LEAP Group

What LEAP Group does

LEAP Group (legal entity Leap Group Network LLC) is a Louisville, Kentucky-based independent advertising and media holding company founded in 1999 by Alan Gilleo and Daniel Knapp. It operates a four-agency network comprising (matter) for creative and branding, (spark) studio for photo/video/web production, (human)x for research and analytics, and (amp) for digital media, accessed by clients through a single contract and single point of contact. Services span strategy, media, technology, data science, performance marketing, integrated marketing, content, video, animation, search, and CRM.

The firm's technical core is the proprietary humanView predictive modeling software, developed by a PhD-led team at subsidiary (human)x, which enriches first-party customer data with 1,000+ demographic and psychographic attributes to build predictive models for consumer behavior. Operational AI tooling (Munch, OpusClip, Castmagic) supports content repurposing, transcription, and audio processing workflows. Four office locations (Louisville, Indianapolis, Cincinnati, Chicago) and certifications as women-owned and LGBTQ+-owned underpin distribution.

Revenue is generated through professional services under multi-year, quote-based contracts with enterprise and mid-market clients. Named enterprise customers span at least seven verticals and include American Kennel Club, Hershey's, True Food Kitchen, Lunazul Tequila, Hpnotiq, Atlas Van Lines, Standard Bariatrics (acquired by Teleflex), University of Michigan Credit Union, and Summit Brands. The firm has grown headcount from roughly 20-30 in early 2023 to 51-100 by 2024, with approximately 30 net hires added in 2023 alone and 13 new client logos added in the same period. The company has remained independently held for 25+ years with no external funding rounds disclosed.

Name

LEAP Group

Legal name

Leap Group Network LLC

Website

https://leapgroupnetwork.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

LEAP Group is a Louisville-based independent advertising holding company operating a four-agency network ((matter), (spark), (human)x, (amp)) that delivers integrated marketing, creative, media, production, and AI-powered predictive analytics to enterprise and mid-market clients via a single contract.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Integrated marketing services
• Creative advertising agency
• Brand strategy services
• Digital media agency
• Market research analytics

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Integrated Marketing and Advertising Services: Leap Group generates revenue through providing integrated marketing services including strategy, media, technology, data science, performance marketing, content, video, animation, search, and CRM. As a bespoke agency holding company, they offer services through four specialized agencies: (matter) creative agency, (human)x insights + growth agency, (amp) media + search agency, and (spark) production studio.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

LEAP Group is a marketing and advertising holding company that operates four specialty agencies—(matter) for creative and branding, (spark) studio for production, (human)x for research and analytics, and (amp) for digital media—delivering integrated marketing services to enterprise and mid-market brands. The firm provides strategy, creative, media planning and buying, production, and proprietary consumer research (humanView) under a single management structure with a single point of contact for clients.

Product overview

Leap Group is a bespoke agency holding company operating as a unified network of four specialized agencies: (matter) for creative and branding, (spark) studio for photo/video/web production, (human)x for research and analytics, and (amp) for digital media. The network offers a consolidated approach where clients access these complementary agencies through a single contract and point of contact. Proprietary offerings include humanView predictive modeling software and AI-powered data analytics capabilities. Services span strategy, media, technology, data science, performance marketing, integrated marketing, content, video, animation, search, and CRM.

Differentiator

Problem solved

Functional benefit

Products and services

• (matter) Creative and Branding Agency Specialty agency within the LEAP Group network that delivers creative development, brand strategy, and branding services to enterprise and mid-market clients.
• (spark) studio Production Agency Specialty agency within the LEAP Group network that delivers production services to support client marketing and advertising engagements.
• (human)x Research and Analytics Agency Specialty agency within the LEAP Group network that delivers consumer research, data analytics, and predictive modeling (humanView) to inform client marketing and creative decisions.
• (amp) Digital Media Agency Specialty agency within the LEAP Group network that delivers digital media planning, buying, and activation services to client engagements.
• humanView Predictive Modeling Proprietary predictive modeling and consumer insights capability, developed and operated by (human)x within the LEAP Group network, used to inform creative, media, and brand strategy decisions for client engagements.

Quantifiable outcome

• 121% revenue growth from 2020 to 2023
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• WPP: World's largest advertising holding company operating Ogilvy, VMLY&R, GroupM, and other networks. Comparable as the dominant competitor for the same enterprise brand RFPs LEAP Group targets.
• Publicis Groupe: Global holding company operating Leo Burnett, Saatchi, Publicis, Digitas, and others. Direct upstream competitor to LEAP Group in large enterprise brand assignments.
• Dentsu: Global advertising holding company with Merkle, 360i, and Dentsu Creative networks. Significant competitor in the integrated digital agency space where LEAP Group operates.

Direct peers

• VMLY&R: Global brand and customer experience agency offering integrated creative, media, and digital services under a single brand. Comparable to LEAP Group in its unified full-service marketing thesis and enterprise brand focus.
• 360i: Full-service digital advertising agency within Dentsu offering media, creative, and data-driven marketing. Closely comparable to LEAP Group's integrated digital services operating model and enterprise CPG and brand client base.
• Digitas: Publicis-owned connected marketing agency offering creative, media, data, and technology services. Comparable to LEAP Group across the same integrated services stack targeting enterprise brands.
• R/GA: Connected experience agency within IPG offering creative, technology, and consulting across brand and product. Comparable to LEAP Group's four-pillar offering (creative, data, media, production) and enterprise brand focus.
• Anomaly: Independently held creative and brand strategy agency known for unconventional integrated work. Comparable to LEAP Group's boutique holdco differentiation thesis and enterprise brand clientele.
• Droga5: Independently operated creative agency within Accenture Song, focused on enterprise brand work. Comparable to LEAP Group's premium creative outcomes for F&B and CPG clients (Hershey's, True Food Kitchen).
• Huge: Digital experience and marketing agency delivering strategy, creative, and technology services to enterprise brands. Comparable to LEAP Group's full-service integrated offering and proprietary tool investments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_leap_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEAP Group