What Beva does

Beva (贝瓦网), legally Zhilan Yushu (Beijing) Technology Corp. (芝兰玉树（北京）科技股份有限公司), is a Beijing-headquartered children's educational entertainment and IP company founded in 2010. The company has built an original IP portfolio centered on the "Beiwa" (贝瓦, "Little Beaver") character franchise, with a flagship product — Beva Children's Songs (贝瓦儿歌) — backed by over 30,000 minutes of original audio/video content and 1,000+ published multimedia materials spanning children's literature, music, animation, film/TV, and interactive entertainment.

The company operates an integrated four-platform architecture: a Copyright Platform for IP licensing, a Media Platform distributing content across digital (video/audio websites, OTT, IPTV) and broadcast (10+ satellite TV channels, 100+ local TV stations) channels, a Ceremony/Event Platform for brand promotion, and an E-commerce Platform selling 200+ licensed derivative products. It also operates a mobile app and claims a global user base of 180 million family users annually with 30+ million monthly active users. The company has recently launched a "Children's Smart Ecosystem" extending the IP into smart devices and next-generation content formats.

Beva monetizes through four revenue streams: content licensing (royalties from TV broadcasters and digital platforms), derivative products (transaction fees on 200+ licensed toys, books, and merchandise), digital platform services (subscription/recurring revenue from the Beiwa website and mobile app), and e-commerce (direct merchandise sales). It has raised a disclosed ~$3.1M from Qiming Venture Partners (2011, lead) and received investment from Decent Capital (2010) and LeEco (2015). The company is privately held, with 251–500 employees, and has undergone prior name changes (PromisingKids Technology Corp., ProKids Technology Corp.) before its current legal identity.

Name

Beva

Legal name

芝兰玉树（北京）科技股份有限公司

Website

https://beva.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

akta.pro secondary industries

Kids & Family Streaming Platforms (MPACAAAG), Kids & Preschool Animation Production (MPADACAJ), Children’s & Family Broadcast Networks (MPABAAAD)

Keywords

• Children's educational entertainment
• Original character IP licensing
• Digital content platform
• Family media services
• Children's content distribution

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Content Licensing: Licensing original IP content across digital platforms, TV broadcast channels, and publishing. Content library of over 30,000 minutes of audio/video content distributed through 10+ satellite TVs and 100+ local TV stations
2. Derivative Products: Production and licensing of derivative products including toys, publishing materials, and lifestyle products. Over 200 derivative products produced and authorized across licensing, toys, publishing, and service categories
3. Digital Platform Services: Platform services including media content delivery, user engagement through the Beiwa website and mobile app, serving 30+ million monthly active users
4. E-commerce: E-commerce platform for derivative products and merchandise sales

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Beva operates an IP-driven children's educational entertainment platform built on its original "Beiwa" (贝瓦) little beaver character IP. The company produces and distributes children's songs, animations, literature, music, film/TV, and interactive entertainment content across digital platforms, 10+ satellite TV channels, and 100+ local TV stations. It also generates revenue through e-commerce sales of 200+ licensed derivative products and operates an emerging Children's Intelligent Ecosystem platform.

Product overview

Beva operates as an IP-driven family education and entertainment company, offering a unified platform ecosystem built around its original children's IP '贝瓦' (Beaver). The core product portfolio centers on the 贝瓦网 platform hosting the flagship 贝瓦儿歌 (children's nursery rhymes) content alongside an original IP series spanning music, animation, literature, film/TV, and interactive entertainment. Supporting this core, the company maintains four interconnected platforms: a 版权平台 (copyright platform) for IP licensing, a 媒体平台 (media platform) for multi-channel digital distribution, a 盛典平台 (event platform) for brand promotion, and an 电商平台 (e-commerce platform) for derivative merchandise. The ecosystem extends into emerging categories including children's smart devices and life services.

Differentiator

Problem solved

Functional benefit

Brands

• 贝瓦儿歌 (Beiva Children's Songs): Star product featuring children's songs and audio content, part of the '小河狸贝瓦' (Little Beaver Bev') IP series with over 30,000 minutes of audio-visual resources
• 小河狸贝瓦系列 (Little Beaver Bev' Series)
• 版权平台/媒体平台/盛典平台/电商平台 (Copyright Platform/Media Platform/Ceremony Platform/E-commerce Platform)
• 儿童智能生态 (Children's Smart Ecosystem)

Products and services

• Beva Website (贝瓦网) Main online platform serving as the company's primary digital hub for children's educational and entertainment content, offering access to original IP content, user accounts, and various services for families.
• Beva Children's Songs (贝瓦儿歌) Flagship nursery rhyme and children's song product featuring over 30,000 minutes of audio-visual content, serving as the company's most recognized original IP offering for families with young children.
• Little Beaver Beiwa Series Original IP (小河狸贝瓦系列) Original IP series featuring the beaver character "Beiwa", spanning children's literature, music, animation, film/TV, and interactive entertainment across multiple media formats.
• Copyright Platform (版权平台) Copyright management and licensing platform that provides efficient channels for IP and copyright marketing and distribution to licensees and partners.
• Media Platform (媒体平台) Digital media distribution platform covering audio/video websites, OTT, IPTV, and other channels, with content distributed to over 10 satellite TV stations and 100 local TV stations.
• Ceremony/Event Platform (盛典平台) Event platform supporting IP promotion and brand marketing through large-scale events and ceremonies for the Beiwa brand.
• E-commerce Platform (电商平台) E-commerce platform for derivative products including licensed toys, books, and merchandise, with over 200 licensed derivative products sold to consumers.
• Children's Intelligent Ecosystem (儿童智能生态) Smart device ecosystem for children, leveraging a children's intelligent platform to provide forward-looking support for next-generation content and media formats.

Quantifiable outcome

• 180 million family users served annually
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• QQ (Tencent)minorGTM or Marketing PartnerSocial login integration allowing users to sign in using QQ accounts on the Beiwa platform
• Weibo (Sina)minorGTM or Marketing PartnerSocial login integration allowing users to sign in using Weibo accounts on the Beiwa platform

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sanrio: Sanrio is a global IP licensing company best known for Hello Kitty, with a model centered on character IP, content distribution, and a vast network of licensed merchandise. Comparable to Beva in IP-licensing-led monetization of children's character IP, though at a vastly larger global scale and with decades of brand equity.
• Pop Mart: Pop Mart is the dominant Chinese IP-toy/licensing company behind LABUBU/The Monsters, with proven success in converting original IP into high-margin designer toys and global licensing deals. Comparable to Beva in IP-driven toy/merchandise monetization, though Pop Mart operates at a far larger scale and with stronger global brand momentum.
• Alpha Group (奥飞娱乐): Alpha Group is a major Chinese animation, IP and toy company behind properties like 喜羊羊与灰太狼 (Pleasant Goat) and 巴啦啦小魔仙. Comparable to Beva in original Chinese children's animation IP creation, broadcast licensing and toy/merchandise monetization.
• Babybus (宝宝巴士): Babybus is China's leading children's edutainment app and IP company, offering original children's characters, songs, animations and early-education apps. It is the most direct comparable to Beva in terms of target audience (families with young children), original IP strategy, and multi-platform digital distribution model.

Broad incumbents

• iQIYI Kids (爱奇艺儿童): iQIYI's children's streaming vertical delivers licensed and original children's video content to Chinese families via a major subscription platform. Comparable to Beva in delivering kids' video content at scale and competing for family screen time, though backed by a much larger incumbent platform.
• LEGO: LEGO operates a global IP-plus-toy-plus-content business with educational entertainment properties for children, including films, TV, digital games and branded theme parks. Comparable to Beva in combining IP, content and physical product monetization targeting families with young children.
• Tencent Animation & Comics (腾讯动漫): Tencent's animation and comics platform is a major Chinese IP creator, distributor and licensor with deep pockets and cross-platform reach into QQ, WeChat, and Tencent Video. Comparable to Beva in original IP creation and licensing, though at vastly greater scale and with integrated distribution moats.
• Walt Disney Company China: Disney's China operations distribute globally dominant children's IP (Mickey, Frozen, Marvel, Pixar) across broadcast, streaming, theme parks and merchandise in China. Comparable to Beva as the ultimate benchmark for monetizing children's IP at scale, representing the upper bound of competitive pressure.
• Youku Kids (优酷少儿): Youku's children's channel delivers licensed kids' video content to Chinese families through Alibaba's streaming ecosystem. Comparable to Beva in delivering kids' video at scale across digital platforms and competing for family subscription wallet share.

Emerging players

• Bilibili Cartoon (哔哩哔哩漫画/动画): Bilibili's animation and comics vertical serves Chinese youth audiences with original and licensed anime/IP content. Comparable to Beva in targeting young audiences with original animation and IP-driven content, though with a significantly broader youth demographic (teens through young adults) rather than preschool focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beva