Aqua Dental
Aqua Dental is a privately held Swedish dental care chain founded in 2010, operating 36 modern clinics across 18 cities with an in-house dental laboratory and a free online dentist consultation channel, serving the general Swedish population with general, specialist, orthodontic, and implant dentistry.
- Company typePrivate
- Founded2010
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Aqua Dental does
Aqua Dental AB is a privately held Swedish dental care chain headquartered in Stockholm, founded in 2010 and operating through wholly-owned subsidiaries Aqua Dental MD AB, Aqua Dental Specialistklinik Stockholm AB, and Aqua Dental Labs AB. The group is a subsidiary of the diversified Novax AB conglomerate. The company runs a network of 36 modern dental clinics across 18 Swedish cities — 12 in Stockholm, 5 in Göteborg, and the remainder distributed across Malmö, Uppsala, Västerås, Helsingborg, Norrköping, Linköping, Enköping, Kalmar, Karlstad, Örebro, Borlänge, Falun, Borås, Östersund, Umeå, and Åre — staffed by approximately 251-500 employees including general dentists, dental hygienists, and specialists.
The service portfolio covers general dentistry (examinations, cleanings, emergency care, root canals, pediatric dentistry), specialist care (prosthetics, periodontics, orthodontics, oral surgery, orofacial medicine), aesthetic dentistry (whitening, veneers), and dental implants (35,000-40,000 SEK per implant). Differentiated clinical technology includes laser dentistry (Lasertandvård, marketed as 95% pain-free), the Wand computer-controlled single-tooth anesthesia system, nitrous oxide sedation, and a dedicated Narkoskliniken (Narcosis Clinic) for severe dental phobia patients. Aqua Dental Labs provides in-house prosthetics production for the network. Digital channels include a multilingual website (Swedish plus 12 other languages), a self-serve online booking system, and Onlinetandläkaren, a free virtual dentist consultation service.
The business model is direct-to-consumer with both one-time treatment revenue and recurring relationships generated through preventive care. Pricing is largely unit-based with optional installment plans from 299 SEK/month, invoice payment up to 90 days, and integration with Sweden's national dental subsidy (tandvårdsstöd) and high-cost protection (högkostnadsskydd). Go-to-market combines 365-day operation with no weekend or emergency surcharges, broad physical accessibility, employer branding via the Aqua Academy and Teamtailor careers portal, brand sponsorship with Mondo Duplantis, and the 65+Reformen advocacy initiative targeting senior dental subsidies. Patient-reported satisfaction is 4.9/5.0, and the company is described as one of Sweden's largest private dental providers and one of the largest providers of adult orthodontics in the country.
Aqua Dental firmographics
Firmographics- Name
- Aqua Dental
- Legal name
- Aqua Dental AB
- Website
- https://aquadental.se
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aqua Dental is a privately held Swedish dental care chain founded in 2010, operating 36 modern clinics across 18 cities with an in-house dental laboratory and a free online dentist consultation channel, serving the general Swedish population with general, specialist, orthodontic, and implant dentistry.
- Ownership category
- akta.pro rank
Aqua Dental industry classification
Industry- Product category
- Dental Healthcare Services
- NAICS
- Offices of Dentists (6212), Dental Laboratories (339116)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- General Dentistry Group Practices (HLABAKAB), Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Geriatric & Special Needs General Dentistry (HLABAAAH)
Keywords
Where Aqua Dental is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices35 records
Markets served
Aqua Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Dental treatment services: Revenue generated from a full range of dental procedures including general examinations, cleanings, emergency care, orthodontics (including Invisalign), dental implants, root canal treatments, aesthetic dentistry (whitening), and prosthetic treatments. Services are provided across 36 clinic locations throughout Sweden.
- Payment plan financing: Aqua Dental offers installment payment plans (from 299 SEK/month), invoice payment up to 90 days, and custom installment solutions. This financing option enables patients to afford more expensive treatments (e.g., dental implants at 35,000-40,000 SEK) and likely generates revenue through financing arrangements or payment processing.
- Specialist dental services: Revenue from specialist treatments including oral prosthetics, periodontics, orthodontics, pediatric dentistry, oral surgery, and orofacial medicine. The company operates dedicated specialist clinics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Dental implant treatment |
| Subscription | Monthly | Installment payment plan |
| Freemium | Pay-as-you-go | Online dentist consultation |
| Unit Pricing | Pay-as-you-go | Dental fear/anxiety consultation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Aqua Dental product offering
Product offeringCore offering
Aqua Dental is a private multi-clinic dental care provider operating 36 modern clinics across 18 Swedish cities, offering general dentistry, specialist treatments, orthodontics, dental implants, aesthetic dentistry, and emergency dental care to individual consumers. The company supplements in-clinic services with a free online dentist consultation channel, installment-based financing, and a dedicated Narcosis Clinic for severely anxious patients, supported by an in-house dental laboratory for prosthetics and crowns.
Product overview
Aqua Dental operates as a multi-clinic dental care provider with 36 modern facilities across Sweden. The company offers a comprehensive portfolio of dental services including general dentistry, specialist treatments, orthodontics, and aesthetic dentistry. Key services include dental implants, laser dentistry, computer-controlled anesthesia (Wand), online dental consultations (Onlinetandläkaren), and a dedicated narcosis clinic for patients with dental anxiety. The company also runs in-house dental laboratories (Aqua Labs) and has launched the 65+Reformen initiative for expanded dental subsidies for seniors.
Differentiator
Problem solved
Functional benefit
Brands
- 65+Reformen: An initiative by Aqua Dental advocating for expanded dental care support for Swedish pensioners and seniors.
- Narkoskliniken
- Onlinetandläkaren
Products and services
- Akut tandv\u00e5rd (Emergency Dental Care) Emergency dental services for patients with acute dental problems, available across all Aqua Dental clinics with daily appointment slots reserved for urgent cases and no emergency surcharges.
- Tandimplantat (Dental Implants)
- Estetisk tandv\u00e5rd (Aesthetic Dentistry)
- Tandreglering (Orthodontics)
- Onlinetandl\u00e4karen (Online Dentist)
- Tandunders\u00f6kning (Dental Examination)
- Tandhygienistbes\u00f6k (Dental Hygienist Visit)
- Rotfyllning (Root Canal Treatment)
- Lasertandv\u00e5rd (Laser Dentistry)
- Wand (Computer-Controlled Anesthesia)
- Narkoskliniken (Narcosis Clinic)
- Aqua Labs
Quantifiable outcome
- 95% pain-free treatment with laser dental technology
- +4 more outcomes
Companies that use Aqua Dental
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Aqua Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aqua Dental partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mondo DuplantisminorAqua Dental entered into a brand partnership with Mondo Duplantis, the world champion pole vaulter. This sponsorship enhances brand visibility and credibility through association with a world-class athlete. Announced as a news item on the Aqua Dental website, indicating a marketing-driven collaboration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Aqua Dental competitors and assessment
Company assessmentDirect peers
- Impress: Impress is a European clear-aligner orthodontics chain founded in Barcelona that has expanded across multiple European markets including Sweden. It directly competes with Aqua Dental's orthodontic/tandställning offering (Invisalign and similar), targeting the same adult orthodontic patient segment with a digital-first acquisition model.
- Praktikertjänst: Praktikertjänst is a large Swedish private healthcare and dental care group operating dental clinics across Sweden. As one of the established Swedish private dental providers with a co-operative model, it competes with Aqua Dental for both patients and clinical staff in overlapping Swedish geographies.
- Dentaprime (UK): Dentaprime is a UK-based dental implant chain that has built a single-treatment-focused model (full-arch implants) with marketing-led patient acquisition and proprietary lab integration. Its focus on implant volume, in-house lab, and digital funnel is directly comparable to the high-ticket implant service line at Aqua Dental.
- Dentalum: Dentalum is a Swedish private dental chain operating multiple clinics across Sweden with a similar multi-clinic, multi-specialty DSO model. It is one of the closest direct competitors to Aqua Dental in the Swedish private dental market and competes for the same patient base, clinical talent, and clinic acquisition opportunities.
Broad incumbents
- European Dental Group: European Dental Group is a multi-country dental platform operating clinics across several European markets. As a regional DSO consolidator, it represents the kind of cross-border platform competitor or acquirer that could shape Aqua Dental's competitive and exit landscape.
- Bupa Dental Care: Bupa Dental Care is a large UK dental chain part of the global Bupa health group, operating hundreds of clinics offering general and specialist dentistry. It is comparable to Aqua Dental as a large multi-clinic dental chain with a strong brand, broad service portfolio, and employer brand focus, though in a different geography.
- mydentist: mydentist is one of the UK's largest dental chains, operating a network of clinics providing NHS and private dentistry. It is comparable to Aqua Dental as a high-scale, multi-clinic dental operator investing in digital patient acquisition, specialist services, and employer brand in private dentistry.
- Colosseum Dental Group: Colosseum Dental Group is a pan-European dental services organization backed by Jacobs Holding, operating hundreds of clinics across multiple countries. It is a broader incumbent in the European DSO space, competing indirectly with Aqua Dental through cross-border capital, technology investment, and potential entry or roll-up activity in the Nordics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aqua Dental social profiles
Digital presenceAqua Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Dental leadership team
Management profileNumber of profiles
Profiles13 records
Aqua Dental subsidiaries and ownership
Company hierarchySubsidiaries3 records
Aqua Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Dental
What does Aqua Dental do?
Aqua Dental is a private multi-clinic dental care provider operating 36 modern clinics across 18 Swedish cities, offering general dentistry, specialist treatments, orthodontics, dental implants, aesthetic dentistry, and emergency dental care to individual consumers. The company supplements in-clinic services with a free online dentist consultation channel, installment-based financing, and a dedicated Narcosis Clinic for severely anxious patients, supported by an in-house dental laboratory for prosthetics and crowns.
Is Aqua Dental a public or private company?
Aqua Dental is a private company. It is classified as corporate owned and is currently operating.
When was Aqua Dental founded?
Aqua Dental was founded in 2010. It employs 251 to 500 people.
Where is Aqua Dental based?
Aqua Dental is headquartered in Stockholm, Sweden, in the Europe region.
How does Aqua Dental make money?
Three revenue lines are on record. Dental treatment services are the primary driver. The others are payment plan financing and specialist dental services.
Who are Aqua Dental's main competitors?
Direct peers on record are Impress, Praktikertjänst, Dentaprime (UK) and Dentalum. Broad incumbents are European Dental Group, Bupa Dental Care, mydentist and Colosseum Dental Group.
Does Aqua Dental have an API?
No public API is recorded for Aqua Dental.
What industry is Aqua Dental in?
Aqua Dental's product category is Dental Healthcare Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAKAB, General Dentistry Group Practices. Its NAICS code is 6212.