Bundeling
Bundeling is a Dutch software company that operates a white-label mobile platform for community communication, serving 1,300+ sports clubs, business networks, and enterprises across eight countries via three product lines: Bundeling Sports, Bundeling Members, and Bundeling Employees.
- Company typePrivate
- Founded2016
- HeadquartersUden, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bundeling does
Bundeling Group B.V. is a Netherlands-based software company, founded around 2016 and headquartered in Uden, that operates a white-label cloud platform for community communication. The platform is delivered as fully branded custom mobile apps (iOS and Android) and a synchronized web version, and is organized into three sub-brands: Bundeling Sports (for sports clubs, federations, and partner networks), Bundeling Members (for associations and business clubs), and Bundeling Employees (for internal corporate communications). Underlying capabilities include communication, event and ticketing management, member directories, content publishing, segmentation via labels, digital workspace tools (tasks, projects, approvals), forms and surveys, knowledge hub, marketplace, personal files, app CMS, automatic translation in 100+ languages, and a V2 developer API with integrations into identity (Microsoft Entra), CRM/ERP (Salesforce, HubSpot, Dynamics, Zoho, Exact, AFAS), HR (Personio, ADP, Loket.nl), ticketing (Ticketmaster, Reservix), and iPaaS (Zapier, WordPress, Google).
Bundeling monetizes through a subscription model with multi-year contracts and custom pricing based on user count, setup complexity, and selected modules; there are no publicly disclosed price tiers. Go-to-market is direct enterprise field sales complemented by a community-led referral motion through which existing marquee clients — including FC Barcelona, AS Roma, Borussia Dortmund, Juventus, PSV, LOSC Lille, Girona FC, Bologna FC, FC Union Berlin, VfL Bochum, and Düsseldorfer EG — generate peer demand within the European sports business community. The platform serves over 1,300 organizations across at least eight countries (Netherlands, Belgium, France, Germany, UK, Spain, USA, Australia), with additional presence in logistics, retail, hospitality, and events. The company is privately held with no disclosed institutional funding, operates with 11–50 employees, and is GDPR-compliant with data hosted in Dutch data centres.
Bundeling firmographics
Firmographics- Name
- Bundeling
- Legal name
- Bundeling Group B.V.
- Website
- https://bundeling.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bundeling is a Dutch software company that operates a white-label mobile platform for community communication, serving 1,300+ sports clubs, business networks, and enterprises across eight countries via three product lines: Bundeling Sports, Bundeling Members, and Bundeling Employees.
- Ownership category
- akta.pro rank
Where Bundeling is headquartered
LocationHeadquarters
- HQ city
- Uden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bundeling business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Bundeling operates on a subscription model where costs depend on user count, setup requirements, and chosen modules. Each organization receives a customized solution tailored to their specific needs, suggesting tiered or negotiated pricing based on organizational scale and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on user count and modules |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Bundeling product offering
Product offeringCore offering
Bundeling provides a fully white-labeled, cloud-based community communication platform that centralizes messaging, event management, member profiles, content publishing, and digital workspace tools into a single branded app per organization. The platform is sold in three dedicated variants — Bundeling Sports, Bundeling Members, and Bundeling Employees — and is delivered as a customized subscription solution configured to each organization's branding, structure, and required modules. Customers include European football clubs, business networks, and distributed-workforce employers across at least eight countries.
Product overview
Bundeling is a unified community communication platform offered in three dedicated variants: Bundeling Sports (for sports clubs and organisations), Bundeling Members (for associations and business networks), and Bundeling Employees (for internal corporate communications). The core platform combines communication, networking, event management, knowledge sharing, and digital workspace tools in a single branded app. Key modules include Community Engagement, Member Engagement, Knowledge Hub, Event & Match Management, Digital Workspace, Forms, Automatic Translation, Personal Files, Marketplace, App CMS, Webversion, Labels, Timeline, News, Profile, and Organisations Structure modules. The platform is fully white-labelled and custom-branded for each client organisation.
Differentiator
Problem solved
Functional benefit
Brands
- Bundeling Sports: Dedicated product for sports organizations, clubs, and federations
- Bundeling Members
- Bundeling Employees
Products and services
- Bundeling Sports A dedicated white-label community platform for sports organizations, clubs, and federations to manage communication with partners, sponsors, fans, and members through a branded mobile app, with built-in event/match management and B2B business club tools.
- Bundeling Members A white-label community platform for member-based organizations such as associations, business clubs, and professional networks to centralize communication, facilitate networking, share knowledge, and manage ongoing member engagement beyond physical events.
- Bundeling Employees A white-label internal communications platform for companies to connect desk and non-desk employees, streamline workflows, share documents, manage onboarding and forms, and coordinate across multiple locations or shifts.
Quantifiable outcome
- 23% increase in engagement
- +5 more outcomes
Companies that use Bundeling
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles3 records
Bundeling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature8 records
Bundeling partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Düsseldorfer EGcoreBundeling remains the official partner of Düsseldorfer EG for bundling communication with partners and sponsors. The partnership aims to significantly intensify exchange among partners and create additional value for the DEG network. Frederik Wecker (Head of Sponsoring & Partnership) leads the collaboration from DEG's side, while Batu Can Bekan (Marketing & Account Manager) represents Bundeling.
- VVV-VenloflagshipBundeling and VVV-Venlo expanded their partnership starting 2026/2027 season with Bundeling becoming official back-of-shirt sponsor. Partnership evolved from Business Club platform to include internal communication app 'VVV Verbindt' for employees and volunteers. Managing Director Guus Pennings and CCO Bjorn Poels lead the relationship from Bundeling. Partnership spans since 2018.
- FC BarcelonaflagshipBundeling powers the Barça Business Club - a major milestone for the company representing validation of their vision. The partnership positions Bundeling as the standard for professional community communication in European sports. FC Barcelona chose Bundeling as confirmation they are on the right path.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Bundeling competitors and assessment
Company assessmentDirect peers
- Wild Apricot: Cloud-based membership management software for clubs, associations, and nonprofits. Competes in the same member-engagement, events, and communication segment as Bundeling, particularly for SMB associations and clubs.
- Mighty Networks: Community platform that lets organizations build branded spaces with courses, events, and member engagement. Overlaps with Bundeling's community engagement and member engagement modules across both member and employee use cases.
- MemberPlanet: Member management and engagement platform for associations, clubs, and chapters. Overlaps with Bundeling Members on member engagement, communication, events, and payments for membership-based organizations.
- Disciple: White-label community platform for creators, brands, and organizations. Strong overlap with Bundeling on branded apps, member segmentation, and engagement tooling for niche communities.
- Hivebrite: All-in-one community engagement and member management platform for alumni, associations, and member-based organizations. Directly comparable to Bundeling Members and Bundeling Sports on community building, member profiles, events, and branded apps.
- Bevy: Community-led growth platform used by enterprises and event-driven organizations. Comparable on community engagement, event management, and B2B community programs — a similar enterprise go-to-market to Bundeling Sports.
Broad incumbents
- Slack (Salesforce): Leading workplace messaging and engagement platform now under Salesforce. Competes with Bundeling Employees and Digital Workspace on internal communication, channels, and integrations.
- Microsoft Viva / Teams: Microsoft's employee experience and engagement suite within Teams. Competes broadly with Bundeling Employees on internal communications, communities, knowledge sharing, and frontline-worker engagement.
- Workplace by Meta: Enterprise employee communication and community platform from Meta. Competes with Bundeling Employees on internal communication, news, and engagement across large distributed workforces.
Emerging players
- Heja: Mobile-first team communication app for amateur and youth sports teams. Partial overlap with Bundeling Sports — addresses sports team communication but targets a more consumer/amateur segment rather than B2B partner networks.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bundeling social profiles
Digital presenceBundeling compliance and trust
Trust signalCompliance4 records
Bundeling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bundeling leadership team
Management profileNumber of profiles
Profiles6 records
Bundeling subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bundeling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bundeling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bundeling
What does Bundeling do?
Bundeling provides a fully white-labeled, cloud-based community communication platform that centralizes messaging, event management, member profiles, content publishing, and digital workspace tools into a single branded app per organization. The platform is sold in three dedicated variants — Bundeling Sports, Bundeling Members, and Bundeling Employees — and is delivered as a customized subscription solution configured to each organization's branding, structure, and required modules. Customers include European football clubs, business networks, and distributed-workforce employers across at least eight countries.
Is Bundeling a public or private company?
Bundeling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bundeling founded?
Bundeling was founded in 2016. It employs 11 to 50 people.
Where is Bundeling based?
Bundeling is headquartered in Uden, Netherlands, in the Europe region.
How does Bundeling make money?
One revenue line is on record: platform Subscription.
Who are Bundeling's main competitors?
Direct peers on record are Wild Apricot, Mighty Networks, MemberPlanet, Disciple, Hivebrite and Bevy. Broad incumbents are Slack (Salesforce), Microsoft Viva / Teams and Workplace by Meta. Heja is listed as an emerging player.
Does Bundeling have an API?
Yes. Bundeling provides a V2 API for developers and partners. The API documentation is available at api.bundeling.com/V2/documentation/ and can be used to build integrations and automations with the Bundeling platform. Developer documentation is at api.bundeling.com/V2/documentation.