LoneStar Forklift, Inc.

What LoneStar Forklift, Inc. does

LoneStar Forklift, Inc. is a privately held Texas-based full-service materials handling equipment dealer operating nine branches across the state (Austin, Corpus Christi, Dallas, El Paso, Fort Worth, Houston, Longview, Odessa, and San Antonio) from a Garland, TX headquarters. Founded in 1991, the company distributes new and used forklifts, telehandlers, boom lifts, scissor lifts, yard spotters, container handlers, reach stackers, and skid steers as an authorized dealer for nine OEMs including Hyundai (its flagship brand, where it claims to be the #1 dealer in North America), JLG, Genie, Manitou, Konecranes, TICO, Carer, BYD, and Navigator.

The company's product and service portfolio spans six interlocking revenue streams: new equipment sales and used equipment resale (both transactional), equipment rentals on short-, seasonal-, and long-term bases with fixed monthly costs (recurring), replacement parts with next-day shipping across 15-20+ brands (transactional), in-shop and mobile service plus planned/total maintenance programs (recurring), and OSHA/ANSI-compliant operator training in online, blended, and in-class formats. A Fleet Track telematics offering extends the service portfolio into fleet monitoring, and an Asset Disposal service (cash offers, consignment, trade-ins) closes the equipment lifecycle. The rental fleet is maintained under three years of age or 3,000 operating hours.

The business reaches customers through a multi-channel go-to-market combining direct field sales via branch-based equipment specialists conducting site assessments, inside sales supported by four dedicated phone lines (main, rentals, parts, used), website-driven quote requests, and email marketing. End customers span construction, industrial and manufacturing, warehousing, intermodal, forestry, mining and oil, port operations, and landscaping/agriculture — with no public named-anchor customers disclosed. Pricing is quote-based for equipment and rental units and is not publicly disclosed; rentals are billed monthly and treated by customers as operating expenses.

Name

LoneStar Forklift, Inc.

Legal name

Lonestar Forklift

Website

https://lonestarforklift.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

LoneStar Forklift, Inc. is a privately held Texas-based full-service materials handling equipment dealer operating nine branches across the state, distributing new and used forklifts, aerial lifts, telehandlers, and yard spotters from brands such as Hyundai, JLG, Genie, and Konecranes, while providing rentals, parts, service, and operator training.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Dealer

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Forklift equipment sales
• Material handling equipment
• Construction equipment rental
• Forklift parts service
• Operator training certification

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new forklifts, telehandlers, boom lifts, scissor lifts, yard spotters, container handlers, reach stackers, and skid steers from manufacturers such as Hyundai, JLG, Genie, Manitou, Konecranes, TICO, Carer, BYD, and Navigator. Equipment is sold through dealer locations across Texas.
2. Used Equipment Sales: Resale of used materials handling equipment including forklifts, telehandlers, boom lifts, scissor lifts, yard spotters, and other equipment. The company also offers asset disposal services including cash purchases, consignment, and trade-ins.
3. Equipment Rentals: Short-term, seasonal, and long-term rentals of forklifts, telehandlers, boom lifts, scissor lifts, yard spotters, and skid steers. Rental fleet consists of late-model units (less than 3 years old or under 3,000 operating hours). Fixed monthly costs that can be written off as operating expenses.
4. Parts Sales: Sale of OEM and aftermarket replacement parts including brake parts, bearings, filters, seal kits, mast parts, axle parts, powertrain parts, cab parts, electrical parts, and maintenance parts. Next-day shipping available. Parts support for over 15-20 leading brands.
5. Service and Maintenance: In-shop and mobile/on-site repair services, scheduled maintenance, and customizable planned and total maintenance programs. Factory-trained technicians service all makes and models. Fleet Track program offered for fleet monitoring.
6. Operator Training: Training programs including online, blended, and in-class/practical formats for forklift, telehandler, scissor lift, boom lift, skid steer, and yard spotter operators. OSHA and ANSI compliant certifications available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LoneStar Forklift is a full-service materials handling equipment dealer selling, renting, servicing, and supporting forklifts, telehandlers, boom lifts, scissor lifts, yard spotters, container handlers, reach stackers, and skid steers from leading OEMs. The company also sells OEM and aftermarket replacement parts, provides in-shop and mobile repair and planned maintenance programs, and delivers OSHA/ANSI-compliant operator training in online, blended, and in-class formats across nine Texas branches.

Product overview

LoneStar Forklift is a full-service forklift and materials handling equipment dealer offering a comprehensive portfolio of products and services across Texas. The core offerings include: New Equipment Sales (forklifts, telehandlers, boom lifts, scissor lifts, yard spotters, container handlers, reach stackers from brands such as Hyundai, JLG, Genie, Konecranes, Manitou, TICO, Carer, and BYD), Used Equipment Sales, Equipment Rentals (with fixed monthly costs and one of the youngest rental fleets in the industry), Replacement Parts (with next-day shipping), Service & Maintenance (in-shop and mobile on-site options with planned and total maintenance programs), and Operator Training (online, in-class, blended formats compliant with OSHA/ANSI standards). The company also offers specialized services including Asset Disposal (cash offers, consignment, trade-ins) and a Fleet Track management system for monitoring equipment conditions and operating costs. Lonestar Forklift serves as the #1 Hyundai Forklift Dealer in North America.

Differentiator

Problem solved

Functional benefit

Products and services

• New Equipment Sales

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Hyundai ForkliftflagshipChannel Partner/ Reseller/ DistributorLonestar Forklift is an authorized dealer for Hyundai Forklift, claiming to be the #1 Hyundai Forklift Dealer in North America. They sell new Hyundai forklifts and related equipment through all their Texas locations.
• JLGcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for JLG equipment including boom lifts, telehandlers, and scissor lifts. JLG is a leading manufacturer of aerial work platforms and telehandlers.
• GeniecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Genie brand aerial lifts and telehandlers. Genie is a leading manufacturer of scissor lifts, boom lifts, and material lifts.
• ManitoucoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Manitou equipment including forklifts, telehandlers, and skid steers. Manitou specializes in rough terrain and material handling equipment.
• KonecranescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Konecranes lift trucks and industrial equipment. Konecranes is a leading manufacturer of industrial lifting equipment.
• TICOminorChannel Partner/ Reseller/ DistributorAuthorized dealer for TICO terminal tractors and yard spotters. TICO is a manufacturer of specialized yard spotter trucks.
• CarerminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Carer electric forklifts. Carer specializes in electric-powered materials handling equipment.
• BYDminorChannel Partner/ Reseller/ DistributorAuthorized dealer for BYD forklifts. BYD is a manufacturer of electric forklifts and materials handling equipment.
• NavigatorminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Navigator forklifts. Navigator is a manufacturer of lift trucks and materials handling equipment.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MH Equipment: Large independent material handling equipment dealer selling, renting, and servicing forklifts and allied equipment across multiple U.S. regions. Closest comparable to Lonestar in full-service dealer model, multi-OEM portfolio (Hyster-Yale, etc.), and recurring parts/service revenue mix.
• Carolina Handling: Independent forklift and material handling dealer serving the Southeastern U.S. Operates a similar full-service model (new/used sales, rentals, parts, service, training) anchored by an OEM partnership (Yale). Directly comparable in scale and go-to-market.
• Equipment Depot: Multi-state independent material handling and aerial lift dealer with sales, rental, parts, service, and training. Overlapping product categories, customer segments, and revenue model make it a strong direct comparable for Lonestar.
• Abel Womack: Independent forklift and material handling dealer with a comparable full-service model (sales, rentals, parts, service, operator training) serving Northeast U.S. customers. Directly comparable business model and customer profile.
• Stribling Equipment: Independent material handling and aerial equipment dealer with a multi-branch, full-service model (sales, rentals, parts, service). Comparable in scale and operating approach, though with a different regional footprint.

Broad incumbents

• H&E Equipment Services: Public, large-scale industrial equipment distributor and rental operator with branch network across the U.S. While broader in scope (aerial lifts, earthmoving, material handling), it competes in the same Texas geographies and overlaps on rentals and service.
• Toyota Material Handling: Largest U.S. forklift OEM with an extensive authorized dealer network. Competes head-to-head with Hyundai (Lonestar's flagship brand) for end-customer wallet share and represents both a competitor and a model for what an OEM-controlled dealer network looks like.
• Sunbelt Rentals: Largest equipment rental company in North America with a meaningful aerial lift, telehandler, and forklift rental footprint. Directly competes with Lonestar's rental business and exerts pricing pressure on mid-market rental customers.
• Crown Equipment Corporation: Major U.S. forklift OEM with a strong direct dealer network. Competes with Lonestar on new equipment sales and represents the OEM-direct go-to-market that pressures independent dealer economics.

Regional players

• Ring Power Corporation: Caterpillar and material handling equipment dealer serving Florida and adjacent Southeast markets. Comparable full-line industrial dealer model with branches, service, parts, and rentals, though geographically distinct from Lonestar's Texas footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lonestarforklft
• Facebookfacebook.com/lonestar-forklift-144764718882052
• LinkedInlinkedin.com/company/lonestar-forklift-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoneStar Forklift, Inc.