MoneyHub New Zealand

What MoneyHub New Zealand does

MoneyHub New Zealand is a private, founder-owned personal finance comparison and information platform operating exclusively at moneyhub.co.nz from Auckland. Founded in 2018 by former investment banker Christopher Walsh, who continues to serve as Founder and Head of Research, the company publishes 500+ pages of free, SEO-optimised editorial content covering KiwiSaver, investment platforms, managed funds, insurance, credit cards, loans, mortgages, banking, tax, business, broadband, power, and travel — positioning itself as one of the most comprehensive independent personal finance resources for New Zealand consumers. The platform serves approximately 500,000 New Zealanders per month and distributes content through its website plus organic social channels (YouTube, Instagram, Facebook, TikTok), with no paywalls, memberships, or paid courses for end users.

The underlying technology is a content publishing and comparison platform rather than a proprietary algorithmic system; the company relies on third-party data integrations such as Morningstar fund performance data to support editorial fund comparisons, alongside reference to NZ government resource Sorted and Mindful Money for ethical-fund verification. There is no app, no API, and no proprietary AI or machine-learning capability described in the source material. MoneyHub maintains an editorial advisory directory listing financial and wealth advisers across more than 11 New Zealand cities, extending its utility beyond product comparison.

The business model is a pure affiliate/referral and sponsored-content model: MoneyHub earns commissions when readers click through to financial product providers — predominantly KiwiSaver schemes (Pathfinder, Booster, MAS, Simplicity), investment platforms (Sharesies, Hatch, Stake, Kernel, Smartshares), insurers, lenders, and other financial services — and features sponsored placements and partner content on the site. Consumer-facing content is entirely free, with no subscriptions or fees. The company has no disclosed external funding, operates with 1-10 employees, is bootstrapped, and serves only the New Zealand market.

Name

MoneyHub New Zealand

Legal name

MoneyHub NZ

Website

https://moneyhub.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MoneyHub New Zealand is a free, independent personal finance comparison platform serving 500,000+ New Zealanders monthly with editorial reviews, calculators, and guides across KiwiSaver, investments, insurance, and loans, monetised entirely via affiliate commissions from financial product providers.

Ownership category

akta.pro rank

Product category

Personal Finance Content and Comparison

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Expense Tracking & Financial Dashboards (FSAGADAB), Net Worth & Personal Balance Sheet Tracking (FSAGADAF)

Keywords

• Personal finance comparison
• Financial product reviews
• KiwiSaver comparison guides
• Investment platform reviews
• Insurance comparisons

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate and Referral Commissions: MoneyHub monetises through affiliate commissions and referral arrangements with financial product providers (KiwiSaver schemes, investment platforms, insurers, lenders, and other financial services companies). When readers click through to a product or sign up, MoneyHub earns a commission. The site also features sponsored content and partner placements. The company explicitly states it has no paywalls, no memberships, and no paid courses for consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MoneyHub New Zealand is a free, editorially independent personal finance content and comparison platform that publishes reviews, comparisons, calculators, and guides covering KiwiSaver schemes, investment platforms, insurance, credit cards, loans, mortgages, banking, and other financial product categories for New Zealand consumers. The platform serves over 500,000 New Zealanders monthly and monetises exclusively through affiliate commissions and sponsored placements from financial product providers, with no paywalls, memberships, or fees for end users.

Product overview

MoneyHub New Zealand is a single, unified financial comparison and advice platform offering comprehensive coverage of personal finance topics. The platform provides free access to product comparisons, reviews, and calculators across investing (KiwiSaver, shares, managed funds), insurance (car, home, life, travel, pet), credit cards, loans (car finance, personal loans), banking and savings, mortgages, and broader financial guidance. The core offering is a curated comparison engine with editorial guides rather than a modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• MoneyHub Financial Comparison Platform A comprehensive New Zealand personal finance information and comparison platform that provides independent, free reviews and comparisons of KiwiSaver schemes, investment platforms, insurance, credit cards, loans, mortgages, and banking products, along with financial calculators (term deposit, compound interest, savings, net worth, investment, million dollar) and educational guides for everyday New Zealand consumers.

Quantifiable outcome

• Over 500,000 New Zealanders trust MoneyHub every month

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Pathfinder Asset ManagementcoreGTM or Marketing PartnerMoneyHub features extensive coverage of Pathfinder KiwiSaver and managed fund products, including the Pathfinder KiwiSaver Growth Fund, Pathfinder KiwiSaver Balanced Fund, Pathfinder Global Responsibility Fund, and Pathfinder Global Water Fund. Pathfinder is highlighted as an ESG pioneer in New Zealand with rigorous environmental, social, and governance screening.
• BoostercoreGTM or Marketing PartnerBooster (Booster Financial Services) is one of MoneyHub's most frequently featured partners. Products covered include Booster KiwiSaver Scheme, Booster Wealth Series, Booster Savvy (transactional account with savings returns), and Booster's SRI (Socially Responsible Investment) funds. Booster is RIAA certified and has offered SRI funds since 2009.
• MAS (Māori Assets Finance)coreGTM or Marketing PartnerMoneyHub covers MAS KiwiSaver Scheme extensively, including the MAS KiwiSaver Global Equities Fund, MAS KiwiSaver Aggressive Fund, and all MAS funds which follow a responsible investing policy. MAS is RIAA certified and highlighted as having all KiwiSaver funds covered under their responsible investing policy.
• SimplicitycoreGTM or Marketing PartnerSimplicity (non-profit index fund manager) is featured across multiple pages including Simplicity KiwiSaver Review, Simplicity KiwiSaver Growth Fund, and Simplicity Investment Funds. Simplicity makes ethical claims through exclusions (purging 'sin stocks' such as tobacco, alcohol, weapons, and adult entertainment) and donates 15% of fees to charity.
• Kernel WealthminorGTM or Marketing PartnerMoneyHub covers Kernel Wealth as a provider of ESG index funds in New Zealand, including the Kernel NZ 50 ESG Tilted, Global Green Property, and S&P Global Clean Energy funds.
• SmartsharesminorGTM or Marketing PartnerMoneyHub covers Smartshares NZ-based ESG ETFs including Emerging Markets Equities ESG ETF, Europe Equities ESG ETF, Global Equities ESG ETF, Japan Equities ESG ETF, and US Equities ESG ETF.
• SharesiesminorGTM or Marketing PartnerSharesies is featured in multiple investment platform comparisons (Sharesies vs Hatch vs Stake, Sharesies Kids Accounts review) and is described as one of the most popular platforms for New Zealanders to invest in US markets.
• Hatch (InvestNow)minorGTM or Marketing PartnerHatch is featured in multiple investment platform comparisons (Sharesies vs Hatch vs Stake, Hatch vs Stake, Hatch vs Tiger Brokers) and is described as a popular platform for New Zealanders to invest in US markets, including Hatch for Kids.
• StakeminorGTM or Marketing PartnerStake is featured in multiple investment platform comparisons (Sharesies vs Hatch vs Stake, Hatch vs Stake, Stake vs Tiger Brokers) and is described as a popular platform for New Zealanders to invest in US markets.
• Sorted (NZ Government Financial Capability Website)minorStrategic or Co-development PartnerMoneyHub frequently references and links to Sorted's SmartInvestor tool, which publishes full investment holdings for KiwiSaver and managed funds, enabling readers to verify ethical fund claims. Sorted is a New Zealand government-backed financial capability platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@MoneyHubNZ
• Facebookfacebook.com/moneyhubnz
• Instagraminstagram.com/moneyhubnz
• TikToktiktok.com/@moneyhubnz
• LinkedInlinkedin.com/company/moneyhub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoneyHub New Zealand