Avetta Global

What Avetta Global does

Avetta Global is a privately held California LLC founded in 2003 that provides wholesale cloud and managed IT services exclusively to Managed Service Providers (MSPs). The company positions itself as enabling MSPs to resell infrastructure, storage, and support services to their end customers, with a stated footprint of 19 data centers in North America and 71 worldwide (representing partner/reseller infrastructure rather than owned assets, given the 1-10 employee count). Its service portfolio comprises three core offerings: Cloud Managed Services (IaaS, SaaS, DRaaS, virtual storage, enterprise cloud support), Managed IT Services for MSPs (24x7 support, data storage and backup, security, strategy, system maintenance), and IT Consulting (project management, application development, M&A support, management consulting). The company is headquartered in the Los Angeles area (Marina Del Rey / Inglewood, CA), supported by a small leadership team led by CEO Lloyd Marino and Founder-Owner Melissa Fox.

The business operates on a B2B wholesale subscription model: MSPs purchase cloud and IT services on recurring monthly billing (processed through third-party payment portals) at wholesale rates, then resell them to their own end customers under the MSP's brand. Pricing is per-quote under a Services Agreement, with monthly auto-renewal and 30-day cancellation terms. Distribution is direct-to-MSP via phone and website, supplemented by technology partnerships with IBM, Microsoft, Cisco, and Syptec (the latter providing the Hesk-based help desk system). Marketing is concentrated in blog content, training videos, and social channels (LinkedIn, Twitter, Facebook) targeting MSPs and SMB end-markets such as law firms and construction.

The company's go-to-market is highly channel-constrained: it does not sell directly to end customers and its reach depends entirely on the willingness of MSPs to resell its services. Customer disclosures are minimal — only one named customer testimonial (NRPR Group, an SMB marketing/PR firm) appears in the data — and there are no funding rounds, M&A activity, regulatory actions, or disclosed financials. The combination of a 1-10 employee headcount, an LLC structure without venture backing, and a niche MSP-channel model indicates a small, founder-controlled services reseller rather than a scaling technology platform.

Name

Avetta Global

Legal name

Avetta Global, LLC

Website

https://avettaglobal.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Avetta Global is a privately held California-based IT services reseller that provides wholesale cloud (IaaS, SaaS, DRaaS) and managed IT services exclusively to Managed Service Providers (MSPs), who resell them to their end customers on a recurring monthly subscription.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure Services

NAICS

Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

akta.pro secondary industries

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC), ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

Keywords

• Wholesale cloud services
• Managed IT services
• Cloud infrastructure
• MSP channel services
• IT consulting services

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Wholesale Cloud Services Subscription: Recurring monthly subscription model for wholesale cloud services sold exclusively to Managed Service Providers (MSPs). Services include IaaS, SaaS, DRaaS, virtual storage, and enterprise cloud support. MSPs purchase for resale to their End Customers. Monthly billing with auto-renewal processed through third-party payment portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Avetta Global provides wholesale cloud managed services—including Infrastructure as a Service (IaaS), Software as a Service (SaaS), Disaster Recovery as a Service (DRaaS), virtual storage, and enterprise cloud support—exclusively to Managed Service Providers (MSPs), who resell those services to their own end customers. It also delivers 24x7 managed IT services (support, backup, security, strategy, system maintenance) and IT consulting (project management, application development, M&A advisory) for the same MSP channel.

Product overview

Avetta Global provides wholesale cloud and IT services exclusively to managed service providers (MSPs) for resale to their end customers. The company operates a multi-product portfolio consisting of Cloud Managed Services (IaaS, SaaS, DRaaS, virtual storage, enterprise cloud support), Managed IT Services for MSPs (24x7 support, data storage/backup, security, strategy, system maintenance), and IT Consulting (project management, app development, mergers & acquisitions). With 19 data centers in North America and 71 worldwide, Avetta Global delivers infrastructure and technical solutions designed to help MSPs run their IT practices smoothly and more efficiently.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• IT infrastructure running smoothly and more efficiently, allowing MSPs to reach peak potential and profitability

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• IBMcoreTechnology or IntegrationIBM is a technology partnership. Avetta Global displays IBM partnership logo and offers IBM-related cloud solutions as part of their service offerings.
• MicrosoftcoreTechnology or IntegrationMicrosoft partnership providing Microsoft-based cloud solutions. Avetta Global is a Microsoft partner offering solutions including Microsoft Exchange, Office 365, and related cloud services.
• CiscocoreTechnology or IntegrationCisco technology partnership. Avetta Global offers Cisco-based networking and infrastructure solutions as part of their managed IT services for MSPs.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sherweb: Sherweb is a wholesale cloud services distributor focused on Microsoft and other SaaS solutions for MSPs, directly comparable in GTM motion and product mix to Avetta Global.
• Pax8: Pax8 is a cloud distributor that sells exclusively to MSPs for resale to end customers — the closest direct analog to Avetta Global's wholesale cloud model, with broader catalog and deeper funding.

Broad incumbents

• ConnectWise: ConnectWise is a leading platform vendor for MSPs offering PSA, RMM, and integrated cloud/business management tooling — a broader incumbent that addresses many of the same MSP buyers Avetta targets.
• Rackspace Technology: Rackspace is an established managed cloud services provider across AWS, Azure, and Google Cloud with global data centers — overlapping heavily with Avetta's cloud managed services and enterprise cloud support offerings at much greater scale.
• Ingram Micro Cloud: Ingram Micro Cloud is a large global cloud marketplace and distributor serving MSPs and resellers with broad catalog of IaaS, SaaS, and security — an incumbent version of the wholesale-MSP cloud model Avetta targets.
• ALSO Group: ALSO is a European-headquartered ICT distribution and services group with a sizable cloud/services portfolio for resellers and MSPs, providing broader geographic and catalog scale than Avetta.
• Kaseya: Kaseya is a large MSP platform provider offering RMM, security, and cloud management solutions to MSPs; comparable in serving the MSP channel but operating at a different scale and breadth than Avetta.
• Datto (Kaseya): Datto (now part of Kaseya) provides backup, DRaaS, and business continuity solutions aimed at MSPs — directly comparable to the DRaaS component of Avetta's cloud managed services offering.

Emerging players

• Sherweb / Also Cloud Marketplace alternatives — cloudmore: Cloudmore is a smaller cloud services broker/distributor enabling MSPs and resellers to provision and manage Microsoft and other cloud subscriptions — comparable in the wholesale-to-MSP cloud model but smaller scale.
• AppDirect: AppDirect operates a cloud marketplace platform powering distribution of cloud and SaaS solutions through resellers and advisors — adjacent to Avetta's wholesale cloud distribution model with a more platform-centric approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AvettaGlobal
• Facebookfacebook.com/avettaglobal
• LinkedInlinkedin.com/company/avetta-global

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avetta Global