Name

Saranyu Technologies

Legal name

Saranyu Technologies Pvt Ltd

Website

https://saranyu.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

OTT Video Streaming Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

akta.pro secondary industries

Multi-CDN, Traffic Steering & Edge Optimization (MPAHAJAL), Billing, Payments & Subscription Management (MPAHAJAC), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• OTT video platform
• Multi-screen streaming
• Digital rights management
• Video workflow solutions
• TV app development

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS / Platform as a Service: OPEX model with minimal upfront fees. Platform as a Service including apps with monthly recurring billing. Fully managed cloud deployment with multi-CDN included (Akamai, CloudFront, Tata), 24/7 platform operations, and continuous feature releases.
2. Perpetual License: Non-exclusive, non-compete binary or source license model. One-time fee plus Annual Maintenance Cost (AMC). Self-hosted deployment with platform and apps. Customer owns the platform end-to-end with full audit and compliance posture.
3. Custom Development: Source code ownership model with dedicated team engagement. Bespoke development for proprietary edges with SLA-backed delivery and long-term partnership model.
4. Coin Wallet / Token Economy: Episode unlock monetization through virtual coin wallet system with packs, gifting, and top-ups. Native to LUMOS MicroDrama player for per-episode purchases.
5. AVoD (Ad-Supported Video on Demand): Ad-supported tier with VAST/VMAP ad insertion, frequency caps, and rewarded watch-to-earn functionality.
6. Subscription / VIP Tiers: Ad-free viewing tiers with early episode access and exclusive content through VIP subscription model.
7. Video Workflow Consulting: Professional services for complete workflow audit, architecture blueprint, implementation support, and ongoing monitoring including transcoding, DRM, CDN, player integration, and workflow automation.
8. Enterprise Data Consulting: Consulting services for data management modernization, quick data-driven insights, big data and cloud expertise, cost reductions, data ingestion and storage, and minimizing total cost of ownership.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Saranyu Technologies builds multi-screen video and OTT (over-the-top) technology platforms for broadcasters, media companies, and telecom operators. The company offers end-to-end video delivery solutions including streaming platforms, content apps, DRM, and video workflow automation, and provides digital transformation and data consulting services to enterprise clients.

Product overview

Saranyu Technologies offers a modular platform-plus-services portfolio built around its core InstaOTT white-label Multi-Screen OTT Platform, which serves as the foundational backbone across all products. The product suite consists of: LUMOS (white-label MicroDrama platform for vertical short-form drama), InstaPlay (universal cross-platform video player SDK), the Customer Data Platform (CDP for AI/ML-powered analytics and predictive intelligence), InstaShorts (short video / TikTok-style integration), and the DRM Platform (multi-DRM content protection). Supporting services include Video Workflow Solutions, TV App Development, Digital Platforms Consulting, Enterprise Data Consulting, and Digital Transformation Consulting. Key enabling technologies shared across the platform include MAGMA (AI dubbing), CAVO (content-adaptive encoder), CRAFT (Gen AI recommendation), DATURA (real-time data platform), and VIDIFY + REFIT (AI content tooling). The platform supports SaaS, Perpetual License, and Custom Build business models, and serves 100+ companies worldwide with infrastructure handling 5,00,000 daily active users, 30+ OTT services, 2,50,000 hours of video transcoded, and 30M+ cumulative OTT users served.

Differentiator

Problem solved

Functional benefit

Brands

• LUMOS: White-label MicroDrama and vertical drama platform for launching branded short drama streaming services with AI dubbing in 80+ languages, coin-wallet monetization, and multi-CDN delivery.
• Insta Play
• InstaOTT
• MAGMA
• CAVO
• CRAFT
• DATURA
• Stream Sentinel
• Saranyu CDP

Products and services

• InstaOTT White-label OTT streaming platform that enables broadcasters and media companies to launch multi-screen video services.
• LUMOS Video workflow and OTT delivery solution for operators and media enterprises.
• InstaPlay Video player and playback product for streaming apps.
• Customer Data Platform (CDP) Customer data platform enabling media and OTT operators to unify subscriber data for personalization and analytics.
• InstaShorts Short-form video product for digital media platforms.
• DRM Platform Digital rights management solution for securing OTT video content across devices.
• TV App Development Service to build connected-TV and Smart TV applications for media operators and broadcasters.
• Digital Transformation Consulting Advisory and consulting service to help enterprises modernize operations and adopt digital platforms.
• Enterprise Data Consulting Consulting service to design and implement enterprise data strategies, including CDP and analytics enablement.
• Digital Platforms Consulting Consulting service to help enterprises design, evaluate, and implement digital platform strategies.

Quantifiable outcome

• 40-61% bandwidth cost reduction at the same VMAF quality through CAVO content-adaptive encoding
• +7 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability12 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered core.

• AkamaicoreTechnology or IntegrationMulti-CDN delivery partner included in SaaS deployments. Provides edge caching and content delivery infrastructure for LUMOS and InstaOTT platforms.
• Amazon CloudFrontcoreTechnology or IntegrationMulti-CDN delivery partner for global content distribution. Included in SaaS subscription model for LUMOS and other OTT platforms.
• Tata CDNcoreTechnology or IntegrationRegional CDN partner (particularly relevant for India market) included in multi-CDN delivery infrastructure for SaaS deployments.
• AWS LambdacoreTechnology or IntegrationServerless architecture foundation for Saranyu DRM platform. AWS Lambda-based multi-dimensional scalability adapts to audience demands without compromising performance.
• VisualOncoreTechnology or IntegrationVisualOn HTML5+ platform underpins MATCH multi-view live streaming player. Sub-three-second glass-to-glass latency achieved through VisualOn technology partnership.
• WidevinecoreTechnology or IntegrationGoogle's DRM technology integrated into Saranyu OTT platforms for secure streaming. Supports Widevine Modular with L1 and L3 classification for content protection across devices.
• FairPlay (Apple)coreTechnology or IntegrationApple's DRM technology for iOS, iPadOS, tvOS, and Safari browser support. Integrated into Saranyu's multi-DRM platform alongside Widevine and PlayReady.
• PlayReady (Microsoft)coreTechnology or IntegrationMicrosoft's DRM technology for Windows and Xbox platforms. Part of Saranyu's multi-DRM protection supporting HLS/DASH adaptive streaming across all devices.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Muvi: Muvi is an India-headquartered white-label OTT/streaming platform provider offering end-to-end streaming, apps, DRM, payments and CDN. It directly competes with Saranyu in the India/South Asia market with a very similar white-label multi-screen OTT positioning.
• Bitmovin: Bitmovin provides adaptive bitrate encoding (per-title/per-segment), multi-CDN delivery, player SDKs, and analytics to OTT operators globally. It is a direct peer to Saranyu's CAVO encoder, InstaPlay SDK, and overall OTT stack with very comparable technology breadth.
• Mux: Mux is a developer-focused video infrastructure platform offering encoding, streaming, player, and real-time analytics APIs. It is a direct peer to Saranyu's InstaOTT and InstaPlay, targeting OTT and media companies with similar SaaS/PaaS video delivery and playback primitives.
• Kaltura: Kaltura is an OTT/video platform offering CMS, monetization, multi-DRM, and TV/OTT app development. It is a direct peer to Saranyu's InstaOTT and TV App Development services, particularly relevant in the enterprise and broadcaster segment.
• Wowza (now part of Enghouse): Wowza provides live and on-demand video streaming infrastructure, transcoders, and player/DRM components. It is a direct peer to Saranyu's Video Workflow Solutions and OTT stack with overlapping encoding, streaming, and CDN orchestration capabilities.
• JW Player (now called JWP): JWP offers a video player, OTT platform, and monetization APIs to enterprise streaming customers. It is a direct peer to Saranyu's InstaPlay player SDK and broader OTT platform with comparable technology and enterprise customer focus.

Broad incumbents

• Brightcove: Brightcove is an established, publicly-traded online video platform serving enterprise broadcasters, media companies, and marketers. It is a broad incumbent peer to Saranyu's InstaOTT with overlapping OTT platform and video-cloud capabilities, though it competes more broadly with a wider portfolio beyond OTT stack specialization.
• Cloudflare Stream / Cloudflare R2: Cloudflare offers video on-demand and live streaming as part of its broader edge-cloud and networking portfolio. It is a broad-incumbent peer to Saranyu's multi-CDN orchestration and edge-streaming positioning, offering overlapping capabilities as part of a much wider infrastructure suite.
• AWS Media Services / AWS IVS: AWS Media Services and Interactive Video Service provide cloud-based video processing, packaging, and live streaming primitives atop Saranyu's underlying AWS foundation. It is a broad-incumbent peer that competes with portions of Saranyu's stack while also being a partial upstream dependency.

Emerging players

• Vindicia (a Bertelsmann/Contentful-adjacent OTT suite): Vindicia provides subscription billing, payments and retention tooling for OTT and digital media businesses. It is an emerging-player peer to Saranyu's LUMOS subscription/coin-wallet monetization stack, with meaningful overlap on billing and churn analytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SaranyuTechnologies
• LinkedInlinkedin.com/company/saranyu-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saranyu Technologies