Silvercast Media
Silvercast Media is a privately held out-of-home advertising company that operates a portfolio of premium digital and static signage — including a 4K HD Times Square spectacular, Penn District billboards, and Hollywood wallscapes — for global brands and major advertisers across four US markets.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Silvercast Media does
Silvercast Media is a privately held, founder-owned out-of-home (OOH) advertising company that operates a curated portfolio of digital and static signage at premium urban locations in the United States. The company was co-founded in February 2016 by OOH industry veterans Gary Grossman and Justin Rinko, who bring a combined 36+ years of experience in the sector. Its headquarters are in New York City, and the company operates with a small team of 1-10 employees across four markets: New York City, Chicago, Los Angeles, and San Diego.
The company's core product set spans six distinct signage assets: the Times Square 4K HD digital spectacular (claimed as the largest and only 4K HD resolution digital sign spectacular in Times Square, generating 1.5M+ daily impressions), Penn District digital billboards adjacent to Penn Station, hand-painted wallscapes in SoHo and the Meatpacking District, a Brooklyn wallscape in Williamsburg, seven wallscapes at the W Hollywood Hotel on Hollywood Boulevard, and large-format spectacular and garage media at The Burbank Collection. Digital units support live feeds, mobile integration, and social media connectivity, while static assets include hand-painted wallscapes in high-traffic creative neighborhoods.
Silvercast generates revenue by selling advertising space on its owned or operated signage portfolio, primarily through direct enterprise sales to global brands and major advertisers. Pricing is quote-based, varies by location, duration, and campaign scope, and is not publicly disclosed. The company does not disclose funding history, revenue figures, or institutional investors, and appears to operate as a bootstrapped, founder-led business with no parent company or subsidiary structure.
Silvercast Media firmographics
Firmographics- Name
- Silvercast Media
- Legal name
- Silvercast Media
- Website
- https://silvercast.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Silvercast Media is a privately held out-of-home advertising company that operates a portfolio of premium digital and static signage — including a 4K HD Times Square spectacular, Penn District billboards, and Hollywood wallscapes — for global brands and major advertisers across four US markets.
- Ownership category
- akta.pro rank
Silvercast Media industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
- akta.pro secondary industries
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
Keywords
Where Silvercast Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Silvercast Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Digital and Static Signage Advertising: Silvercast Media generates revenue through the sale of advertising space on its portfolio of digital and static out-of-home signage located at premium urban locations including Times Square, Penn District, Brooklyn, Los Angeles, Chicago, and San Diego. The company offers both digital spectacular placements and hand-painted wallscapes to global brands seeking high-visibility advertising.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Silvercast Media product offering
Product offeringCore offering
Silvercast Media operates a portfolio of premium digital and static out-of-home (OOH) signage assets across major U.S. markets, including Times Square, Penn District, SoHo & Meatpacking, Brooklyn, Hollywood, and Burbank. The company sells advertising placements on these physical display surfaces—ranging from 4K HD digital spectaculars to hand-painted wallscapes—to global brands and major advertisers seeking high-visibility campaigns at iconic urban locations.
Product overview
Silvercast Media is an outdoor advertising (OOH) media company offering digital and static signage across major US markets including NYC, Chicago, LA, and San Diego. The company operates a portfolio of six distinct signage products: the Times Square Digital Spectacular (the largest 4K HD digital sign in the US), Penn District Digital Billboards (high-definition displays near Penn Station), SoHo & Meatpacking Hand-Painted Walls, Brooklyn Wallscape (above Wythe Avenue in Williamsburg), Hollywood Boulevard Wallscapes (7 wallscapes at W Hollywood Hotel), and Burbank Spectaculars (large format and garage media at The Burbank Collection).
Differentiator
Problem solved
Functional benefit
Products and services
- Times Square Digital Spectacular Premium 4K HD digital signage spectacular located in the heart of Times Square, generating over 1.5 million daily impressions with live feeds, mobile integration, and social media capabilities. Targeted at global brands and major advertisers seeking maximum exposure at an iconic landmark.
- Penn District Digital Billboards High-definition, full-motion digital billboards located outside the redeveloped Penn Station in Manhattan, providing visibility to millions of daily commuters across subway lines, NJ Transit, LIRR, and Amtrak. Targeted at brands seeking high-traffic commuter exposure.
- SoHo & Meatpacking Hand-Painted Walls Hand-painted wallscapes located in two of New York City's most dynamic neighborhoods—SoHo and the Meatpacking District—offering unique artistic advertising formats for brands targeting fashion, lifestyle, and luxury audiences.
- Brooklyn Wallscape A wallscape located above Williamsburg's Wythe Avenue, directly across from the William Vale Hotel, positioned in the heart of the neighborhood's nightlife scene near Brooklyn Bowl, Brooklyn Brewery, and McCarren Park. Targeted at brands seeking cultural and lifestyle visibility.
- Hollywood Boulevard Wallscapes Seven wallscapes located at the W Hollywood Hotel on Hollywood Boulevard, surrounded by landmarks including The Hollywood Pantages Theatre, the Capitol Records building, and The Hollywood Walk of Fame. Targeted at brands seeking entertainment-industry visibility.
- Burbank Spectaculars Large-format spectacular and garage media domination at The Burbank Collection in Burbank—the 'Media Capital of the World'—home to studios such as Disney, ABC Studios, NBC, and Warner Bros Entertainment. Targeted at brands seeking entertainment-industry visibility.
Quantifiable outcome
- Over 1.5 million daily impressions at Times Square location
- +1 more outcomes
Companies that use Silvercast Media
Customer profileSegments1 record
Ideal customer profiles1 record
Silvercast Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Silvercast Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Silvercast Media competitors and assessment
Company assessmentBroad incumbents
- Clear Channel Outdoor: One of the largest global OOH media owners with a broad portfolio spanning billboards, transit, street furniture, and digital spectaculars. Competes with Silvercast for premium advertiser budgets but at vastly greater scale and with established programmatic DOOH platforms.
- OUTFRONT Media: Major U.S. OOH operator with leading presence in transit and urban digital displays. Overlaps with Silvercast on premium urban digital inventory and brand-advertiser relationships, but operates a national rather than boutique portfolio.
- Lamar Advertising: Large U.S. OOH operator with a national footprint of billboards, digital displays, and transit assets. Comparable to Silvercast on product category and customer base, but competes from a much broader scale and geographic reach.
Direct peers
- Big Outdoor: U.S. premium OOH operator focused on large-format digital and static signage in top urban markets. Closely comparable to Silvercast in product mix (digital spectaculars and wallscapes) and enterprise brand advertiser go-to-market.
- Van Wagner Communications: Privately held U.S. OOH and place-based media company with rooftop, spectacular, and sports-venue signage. Comparable to Silvercast on premium, large-format static and digital inventory for brand advertisers.
- Stroeh Media Group: Boutique U.S. OOH media owner focused on premium urban digital and static signage for brand advertisers. Closely comparable to Silvercast's positioning around high-quality, iconic-location inventory rather than volume.
- Intersection (City Media): Operates premium digital OOH in transit hubs and urban centers across major U.S. cities (e.g., LinkNYC, transit advertising). Comparable to Silvercast on digital OOH product and urban premium-location strategy, with additional programmatic and data capabilities.
- Branded Cities: Premium OOH media owner operating large-format digital spectaculars and static billboards in iconic U.S. and Canadian urban markets, including Times Square. Directly comparable to Silvercast on asset type, premium-location strategy, and enterprise brand advertiser target.
Emerging players
- AdRoll / Rollout (Place Exchange): Programmatic DOOH supply-side platform that aggregates digital OOH inventory from independent operators for agency buying. Relevant to Silvercast as a potential distribution channel for its digital spectaculars and as a competitive threat if it bypasses direct sales.
- Prismview (Samsung): Provider of large-format LED display technology and digital signage networks. Adjacent to Silvercast as a technology/display ecosystem participant rather than a direct media competitor, but its displays underpin competitor spectaculars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Silvercast Media social profiles
Digital presenceSilvercast Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silvercast Media leadership team
Management profileNumber of profiles
Profiles2 records
Silvercast Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silvercast Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silvercast Media
What does Silvercast Media do?
Silvercast Media operates a portfolio of premium digital and static out-of-home (OOH) signage assets across major U.S. markets, including Times Square, Penn District, SoHo & Meatpacking, Brooklyn, Hollywood, and Burbank. The company sells advertising placements on these physical display surfaces—ranging from 4K HD digital spectaculars to hand-painted wallscapes—to global brands and major advertisers seeking high-visibility campaigns at iconic urban locations.
Is Silvercast Media a public or private company?
Silvercast Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silvercast Media founded?
Silvercast Media was founded in 2016. It employs 1 to 10 people.
Where is Silvercast Media based?
Silvercast Media is headquartered in New York, United States, in the North America region.
How does Silvercast Media make money?
One revenue line is on record: digital and Static Signage Advertising.
Who are Silvercast Media's main competitors?
Broad incumbents on record are Clear Channel Outdoor, OUTFRONT Media and Lamar Advertising. Direct peers are Big Outdoor, Van Wagner Communications, Stroeh Media Group, Intersection (City Media) and Branded Cities. Emerging players are AdRoll / Rollout (Place Exchange) and Prismview (Samsung).
Does Silvercast Media have an API?
No public API is recorded for Silvercast Media.
What industry is Silvercast Media in?
Silvercast Media's product category is Outdoor Advertising. Its primary akta.pro industry code is MPAAAKAF, Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars), with a secondary code of BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks). Its NAICS code is 54185 and its SIC code is 7310.