Strategy Systems
- Company typePrivate
- Founded1982
- HeadquartersBentonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Strategy Systems firmographics
Firmographics- Name
- Strategy Systems
- Legal name
- Strategy Systems, Inc.
- Website
- https://strategysystems.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Strategy Systems industry classification
Industry- Product category
- Transportation Management Software
- NAICS
- Custom Computer Programming Services (541511), Support Activities for Transportation (488)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)
- akta.pro secondary industries
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB), Contract & Tariff Management (Carrier Contracts, Accessorials, Lane/Zone Rates) (TLAEAIAB)
Keywords
Where Strategy Systems is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strategy Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- StrategyLive TMS Subscription: Monthly subscription-based SaaS model for cloud-based transportation management software. No long-term contracts required; customers can cancel anytime. Pricing scales based on fleet size and features needed.
- Implementation and Onboarding Services: Implementation and onboarding support included as part of the service. Most new customers are fully implemented in one business day according to marketing materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Most Popular Package at $165.00 |
| Subscription | Monthly | Full Platform Subscription ($100-$300/month estimated) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Strategy Systems product offering
Product offeringCore offering
Strategy Systems develops and sells a cloud-based Transportation Management System (TMS) called StrategyLive, providing all-in-one software for trucking companies and freight brokers. The platform integrates dispatch management, load tracking, invoicing, driver settlements, IFTA fuel tax reporting, fleet maintenance, CRM, and QuickBooks accounting in a single browser-based system.
Product overview
Strategy Systems offers a modular cloud-based Transportation Management System (TMS) under the Strategy Live platform brand. The core offering includes Strategy Live (cloud TMS for trucking and freight brokerage operations) and Strategy TMS (freight broker variant), supplemented by the Strategy Dispatch mobile app. The platform operates as a unified system where all modules share data seamlessly: the core dispatch and load management module feeds into freight accounting for invoicing, into the CRM/sales dashboard for customer management, into IFTA reporting for compliance, and into truck maintenance for fleet management. All modules integrate with QuickBooks for accounting synchronization. The Strategy Dispatch App provides mobile access for drivers. The architecture is modular and customizable, allowing growing fleets to add features as needed without requiring separate disconnected systems.
Differentiator
Problem solved
Functional benefit
Brands
- StrategyLive: Cloud-based transportation management system (TMS) platform offering dispatch, load management, billing, IFTA reporting, and fleet management tools for trucking companies and freight brokers.
Products and services
- Strategy Live Cloud-based Transportation Management System (TMS) providing all-in-one trucking software including dispatch management, load tracking, invoicing, accounting tools, IFTA reporting, driver settlements, fleet maintenance, and customer shipment tracking in a single integrated browser-accessible platform for small to mid-sized trucking fleets and freight brokers.
- Strategy TMS (Freight Broker Software) Comprehensive freight brokerage TMS platform providing load management, carrier communications, rate confirmations, automated invoicing, agent tracking, and EDI support. Designed to scale from startup brokerages to established operations.
- Strategy Dispatch App Mobile companion application enabling drivers to receive dispatches, update load statuses, and submit paperwork directly from their phones while on the road. Connects to the StrategyLive platform for real-time communication and document handling.
Quantifiable outcome
- Fleet managers switching to automated dispatch report productivity increases of 20 to 30 percent within the first month
- +3 more outcomes
Companies that use Strategy Systems
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Strategy Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
Strategy Systems partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Intuit (QuickBooks)coreStrategyLive TMS integrates seamlessly with both QuickBooks Online and QuickBooks Desktop versions. Features include address book synchronization, invoice export, expense import/export for payroll, fuel, tolls, maintenance and repairs. This integration eliminates double data entry between dispatch operations and accounting.
- DATcoreDAT load board integration allows seamless posting of available loads and access to carrier capacity. Supports automated data exchange between StrategyLive and DAT platform for efficient load matching.
- TruckstopcoreTruckstop load board integration enables load posting and carrier matching directly within StrategyLive. Part of the automated data exchange ecosystem for brokers and carriers.
- EDI NetworkscoreFull EDI support enables digital load tender exchange, confirmations, and status updates with shippers and carriers. Automates transaction processing reducing manual entry.
Scale indicators3 records
Recent moves1 record
Strategy Systems competitors and assessment
Company assessmentEmerging players
- Turvo: Cloud-native collaboration TMS for brokers, carriers, and shippers. Well-funded emerging player modernizing UX and AI capabilities in the same SMB-to-mid-market brokerage TMS space.
- Tailwind Transportation Software: Cloud TMS purpose-built for freight brokerages with load management, accounting, and EDI. Direct SMB brokerage TMS competitor with a similar all-in-one positioning.
- Elite EXTRA: Dispatch and last-mile delivery software for small to mid-sized fleets. Adjacent competitor with overlapping dispatch and routing functionality for smaller carriers.
Direct peers
- Aljex Software: Cloud-based TMS for freight brokers and 3PLs with dispatch, accounting, and EDI modules. Direct SMB brokerage TMS competitor with a similar modular, integrated-platform approach to StrategyLive.
- Kuebix (by Trimble): Multi-mode TMS targeting small to mid-sized shippers, brokers, and carriers. Direct competitor in the SMB TMS segment, now backed by Trimble's scale and resources.
- Axon (Trucking Office): Trucking dispatch and back-office software for small fleets, with similar SMB customer profile and integrated dispatch/accounting/IFTA feature set as Strategy Systems' core StrategyLive product.
Broad incumbents
- Trimble Transportation: Major transportation technology provider offering TMS, fleet management, and visibility solutions across carrier and broker segments. Broad incumbent with deep integration and capital advantages.
- MercuryGate: Mid-market to enterprise TMS for shippers, brokers, and 3PLs. Overlaps with StrategyLive's brokerage TMS in the lower-end of its customer segment.
- McLeod Software: Established enterprise TMS for trucking carriers, brokers, and 3PLs with broader functionality and enterprise customer base. Larger incumbent competing for the upper end of Strategy Systems' addressable market.
- TMW Systems (Trimble): Long-established TMS suite for truckload, LTL, and brokerage operations. Competes in the same carrier/broker dispatch space but skews enterprise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Strategy Systems social profiles
Digital presenceStrategy Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strategy Systems leadership team
Management profileNumber of profiles
Strategy Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strategy Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strategy Systems
What does Strategy Systems do?
Strategy Systems develops and sells a cloud-based Transportation Management System (TMS) called StrategyLive, providing all-in-one software for trucking companies and freight brokers. The platform integrates dispatch management, load tracking, invoicing, driver settlements, IFTA fuel tax reporting, fleet maintenance, CRM, and QuickBooks accounting in a single browser-based system.
Is Strategy Systems a public or private company?
Strategy Systems is a private company. It is classified as family owned and is currently operating.
When was Strategy Systems founded?
Strategy Systems was founded in 1982. It employs 11 to 50 people.
Where is Strategy Systems based?
Strategy Systems is headquartered in Bentonville, United States, in the North America region.
How does Strategy Systems make money?
Two revenue lines are on record. StrategyLive TMS Subscription is the primary driver. The others are implementation and Onboarding Services.
Who are Strategy Systems's main competitors?
Emerging players on record are Turvo, Tailwind Transportation Software and Elite EXTRA. Direct peers are Aljex Software, Kuebix (by Trimble) and Axon (Trucking Office). Broad incumbents are Trimble Transportation, MercuryGate, McLeod Software and TMW Systems (Trimble).
Does Strategy Systems have an API?
No public API is recorded for Strategy Systems.
What industry is Strategy Systems in?
Strategy Systems's product category is Transportation Management Software. Its primary akta.pro industry code is TLAEAAAC, Carrier TMS (Trucking Dispatch & Back-Office), with a secondary code of TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations). Its NAICS code is 541511 and its SIC code is 7370.