - some members receive more money from Vendor Profit Partners than they invest to be a PRAXIS S-10 member. The group buying power battalion pools purchases across North America to provide unbeatable prices and rebates on virtually every item contractors need - from credit card processing and HVAC equipment to fuel discounts and uniforms.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Praxis S-10 competitors and assessment
Company assessmentDirect peers
- Nexstar Network: Membership-based business coaching, training, and peer-networking organization for residential plumbing, HVAC, and electrical contractors. Highly comparable business model to Praxis S-10, targeting similar owner-operator customer profiles with coaching, events, and group purchasing.
- Service Nation: Training, coaching, and events organization for residential home-services contractors, including HVAC, plumbing, and electrical. Direct peer in delivering live events, mastermind groups, and performance coaching to contractor owners.
- Service Roundtable: Membership group purchasing organization for HVAC, plumbing, and electrical contractors that pools member spend to negotiate vendor rebates. Directly comparable to Praxis S-10's group-buying-power and vendor-profit-partner offering.
Broad incumbents
- ServiceTitan: Leading software platform for residential and commercial HVAC, plumbing, and electrical contractors. While not a coaching peer, it increasingly offers performance dashboards and operational guidance that overlap with portions of Praxis S-10's operational-training value proposition.
- Housecall Pro: Field service management software for home-services businesses including HVAC. Competes indirectly by enabling operational improvements that overlap with the business-system training Praxis S-10 sells.
- The Blue Book Network: Network and marketplace serving general contractors and trade contractors, including commercial HVAC. A broader incumbent providing lead generation, networking, and educational content to contractor segments adjacent to Praxis S-10's residential HVAC base.
- Tradesmen International: Construction labor-staffing firm supplying skilled tradespeople, including HVAC, to contractors and builders. Comparable through its role solving HVAC labor shortages, overlapping with the value proposition of the Transition to Trades program.
- Jobber: Field service management software for small and mid-sized home-services businesses, including HVAC. Indirectly comparable as a scalable software alternative that contractors may choose over high-touch coaching engagements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Praxis S-10 social profiles
Digital presencePraxis S-10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Praxis S-10 leadership team
Management profileNumber of profiles
Profiles4 records
Praxis S-10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Praxis S-10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Praxis S-10
What does Praxis S-10 do?
Praxis S-10 operates as a membership-based Success College for residential HVAC contractors generating $2M to $50M in revenue, selling access to a proprietary cognitive learning and mentoring ecosystem. The core offering centers on the Maximum Yield Performance Technology (MYPT) cognitive learning system with over 400 specialized courses, one-on-one strategic mentoring, and a national group buying power program that pools member purchasing across North America. Additional paid offerings include the Transition to Trades military-veteran pipeline and the Total-Tech Development Center hands-on training facility in Nashville.
Is Praxis S-10 a public or private company?
Praxis S-10 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Praxis S-10 founded?
Praxis S-10 was founded in 2016. It employs 11 to 50 people.
Where is Praxis S-10 based?
Praxis S-10 is headquartered in Sarasota, United States, in the North America region.
How does Praxis S-10 make money?
One revenue line is on record: membership Fees.
Who are Praxis S-10's main competitors?
Direct peers on record are Nexstar Network, Service Nation and Service Roundtable. Broad incumbents are ServiceTitan, Housecall Pro, The Blue Book Network, Tradesmen International and Jobber.
Does Praxis S-10 have an API?
No public API is recorded for Praxis S-10.
What industry is Praxis S-10 in?
Praxis S-10's product category is Contractor Business Coaching & Training. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of MPACALAI, Certification & Credentialed Creator Programs. Its NAICS code is 611430 and its SIC code is 8742.