InLoop
InLoop operates CaboodleAI, an AI-driven content curation platform serving B2B organizations, publishers, media companies, and event organizers. Its proprietary Morla AI engine aggregates industry news, scores relevance, and distributes branded newsletters, website news feeds, and business directories globally through tiered SaaS subscriptions and advertising.
- Company typePrivate
- Founded2021
- HeadquartersAlexandria, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InLoop does
InLoop is a privately held, bootstrapped software company operating since 2014 through its primary product, CaboodleAI — an AI-driven content curation platform that helps B2B organizations, publishers, media companies, associations, and event organizers produce and distribute industry content. The platform's technology foundation is Morla, a proprietary AI engine that aggregates content from global sources (RSS feeds, URLs, domain searches, Twitter), generates relevance and "Fit" scores per article, auto-categorizes content into subcategories, and distributes output simultaneously to website news feeds, branded email newsletters, business directories, and social media channels. The product surface comprises three integrated modules: News Feed (curated website content with custom branding and drag-and-drop layout), Newsletters (drag-and-drop editor with AI-suggested stories and ad placement tooling), and Business Directory (a B2B directory builder supporting up to 50,000 listings).
InLoop monetizes through a tiered SaaS subscription model — Free, Standard, Pro, and Enterprise — billed monthly or annually with multi-year contracts at the top tier, supplemented by revenue from directory listing sales (standard and premium) and advertising placements (leaderboards, MPU units, sponsored content). Pricing is positioned at roughly half the cost of a marketing executive. The go-to-market combines product-led self-serve (free trial, self-guided onboarding via portal.caboodleai.net) with sales-led enterprise motion (demo booking, custom pricing), complemented by event presence (Publishing Show, International Confex), content marketing, and a knowledge hub. The company operates from Loughton and London in the United Kingdom, claims global reach, and serves enterprise customers including Informa Tech, BusWorld, and UKCW/Media10. InLoop is GDPR-compliant via Standard Contractual Clauses and operates its infrastructure on AWS, with Mailjet handling email delivery and Google Analytics 4 providing analytics integration.
InLoop firmographics
Firmographics- Name
- InLoop
- Legal name
- Caboodle AI
- Website
- https://inloop.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InLoop operates CaboodleAI, an AI-driven content curation platform serving B2B organizations, publishers, media companies, and event organizers. Its proprietary Morla AI engine aggregates industry news, scores relevance, and distributes branded newsletters, website news feeds, and business directories globally through tiered SaaS subscriptions and advertising.
- Ownership category
- akta.pro rank
InLoop industry classification
Industry- Product category
- Content Marketing Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (513210), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Newsletter & Email Digest Aggregators (MPACAKAG)
- akta.pro secondary industries
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where InLoop is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
InLoop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: SaaS subscription model with Standard, Pro, and Enterprise tiers. Pricing positioned as cost-effective alternative to hiring a marketing executive. Multiple plan levels accommodate different business sizes and needs.
- Directory Listings Sales: Revenue generation through selling directory listings and premium directory listings to businesses wanting increased exposure within industry directories.
- Advertising Revenue: Monetization of news feeds and newsletters through sale of leaderboards, MPU (Medium Rectangle) adverts, and sponsored content placements to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for new users |
| Subscription | Annual | Standard, Pro, and Enterprise plans |
| Subscription | Multi-year contract | Enterprise custom pricing |
Go-to-market motion5 records
Distribution channels3 records
Marketing channels7 records
InLoop product offering
Product offeringCore offering
InLoop operates an AI-driven content curation SaaS platform (branded CaboodleAI) that aggregates industry news from global sources, scores relevance, and automatically distributes curated content through three integrated products: a customizable website News Feed, a drag-and-drop Newsletters creator, and a B2B Business Directory builder supporting up to 50,000 listings. The platform is powered by its proprietary AI engine, Morla, and is targeted at B2B organizations — publishers, media companies, associations, and event organizers — to engage audiences and monetize content through advertising and directory listings.
Product overview
InLoop operates as a unified content curation platform consisting of three core integrated products: News Feed, Newsletters, and Business Directory. The platform is powered by Morla, an AI engine that aggregates content from top sources worldwide, generates relevance scores, and automatically selects and distributes relevant news. The News Feed delivers AI-driven curated content to websites; Newsletters enables drag-and-drop newsletter creation with AI-suggested content; and Business Directory provides a B2B directory builder with up to 50,000 listings. All three products share content and monetization capabilities, allowing users to monetize through leaderboard ads, MPU adverts, and sponsored content across newsfeeds and newsletters.
Differentiator
Problem solved
Functional benefit
Brands
- Morla: CaboodleAI's specialized AI in charge of fetching and aggregating content based on specific user needs and interests. Morla is described as the central point of how Caboodle works, keeping all content together and running, and can be trained to tailor to changes in demands or requirements.
Products and services
- News Feed AI-driven website news feed that aggregates and curates industry content from top sources for B2B organizations. Features include custom branding, auto-categorization, AI relevance scoring, and distribution to social media. Designed for publishers, associations, media companies, and event organizers seeking to engage audiences with personalized industry content on their own websites.
- Newsletters AI-powered email newsletter creator with drag-and-drop functionality for B2B organizations. Users select stories, customize branded templates, and automatically generate personalized newsletters to increase open and click rates. Designed for marketing teams that need to reduce newsletter production overhead and scale from weekly to daily output.
- Business Directory B2B directory website builder that enables companies to categorize and showcase company profiles and products, drive traffic to client websites, and monetize through selling directory listings, premium listings, and advertisements. Supports up to 50,000 directory listings per platform instance. Designed for B2B organizations that want to build and monetize an industry directory.
- Morla AI Proprietary AI engine developed by InLoop that fetches and aggregates content from multiple sources, identifies relevant keywords and topics within text to produce relevance scores, and trains itself on user preferences to tailor content selection. Powers the News Feed, Newsletters, and Business Directory products. Designed for B2B organizations deploying AI-driven content curation workflows.
Quantifiable outcome
- Added six figures in additional revenue to customer bottom line through advertising and sponsorship opportunities
- +2 more outcomes
Companies that use InLoop
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
InLoop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature9 records
InLoop partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MailjetcoreEmail service provider handling newsletter distribution, email engagement tracking, and distribution list management. Critical infrastructure partner for core email newsletter functionality.
- Google AnalyticscoreWeb analytics platform (GA4) providing website traffic analysis, user engagement tracking, and audience behavior metrics. Integrated for comprehensive reporting capabilities.
- Amazon Web Services (AWS)coreCloud hosting and data processing infrastructure provider. AWS hosts and processes all personal data and platform operations in Seattle, USA location.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
InLoop competitors and assessment
Company assessmentBroad incumbents
- Mailchimp: Leading email marketing and newsletter platform owned by Intuit, offering audience engagement, automation, and content tools for SMBs and enterprises. Comparable as a competing destination for newsletter creation and audience engagement, though much broader in scope than InLoop's verticalized content curation focus.
- HubSpot: Comprehensive CRM and marketing automation platform with email newsletter, content, and audience engagement tools. Comparable as a broad incumbent in the marketing software stack that competes for newsletter and content marketing budgets.
- Constant Contact: Established email marketing and small business marketing platform offering newsletters, automation, and audience engagement tools. Comparable as a broader incumbent competing for SMB and enterprise newsletter and email marketing budgets.
Direct peers
- Substack: Newsletter publishing platform enabling writers and publishers to monetize subscription content directly to readers. Comparable as a direct competitor in the newsletter publishing and distribution space, though Substack focuses on subscription-paid individual publishers versus InLoop's B2B content curation model.
- Beehiiv: Newsletter platform offering creation, monetization, and analytics tools for publishers and brands. Comparable as a direct competitor targeting newsletter creators and publishers with similar functionality around content distribution and audience engagement.
- Curata: Content curation software platform helping marketers discover, curate, and share relevant content. Closely comparable to InLoop's AI-driven content aggregation and distribution offering, serving B2B marketing teams.
- Scoop.it: Content curation platform for businesses to publish curated content hubs and newsletters. Highly comparable as a direct competitor in the AI-assisted content curation and distribution space targeting B2B publishers and marketers.
- Feedspot: RSS feed reader and content aggregation platform with newsletter capabilities. Comparable as a competitor in content aggregation, feed curation, and newsletter distribution for B2B and publisher use cases.
- ConvertKit (Kit): Email marketing and creator platform focused on newsletter monetization, landing pages, and audience engagement for creators and small businesses. Comparable as a direct competitor targeting newsletter-driven audience engagement and monetization.
Emerging players
- Flipboard: Content aggregation and discovery platform curating news and articles into personalized feeds. Comparable on the content aggregation and personalization axis, though Flipboard focuses on consumer news consumption rather than B2B newsletter publishing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
InLoop social profiles
Digital presenceInLoop compliance and trust
Trust signalCompliance1 record
InLoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
InLoop leadership team
Management profileNumber of profiles
Profiles1 record
InLoop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InLoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InLoop
What does InLoop do?
InLoop operates an AI-driven content curation SaaS platform (branded CaboodleAI) that aggregates industry news from global sources, scores relevance, and automatically distributes curated content through three integrated products: a customizable website News Feed, a drag-and-drop Newsletters creator, and a B2B Business Directory builder supporting up to 50,000 listings. The platform is powered by its proprietary AI engine, Morla, and is targeted at B2B organizations — publishers, media companies, associations, and event organizers — to engage audiences and monetize content through advertising and directory listings.
Is InLoop a public or private company?
InLoop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InLoop founded?
InLoop was founded in 2021. It employs 11 to 50 people.
Where is InLoop based?
InLoop is headquartered in Alexandria, United States, in the North America region.
How does InLoop make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are directory Listings Sales and advertising Revenue.
Who are InLoop's main competitors?
Broad incumbents on record are Mailchimp, HubSpot and Constant Contact. Direct peers are Substack, Beehiiv, Curata, Scoop.it, Feedspot and ConvertKit (Kit). Flipboard is listed as an emerging player.
Does InLoop have an API?
No public API is recorded for InLoop.
What industry is InLoop in?
InLoop's product category is Content Marketing Software. Its primary akta.pro industry code is MPACAKAG, Newsletter & Email Digest Aggregators, with a secondary code of BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 516210 and its SIC code is 7372.