Platform Funding
Platform Funding LLC is a privately held alternative business financing broker that connects U.S. small and medium-sized businesses with a network of traditional and alternative lenders, offering business loans, lines of credit, revenue-based financing, and equipment leasing from $5,000 to $3 million.
- Company typePrivate
- Founded2006
- HeadquartersGardena, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Platform Funding does
Platform Funding LLC is a privately held alternative business financing broker headquartered in Gardena, California, that connects small and medium-sized businesses with a network of traditional and alternative lenders. Founded in 2006, the company operates regional offices in Amherst, New York, and Miami, Florida, and offers four core products: Business Loans ($5K–$3M, fixed-rate 24–36 month terms), Lines of Credit (revolving, $5K–$3M), Revenue-Based Financing (factor rates of 1.15x–1.35x, repayments at 3–10% of monthly revenue), and Equipment Leasing (starting at $5K). Its underwriting is built around cash-flow performance using only four recent business bank statements, with soft-pull prequalification that does not affect credit scores, and the company reports a 95% approval rate versus the ~27% rate typical of traditional banks for small business loans, with funding delivered in 24–48 hours.
The business model is brokerage-driven: Platform Funding earns transaction/origination fees from its lender partners when businesses are matched and funded through the platform, with revenue-based financing also generating a share of receivables purchased over time. Go-to-market is sales-led, combining a self-serve online application portal, an inside-sales phone operation ((866) 473-1455), and field presence across the three regional offices, supported by SEO, vertical-specific content marketing across 12+ industries, email/SMS programs, and direct response advertising. Cumulative metrics cited by the company include over 30,000 businesses funded and $2 billion+ in total financing facilitated, with more than two-thirds of customers returning for renewal funding; the firm holds an A+ BBB rating and a 4.9/5 Trustpilot score across 576 reviews.
The company is led by President Neil Walsh (also President of the related Elevation Capital Group LLC), Chief Production Officer Brett Sanders, and a team of directors overseeing funding, operations, strategic partnerships, and HR. No venture capital, private equity, or institutional investor ownership has been disclosed, and the firm is structured as an LLC with founder/management ownership. No AI/ML capabilities, patents, regulatory actions, mergers, or outside funding rounds are documented in the supplied data.
Platform Funding firmographics
Firmographics- Name
- Platform Funding
- Legal name
- Platform Funding LLC
- Website
- https://platformfunding.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Platform Funding LLC is a privately held alternative business financing broker that connects U.S. small and medium-sized businesses with a network of traditional and alternative lenders, offering business loans, lines of credit, revenue-based financing, and equipment leasing from $5,000 to $3 million.
- Ownership category
- akta.pro rank
Platform Funding industry classification
Industry- Product category
- Alternative Small Business Financing
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)
Keywords
Where Platform Funding is headquartered
LocationHeadquarters
- HQ city
- Gardena
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Platform Funding business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales
Revenue model
- Business Funding/Brokerage Fees: Platform Funding acts as a broker connecting small businesses with a network of funding companies. The company earns fees from funding partners when businesses receive advances through their platform. Revenue-based financing allows businesses to sell a percentage of future receivables at a fixed cost, with Platform Funding collecting a fixed percentage back over time until the purchase amount is received. Equipment leasing generates fees through arranged financing between lenders and businesses.
- Revenue-Based Financing: Platform Funding provides revenue advances where businesses sell a percentage of future receivables at a discount. The company collects a fixed percentage of monthly revenue until the purchase amount is received, with repayments automatically adjusting based on business revenue performance.
- Business Loans Origination: Traditional business loans with fixed interest rates and terms (24-36 months) ranging from $5,000 to $3 million. The company originates these through its network of lending partners.
- Lines of Credit: Revolving business lines of credit ranging from $5,000 to $3 million. Platform Funding facilitates these through funding partners, earning origination or servicing fees.
- Equipment Leasing: Equipment leasing and financing solutions where businesses acquire machinery, vehicles, and technology without large upfront costs. Platform Funding arranges financing through lending partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Revenue-Based Financing: $5,000 to $3 million with flexible repayments tied to monthly revenue |
| Subscription | Monthly | Business Loans: $5,000 to $3 million with fixed APR and 24-36 month terms |
| Usage-based | Pay-as-you-go | Lines of Credit: $5,000 to $3 million revolving credit |
| Subscription | Monthly | Equipment Leasing: Starting at $5,000 for machinery, vehicles, software, and technology |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Platform Funding product offering
Product offeringCore offering
Platform Funding is an alternative business funding broker that connects small and medium-sized U.S. businesses with a network of traditional and alternative lenders, offering $5,000 to $3 million in financing through business loans, lines of credit, revenue-based financing, and equipment leasing. The company uses a proprietary cash-flow-based underwriting platform that evaluates businesses based on revenue performance rather than traditional credit criteria, enabling rapid decisions (approvals within hours) and funding within 24–48 hours, with a 95% approval rate and soft-pull prequalification that does not impact credit scores.
Product overview
Platform Funding operates as an alternative business financing company offering a portfolio of four core funding products designed for small to medium-sized businesses. The product suite includes traditional Business Loans (fixed-rate term financing up to $3M), Lines of Credit (revolving credit facilities up to $3M), Revenue Based Financing (flexible advance financing tied to business revenue), and Equipment Leasing (for machinery, vehicles, and technology acquisition). The company positions itself as an alternative to traditional bank lending, focusing on business cash flows rather than conventional underwriting guidelines, with funding amounts ranging from $5,000 to $3 million and rapid approval timelines.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Loans Traditional business loans with fixed interest rates and term lengths typically spanning 24-36 months, providing up to $3 million in financing for various business purposes including expansion, equipment purchases, and working capital. Originated through Platform Funding's network of lending partners.
- Lines of Credit Revolving business lines of credit ranging from $5,000 to $3 million, where businesses only pay interest on amounts drawn (not on the full credit limit). The revolving structure allows businesses to draw, repay, and redraw as needed to manage short-term operational expenses and cash flow gaps, typically with 12-month repayment terms for small businesses.
- Revenue Based Financing Working capital financing where businesses sell a percentage of future receivables at a fixed cost (factor rates of 1.15x to 1.35x), with repayments automatically adjusting based on monthly revenue performance (typically 3-10% of monthly revenue). Provides $5,000 to $3 million in capital without equity dilution, no collateral beyond receivables, and a 95% approval rate with funding in 24-48 hours.
- Equipment Leasing Flexible leasing solutions for acquiring machinery, vehicles, software, and other business technology without large upfront costs. Funding starts at $5,000 and can be structured as either a lease or direct loan. Includes operating lease, finance lease, sale-leaseback, and master lease structures, with fixed monthly payments, tax-deductible expense treatment, equipment serving as collateral, and an option to upgrade at end of term.
Quantifiable outcome
- 95% approval rate for most industries served, compared to ~27% average approval rate for small business loans at traditional banks
- +3 more outcomes
Companies that use Platform Funding
Customer profileNamed customers5 records
Segments14 records
Ideal customer profiles3 records
Platform Funding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Platform Funding partnerships and signals
Strategic signalScale indicators8 records
Recent moves1 record
Expansion highlights5 records
Platform Funding competitors and assessment
Company assessmentDirect peers
- Rapid Finance: Rapid Finance offers small business loans, lines of credit, and merchant cash advances with cash-flow-based underwriting. Highly comparable product set and SMB target to Platform Funding.
- Lendio: Lendio is a small business loan marketplace that connects SMBs with a network of lenders, similar to Platform Funding's broker model. Both offer multi-product SMB financing with a partner-network distribution approach.
- Biz2Credit: Biz2Credit operates an SMB lending marketplace connecting businesses with banks and alternative lenders. Highly comparable to Platform Funding in broker/marketplace model, SMB target market, and multi-product offering.
- BlueVine: BlueVine is a fintech providing working capital, lines of credit, and term loans to SMBs. While it is a direct balance-sheet lender rather than a broker, it serves the same SMB working-capital customer and competes for the same financing demand.
- OnDeck (now Enova): OnDeck is a pioneer online SMB lender offering term loans and lines of credit with cash-flow-based underwriting. Direct comparable in customer segment (sub-bank SMB) and underwriting philosophy, though direct-lender rather than broker.
- Fora Financial: Fora Financial provides working capital advances and small business loans to SMBs, with a strong focus on customer service and speed. Directly comparable to Platform Funding's MCA/RBF product and SMB focus.
- National Funding: National Funding offers small business loans, equipment financing, and working capital to SMBs. Comparable product set, underwriting philosophy, and target customer to Platform Funding.
- Fundbox: Fundbox provides working capital advances and lines of credit to SMBs using cash-flow underwriting. Highly comparable to Platform Funding's revenue-based financing product and SMB target segment.
- CAN Capital: CAN Capital is a long-standing provider of merchant cash advances and small business loans, directly comparable to Platform Funding's MCA/RBF product offering for SMBs often declined by banks.
Broad incumbents
- Accion Opportunity Fund (formerly Accion): Accion Opportunity Fund is a mission-driven CDFI providing small business loans to underserved SMBs. Less directly competitive but addresses the same core need (access to capital for SMBs turned away by banks) at scale across the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Platform Funding social profiles
Digital presencePlatform Funding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Platform Funding leadership team
Management profileNumber of profiles
Profiles6 records
Platform Funding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Platform Funding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Platform Funding
What does Platform Funding do?
Platform Funding is an alternative business funding broker that connects small and medium-sized U.S. businesses with a network of traditional and alternative lenders, offering $5,000 to $3 million in financing through business loans, lines of credit, revenue-based financing, and equipment leasing. The company uses a proprietary cash-flow-based underwriting platform that evaluates businesses based on revenue performance rather than traditional credit criteria, enabling rapid decisions (approvals within hours) and funding within 24–48 hours, with a 95% approval rate and soft-pull prequalification that does not impact credit scores.
Is Platform Funding a public or private company?
Platform Funding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Platform Funding founded?
Platform Funding was founded in 2006. It employs 11 to 50 people.
Where is Platform Funding based?
Platform Funding is headquartered in Gardena, United States, in the North America region.
How does Platform Funding make money?
Five revenue lines are on record. Business Funding/Brokerage Fees are the primary driver. The others are revenue-Based Financing, business Loans Origination, lines of Credit and equipment Leasing.
Who are Platform Funding's main competitors?
Direct peers on record are Rapid Finance, Lendio, Biz2Credit, BlueVine, OnDeck (now Enova), Fora Financial, National Funding, Fundbox and CAN Capital. Accion Opportunity Fund (formerly Accion) is listed as a broad incumbent.
Does Platform Funding have an API?
No public API is recorded for Platform Funding.
What industry is Platform Funding in?
Platform Funding's product category is Alternative Small Business Financing. Its primary akta.pro industry code is FSAKAGAD, Merchant Cash Advance (MCA) & Revenue-Based Financing. Its NAICS code is 52231 and its SIC code is 6163.