March Vision Care
MARCH Vision Care is a privately held vision benefits administrator founded in 2001 that specializes in administering vision care coverage for government-sponsored programs (Medicaid, Medicare, and Medicare-Medicaid Plans), serving over 8 million members nationwide through a national network of contracted ophthalmologists and optometrists.
- Company typePrivate
- Founded2001
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What March Vision Care does
MARCH Vision Care, Inc. is a privately held vision care benefits administrator headquartered in Los Angeles, California, with an affiliated office in Minnetonka, Minnesota. Founded in 2001 by physicians Glenville A. March, Jr., M.D. and Cabrini T. March, M.D., the company specializes in administering vision care benefits for government-sponsored programs, including Medicaid, Medicare, and Medicare-Medicaid Plans. MARCH reports serving over 8 million Medicaid and Medicare members nationwide through its network of contracted ophthalmologists and optometrists operating at private practices and large retail locations, with access including weekends and evening hours.
The company's operational core is the proprietary eyeSynergy® provider portal, which centralizes eligibility verification, benefits lookup, claims submission and tracking, and lab order management for network providers. Supporting services include Provider Credentialing, a Provider Training Academy offering COPE-accredited continuing education, a Clinical Care and Coordination Program for diabetic members, and annual compliance training programs aligned to health plan partner requirements. The platform and workflows support integration with health plan partners including UnitedHealthcare (Community Vision Network), Molina Healthcare (Illinois, Ohio, South Carolina), Aetna, and WellCare, and the company maintains HITRUST certification.
MARCH earns revenue through managed-services contracts with health plan partners for the administration of vision benefits, with fees set through health plan contracts rather than direct-to-consumer pricing. The go-to-market is exclusively channel-driven: health plan partnerships drive member enrollment, and a national provider network delivers in-person care. The company's strategic position within UnitedHealth Group's ecosystem (shared corporate presence in Minnetonka and careers listing on the UnitedHealth Group portal) strongly suggests an affiliated or controlled-entity relationship, though no formal parent-subsidiary structure is publicly documented.
March Vision Care firmographics
Firmographics- Name
- March Vision Care
- Legal name
- MARCH Vision Care, Inc.
- Website
- https://marchvisioncare.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MARCH Vision Care is a privately held vision benefits administrator founded in 2001 that specializes in administering vision care coverage for government-sponsored programs (Medicaid, Medicare, and Medicare-Medicaid Plans), serving over 8 million members nationwide through a national network of contracted ophthalmologists and optometrists.
- Ownership category
- akta.pro rank
March Vision Care industry classification
Industry- Product category
- Vision Benefits Administration
- NAICS
- Health and Welfare Funds (525120)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Medicaid Vision Benefits (Managed Care) (HLAEAJAE)
- akta.pro secondary industry
- Medicare Standalone Vision Plans (HLAEAJAD)
Keywords
Where March Vision Care is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
March Vision Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Vision Benefits Administration: MARCH Vision Care specializes in the administration of vision care benefits for healthcare organizations, specifically for government-sponsored programs such as Medicaid, Medicare, and Medicare-Medicaid Plans. The company earns revenue by managing and administering vision care benefit programs for health plan partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Health plan contracted vision benefits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
March Vision Care product offering
Product offeringCore offering
March Vision Care specializes in the administration of vision care benefits for government-sponsored programs, including Medicaid, Medicare, and Medicare-Medicaid Plans. The company manages a nationwide network of ophthalmologists and optometrists and operates the proprietary eyeSynergy® portal for eligibility verification, benefits lookup, claims tracking, and lab order management, serving over 8 million members through health plan partnerships.
Product overview
MARCH® Vision Care offers a vision benefits administration platform focused on government-sponsored healthcare programs (Medicaid, Medicare, and Medicare-Medicaid Plans). The core offering includes the eyeSynergy® provider portal, which serves as the central hub for network management. Supporting services include provider credentialing, compliance training, the Clinical Care and Coordination Program for diabetic members, and the Provider Training Academy offering COPE-accredited CE courses. The company administers vision care for over 8 million Medicaid and Medicare members through a nationwide network of eye care professionals.
Differentiator
Problem solved
Functional benefit
Brands
- eyeSynergy®: Online provider portal for eligibility verification, benefits checking, lab order submission, and claims tracking
Products and services
- Vision Benefits Administration Administration of vision care benefits for government-sponsored health programs (Medicaid, Medicare, Medicare-Medicaid Plans), delivered through a nationwide network of ophthalmologists and optometrists serving over 8 million members via health plan partners.
- eyeSynergy® Provider Portal
Companies that use March Vision Care
Customer profileNamed customers5 records
Segments5 records
March Vision Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
March Vision Care partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- UnitedHealthcarecoreMarch Vision Care partners with UnitedHealthcare to administer vision care benefits for UnitedHealthcare Community Plan members through the UnitedHealthcare Community Vision Network / March Vision Network.
- eyeSynergy®coreeyeSynergy® is the proprietary technology platform used by March Vision Care for provider portal services including eligibility verification, benefits lookup, claims submission and tracking, and lab order management.
- Molina HealthcarecoreMarch Vision Care provides vision care benefit administration for Molina Healthcare members in Illinois, Ohio, and South Carolina.
- AetnaminorAetna is listed as a health plan partner with published Code of Conduct guidelines for provider compliance.
- WellCareminorWellCare is listed as a health plan partner with published Code of Conduct guidelines for provider compliance.
- UnitedHealth GroupcoreMarch Vision Care is affiliated with UnitedHealth Group. Careers are listed on the UnitedHealth Group careers portal. The DMCA agent address is associated with UnitedHealth Group in Minnetonka, MN.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
March Vision Care competitors and assessment
Company assessmentDirect peers
- Spectera (UnitedHealthcare Vision): Spectera administers UnitedHealthcare-branded vision benefits and is a fellow UnitedHealth Group affiliate. It is a direct competitor that also serves government-sponsored vision members via the same parent company's footprint, making it the closest comparable in scope and ownership.
- EyeMed Vision Care: EyeMed provides vision benefits administration to health plans, employers, and government programs through a large provider network. It is a direct peer as both companies administer vision benefits on behalf of health plan partners and offer similar provider portal capabilities.
- Versant Health (Davis Vision + Superior Vision): Versant Health administers vision benefits through Davis Vision and Superior Vision, serving commercial, Medicaid, and Medicare Advantage plans. It is a direct peer in the managed vision benefits administration space with similar health-plan-as-client distribution.
Emerging players
- Avesis: Avesis is a national vision and hearing benefits administrator focused on government-sponsored programs, including Medicaid and Medicare Advantage plans. It is an emerging player with overlapping focus on the Medicaid vision administration niche that March Vision Care dominates.
Broad incumbents
- Cigna Vision: Cigna offers vision insurance as part of its broader health and supplemental benefits portfolio, including Medicare Advantage and employer-sponsored plans. It competes for similar health plan and government program vision administration business.
- Humana Vision: Humana's vision benefits business administers vision coverage primarily for Medicare Advantage and commercial members through its own provider network. It competes for the same health plan vision administration RFPs, particularly for Medicare lives.
- VSP Vision Care: VSP Vision is the largest vision benefits and eye care services company in the U.S., serving commercial, government, and individual vision plans. It is the dominant scaled incumbent across all vision benefit segments that March Vision Care operates in.
- Aetna Vision (CVS Health): Aetna Vision offers vision benefits through CVS Health and is one of March's existing health plan partners. As a large incumbent with a broad portfolio including dental and pharmacy, it represents both a customer and competitive threat.
Regional players
- OptiCare Managed Vision: OptiCare provides managed vision benefits and provider network services to health plans, with a strong Medicaid focus. It is a regional peer overlapping with March in the government-sponsored vision administration market.
- iCare Health Solutions: iCare is a managed vision care organization administering vision benefits primarily for Medicaid and state programs across the Southeast U.S. It is a regional peer with overlapping focus on government-sponsored vision benefits administration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
March Vision Care social profiles
Digital presenceMarch Vision Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
March Vision Care leadership team
Management profileNumber of profiles
March Vision Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
March Vision Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about March Vision Care
What does March Vision Care do?
March Vision Care specializes in the administration of vision care benefits for government-sponsored programs, including Medicaid, Medicare, and Medicare-Medicaid Plans. The company manages a nationwide network of ophthalmologists and optometrists and operates the proprietary eyeSynergy® portal for eligibility verification, benefits lookup, claims tracking, and lab order management, serving over 8 million members through health plan partnerships.
Is March Vision Care a public or private company?
March Vision Care is a private company. It is currently operating.
When was March Vision Care founded?
March Vision Care was founded in 2001. It employs 101 to 250 people.
Where is March Vision Care based?
March Vision Care is headquartered in Los Angeles, United States, in the North America region.
How does March Vision Care make money?
One revenue line is on record: vision Benefits Administration.
Who are March Vision Care's main competitors?
Direct peers on record are Spectera (UnitedHealthcare Vision), EyeMed Vision Care and Versant Health (Davis Vision + Superior Vision). Avesis is listed as an emerging player. Broad incumbents are Cigna Vision, Humana Vision, VSP Vision Care and Aetna Vision (CVS Health). Regional players are OptiCare Managed Vision and iCare Health Solutions.
Does March Vision Care have an API?
No public API is recorded for March Vision Care.
What industry is March Vision Care in?
March Vision Care's product category is Vision Benefits Administration. Its primary akta.pro industry code is HLAEAJAE, Medicaid Vision Benefits (Managed Care), with a secondary code of HLAEAJAD, Medicare Standalone Vision Plans. Its NAICS code is 525120 and its SIC code is 6324.