The Flow Studio
- Company typePrivate
- Founded2018
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
The Flow Studio firmographics
Firmographics- Name
- The Flow Studio
- Legal name
- The Flow Studio
- Website
- https://theflowstudio.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Flow Studio industry classification
Industry- Product category
- Yoga and Pilates Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Corporate/Workplace Yoga & Pilates (HSADACAJ), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where The Flow Studio is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices8 records
Markets served
The Flow Studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Group Class Packages and Memberships: Class packages (10, 25, 50 classes) and unlimited memberships (monthly, 6 or 12 class packages) for group yoga and reformer pilates classes
- Private Sessions: One-on-one (1:1), duet (2:1), triplet (3:1), and small group private (4-5:1) yoga and pilates sessions at multiple Kuala Lumpur locations. Introductory offer: RM 570 for 3 private sessions (1:1) over 30 days
- Teacher Training Programs: Mat & Reformer Pilates Teacher Training (RM 8,800 Early Bird / RM 9,800 Standard), Chair Cadillac & Barrel Training (RM 9,800 Early Bird / RM 10,800 Standard), Yoga Teacher Training 200hr (RM 4,500 - RM 9,800). Programs accredited by NASM and Yoga Alliance
- Corporate Wellness Programs: Employee discounts, bulk class packages, private corporate classes (in studio, livestream, or on-site), venue hire for team building events, HRDF claimable corporate wellness courses
- Retail Shop: Online shop selling studio merchandise including grip socks and other fitness accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Introductory Private Session Offer |
| One time/ perpetual license | Pay-as-you-go | Mat & Reformer Pilates Teacher Training |
| One time/ perpetual license | Pay-as-you-go | Chair, Cadillac & Barrel (CCB) Pilates Teacher Training |
| One time/ perpetual license | Pay-as-you-go | Yoga Teacher Training 200hr |
| One time/ perpetual license | Pay-as-you-go | SRT (Slow Resistance Training) Teacher Training |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
The Flow Studio product offering
Product offeringCore offering
The Flow Studio is Malaysia's leading yoga and pilates studio chain operating across 8+ locations in Malaysia and Singapore. It sells group yoga, reformer pilates, and mat pilates classes through class packages and memberships, alongside private 1:1, duet, and small group sessions. The studio also delivers accredited teacher training programs in yoga, pilates, and SRT, plus corporate wellness programs and studio-branded retail merchandise.
Product overview
The Flow Studio is Malaysia's leading yoga and Pilates studio offering a comprehensive wellness platform with three core class modalities: yoga (various styles including Flow Foundations, Flow Slow, Yin, Flow Strong, and Gong Nidra), Reformer Pilates (Foundations, Sculpt, Cardio, Power, and Equipment Circuit), and Mat Pilates (Flow Sculpt). The studio provides private sessions in multiple formats, teacher training certifications in yoga, Pilates, and SRT, corporate wellness services, and a retail shop. The ecosystem is supported by a mobile app for bookings and account management.
Differentiator
Problem solved
Functional benefit
Brands
- The Flow Education: The education division of The Flow Studio that offers Yoga, Pilates, and SRT Teacher Training programs
- Flow Perks
Products and services
- Yoga Classes Group yoga classes offered in multiple styles including Flow Foundations, Flow Slow, Yin, Flow Strong, Gong Nidra, and Flow Slow Gong Bath, catering to all fitness levels from beginners to advanced practitioners.
- Reformer Pilates Classes Signature Reformer Pilates method featuring dynamic full-body workouts on specialised spring-based reformer equipment. Class styles include Reformer Foundations, Reformer Sculpt, Reformer Cardio, Reformer Power, and Pilates Equipment Circuit.
- Mat Pilates Classes Mat-based Pilates classes including Flow Sculpt Mat Pilates, a core-focused class using hand weights for an intensified full-body workout.
- Private Sessions Personalised one-on-one or small group yoga and pilates sessions available in Single Private (1:1), Duet (2:1), Triplet (3:1), or Small Group (4-5:1) formats, tailored to individual fitness goals including rehabilitation and sport-specific conditioning.
- Yoga Teacher Training 200-hour Yoga Teacher Training program accredited by Yoga Alliance (RYS 200), split into Module 1 (Foundations) and Module 2 (Integration), qualifying graduates as RYT 200 instructors.
- Pilates Teacher Training Comprehensive Pilates instructor certification program including Mat & Reformer Pilates Teacher Training (90 hours, 8 modules) and Chair, Cadillac & Barrel training (155 hours), accredited by NASM.
- SRT Teacher Training Slow Resistance Training instructor certification program based on Lagree methodology, teaching time-under-tension and spring-based resistance training techniques, accredited by NASM.
- Corporate Wellness & Event Space Corporate health benefits including employee discounts, bulk class packages, private corporate classes (in-studio, livestream, or on-site), venue hire for team building events, and HRDF-claimable workplace wellness courses.
- Events & Workshops Community events and workshops including wellness weekends, challenge programs, sound bath sessions, and special themed fitness events.
- Online Retail Shop Online retail store selling studio merchandise including grip socks and fitness apparel.
Quantifiable outcome
- Dynamic full body workout designed to activate fat burning muscle fibres for effective and efficient results
Companies that use The Flow Studio
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
The Flow Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Flow Studio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- NASM (National Academy of Sports Medicine)coreThe Flow Studio's Pilates Teacher Training program is accredited by NASM, a globally recognized leader in fitness education and certification. This accreditation ensures international recognition and credibility for graduates seeking employment worldwide, particularly in the United States.
- Yoga AlliancecoreThe Flow Education's Yoga Teacher Training is registered with Yoga Alliance as an RYS 200 (Registered Yoga School). Graduates are eligible to register as RYT 200 (Registered Yoga Teacher), enabling worldwide teaching credentials.
- Partner Studios (Southeast Asia)majorGraduates of The Flow Studio's teacher training programs gain access to a preferred audition and hiring pipeline at 11 The Flow Studio locations plus partner studios across Southeast Asia, creating employment pathways for certified instructors.
- HRDF (Human Resource Development Fund)coreCorporate wellness courses at The Flow Studio are HRDF claimable, allowing Malaysian employers to use government training funds for employee yoga and pilates wellness programs to reduce lower back pain, improve posture, and increase workplace focus.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Flow Studio competitors and assessment
Company assessmentBroad incumbents
- F45 Training: Global functional-training franchise with multiple Malaysian studios, offering group fitness in a premium format. Comparable on premium group class economics though differentiated by training modality rather than direct yoga/pilates overlap.
- Fitness First Malaysia: Large multi-location fitness chain in Malaysia offering yoga and pilates as part of a broader gym membership portfolio, competing for the same premium urban wellness consumer with a wider (but less specialized) offering.
Direct peers
- Yoga Movement: Malaysia-based multi-location yoga studio chain offering group classes and corporate wellness, competing for the same Kuala Lumpur consumer and corporate wellness spend as The Flow Studio.
- Formé Pilates: Singapore-based premium Reformer Pilates studio with similar signature-method branding and small-group class model, comparable on product (reformer) and regional SEA urban premium positioning.
- WeBarre: Singapore-based boutique barre and pilates studio with a multi-location premium model, comparable to Flow's boutique positioning and signature-format class structure.
- Barlates Body (formerly Barre Lab): Singapore-based boutique barre and Reformer Pilates studio with multiple locations and signature workout classes, comparable on boutique fitness model, premium pricing, and SEA metro customer base.
- Pure Yoga: Premium international yoga and pilates studio chain with locations in Singapore and other Asian cities, directly comparable to Flow's premium positioning, multi-location model, and international instructor talent base.
- GuavaLot: Malaysian yoga and wellness studio chain offering group classes across multiple Klang Valley locations, directly competing for Flow's core Kuala Lumpur consumer.
Regional players
- Rockwell Fitness: Malaysian boutique fitness and wellness operator with multiple premium locations, competing in the same Klang Valley premium wellness segment as The Flow Studio.
- Absolute Pilates: Singapore-based Reformer Pilates studio chain with multiple locations, comparable product (reformer pilates) and premium positioning but operating in a different geography than Flow's Malaysia core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Flow Studio social profiles
Digital presenceThe Flow Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Flow Studio leadership team
Management profileNumber of profiles
Profiles2 records
The Flow Studio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Flow Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Flow Studio
What does The Flow Studio do?
The Flow Studio is Malaysia's leading yoga and pilates studio chain operating across 8+ locations in Malaysia and Singapore. It sells group yoga, reformer pilates, and mat pilates classes through class packages and memberships, alongside private 1:1, duet, and small group sessions. The studio also delivers accredited teacher training programs in yoga, pilates, and SRT, plus corporate wellness programs and studio-branded retail merchandise.
Is The Flow Studio a public or private company?
The Flow Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Flow Studio founded?
The Flow Studio was founded in 2018. It employs 11 to 50 people.
Where is The Flow Studio based?
The Flow Studio is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does The Flow Studio make money?
Five revenue lines are on record. Group Class Packages and Memberships are the primary driver. The others are private Sessions, teacher Training Programs, corporate Wellness Programs and retail Shop.
Who are The Flow Studio's main competitors?
Broad incumbents on record are F45 Training and Fitness First Malaysia. Direct peers are Yoga Movement, Formé Pilates, WeBarre, Barlates Body (formerly Barre Lab), Pure Yoga and GuavaLot. Regional players are Rockwell Fitness and Absolute Pilates.
Does The Flow Studio have an API?
No public API is recorded for The Flow Studio.
What industry is The Flow Studio in?
The Flow Studio's product category is Yoga and Pilates Studio Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 713940 and its SIC code is 7997.