Yuhan-Kimberly

What Yuhan-Kimberly does

Yuhan-Kimberly (유한킴벌리) is a privately held South Korean consumer goods joint venture established in 1970 between Yuhan Corporation — founded in 1926 and Korea's leading pharmaceutical company — and Kimberly-Clark Corporation (founded 1872), with Kimberly-Clark holding the majority stake. The company manufactures and distributes a comprehensive portfolio of personal care, hygiene, household, and B2B/medical products under 15+ brand families including Kleenex, Huggies, Goodfeel, Depend, Scott, White, Greenfinger, Bebegrow, FoRest, Mybidet, Goodnites, Ppobbi, HEALDERS, Wipel, Kimtech, and Cleanguard. Its products span the entire consumer life cycle from infant care (Huggies, Goodnites, Bebegrow) through feminine care (Goodfeel, White), household tissue and cleaning (Kleenex, Scott, Ppobbi), aging care (Depend), and skincare (Greenfinger, FoRest), plus industrial/medical hygiene products for semiconductor, pharmaceutical, and hospital markets.

The company operates three manufacturing facilities in Korea — Daejeon (baby/child care and MES-enabled smart manufacturing ranked #1 globally among same-equipment factories), Gimcheon (tissue), and Chungju — together with the Seocho Research Institute in Seoul handling R&D across all product categories. Distribution spans direct-to-consumer e-commerce platforms momq.co.kr and ykdaldabang.com, Naver Shopping brand stores, nationwide retail, and dedicated B2B portals (ykprofessional.co.kr, ykhealthcare.com), supported by eight smart work centers across Korean cities. Under CEO Lee Jae-hoon, the company is pursuing a 'life-health-planet' vision with public 2030 targets including 95% sustainable product revenue, 60 million cumulative trees planted (currently 58M+), and 56 million beneficiaries from social contribution activities. Notable technology capabilities include AI/satellite-based forest monitoring for the 21-year Mongolia reforestation project, smart manufacturing with MES integration, and a Bi:Cycle hand towel recycling program that has recycled 529 tons and reduced 597 tons CO2 equivalent emissions. The company has won three IF Design Awards in March 2026 and has been selected as Korea's Most Admired Company for 23 consecutive years.

Name

Yuhan-Kimberly

Legal name

Yuhan-Kimberly (유한킴벌리)

Website

https://yuhan-kimberly.co.kr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yuhan-Kimberly is a South Korean joint venture (Yuhan Corporation x Kimberly-Clark) manufacturing and distributing personal care, hygiene, household, aging-care, skincare, and B2B/medical products under brands including Kleenex, Huggies, Goodfeel, Depend, and HEALDERS across Korean consumer and industrial markets.

Ownership category

akta.pro rank

Product category

Personal Care and Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

Keywords

• Personal care products
• Hygiene products
• Baby care products
• Feminine care products
• Industrial hygiene supplies

Headquarters

HQ city

Gangneung

HQ country

South Korea

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Personal Care Products: Revenue from manufacturing and selling personal care and hygiene products including baby diapers (Huggies), feminine care products (Goodfeel, White), tissue products (Kleenex, Scott), aging care products (Depend), skincare products (Greenfinger, ForRest), and household cleaning products. Products are sold through retail stores, e-commerce platforms, and direct sales channels.
2. Industrial and Healthcare Products: B2B sales of hygiene and safety products for public facilities and industrial sites, including surgical drapes, gloves, masks, wipers, and protective clothing for medical environments under HEALDERS brand. Also includes industrial hygiene products under brands like Wipel, Kimtech, and Cleanguard.
3. Sustainable/Eco Products: 95% of revenue from sustainable products by 2030 target. Products meeting environmental criteria including biodegradable materials, FSC-certified pulp, sugarcane-based materials, reduced packaging, and recycled plastic packaging.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Yuhan-Kimberly manufactures and sells a comprehensive portfolio of personal care, hygiene, and household products across consumer and professional channels. Consumer brands include Huggies (baby diapers), Goodfeel (feminine care), Kleenex (tissues/household), Depend (aging care), Scott (cleaning), Greenfinger (eco-friendly skincare), and Ppobbi (economy tissue). The company also supplies B2B industrial hygiene and medical products under Kleenex Professional, Scott Professional, HEALDERS, Kimtech, Cleanguard, and Wipeol brands, along with the proprietary Momq direct-to-consumer e-commerce platform and Daldabang women's wellness platform.

Product overview

Yuhan-Kimberly is a consumer goods company formed as a joint venture between Yuhan Corporation and Kimberly-Clark, offering a comprehensive portfolio of personal care, hygiene, and household products. The product portfolio spans baby care (Huggies, Greenfinger Bebegrow, Goodnites), feminine care (Goodfeel, White), adult/aging care (Depend), household cleaning (Kleenex, Scott, Mybidet, Ppobbi), skincare (Greenfinger, FoRest), and professional/industrial hygiene products (Kleenex Professional, Scott Professional, Wipeol, Kimtech, Cleanguard, HEALDERS). The company operates direct-to-consumer e-commerce platforms including Momq shopping app and the Daldabang women's wellness platform. Products are manufactured at facilities in Daejeon, Gimcheon, and Chungju, with R&D conducted at the Seocho Research Institute.

Differentiator

Problem solved

Functional benefit

Brands

• Kleenex (크리넥스): Facial tissues, paper towels, wet wipes, masks, hand wash - flagship household care brand
• Huggies (하기스)
• Goodfeel (좋은느낌)
• Depend (디펜드)
• Scott (스카트)
• White (화이트)
• Greenfinger (그린핑거)
• Bebegrow (베베그로우)
• FoRest (포레스트)
• Mybidet (마이비데)
• Goodnight (굿나이트)
• Ppopi (뽀삐)
• HEALDERS
• Wipel
• Kimtech
• Cleanguard

Products and services

• Kleenex Leading household care brand offering toilet paper, facial tissues, kitchen towels, wet wipes, masks, and hand wash for daily household hygiene use.
• Huggies Baby care brand offering diapers and wet wipes designed for baby comfort and parental convenience, including the only domestically produced ultra-small diapers for premature infants in Korea.
• Goodfeel Feminine care brand offering pads, liners, overnight underwear-style products, tampons, and first menstrual panties designed for women's comfort during menstruation.
• Depend No.1 aging care brand in Korea offering incontinence liners, pads, underwear, adult diapers, nursing care products, and maternity care products since 1993.
• Scott Home cleaning brand offering mop sticks, cleaning cloths, cleaning wet wipes, tape cleaners, dust brushes, toilet cleaning brushes, and dehumidifiers.
• White Feminine care brand offering pads, liners, underwear-style overnight products, and tampons with differentiated absorption for confident daily use.
• Greenfinger Eco-friendly skincare, sun care, hygiene, diaper, wet wipe, detergent, oral care, and baby care products made with natural ingredients.
• Bebegrow Sub-brand of Greenfinger offering baby bottles, nipples, straw cups, cleaning products, and parenting supplies with natural ingredients.
• FoRest Slow-aging skincare brand offering gentle skincare, sun care, and vegan body care products inspired by nature and forest environments.
• Mybidet Bathroom hygiene product offering disposable wet wipes for personal hygiene that can be disposed in toilets after use.
• Goodnites Children's sleep pants brand offering comfort pants for children experiencing bedwetting, designed to support children's growth with confidence.
• Ppobbi
• Kleenex Professional Professional hygiene products for businesses including toilet paper, napkins, hand towels, facial tissues, kitchen towels, skincare, air care, dispensers, and wipers.
• Scott Professional Professional hygiene brand offering toilet seat covers, hand towels, disposable dishcloths, and wipers for commercial and professional use.
• Wipeol Industrial wipes brand made from pulp and nonwoven hydronit materials, offering superior work efficiency compared to traditional cloth wipes.
• Kimtech Laboratory and cleanroom personal protective equipment and wipes for semiconductor and bio/pharmaceutical industries.
• Cleanguard Personal protective equipment brand offering protective clothing, masks, gloves, safety shoes, and hygiene footwear for various work environments.
• HEALDERS Healthcare brand providing surgical drapes, gowns, gloves, masks, and sterile wraps for hospitals and medical environments with focus on infection prevention.
• Momq Company-operated online shopping platform for direct purchase of Yuhan-Kimberly products including Huggies, Kleenex, Goodfeel, Greenfinger, and Depend brands.
• Daldabang Women's wellness platform offering feminine care products and menstrual cycle data-based product curation with commerce services.

Quantifiable outcome

• 95% sustainable product revenue target by 2030
• +5 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Korea Forest ServicecoreStrategic or Co-development Partner · 1 January 2007Partnership since 2007 for desertification prevention efforts in Mongolia. Yuhan-Kimberly is one of the private-sector partners working with the Korea Forest Service on international tree planting and forest restoration projects as part of public-private cooperation for environmental conservation.
• UNCCD (United Nations Convention to Combat Desertification)coreStrategic or Co-development Partner · 1 January 2007International partnership through UNCCD for desertification prevention, particularly in Mongolia. Part of South Korea's knowledge sharing with developing countries on successful post-colonial and post-war forest restoration.
• Korean Air, E-mart, Industrial Bank of KoreacoreStrategic or Co-development Partner · 1 January 2007Private-sector partners collaborating since 2007 on desertification efforts in Mongolia alongside Yuhan-Kimberly, as part of public-private cooperation led by Korea Forest Service.
• FAO (Food and Agriculture Organization)minorStrategic or Co-development PartnerInternational organization partnership for food and agriculture-related environmental initiatives in developing countries.
• UNEP (United Nations Environment Programme)minorStrategic or Co-development PartnerInternational environmental partnership for sharing Korea's forest restoration expertise with developing countries through technology transfers.
• Yuhan Corporation (유한양행)coreOthersParent company and founding partner. Yuhan Corporation contributed its pioneering spirit in pharmaceuticals and healthcare since 1926, introducing first stock public offering, employee stock ownership system, and professional management system in Korea in the 1930s. Now Korea's top pharmaceutical company.
• Kimberly-Clark Corporation (킴벌리클라크)coreOthersParent company and joint venture partner. Global personal goods manufacturer since 1872, invented world's first disposable sanitary pad. Operates in 35 countries with brands used by 25% of world population in 175+ countries, leading markets in 80+ countries.
• Sustainable Materials Development CompaniescoreTechnology or IntegrationPartnership through Green Action Alliance for developing sustainable materials and accelerating their application in products. Industry ecosystem building for sustainable product development.
• Supply Chain PartnerscoreStrategic or Co-development PartnerSupply chain partners operating under supply chain code of conduct covering labor/human rights, anti-corruption, fair competition, legal compliance, information protection, intellectual property, quality/safety/health/environment, and social compliance. Partners are evaluated through ESG assessments including self-diagnosis and on-site visits.
• Korean Women's Foundation (한국여성재단)minorStrategic or Co-development PartnerPartnership since 2007 for women activist leadership development program. Collaborative model with Korean Women’s Organizations Federation, universities, and companies providing lifelong learning opportunities including master's programs and leadership courses.
• Naver Happy Bean (네이버 해피빈)minorGTM or Marketing PartnerPartnership for digital donation platform. Yuhan-Kimberly Good Brand campaign connects company donations, employee volunteering, and consumer participation through online platform for social contribution.
• Hope Bank (희망뱅크)minorGTM or Marketing PartnerProduct donation program where Hope Bank collects and repackages products for donation to community members in need. Employees participate as volunteers since 2015.
• Seoul YWCAminorStrategic or Co-development PartnerPartnership since 2009 for Life Love New Married Couple School program to promote gender equality awareness and healthy family models among newlyweds in low birth rate era.
• Korea Arboretum Management Institute (한국수목원정원관리원)minorStrategic or Co-development PartnerPartnership signed September 2021 for endangered species conservation. Collecting seeds of domestic conifer species for preservation in National Baekdudaegan Seed Vault and cultivating for ex-situ conservation forest by 2030.

Scale indicators13 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Unilever Korea: Korean operations of Unilever competing in personal care, home care, and hygiene categories including fabric cleaners, deodorants, and skincare. A broad multinational incumbent with overlapping hygiene and personal care offerings.
• Henkel Korea: German multinational's Korean operations, competing in laundry and home care, adhesives, and personal care. Broad incumbent with overlapping hygiene and cleaning product categories.
• Procter & Gamble Korea: Korean subsidiary of global CPG giant P&G, competing with Yuhan-Kimberly in baby care (Pampers), feminine care (Always), household paper, and personal care. A broad incumbent operating across multiple categories relevant to Yuhan-Kimberly.
• 3M Korea: Multinational conglomerate with Korean operations in industrial PPE, cleanroom supplies, and infection prevention products. Direct competitor to Yuhan-Kimberly's Kimtech cleanroom and HEALDERS medical divisions.

Direct peers

• LG Household & Health Care: Korea's largest household and personal care company offering paper products (tissue, wet wipes), cosmetics (The History of Whoo, Su:m37°), and household items. Direct competitor to Yuhan-Kimberly across tissue, household, and personal care categories in the Korean market.
• Unicharm Corporation: Japanese hygiene products leader offering Mamy Poko baby diapers and Sofy feminine care, with significant Korean market presence. Direct competitor in baby and feminine hygiene segments.
• Kao Corporation: Japanese CPG major offering Merries baby diapers, Laurier feminine care, and household paper products across Asia. Direct peer in feminine care and baby care categories where Yuhan-Kimberly operates Goodfeel and Huggies.
• Ansell Healthcare: Global medical and industrial PPE manufacturer producing surgical gloves, examination gloves, and protective equipment. Direct peer to Yuhan-Kimberly's HEALDERS and Cleanguard brands in healthcare and industrial safety segments.
• Kimberly-Clark Corporation: Global parent company and majority shareholder of Yuhan-Kimberly. Operates the same Kleenex, Huggies, Depend, and Scott brands globally across 175+ countries. Closest direct peer given shared brand portfolio, technology, and product categories.

Emerging players

• Daio Paper Corporation: Japanese paper and hygiene products manufacturer (Elleair brand) competing in tissue and diaper categories. Smaller-scale regional competitor with overlapping product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_o-SOYAy3IPl6LlTewa_SA
• Facebookfacebook.com/ykwoopoopoo
• Instagraminstagram.com/yk_woopoopoo

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yuhan-Kimberly