Data-Mail
- Company typePrivate
- Founded1971
- HeadquartersNewington, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Data-Mail firmographics
Firmographics- Name
- Data-Mail
- Legal name
- Data-Mail, Inc.
- Website
- https://data-mail.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Data-Mail industry classification
Industry- Product category
- Direct Mail Production Services
- NAICS
- Direct Mail Advertising (541860)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)
- akta.pro secondary industries
- Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL)
Keywords
Where Data-Mail is headquartered
LocationHeadquarters
- HQ city
- Newington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Data-Mail business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Direct Mail Production Services: Full-service direct mail lettershop production including offset printing, laser personalization, digital color printing, lettershop services, postage optimization, mail tracking, envelope converting, data processing, and paper procurement. Revenue generated from per-piece production fees, postage pass-through, and service fees for specialized capabilities.
- Data Processing Services: Address validation, NCOALink processing, postal pre-sort, merge/purge, database hosting, and analytics services. Staffed by 60+ IT professionals with capabilities in traditional direct mail and multi-channel marketing applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on volume and service requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Data-Mail product offering
Product offeringCore offering
Data-Mail is a full-service direct mail lettershop production facility that produces and mails over 1.5 billion pieces of direct mail annually for blue-chip enterprise clients. Its integrated offering covers offset printing, laser personalization, variable digital color printing (sheet fed and continuous form), envelope converting, paper procurement, data processing, lettershop inserting and bindery, postage optimization with commingling, and the WebTrack mail tracking and reporting service.
Product overview
Data-Mail is a full-service direct mail production company offering an integrated suite of services for high-volume direct mail campaigns. The core offering encompasses offset printing, laser personalization, digital color printing (both sheet fed and continuous form), envelope converting, paper procurement, data processing, lettershop services, postage optimization, and mail tracking/reporting. All major production capabilities are handled in-house across two facilities in the Hartford, CT area with over 500,000 square feet of production space. The company serves blue-chip clients across financial services, insurance, retail, healthcare, telecom, publishing, and high-tech industries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $500,000 savings over 12 months by suppressing 150,000 undeliverable records from mailing
- +2 more outcomes
Companies that use Data-Mail
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles3 records
Data-Mail technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Data-Mail partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Pitney BowescorePitney Bowes provides key software infrastructure including CODE-1 Plus for address validation and CASS certification, Mailstream Plus for postal pre-sort operations, and Gen-Sel for analytics and variable data segmentation. These tools enable Data-Mail's address quality, postal optimization, and data processing capabilities.
- IntelisentcoreIntelisent provides WebTrack service that Data-Mail delivers through its mail tracking and reporting platform, enabling Intelligent Mail Barcode (IMb) tracking, OneCode CONFIRM, and OneCode ACS functionality for customers.
- IDEAlliancecoreIDEAlliance granted Data-Mail the G7 Master Qualification for digital color production and proofing systems. IDEAlliance is a not-for-profit organization that advances core technology to develop standards and best practices for the digital media supply chain.
- USPS (United States Postal Service)coreUSPS provides NCOALink for move update processing and LACSLink for address standardization. Data-Mail is a proud licensee of NCOALink and utilizes USPS PAVE Gold-certified presort software. USPS regulations and technologies are integral to Data-Mail's postage optimization strategies.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Data-Mail competitors and assessment
Company assessmentEmerging players
- Marlin Network: Marlin Network is a marketing services firm offering direct mail, digital marketing, brand strategy, and creative execution. It overlaps with Data-Mail in producing direct mail campaigns, particularly for retail and consumer brands, but is smaller and more campaign-oriented.
Direct peers
- Harte Hanks: Harte Hanks is a direct and digital marketing services company offering multi-channel marketing, data, and direct mail execution. It competes with Data-Mail in managed direct mail production and address-quality/data services for enterprise marketers.
- Japs-Olson Company: Japs-Olson Company is a privately held commercial and direct mail printing company based in Minnesota, with large-scale digital, offset, and finishing capabilities. It competes directly with Data-Mail for high-volume enterprise direct mail production contracts.
- IWCO Direct: IWCO Direct is a large, privately held US direct mail and data-driven marketing services company. Like Data-Mail, it operates as a one-stop-shop lettershop with high-volume printing, personalization, postal optimization, and data processing capabilities serving enterprise clients.
- CDS Global: CDS Global provides subscription fulfillment, direct mail, and customer data services to publishers and other recurring-revenue businesses. It is a strong direct competitor in lettershop, data processing, and personalized mail production for enterprise clients.
Broad incumbents
- Quad: Quad is a large publicly traded marketing and print services company offering commercial printing, direct mail production, and integrated marketing. It competes with Data-Mail for enterprise direct mail spend but as part of a much broader marketing services portfolio.
- Toppan Merrill: Toppan Merrill is a financial printing, compliance communications, and direct mail services provider serving regulated industries. It is a broad incumbent competitor for Data-Mail's financial services and insurance direct mail business.
- RR Donnelley: RR Donnelley is a global communications and printing services company with significant direct mail, commercial print, and marketing solutions offerings. It overlaps with Data-Mail's enterprise direct mail and data processing services as part of a far wider portfolio.
- Vericast: Vericast (formed from the combination of Valassis and Harland Clarke's marketing services) offers direct mail, advertising, and marketing solutions to retailers and consumer brands. Its mail-based promotional products compete with Data-Mail in the retail and financial services segments.
Regional players
- AmeriComm Direct Marketing: AmeriComm Direct Marketing is a mid-sized direct mail and data services provider with printing, lettershop, and address-quality capabilities. It is comparable in operating model to Data-Mail but typically serves smaller-volume and more regional client rosters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Data-Mail social profiles
Digital presenceData-Mail compliance and trust
Trust signalCompliance6 records
Data-Mail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data-Mail leadership team
Management profileNumber of profiles
Profiles2 records
Data-Mail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data-Mail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data-Mail
What does Data-Mail do?
Data-Mail is a full-service direct mail lettershop production facility that produces and mails over 1.5 billion pieces of direct mail annually for blue-chip enterprise clients. Its integrated offering covers offset printing, laser personalization, variable digital color printing (sheet fed and continuous form), envelope converting, paper procurement, data processing, lettershop inserting and bindery, postage optimization with commingling, and the WebTrack mail tracking and reporting service.
Is Data-Mail a public or private company?
Data-Mail is a private company. It is classified as family owned and is currently operating.
When was Data-Mail founded?
Data-Mail was founded in 1971. It employs 501 to 1,000 people.
Where is Data-Mail based?
Data-Mail is headquartered in Newington, United States, in the North America region.
How does Data-Mail make money?
Two revenue lines are on record. Direct Mail Production Services are the primary driver. The others are data Processing Services.
Who are Data-Mail's main competitors?
Marlin Network is listed as an emerging player. Direct peers are Harte Hanks, Japs-Olson Company, IWCO Direct and CDS Global. Broad incumbents are Quad, Toppan Merrill, RR Donnelley and Vericast. AmeriComm Direct Marketing is listed as a regional player.
Does Data-Mail have an API?
No public API is recorded for Data-Mail.
What industry is Data-Mail in?
Data-Mail's product category is Direct Mail Production Services. Its primary akta.pro industry code is BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail), with a secondary code of MPAJALAH, Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting). Its NAICS code is 541860 and its SIC code is 7331.