Kronos Homes
Kronos Homes is a privately held Madrid-based luxury residential real estate developer (founded 2015) operating across 14 provinces in Spain and Portugal. It designs and sells premium new-build apartments and branded residences — from €285K to over €4M — collaborating with Pritzker Prize-winning architects and integrating its KRONOS SMART home-automation platform, targeting affluent international and residency-seeking buyers.
- Company typePrivate
- Founded2015
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kronos Homes does
Kronos Homes (legal entity KRONOS INVESTMENT MANAGEMENT SPAIN, S.L., CIF B86990173) is a privately held Spanish luxury residential real estate developer, founded in 2015 and headquartered at C/Serrano 3, Madrid. The company develops premium new-build residential and mixed-use projects across 14 provinces in Spain and Portugal, with a portfolio of 50+ named developments (Brava, The Edge, Blue, The One, MIMA Living, The Kube, Salgados branded residences, among others) at price points ranging from €285,000 to over €4 million. Its core differentiator is design-led product, achieved through collaborations with Pritzker Prize-winning architects (RCR Arquitectes, Eduardo Souto de Moura) and celebrated architects including Ricardo Bofill and Rafael de La-Hoz, alongside curated interior designers and art installations, plus BREEAM energy efficiency certification.
The revenue model is one-time residential property sales structured around staged payments: a reservation deposit of €3,000–€20,000, a private purchase contract at license approval, and a public deed of sale on completion and occupation permit. A sub-product, KRONOS SMART, integrates home automation across lighting, climate, access control, energy/water metering, irrigation, security, audio, blinds and pool control via ZWave, Zigbee and Bluetooth Mesh protocols, supporting the company's positioning around energy efficiency and convenience. In 2025 the company extended into branded residences (Marriott and Westin at Salgados Resort, Algarve) and mixed-use tourism residential (MIMA Living, Lisbon), entering higher price tiers and capturing the 33% brand premium documented in the branded-residence sector.
Go-to-market is direct-to-consumer through a multilingual website (ES/EN/FR/PT) and customer-service team, supported by brand ambassadors, social media, investment/purchase guides and a client portal. Distribution is regional across Iberia, with a channel partnership with Highgate Portugal for branded-residence management and rental programs. Customer segments include affluent international buyers (UHNWI), international residency seekers (notably US expats leveraging Portugal's Golden Visa regime, up 36% in 2024), and design-conscious buyers seeking Pritzker-signed architecture. Revenue is not publicly disclosed; 101–250 employees support the operation.
Kronos Homes firmographics
Firmographics- Name
- Kronos Homes
- Legal name
- KRONOS INVESTMENT MANAGEMENT SPAIN, S.L.
- Website
- https://kronoshomes.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kronos Homes is a privately held Madrid-based luxury residential real estate developer (founded 2015) operating across 14 provinces in Spain and Portugal. It designs and sells premium new-build apartments and branded residences — from €285K to over €4M — collaborating with Pritzker Prize-winning architects and integrating its KRONOS SMART home-automation platform, targeting affluent international and residency-seeking buyers.
- Ownership category
- akta.pro rank
Kronos Homes industry classification
Industry- Product category
- Luxury Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Manufactured (Mobile) Home Dealers (459930), Manufactured (Mobile) Home Dealers (45993)
- SIC
- Retail-Mobile Home Dealers (5271), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
- akta.pro secondary industries
- Multi-Family & Property Management Access Solutions (Common Area & Unit Access) (HSAHAEAE), HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Kronos Homes is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Kronos Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Residential Property Sales: Revenue generated from one-time residential property sales. Customers pay deposit (signal) ranging from €3,000 to €20,000 at reservation, followed by private purchase contract upon license approval, and final public deed of sale upon property completion and occupation permit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard residential properties |
| One time/ perpetual license | Pay-as-you-go | Marriott and Westin branded residences |
| One time/ perpetual license | Pay-as-you-go | Mixed-use tourism residential (MIMA Living) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Kronos Homes product offering
Product offeringCore offering
Kronos Homes develops and sells premium new-build residential real estate — apartments, chalets, branded residences, and mixed-use developments — across 14 provinces in Spain and Portugal, with prices ranging from approximately €285,000 to over €4 million per unit. Properties are designed in collaboration with Pritzker Prize-winning architects (RCR Arquitectes, Eduardo Souto de Moura, Ricardo Bofill) and feature the proprietary KRONOS SMART home automation system using ZWave, Zigbee, and Bluetooth Mesh protocols, along with branded-residence offerings under Marriott and Westin at the Salgados Resort in the Algarve.
Product overview
Kronos Homes is a luxury real estate developer offering a portfolio of over 50 residential projects across Spain and Portugal. The company develops branded residential properties with hotel partnerships (Marriott, Westin), luxury condominiums, and mixed-use developments. Core offerings include individual residential projects (Blue, The Edge, Brava, Ikon, The One, Krest, Mirage, The Kube) positioned across major markets including Madrid, Barcelona, Lisbon, and the Algarve. The company differentiates through design excellence, collaborating with Pritzker Prize-winning architects (Ricardo Bofill, Eduardo Souto de Moura, RCR Arquitectes) and renowned interior designers. A key add-on is KRONOS SMART, a home automation system offering intelligent lighting, climate control, security monitoring, and IoT integration via ZWave/Zigbee/Bluetooth Mesh protocols. The portfolio spans luxury developments in Costa Brava, Costa del Sol, Lisbon, and Madrid, with prices ranging from approximately €285,000 to over €4 million.
Differentiator
Problem solved
Functional benefit
Brands
- KRONOS SMART: Home automation and smart home line of Kronos Homes, offering technological solutions such as intelligent lighting, temperature control, access control via smartphone, wireless consumption meters, automatic blinds, irrigation control, security cameras and IoT sensors, digital video door entry systems, and smart audio systems, using radio frequency protocols (ZWave, Zigbee, Bluetooth Mesh).
Products and services
- Blue Luxury residential development in Badalona, Barcelona, offering sea-view apartments with maritime architecture and urban amenities.
- The Edge Beachfront residential project in Estepona, Málaga, combining nautical traditions with exclusive architecture and Mediterranean living.
- Brava Exclusive residential development in Platja d'Aro, Girona, designed by renowned architect Ricardo Bofill, featuring ocean views and Mediterranean architecture across 78 units.
- Ikon Ricardo Bofill-designed residential project in Valencia featuring cosmopolitan Mediterranean architecture, positioned as a landmark in the city's skyline.
- The One Urban residential project in Lisbon designed by Pritzker Prize-winning architect Eduardo Souto de Moura, setting a new standard of quality in the city's residential offerings.
- MIMA Living Mixed-use tourism project in Lisbon's Parque das Nações district delivering 180 residential apartments with co-working spaces, pools, gardens, and fully furnished options starting from €405,000, targeting flexible urban living and investment.
- Westin Salgados Residences Westin-branded residences at Salgados Resort in Algarve, Portugal, offering luxury living with hotel services, optional rental programs, and investment potential.
- Marriott Residences Algarve Marriott-branded residences at Salgados Resort in Algarve, Portugal, featuring one-bedroom units from €350,000 with hotel services and optional rental programs.
- KRONOS SMART Integrated home automation line featuring intelligent lighting, smartphone access control, wireless consumption meters, temperature control, irrigation control, automatic blinds, IoT cameras and sensors, video door entry systems, smart speakers, and pool control, using ZWave, Zigbee, and Bluetooth Mesh protocols.
- Krest Luxury new construction chalets in Torrelodones, Madrid, situated in the natural environment of Las Marías estate, blending with the Sierra Madrid vegetation.
- Mirage Residential habitat in Madrid prioritizing outdoor space and contact with nature, with a singular vision treating each dwelling as a unique sculptural element serving the project's identity.
- Onix Luxury urban development in Las Marías estate near Torrelodones, Madrid, offering avant-garde architecture with new construction chalets in a natural setting.
- The Kube Iconic new construction project in Tarragona port featuring a 19-story tower that serves as a landmark in the city's skyline, with commercial spaces and residences available.
- Brooklyn Modern and avant-garde project in Buenavista, Madrid, offering a dynamic urban lifestyle in one of the city's most promising areas.
- Bloom Residential project in Los Berrocales, Madrid, conceived as a benchmark in well-being, design, and sustainability, destined to set standards in Madrid's urban planning.
Quantifiable outcome
- Branded residences command 33% premium over non-branded equivalents
- +1 more outcomes
Companies that use Kronos Homes
Customer profileSegments3 records
Ideal customer profiles3 records
Kronos Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Kronos Homes partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- Highgate PortugalcoreHighgate Portugal manages the Marriott and Westin branded residences at the Salgados Resort in Algarve, Portugal. They handle property management and optional rental programs for the 96 branded residences.
- MarriottcoreMarriott branded residences at Salgados Resort offering hotel services, optional rental programs, and the Marriott brand premium (approximately 33% above non-branded equivalents).
- WestincoreWestin branded residences at Salgados Resort offering luxury hotel services and investment potential. Units priced up to €675,000.
- Ricardo BofillflagshipPritzker Prize-winning architect who designed the Brava project on Costa Brava (Girona). This was his last project in Spain before his death in 2022.
- Eduardo Souto de MouraflagshipPritzker Prize-winning Portuguese architect who designed The One project in Lisbon, marking a new standard of quality in the city's residential offerings.
- RCR ArquitectesflagshipPritzker Prize-winning architects (Rafael Català, Ramón Vilalta, Carme Pigem) collaborating on Palmares and The Kube projects.
- Rafael de La-HozcoreAward-winning architect (Medalla de Oro de la Arquitectura) who designed La Finca (Sotogrande) and Tribeka (Córdoba) projects.
- Clavel ArquitectoscoreArchitecture firm designing Onix and Brooklyn projects, bringing contemporary design to Kronos Homes developments.
- Morph EstudiocoreArchitecture studio designing Krest and Eden projects for Kronos Homes.
- ADORAS Atelier ArquitecturacoreArchitecture firm designing Nature and General Marvá projects.
- SavillsminorInternational real estate consultancy providing research on branded residences sector. Reports indicate 180% growth in branded residences over past decade and 33% brand premium for branded properties.
- FacebookminorFacebook cookies installed on Kronos Homes website for analytical and advertising purposes. Data transfers to USA constitute international transfers under GDPR.
- GoogleminorGoogle cookies (Google Analytics, Google Ads) installed on website for analytical and advertising purposes. Adhered to EU-US Data Privacy Framework for international data transfers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Kronos Homes competitors and assessment
Company assessmentDirect peers
- Aedas Homes: Madrid-listed Spanish residential developer with a national land bank developing new-build housing across Spain. Directly comparable to Kronos Homes as a primary-market new-home for-sale builder operating in similar Spanish geographies.
- Neinor Homes: Madrid-listed Spanish residential developer focused on new-build primary-market homes across Spain's regional capitals and coastal markets. Closely comparable business model and target buyer profile to Kronos Homes.
- Metrovacesa: Listed Spanish real estate developer with a significant primary-market residential pipeline including luxury coastal and Madrid product. Comparable to Kronos Homes as a Spanish new-home for-sale developer with premium positioning.
- Taylor Wimpey España: Spanish arm of UK-listed Taylor Wimpey, developing new-build residential across Spain's Costa del Sol, Costa Blanca, Mallorca, and mainland. Comparable as a foreign-affiliated Spanish new-home for-sale developer.
- ActivumSG: European real estate investment and development manager with a dedicated branded-residential strategy across Spain, Portugal, and the US. Identified as a peer investor-developer to Kronos in the Iberian branded residences category.
- Stone Capital: Portuguese investment and development manager active in branded residential projects in Portugal and Spain. Directly comparable to Kronos in the Iberian branded-residences segment.
Broad incumbents
- Cain International: International real estate investment firm developing branded-residential projects globally (e.g., Aman, Ritz-Carlton, Waldorf Astoria at One Beverly Hills). Comparable to Kronos at the branded-residences layer but with substantially greater scale and capital base.
Others
- Marriott International: Global hotel operator and Kronos's strategic co-development partner for Marriott Residences Algarve. Indirect peer at the brand-licensing layer where Kronos is a co-developer/licensee of Marriott's residential brand.
- Sotheby's International Realty: Global luxury real estate brokerage network with strong Iberian coverage, focused on affluent international buyers of premium residential. Comparable to Kronos's international-buyer targeting segment at the demand-acquisition layer.
- Engel & Völkers: European-headquartered luxury residential brokerage with deep presence across Iberia, Portugal, and Mediterranean resort markets. Comparable to Kronos at the affluent international buyer acquisition and resale support layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kronos Homes social profiles
Digital presenceKronos Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kronos Homes leadership team
Management profileNumber of profiles
Kronos Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kronos Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kronos Homes
What does Kronos Homes do?
Kronos Homes develops and sells premium new-build residential real estate — apartments, chalets, branded residences, and mixed-use developments — across 14 provinces in Spain and Portugal, with prices ranging from approximately €285,000 to over €4 million per unit. Properties are designed in collaboration with Pritzker Prize-winning architects (RCR Arquitectes, Eduardo Souto de Moura, Ricardo Bofill) and feature the proprietary KRONOS SMART home automation system using ZWave, Zigbee, and Bluetooth Mesh protocols, along with branded-residence offerings under Marriott and Westin at the Salgados Resort in the Algarve.
Is Kronos Homes a public or private company?
Kronos Homes is a private company. It is classified as unknown and is currently operating.
When was Kronos Homes founded?
Kronos Homes was founded in 2015. It employs 101 to 250 people.
Where is Kronos Homes based?
Kronos Homes is headquartered in Madrid, Spain, in the Europe region.
How does Kronos Homes make money?
One revenue line is on record: residential Property Sales.
Who are Kronos Homes's main competitors?
Direct peers on record are Aedas Homes, Neinor Homes, Metrovacesa, Taylor Wimpey España, ActivumSG and Stone Capital. Cain International is listed as a broad incumbent. Others are Marriott International, Sotheby's International Realty and Engel & Völkers.
Does Kronos Homes have an API?
No public API is recorded for Kronos Homes.
What industry is Kronos Homes in?
Kronos Homes's product category is Luxury Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House), with a secondary code of HSAHAEAE, Multi-Family & Property Management Access Solutions (Common Area & Unit Access). Its NAICS code is 236117 and its SIC code is 5271.