The PM Group
The PM Group is a privately-held, full-service advertising and marketing agency founded in 1988 in San Antonio, Texas. It serves enterprise businesses and nonprofits across restaurants, legal, financial, cultural, and event verticals with in-house TV production, media buying, digital marketing, PR, and events.
- Company typePrivate
- Founded1988
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The PM Group does
The PM Group is a full-service advertising and marketing agency headquartered at 7550 Interstate 10 West, Suite 510, San Antonio, Texas, founded in 1988 by CEO Bob Wills. It is recognized as the largest advertising and marketing agency in San Antonio and South Texas by the San Antonio Business Journal. The firm operates as a "constellation of marketing services" under one umbrella, providing advertising, digital marketing, creative and video production, public relations, events, media buying, and audio/video services to enterprise businesses and nonprofit organizations across multiple verticals including restaurants, legal services, cultural institutions, financial institutions, and entertainment.
Core offerings span television commercial production and buying (over 50 Telly Awards, the only agency producing more broadcast TV commercials than any other in South Texas), graphic design, digital media, PR, radio and outdoor advertising. Underlying technology includes Media Automation Systems that interface with accounting software to produce client billing and monthly financial reports within days of month-end, and a Media Planning and Buying Platform leveraging 30+ years of buying networks in Dallas/Ft. Worth, San Antonio, Corpus Christi, and Austin. The firm is vertically integrated through six wholly-owned sister companies: Quarter Moon Productions (TV production, launched 2010), Nnovative Marketing Solutions (consumer savings book, 2011), Noisy Trumpet Digital & Public Relations (2017), PMX Events (events, 2018), Convention Services AV (2020), and Ninth Floor Events, plus a Cars as Stars Hollywood vehicle rental division.
The PM Group is privately held and founder-controlled with no institutional investors, parent company, or public share ownership. Revenue is generated primarily through professional services fees, production fees, management retainers, and media-buying commissions under custom quote-based enterprise pricing on multi-year contracts. The firm reports annual revenues above $55,000,000 and has set consecutive annual revenue records per company communications. Client retention averages 10+ years versus the national agency-client average of 4.5 years, with marquee relationships including IHOP Restaurants (21 years) and Thomas J. Henry (14+ years). The agency also operates remote offices in Arizona, Oklahoma, Massachusetts, and Virginia, and runs the annual Kings and Queens of Good Hearts charity gala, having raised over $2M annually and $17M+ over 10 years for local nonprofits.
The PM Group firmographics
Firmographics- Name
- The PM Group
- Legal name
- The PM Group
- Website
- https://thepmgrp.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The PM Group is a privately-held, full-service advertising and marketing agency founded in 1988 in San Antonio, Texas. It serves enterprise businesses and nonprofits across restaurants, legal, financial, cultural, and event verticals with in-house TV production, media buying, digital marketing, PR, and events.
- Ownership category
- akta.pro rank
The PM Group industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where The PM Group is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The PM Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Marketing Services: Full-service advertising agency providing comprehensive marketing services including advertising, digital marketing, creative and video production, public relations, events, media buying, and audio video services. Revenue generated through service fees, production fees, and management retainers.
- Media Buying Commissions: The agency purchases media placements across television, radio, cable, billboards, magazines, digital, and print, leveraging buying power to secure best rates. Revenue derived from media buying services and commissions from media placements.
- Event Production: PMX Events produces comic cons, fan festivals, car shows, and other entertainment events. CSAV provides audio-video services for conventions, seminars, and events. Revenue from event production fees and AV services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on client scope and requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The PM Group product offering
Product offeringCore offering
The PM Group is a full-service advertising and marketing agency providing advertising, digital marketing, creative and video production, public relations, events, media buying, and audio-video services to enterprise businesses and nonprofit organizations. The agency operates as a constellation of marketing services under one umbrella, leveraging sister companies (Quarter Moon Productions, Noisy Trumpet, PMX Events, CSAV, Ninth Floor Events, Nnovative Marketing Solutions) to deliver integrated campaigns across TV, radio, print, digital, outdoor, and experiential channels primarily in South Texas.
Product overview
The PM Group is a full-service advertising and marketing agency operating as a constellation of marketing services under one umbrella. The core agency offers advertising, television production, graphic design, media buying, digital marketing, public relations, and event services. The portfolio includes sister companies: Noisy Trumpet (digital marketing and PR), Quarter Moon Productions (TV and video production), PMX Events (comic conventions and fan events), Nnovative Marketing Solutions (consumer savings programs), CSAV (audio-visual services), and Ninth Floor Events (event planning). A Cars as Stars division provides Hollywood vehicle rentals. The agency also operates the 'Kings and Queens of Good Hearts' annual charity gala benefiting local nonprofits. Founded in 1988 and headquartered in San Antonio, Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- The PM Group Advertising Services
- Television Advertising
- Media Buying
- Graphic Design
- Digital Marketing
- Public Relations
- Quarter Moon Productions (QMP)
- Noisy Trumpet Digital & Public Relations
- PMX Events
- Ninth Floor Events
- Convention Services AV (CSAV)
- Cars as Stars
Quantifiable outcome
- Over 50 Telly Awards for television commercials demonstrating creative excellence
- +3 more outcomes
Companies that use The PM Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
The PM Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The PM Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Quarter Moon ProductionscoreFull-service television production studio opened in 2010, producing hundreds of TV commercials annually and independent TV shows airing across Texas in 15+ DMAs. 18 studio employees supporting The PM Group's production needs.
- Noisy Trumpet Digital & Public RelationscoreIntegrated digital marketing and PR agency opened in 2017, second largest PR firm in San Antonio. 14 employees delivering website development, social media, digital brand awareness, and public relations. PM Group, QMP and Noisy Trumpet often pitch new clients together.
- PMX EventscoreEvent production company producing Celebrity Fan Fest, SPACECON, Freaky Car Show, and other fan/celebrity events. First event held November 2018. Has attracted over 36,000 attendees from 44 states and generated 1.7 billion impressions.
- Convention Services AV (CSAV)minorAudio-video services provider launched in 2020, providing production for in-person, virtual, and hybrid events. Low-cost quality provider for conventions, seminars, and trade shows.
- Ninth Floor EventsminorComprehensive event planning company handling corporate events, nonprofit events, virtual events, celebrity events, comic cons, golf tournaments, and private events. Provides end-to-end event management including venues, marketing, and AV production.
- Nnovative Marketing SolutionsminorOpened in 2011 with primary product 'The BOOK of FREE' consumer savings book providing over $6,000 in annual savings. Sold to over 100,000 customers. Participation is free to agency clients.
- Cars as StarsminorHollywood movie and television car rental division with 38 vehicles including original '66 Batmobile. Vehicles appear at events across the country. Collection valued in millions of dollars.
Scale indicators7 records
Recent moves11 records
Expansion highlights5 records
The PM Group competitors and assessment
Company assessmentBroad incumbents
- Ogilvy: Ogilvy is a global creative, advertising, and integrated marketing network serving enterprise clients across full-service capabilities. Comparable as a broad incumbent operating in the same enterprise client segment with full-service creative and media offerings.
- 72andSunny: 72andSunny is a global creative advertising agency with offices across the U.S. and internationally serving major enterprise brands. Comparable as a full-service creative-led agency competing for the same enterprise client mandates, though with broader geographic scale than PM Group.
- McCann Worldgroup: McCann Worldgroup is a global advertising holding company offering creative, media, PR, and digital at scale for the world's largest advertisers. Comparable as a broader incumbent that PM Group competes against in enterprise client reviews and pitches.
- Publicis Dallas: Publicis Dallas is part of Publicis Groupe, the global advertising holding company, providing full-service advertising, media buying, and digital. Comparable as a broad incumbent competitor operating in the Texas market against PM Group for enterprise clients.
Direct peers
- Dieste: Dieste is a Dallas-based full-service agency specializing in Hispanic-market advertising and integrated campaigns across TV, digital, and experiential. Directly comparable as a Texas-rooted agency with regional scale, full-service creative, and media-buying capabilities.
- Lopez Negrete Communications: Lopez Negrete is a Houston-based Hispanic-focused full-service advertising agency offering creative, media, digital, and public relations. Comparable as a Texas-headquartered agency with multi-channel capabilities and similar long-tenured client relationships in regional markets.
- LatinWorks: LatinWorks is an Austin-based integrated advertising agency with deep multicultural marketing expertise and creative/media capabilities. Comparable as a Texas-based full-service agency operating in similar mid-to-large enterprise client segment with multi-channel offerings.
- T3: T3 is an Austin-based advertising and marketing agency combining creative, media, and technology capabilities for enterprise clients. Comparable in serving mid-to-large Texas brands with multi-channel campaign work spanning broadcast, digital, and content production.
- GSD&M: GSD&M is an Austin, Texas-based full-service creative and media buying agency long recognized for similar integrated capabilities and Texas-market depth. Directly comparable as a Texas-rooted full-service agency serving major regional and national advertisers across broadcast, print, and digital.
Emerging players
- Preacher: Preacher is an Austin-based creative agency known for integrated brand work and consumer storytelling. Comparable in offering creative-led full-service capabilities from a Texas base, though smaller and more focused on a creative positioning than PM Group's broad-service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The PM Group social profiles
Digital presenceThe PM Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The PM Group leadership team
Management profileNumber of profiles
Profiles5 records
The PM Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
The PM Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The PM Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The PM Group
What does The PM Group do?
The PM Group is a full-service advertising and marketing agency providing advertising, digital marketing, creative and video production, public relations, events, media buying, and audio-video services to enterprise businesses and nonprofit organizations. The agency operates as a constellation of marketing services under one umbrella, leveraging sister companies (Quarter Moon Productions, Noisy Trumpet, PMX Events, CSAV, Ninth Floor Events, Nnovative Marketing Solutions) to deliver integrated campaigns across TV, radio, print, digital, outdoor, and experiential channels primarily in South Texas.
Is The PM Group a public or private company?
The PM Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The PM Group founded?
The PM Group was founded in 1988. It employs 11 to 50 people.
Where is The PM Group based?
The PM Group is headquartered in San Antonio, United States, in the North America region.
How does The PM Group make money?
Three revenue lines are on record. Advertising and Marketing Services are the primary driver. The others are media Buying Commissions and event Production.
Who are The PM Group's main competitors?
Broad incumbents on record are Ogilvy, 72andSunny, McCann Worldgroup and Publicis Dallas. Direct peers are Dieste, Lopez Negrete Communications, LatinWorks, T3 and GSD&M. Preacher is listed as an emerging player.
Does The PM Group have an API?
No public API is recorded for The PM Group.
What industry is The PM Group in?
The PM Group's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541810 and its SIC code is 7311.