What Veirdo does

Veirdo is an India-based direct-to-consumer men's streetwear brand operating exclusively through its own e-commerce website, veirdo.in. Founded in 2016 and headquartered in Ahmedabad, the company targets Gen-Z men (ages 17–30) and young professionals with a product portfolio anchored on oversized t-shirts and extending into polos, shirts, bottoms (cargos, joggers, trousers, shorts), winter wear (hoodies, shackets, sweatshirts), co-ord sets, and plus-size options. The brand operates under the corporate umbrella of Aditya Birla Fashion and Retail Ltd (ABFRL), and supplements its original designs with officially licensed merchandise from Marvel, Disney, and Star Wars. Pricing spans approximately ₹399 to ₹2,999, supported by volume bundle promotions (e.g., Buy 3 @₹1199), with revenue collected through prepaid UPI/card payments or cash on delivery.

The business is a conventional Shopify-based D2C storefront with no proprietary technology infrastructure, no app presence, and no disclosed APIs, integrations, or AI/ML systems. Veirdo's go-to-market is content-driven, relying on a brand blog with styling guides, outfit recommendations, and trend content for top-of-funnel SEO, combined with social media engagement. The company has stratified its catalog into three sub-brand tiers — Centre Stage, Epic Thread, and Supreme Edition — alongside a standard range, and maintains a dedicated plus-size collection. Distribution is single-channel (own website only) and single-geography (India), with no retail, marketplace, or international presence disclosed.

The company makes money through one-time direct apparel sales at unit pricing with promotional bundling. There are no subscription, licensing-out, or service revenue streams identified. Customer segments are persona-based (Gen-Z men as primary, young professionals and plus-size men as secondary), with no named enterprise or B2B customers. Headcount is reported in the 101–250 range, and the company is privately held as a subsidiary within ABFRL's diversified brand portfolio.

Name

Veirdo

Legal name

Veirdo

Website

https://veirdo.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Veirdo is an India-based direct-to-consumer men's streetwear brand selling oversized t-shirts, polos, shirts, bottoms, and winter wear exclusively through veirdo.in, targeting Gen-Z men and operating as a subsidiary of Aditya Birla Fashion and Retail Ltd (ABFRL).

Ownership category

akta.pro rank

Product category

Men's Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Men's streetwear apparel
• Fashion e-commerce
• Licensed merchandise clothing
• Plus size menswear
• Oversized fit t-shirts

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Veirdo generates revenue through direct e-commerce sales of men's streetwear apparel including t-shirts, polos, shirts, bottom wear, and winter wear. Products are sold as one-time purchases at various price points with promotional bundle deals (e.g., Buy 3 @₹1199). Revenue is collected at point of sale through prepaid orders, with options for UPI, cards, and cash on delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Veirdo is an Indian direct-to-consumer men's streetwear fashion brand that designs, sources, and sells apparel through its own e-commerce website veirdo.in. Its catalog covers oversized and regular-fit T-shirts, premium polos, premium shirts, premium bottom wear (cargos, joggers, trousers, shorts), winter wear (hoodies, shackets, sweatshirts), co-ord sets, jackets, plus-size variants, and licensed Marvel, Disney, and Star Wars merchandise. The brand is organized around three premium sub-lines — Centre Stage, Epic Thread, and Supreme Edition — and is positioned as a Gen-Z focused streetwear label under the ABFRL portfolio.

Product overview

Veirdo is an online men's fashion e-commerce platform offering a comprehensive streetwear-focused product portfolio. The core offering centers on oversized T-shirts available in three tiers: standard, premium (under Premium Collection), and exclusive (Centre Stage). The product line extends across tops (polos, shirts, full-sleeve T-shirts, vests), bottoms (cargos, joggers, shorts, corduroy pants), and winter wear (hoodies, shackets, sweatshirts). The brand operates two sub-brands—Epic Thread and Supreme Edition—positioned at creative and premium quality tiers respectively. Veirdo also holds licenses for Marvel, Disney, and Star Wars merchandise. The company targets Gen-Z and young millennials with a streetwear aesthetic emphasizing oversized fits, bold graphics, and layered styling versatility.

Differentiator

Problem solved

Functional benefit

Products and services

• Oversized T-Shirts Streetwear-style oversized fit T-shirts available in printed, plain, and textured variants, marketed to Gen-Z Indian men as a fashion staple. Sold directly through veirdo.in.
• Premium T-Shirts Premium T-shirt line including Puff Print, Epic Thread, and Supreme variants, positioned as higher-quality elevated basics for the brand's premium tier.
• Premium Polos Premium polo T-shirts available in half sleeve, full sleeve, and flatknit variants, positioned as elevated smart-casual options for young professionals.
• Premium Shirts Premium half-sleeve and full-sleeve shirts positioned as smart-casual alternatives to T-shirts, targeting office-casual and weekend wear.
• Premium Bottom Wear Premium cargos, joggers, trousers, and shorts designed to complement the premium T-shirt and shirt lines as a complete outfit solution.
• Premium Winter Wear Premium hoodies, shackets, and sweatshirts for cold-weather layering, extending the brand into seasonal wear.
• Plus Size Collection Extended-size T-shirts, polos, and shirts designed for larger body types, offering the same streetwear designs as the standard sizing range.
• Centre Stage Collection Exclusive oversized printed T-shirts and polo T-shirts featuring unique graphics and designs, positioned as premium statement pieces.
• Epic Thread Collection Premium graphic T-shirt line featuring bold prints and artistic designs, positioned as the brand's creative flagship line.
• Supreme Edition Top-tier premium collection featuring the highest quality materials and exclusive designs, including acid-washed and puff-printed variants.
• Marvel / Superhero Merchandise Officially licensed Marvel merchandise including Deadpool, Spider-Man, Thor, Wolverine, Hulk, Iron Man, and Black Panther themed T-shirts, positioned as collector and fan items.
• Disney Merchandise Disney-licensed apparel featuring Mickey Mouse and other Disney character designs for male fans.
• Star Wars Merchandise Star Wars-licensed T-shirts and apparel featuring franchise character graphic designs for male fans.
• Co-ord Sets Coordinated matching sets of top and bottom wear sold as a single outfit solution for effortless styling.
• Jackets Outerwear including varsity jackets, denim jackets, and other styles designed for layering with the brand's core apparel.
• Cargo Pants Utility-style cargo pants in various fits including baggy, straight, and relaxed, marketed as versatile streetwear bottom wear.
• Joggers Comfortable jogger pants in nylon and cotton variants, designed for casual and athleisure wear.

Quantifiable outcome

• Products maintain quality after multiple washes and wears

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bewakoof: Bewakoof is an Indian D2C casual and streetwear brand targeting Gen-Z and millennials with graphic t-shirts, oversized fits, and pop-culture merchandise. It is a direct competitor to Veirdo in the Indian men's streetwear segment with similar target audience, product mix, and digital-first GTM.
• The Souled Store: The Souled Store is an Indian D2C pop-culture apparel and accessories brand selling officially licensed Marvel, DC, Disney, and Star Wars merchandise alongside its own designs. It directly competes with Veirdo in licensed streetwear and pop-culture t-shirts for young Indian consumers.
• Snitch: Snitch is an Indian D2C men's fashion brand focused on trendy, fast-fashion casual wear including oversized shirts, t-shirts, and streetwear. It competes with Veirdo in the same Indian men's casual/streetwear category with similar digital-first approach and Gen-Z targeting.

Emerging players

• Urbanic: Urbanic is an Indian D2C fashion brand offering trend-driven apparel with a broader women's focus but expanding into men's categories. It is an emerging competitor in the same digital-first, Gen-Z-targeted Indian fashion market where Veirdo operates.
• Boat (boAt Lifestyle): While primarily known for audio wearables, boAt has expanded into streetwear and lifestyle apparel targeting young Indian consumers. It represents an emerging D2C brand extending from a different category into streetwear that overlaps with Veirdo's Gen-Z demographic.

Broad incumbents

• Myntra: Myntra is one of India's largest fashion e-commerce marketplaces operated by Flipkart/Walmart, offering men's apparel across thousands of brands including streetwear labels. As a broad incumbent, it competes for the same Gen-Z male consumer wallet share as Veirdo, though Veirdo has chosen not to sell through it.
• Ajio: Ajio is Reliance Retail's fashion e-commerce platform and ABFRL's sister company. It is a broad incumbent in Indian online fashion that competes for the same menswear consumer and represents both a competitive threat and a potential distribution channel for Veirdo.
• Mufti: Mufti is an established Indian men's casualwear brand offering jeans, shirts, t-shirts, and jackets across offline retail and online channels. As a broader men's fashion incumbent, it overlaps with Veirdo's product categories and customer base in the Indian casual menswear market.
• HRX: HRX is Hrithik Roshan's activewear and casual fashion brand distributed through Myntra and offline retail in India. It competes with Veirdo in men's casual and streetwear-adjacent categories with celebrity-backed brand equity and broader distribution reach.
• Tata CLiQ Fashion: Tata CLiQ Fashion is the fashion vertical of Tata Group's e-commerce platform, offering a curated assortment of premium and contemporary Indian and international brands. As a broad incumbent, it competes for the same premium menswear consumer that Veirdo targets with its Supreme Edition line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Veirdooffical
• Facebookfacebook.com/veirdoofficial
• LinkedInlinkedin.com/company/veirdo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veirdo