Aqua Dental

What Aqua Dental does

Aqua Dental AB is a privately held Swedish dental care chain headquartered in Stockholm, founded in 2010 and operating through wholly-owned subsidiaries Aqua Dental MD AB, Aqua Dental Specialistklinik Stockholm AB, and Aqua Dental Labs AB. The group is a subsidiary of the diversified Novax AB conglomerate. The company runs a network of 36 modern dental clinics across 18 Swedish cities — 12 in Stockholm, 5 in Göteborg, and the remainder distributed across Malmö, Uppsala, Västerås, Helsingborg, Norrköping, Linköping, Enköping, Kalmar, Karlstad, Örebro, Borlänge, Falun, Borås, Östersund, Umeå, and Åre — staffed by approximately 251-500 employees including general dentists, dental hygienists, and specialists.

The service portfolio covers general dentistry (examinations, cleanings, emergency care, root canals, pediatric dentistry), specialist care (prosthetics, periodontics, orthodontics, oral surgery, orofacial medicine), aesthetic dentistry (whitening, veneers), and dental implants (35,000-40,000 SEK per implant). Differentiated clinical technology includes laser dentistry (Lasertandvård, marketed as 95% pain-free), the Wand computer-controlled single-tooth anesthesia system, nitrous oxide sedation, and a dedicated Narkoskliniken (Narcosis Clinic) for severe dental phobia patients. Aqua Dental Labs provides in-house prosthetics production for the network. Digital channels include a multilingual website (Swedish plus 12 other languages), a self-serve online booking system, and Onlinetandläkaren, a free virtual dentist consultation service.

The business model is direct-to-consumer with both one-time treatment revenue and recurring relationships generated through preventive care. Pricing is largely unit-based with optional installment plans from 299 SEK/month, invoice payment up to 90 days, and integration with Sweden's national dental subsidy (tandvårdsstöd) and high-cost protection (högkostnadsskydd). Go-to-market combines 365-day operation with no weekend or emergency surcharges, broad physical accessibility, employer branding via the Aqua Academy and Teamtailor careers portal, brand sponsorship with Mondo Duplantis, and the 65+Reformen advocacy initiative targeting senior dental subsidies. Patient-reported satisfaction is 4.9/5.0, and the company is described as one of Sweden's largest private dental providers and one of the largest providers of adult orthodontics in the country.

Name

Aqua Dental

Legal name

Aqua Dental AB

Website

https://aquadental.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Aqua Dental is a privately held Swedish dental care chain founded in 2010, operating 36 modern clinics across 18 cities with an in-house dental laboratory and a free online dentist consultation channel, serving the general Swedish population with general, specialist, orthodontic, and implant dentistry.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (6212), Dental Laboratories (339116)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Geriatric & Special Needs General Dentistry (HLABAAAH)

Keywords

• General dentistry services
• Specialist dental treatments
• Orthodontic and implant care
• Digital dental consultations
• Multi-clinic dental chain

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental treatment services: Revenue generated from a full range of dental procedures including general examinations, cleanings, emergency care, orthodontics (including Invisalign), dental implants, root canal treatments, aesthetic dentistry (whitening), and prosthetic treatments. Services are provided across 36 clinic locations throughout Sweden.
2. Payment plan financing: Aqua Dental offers installment payment plans (from 299 SEK/month), invoice payment up to 90 days, and custom installment solutions. This financing option enables patients to afford more expensive treatments (e.g., dental implants at 35,000-40,000 SEK) and likely generates revenue through financing arrangements or payment processing.
3. Specialist dental services: Revenue from specialist treatments including oral prosthetics, periodontics, orthodontics, pediatric dentistry, oral surgery, and orofacial medicine. The company operates dedicated specialist clinics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aqua Dental is a private multi-clinic dental care provider operating 36 modern clinics across 18 Swedish cities, offering general dentistry, specialist treatments, orthodontics, dental implants, aesthetic dentistry, and emergency dental care to individual consumers. The company supplements in-clinic services with a free online dentist consultation channel, installment-based financing, and a dedicated Narcosis Clinic for severely anxious patients, supported by an in-house dental laboratory for prosthetics and crowns.

Product overview

Aqua Dental operates as a multi-clinic dental care provider with 36 modern facilities across Sweden. The company offers a comprehensive portfolio of dental services including general dentistry, specialist treatments, orthodontics, and aesthetic dentistry. Key services include dental implants, laser dentistry, computer-controlled anesthesia (Wand), online dental consultations (Onlinetandläkaren), and a dedicated narcosis clinic for patients with dental anxiety. The company also runs in-house dental laboratories (Aqua Labs) and has launched the 65+Reformen initiative for expanded dental subsidies for seniors.

Differentiator

Problem solved

Functional benefit

Brands

• 65+Reformen: An initiative by Aqua Dental advocating for expanded dental care support for Swedish pensioners and seniors.
• Narkoskliniken
• Onlinetandläkaren

Products and services

• Akut tandv\u00e5rd (Emergency Dental Care) Emergency dental services for patients with acute dental problems, available across all Aqua Dental clinics with daily appointment slots reserved for urgent cases and no emergency surcharges.
• Tandimplantat (Dental Implants)
• Estetisk tandv\u00e5rd (Aesthetic Dentistry)
• Tandreglering (Orthodontics)
• Onlinetandl\u00e4karen (Online Dentist)
• Tandunders\u00f6kning (Dental Examination)
• Tandhygienistbes\u00f6k (Dental Hygienist Visit)
• Rotfyllning (Root Canal Treatment)
• Lasertandv\u00e5rd (Laser Dentistry)
• Wand (Computer-Controlled Anesthesia)
• Narkoskliniken (Narcosis Clinic)
• Aqua Labs

Quantifiable outcome

• 95% pain-free treatment with laser dental technology
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mondo DuplantisminorGTM or Marketing PartnerAqua Dental entered into a brand partnership with Mondo Duplantis, the world champion pole vaulter. This sponsorship enhances brand visibility and credibility through association with a world-class athlete. Announced as a news item on the Aqua Dental website, indicating a marketing-driven collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Impress: Impress is a European clear-aligner orthodontics chain founded in Barcelona that has expanded across multiple European markets including Sweden. It directly competes with Aqua Dental's orthodontic/tandställning offering (Invisalign and similar), targeting the same adult orthodontic patient segment with a digital-first acquisition model.
• Praktikertjänst: Praktikertjänst is a large Swedish private healthcare and dental care group operating dental clinics across Sweden. As one of the established Swedish private dental providers with a co-operative model, it competes with Aqua Dental for both patients and clinical staff in overlapping Swedish geographies.
• Dentaprime (UK): Dentaprime is a UK-based dental implant chain that has built a single-treatment-focused model (full-arch implants) with marketing-led patient acquisition and proprietary lab integration. Its focus on implant volume, in-house lab, and digital funnel is directly comparable to the high-ticket implant service line at Aqua Dental.
• Dentalum: Dentalum is a Swedish private dental chain operating multiple clinics across Sweden with a similar multi-clinic, multi-specialty DSO model. It is one of the closest direct competitors to Aqua Dental in the Swedish private dental market and competes for the same patient base, clinical talent, and clinic acquisition opportunities.

Broad incumbents

• European Dental Group: European Dental Group is a multi-country dental platform operating clinics across several European markets. As a regional DSO consolidator, it represents the kind of cross-border platform competitor or acquirer that could shape Aqua Dental's competitive and exit landscape.
• Bupa Dental Care: Bupa Dental Care is a large UK dental chain part of the global Bupa health group, operating hundreds of clinics offering general and specialist dentistry. It is comparable to Aqua Dental as a large multi-clinic dental chain with a strong brand, broad service portfolio, and employer brand focus, though in a different geography.
• mydentist: mydentist is one of the UK's largest dental chains, operating a network of clinics providing NHS and private dentistry. It is comparable to Aqua Dental as a high-scale, multi-clinic dental operator investing in digital patient acquisition, specialist services, and employer brand in private dentistry.
• Colosseum Dental Group: Colosseum Dental Group is a pan-European dental services organization backed by Jacobs Holding, operating hundreds of clinics across multiple countries. It is a broader incumbent in the European DSO space, competing indirectly with Aqua Dental through cross-border capital, technology investment, and potential entry or roll-up activity in the Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aqua-dental
• Instagraminstagram.com/aquadental/?hl=en
• Xx.com/aquadentalcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Dental