Sorted Group
Sorted is a UK-based SaaS provider of API-first delivery management software, offering carrier allocation (Ship) and post-purchase tracking and branded customer communications (Track) to retailers, brands, and 3PLs.
- Company typePublic
- Founded2010
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Sorted Group does
Sorted is a UK-headquartered SaaS provider of delivery experience and carrier management software, founded in 2010 in Manchester. Its platform is API-first and cloud-native (hosted on Microsoft Azure) and addresses two operational pain points for retailers and brands: fragmented carrier allocation at the warehouse and high WISMO (Where Is My Order) inquiry volumes in post-purchase customer experience. The company sells two core products - Ship, a rules-based carrier allocation and management product, and Track, a post-purchase tracking and branded customer notification product - supplemented by Sorted Insights (analytics and reporting), a Carrier Catalogue of 15+ integrated carriers (DPD, DHL, FedEx, Royal Mail, UPS, Evri, Amazon Logistics, DX Express, and others), and three developer-facing REST APIs (Consignments, Shipments, and Track).
Commercially, Sorted operates a sales-led, quote-based enterprise SaaS motion with annual billing, 24/7 support, and dedicated account management, targeting mid-market and enterprise B2C and B2B retailers, omnichannel operators, global-scale brands, and 3PL providers. Named customers include ASDA, nBrown, Music Magpie, Wincanton, and GXO. The company arrived on London's AIM market via a reverse takeover in 2021, raising $40M in a December 2021 Series C alongside the acquisition of returns specialist Clicksit to pursue US expansion. As of April 2026, the listed entity announced the disposal of its main operating subsidiary to Brislington Holdco for a nominal £1, with the board characterizing the business as loss-making after restructuring reduced headcount from 90 to 37 and closed the London office.
Sorted Group firmographics
Firmographics- Name
- Sorted Group
- Legal name
- Sorted Holdings Limited
- Website
- https://sorted.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sorted is a UK-based SaaS provider of API-first delivery management software, offering carrier allocation (Ship) and post-purchase tracking and branded customer communications (Track) to retailers, brands, and 3PLs.
- Ownership category
- akta.pro rank
Sorted Group industry classification
Industry- Product category
- Delivery Management Software
- NAICS
- Freight Transportation Arrangement (48851), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)
Keywords
Where Sorted Group is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sorted Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Subscription-based access to Ship and Track delivery management platform. Customers integrate via API and pay for platform usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and mid-market SaaS pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Sorted Group product offering
Product offeringCore offering
Sorted Group provides a cloud-native SaaS delivery experience platform comprising Ship for automated carrier allocation, rules-based shipping management, and label generation, alongside Track for post-purchase package tracking and branded customer email/SMS communications. The platform is built on a Microsoft Azure-hosted, API-first architecture integrating 15+ carriers (DPD, DHL, FedEx, Royal Mail, UPS, Evri, etc.) and is targeted at retailers, brands, and 3PL providers seeking to reduce shipping costs and WISMO inquiry volumes.
Product overview
Sorted is a delivery experience and management platform that provides two core products: Ship for carrier management and automated allocation, and Track for post-purchase tracking and customer communications. The platform operates on a unified architecture combining a web-based Ship UI with multiple REST APIs (Consignments API, Shipments API, and Track API) that enable developers to integrate delivery management capabilities into e-commerce systems. Supporting products include Sorted Insights for reporting and analytics, and a Carrier Catalogue providing access to 15+ integrated carriers. The platform processes over 645 million tracking events, 80 million shipments, and 115 million packages annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Ship A carrier management and delivery management platform providing automated allocation, rules-based carrier selection, label generation, and customs documentation for retailers and brands to gain control over shipping operations and reduce costs.
- Track A post-purchase customer experience platform providing real-time package tracking visibility, bespoke branded email and SMS customer notifications, proactive delivery alerts, and branded tracking pages for retailers to keep end customers informed.
Quantifiable outcome
- 45% reduction in support tickets during peak YoY
- +3 more outcomes
Companies that use Sorted Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Sorted Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Sorted Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Microsoft AzurecoreCloud infrastructure partner hosting all customer-facing infrastructure. 100% cloud-hosted platform with Microsoft Azure committed to energy efficiency and 100% renewable energy by 2025.
- DPDcoreIntegrated carrier partner with services including DPD Direct Lite for international shipping. Direct API integration for carrier management and tracking.
- DHLcoreIntegrated carrier partner providing global shipping services. Direct API integration.
- FedExcoreIntegrated carrier partner with FedEx account registration and OAuth 2.0 authentication support.
- Royal MailcoreUK domestic and international carrier with Tracked 24/48 services, CN22/CN23 customs documentation support.
- UPScoreIntegrated carrier partner with OAuth 2.0 authentication migration completed before August 2024.
- EvricoreUK carrier with enhanced package-level tracking in Track, updated tracking link integration.
- Wincantonminor3PL provider partner using Sorted platform for customer delivery management and benefiting from final mile and CX expertise.
- GXOminor3PL provider partner working with Sorted for delivery management solutions.
Scale indicators7 records
Recent moves3 records
Expansion highlights5 records
Sorted Group competitors and assessment
Company assessmentDirect peers
- Metapack: UK-based delivery management platform for enterprise retailers offering carrier allocation, label generation, and tracking. Historically Sorted's most direct UK competitor before consolidation into broader commerce suites.
- ShipperHQ: Shipping rate engine and checkout delivery management plugin for ecommerce platforms (Shopify, BigCommerce, Magento). Comparable to Sorted's checkout-time delivery options and rate-shopping functionality.
- ParcelPerform: AI-powered post-purchase experience platform with tracking, notifications, and delivery analytics for global retailers. Directly comparable to Sorted Track, with added AI/ML emphasis on ETA prediction.
- Aftership: Post-purchase tracking and shipment visibility platform serving global ecommerce brands. Directly comparable to Sorted's Track product, offering branded tracking pages, proactive alerts, and carrier-agnostic tracking workflows.
- EasyPost: Developer-first shipping API platform offering multi-carrier rate shopping, label generation, tracking, and address verification. Direct competitor to Sorted's API-first delivery management offering with overlapping carrier network and target developer/retailer base.
- Shippo: Multi-carrier shipping API and label-generation platform targeting SMB and mid-market ecommerce merchants. Closest direct peer to Sorted's Ship product, with comparable carrier allocation, rate shopping, and label printing functionality.
- ShipStation: Multi-carrier shipping software from Auctane for SMB and mid-market retailers with batch label creation, rate shopping, and order management. Overlaps with Sorted's Ship product particularly for the SMB segment Sorted targeted via Clicksit.
Broad incumbents
- Bringg: Delivery orchestration platform for retail and logistics with carrier management, real-time tracking, and last-mile optimization. Overlaps with Sorted's Ship and Track but typically serves larger enterprise retailers and 3PLs.
- ShipBob: End-to-end ecommerce fulfillment and shipping platform combining 3PL warehousing with carrier management software. Broader incumbent that overlaps with Sorted on the shipping software side while also offering physical fulfillment.
- Shopify Shipping: Native shipping and carrier management functionality embedded in the Shopify commerce platform. Represents the platform-disintermediation risk to Sorted as ecommerce platforms increasingly own checkout-to-delivery workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sorted Group social profiles
Digital presenceSorted Group compliance and trust
Trust signalCompliance1 record
Sorted Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sorted Group leadership team
Management profileNumber of profiles
Profiles8 records
Sorted Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sorted Group funding detail
Funding detailFunding overview
Funding rounds10 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sorted Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sorted Group
What does Sorted Group do?
Sorted Group provides a cloud-native SaaS delivery experience platform comprising Ship for automated carrier allocation, rules-based shipping management, and label generation, alongside Track for post-purchase package tracking and branded customer email/SMS communications. The platform is built on a Microsoft Azure-hosted, API-first architecture integrating 15+ carriers (DPD, DHL, FedEx, Royal Mail, UPS, Evri, etc.) and is targeted at retailers, brands, and 3PL providers seeking to reduce shipping costs and WISMO inquiry volumes.
Is Sorted Group a public or private company?
Sorted Group is a public company. It is classified as public and is currently operating.
When was Sorted Group founded?
Sorted Group was founded in 2010. It employs 51 to 100 people.
Where is Sorted Group based?
Sorted Group is headquartered in Manchester, United Kingdom, in the Europe region.
How does Sorted Group make money?
One revenue line is on record: saaS Platform Subscription.
Who are Sorted Group's main competitors?
Direct peers on record are Metapack, ShipperHQ, ParcelPerform, Aftership, EasyPost, Shippo and ShipStation. Broad incumbents are Bringg, ShipBob and Shopify Shipping.
Does Sorted Group have an API?
Yes. Sorted offers multiple REST APIs including Consignments API, Shipments API, and Track API for managing delivery and tracking operations. The Consignments API supports warehouse dispatch and flexible on-demand shipping workflows including creating consignments, allocating packages to carriers, generating labels and customs documents, getting quotes, and managing delivery/pickup options. The Shipments API provides shipment creation, allocation, quotes, customs docs, labels, and shipment group management. The Track API enables shipment registration, retrieval of tracking data, event updates, and simulated tracking for testing. Authentication uses API keys (x-api-key header) and UPS integrations use OAuth 2.0. The platform provides both API documentation and a unified Ship user-interface. Webhooks are supported for tracking events and shipment state changes. Developer documentation is at docs.sorted.com.
What industry is Sorted Group in?
Sorted Group's product category is Delivery Management Software. Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms. Its NAICS code is 48851 and its SIC code is 7370.